• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.22 no.6
• /
• pp.420-430
• /
• 2021

This was an investigative study to identify the role expectations for clinical research related tasks that ward nurses can participate in and the awareness of cooperation between ward nurses and clinical research nurses (CRNs) and the obstacles for the same. The subjects were 66 ward nurses and 65 CRNs. The data were analyzed using descriptive statistics, the two-sample t-test, and the 𝑥² test on SAS 9.3. As a result of this study, 4.56±0.41 ward nurses and 3.83±0.60 CRNs were found to have high role expectations of each other and statistically significant role expectations for ward nurses (p<.001). Significant differences were seen in the five categories of cooperation recognition between the two groups. Among the factors for cooperative disabilities, excessive work and lack of awareness of clinical research were ranked high. High role expectation becomes an element of role conflict. To organize the role of ward nurses and clinical research nurses in the new clinical research nursing work, procedures, establishing of effective practices, and the proper operation of an official system are expected to be necessary. To promote cooperation between the two groups, a culture of mutual trust and cooperation should be formed to enable each group to think of the other as partners and to recognize their expertise.

• Journal of Global Scholars of Marketing Science
• /
• v.20 no.1
• /
• pp.98-109
• /
• 2010

Research on the construction, measurement, and management of brand equity has been extensive since David A. Aaker(1991) and Kevin Lane Keller(1993) first advanced the concept. Recently, much attention has been devoted to the components of brand equity: brand awareness, perceived quality, brand image, and brand loyalty. This study explores the relationships among these components, focusing particularly on the moderating role of product type (utilitarian vs. hedonic) in their causal relationships. A model to study the relationship among components of brand equity, particularly the moderating role of product type, is featured in Figure 1. The hypotheses of the study are proposed as follows: that consumers' brand awareness has a positive influence on brand loyalty and brand image; that consumers' perceived quality has a positive influence on brand loyalty and brand image; that consumers' brand image influences brand loyalty positively; and that relationships among components of brand equity will be moderated by product type. That is, in the case of utilitarian products, the impact of perceived quality on brand loyalty will be relatively stronger, whereas with hedonic products the impact of brand image on brand loyalty will be relatively stronger. To determine the products for the study, a pre-test of 58 college students in the Seoul metropolitan area was conducted based on the product type scale. As a result, computers were selected as the utilitarian product and blue jeans became the hedonic product. For each product type, two brands were selected: Samsung and HP for computers, and Levis and Nix for blue jeans. In the main study, 237 college students in the metropolitan area were surveyed to measure their brand awareness, perceived quality, brand image, and brand loyalty toward the selected two brands of each product type. The subjects were divided into two groups: one group (121 subjects) for computers, the other (116 subjects) for blue jeans. The survey questionnaires for the study included four parts: five questions on brand awareness and four questions each on perceived quality, brand image, and brand loyalty. All questions were to be answered using 7-point Likert scales. The data collected by the survey were processed to assess reliability and validity, and the causal relationships were analyzed to verify the hypotheses using the AMOS 7 program, a tool for analyzing structural equation modeling. A confirmatory factor analysis assessed the appropriateness of the measurement model, and the fit indices denoted that the model was satisfactory. The relationships among the components of brand equity were also analyzed using AMOS 7. The fit indices of the structural model denoted that it was also satisfactory. The paths in the structural model as will be seen in Figure 2 show that perceived quality affects brand image positively, but that brand awareness does not affect brand image. Moreover, it shows that brand awareness, perceived quality, and brand image are positively related with brand loyalty, and that this relationship is moderated by product type. In the case of utilitarian products, perceived quality has relatively more influence on brand loyalty. Conversely, in the case of hedonic products, brand image has relatively more influence on brand loyalty. The results of this empirical study contribute toward the advancement of our understanding of the relationships among the components of brand equity and expand the theoretical underpinnings for brand equity measurement. It also helps further our understanding of the effect of product type on customer-based brand equity. In a marketing management practice perspective, these results may provide managerial implications for building and maintaining brand equity effectively.

• Journal of Digital Convergence
• /
• v.10 no.5
• /
• pp.37-51
• /
• 2012

The purpose of this study is to approach information security from a more comprehensive perspective. Particularly, information countermeasures includes a technological tool for end users, thereby increasing the end users' technological stresses. Based on the technostress framework, we investigate a effect of security awareness training on technostress, and also examine a effect of technostress on the persistent security compliance. Results showed that security awareness training influenced on techno-overload and techno-uncertainty. We also found that techno-overload and techno-uncertainty have a significant effect on the persistent security compliance. Conclusion and implications are discussed.

• Culinary science and hospitality research
• /
• v.22 no.6
• /
• pp.33-51
• /
• 2016

The hotel industry needs to make the competitive advantage difficult to be imitated in order to remain sustainable in competitive business circumstances. Front-line employees' service-oriented citizenship behaviors(OCBs) can be such a strength from the perspective of organizational system. With an aim of investigating the antecedents of the hotel front-line employees' service-oriented OCBs, this study proposed a theoretical framework linking authentic leadership to service-oriented OCBs with goal commitment as a mediator. A total of 260 cases without missing values have been used for the final analysis and structural equation modeling (SEM) is employed using the SPSS and AMOS 7. It was first found that self-awareness and relational transparency of authentic leadership made a significant impact on their goal commitment while balanced processing and moral perspective failed to influence them. Second. goal commitment influenced all sub-factors of service-oriented OCBs. Third, moral perspective and relational transparency of authentic leadership significantly influenced service-oriented OCBs while self-awareness and relational transparency failed to make it. Finally, goal commitment significantly makes an intervening effect for the relationship between self-awareness & service-oriented OCBs and relational transparency & service-oriented OCBs but failed to intervene the other relationships. The results provide theoretical and practical implications regarding directions of leadership styles and HR management in the hotel industry and suggestions for the further extended studies.

• Journal of the Korean Institute of Rural Architecture
• /
• v.11 no.4
• /
• pp.51-58
• /
• 2009

The senior adults which are a central manpower of economic activity of the nation decreased and the elderly sustenance allowance already went over 10%. And the economic activity participation of the woman which are the supporter of the unpaid the elderly within the family is increasing. This big change is expected to support awareness. To respond to these changes, the improvement of social welfare system for elderly with the job of retirement lifestyles of the elderly, a figure that is needed for the ceremony. The elderly medical treatment facility that began in 2008 the elderly long-term medical treatment law enforcement because of the demand is expected to grow. It is forecast with the fact that the data which is fundamental is most important will become that old person medical treatment facility of the middle-aged layer which is a central role of the protector who decides the facility use of the preliminary consumer of the elderly care facility and currently the very the elderly and manhood ceremony and the preference to plan of the elderly welfare facility. The purpose of this study is to present the fundamental data about the elderly care facility for comparative analysis the awareness & perfernces of the elderly care facilities of the senior adults & the elderly.

• Hwankyungkyoyuk
• /
• v.24 no.4
• /
• pp.78-93
• /
• 2011

Clean and safe water is the fundamental element for the good life of people. However, expanding the distrust on the tap water increased the anxiety on drinking water and accelerated the growth of the natural and purified water market. In this respect, this study was made to find an opportunity to invigorate the use of the Seoul tap water for drinking by means of assessing the awareness of the citizen and the current condition on the tap water in Seoul. The findings were that the direct use of the tap water for drinking was very low and 'use after boiling' was also lower relative to 'use of purified water'. Also, the education on the environment should include the importance of the use of the tap water to improve the awareness of the citizen on the tap water and the administrative role, typically for educational institutes and schools, might be required to increase the use of the tab water for drinking.

• Journal of the Korean housing association
• /
• v.12 no.1
• /
• pp.21-31
• /
• 2001

This study was conducted to analyze the status of apartment informationalization through the research of distribution of super express network, apartment home pages and Inhabitants awareness. 1st. The construction business launched the full-scale apartment informationalization in 1999. Since then, the infomationalization has been developed multilaterally while the apartment home pages are playing a major role in cooperation with construction business and Internet business. The academic interest and research on the informationalization, however, are not enough. 2nd. The distribution of super express network, which is based on the informationalization is accelerated by the government policy. Especially in our country where the apartment is the major type of housing, we have favorite environment for the informationalization and can create our own housing culture. 3rd. The number of the apartment home pages now is increased to over 6,000, but its contents, know-how, and technique to build the system have not been advanced enough. 4th. So far the home pages have not been able to function well enough to strengthen the community awareness and are likely to result in the unbalanced informationalization. 5th. The study shows that residents interest in the computer and the Internet is fairly high. The utilization of the Internet is varied according to the age, sex, occupation, academic background, income and so forth. Especially they are not as interested in the housing informationalization as in the general information, but the preference of the apartment home pages and the super express network is so tremendous that its distribution will keep the momentum.

• Asia pacific journal of information systems
• /
• v.21 no.3
• /
• pp.51-69
• /
• 2011

Security has been considered one of the most critical issues for managing IT resources in many organizations. Despite a growing interest and extensive research on security at various levels, little research has focused on the comparison of security knowledge levels between different cultures. The current study investigates and compares the security knowledge level between Korea and the U.S. Based on the literature review of spyware, Hofstede's cultural dimensions, and security knowledge, this study identifies three constructs (i.e., security familiarity, spyware awareness, and spyware knowledge) to examine the difference of security knowledge levels between Korea and the U.S. Six hundred ninety-six respondents from Korea and the U.S. participated in the survey, and an in-depth analysis based on analysis of covariance (ANCOVA) was carried out. The results show that the levels of security familiarity, spyware awareness, and spyware knowledge are significantly lower in Korea than in the U.S., as expected. These findings present a significant association between national culture and security knowledge, and the degree of individualism (or collectivism) plays an especially critical role in the perception of security. A number of implications for academia and practitioners emerge. Limitations and future research directions are discussed in the conclusion.

• Science of Emotion and Sensibility
• /
• v.5 no.1
• /
• pp.79-90
• /
• 2002

The role of memory is viewed as central to developing and maintaining flight situation awareness (SA). The present research examines constituent memory processes that underlie flight SA sensitivity as a function of pilot expertise. In Experiment 1, pilot memory for different forms (spatial or verbal) of cockpit situational information was tested immediately after presentation of the information (immediate recall) or after 30-s delay filled with an intervening task (delayed recall). In Experiment 2, pilot SA sensitivity was examined and correlated with memory measures obtained in Experiment 1. Results suggest that an expertise effect occurs in delayed recall but not in immediate recall and that memory representation of situational information required to develop high levels of SA sensitivity varies as a function of expertise. Theoretical accounts of results are discussed in the context of psychological theories of expertise.

• Journal of the Korean Society of Food Culture
• /
• v.30 no.5
• /
• pp.695-702
• /
• 2015

The aim of this study was to investigate school dieticians' awareness of the necessity for nutritional education and job satisfaction via qualitative research. For this purpose, in-depth interviews were carried out with 10 school dieticians. Results revealed that all participants said that schools urgently need nutritional education, and dietary attitude and unbalanced eating habits were the most urgent matters to be addressed. They made various suggestions related to revitalization of nutritional education: turning dieticians into nutritional educators, improving awareness of teachers and parents, receiving training on appropriate teaching methods, and so on. In response to their tasks, they considered bargaining with vendors and examination foods as the most burdensome tasks. In response to questions about how participants were treated in their workplaces, all participants reported low job satisfaction due to excessive work, lack of promotion opportunities, and low salary. To improve this, participants recommended creating a task manual, strengthening their role as managers, increasing their salary, and so on. Therefore, institutional support is necessary for dieticians to efficiently handle their excessive workload. In addition, an educational environment where dieticians can effectively carry out nutritional education needs to be created.