• Environmental Analysis Health and Toxicology
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• v.25 no.3
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• pp.187-195
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• 2010

Nanotechnology is the fastest growing area in scientific research and it has important applications in a wide variety of fields. Nevertheless, consumers encountered this new technology without any identification of risks and benefits. Also until now, there are no specific safety evaluation methods for nanotechnology. For this reason, we studied risk communication strategy for nanotechnology to prepare its application in commercialized products on public. A survey was conducted to identify the differences in perception between public (N=110) and expert (N=37) toward applied nanotechnology in food, drugs and cosmetic products. The survey results were used to draw up a risk cognitive map which was introduced by Paul Slovic, and the perception level of public and expert on nanotechnology was evaluated. As a result of the survey, public recognized nanotechnology as "unknown but low dread" risk factor, but expert recognized it as "unknown and high dread" risk factor. These results indicate that there are perception differences between two groups. Several risk communication strategies are reported including care, consensus and risk communication. In the case of nanotechnology, it contains both risks and benefits. Considering the nature of nanotechnology, the "consensus communication" which informs consumers about risks and benefits of issues is the most appropriate strategy.

• Korean journal of communication and information
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• v.54
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• pp.98-117
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• 2011

This paper is a theoretical inquiry of the changing roles of digital technologies in the representation of risk. Critically examining existing perspectives on risk society and risk communication, this paper argues that digital technologies and images in risk communication have been relatively understudied. Having said that, this paper suggests that Actor-network Theory provide useful theoretical tools for current studies on how digital technologies affect contemporary risk communication practices. Furthermore, this paper examines varied recent studies investigating how digital technologies of visualization are at play in risk communication practices. In doing so, this paper demonstrates how digital images and technologies interrupt the processes that scientific evidence is presented and facts are constructed in varied contemporary scientific reasoning. It will focus on the emerging mode of seeing and visual regime made possible by the increased usage of digital image and technologies, which are characterized by networked connection, sensor, computerized algorithm, and increased storage space. Finally this paper will discuss on the implications on future studies on the roles of digital images and technologies in risk communication practices in Korean context.

• Journal of the Korean Society of Safety
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• v.29 no.1
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• pp.80-85
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• 2014

A survey of risk perception in South Korea was conducted in 2007 to evaluate relative riskiness of typical industrial and technological risks. This article summarizes the characteristics of risk perception using psychometric analyses. The survey with a sample size of 1,194 reviews the perceived level of 25 risk items in the areas of transportation, chemicals, environment, industry, nuclear power generation, and newly-introduced risks. Six categories of risk identified by a factor analysis show that the level of perceived risk does not correspond to the statistical level. Psychometric analyses including voluntariness, severity, effect manifestation, exposure pattern, controllability, familiarity, benefit and necessity demonstrate that voluntary, familiar and immediate risks are perceived as less risky than involuntary, unfamiliar and delayed ones. Risk communication is critical in reducing the discrepance between objective and subjective level of risk. However, the amount of risk information does not always justify a successful risk communication. A safety policy, risk communication strategy in particular, should take into account diverse dimensions of risk reviewed by psychometric analyses in the study. Social policy toward safety can be improved by integrating policy, human, and social factors as well as technological advances.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.85-107
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• 2021

Wildfires have become increasingly common and intense in South Korea because of climate change, but few have recognized the catastrophic level of the problem. Given the significant impact of wildfires, emergency management stakeholders must have effective risk communication structures for rapidly responding to such phenomena and overcoming geographical difficulties. Despite the country spending billions of dollars to build a big databased early warning system, risk communication flow during the 2017 Gangneung wildfire was ineffective, thereby causing substantial economic, social, and environmental losses. To examine the patterns of information exchange in South Korea's risk communication networks and their structural characteristics during the wildfire, we conducted semantic and network analyses of real-time data collected from social media. The results showed that the inefficient flow of risk information prevented emergency responders from adequately assessing the emergency and protecting the population. This study provides new insights into effective risk communication responses to catastrophic events and methods of research on webometric approaches to emergency management.

• Journal of the Korean Home Economics Association
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• v.41 no.11
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• pp.49-60
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• 2003

The purposes of this study were (1) to assess the perceived evaluation of family financial risk safeguards and (2) to identify demographic variables, financial security and financial communication which were an influence on the perceived evaluation of family financial risk safeguards. The data were collected from 598 housewives using an on-line survey. The major findings of this study were as follows: first, the perceived evaluation of financial risk safeguards was lower than the median(2.80). Especially, the perceived evaluation of financial risk safeguard for children's education had the highest score. Second, the variables which were an influence on the financial communication of husbands and wives were‘financial security’ and ‘years which they have been married’. Third, the perceived evaluation of financial risk safeguards was significantly different according to financial security and the financial communication of husbands and wives.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.24 no.1
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• pp.79-90
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• 2014

Objectives: The aim of this study was to suggest preliminary data for the establishment of communication methodology of asbestos risk, fit for the features of each audiences, by grasping the features of risk communication by each element for each group survey. Methods: For this study, a questionnaire survey has been conducted from May to August 2012 and responses of 617 people including 214 school asbestos managers, 95 asbestos business managers, and 308 general public have been analyzed. Results: The feature by element of risk communication shows that to give information through non-governmental organizations with reliability such as colleges, research institutes, asbestos-related associations, etc among the entire investigated groups, is most effective. Lastly, for stakeholders related to asbestos, the public feedback for governmental asbestos management policy shows that it was considered that there is lack of reality due to comprehension deficit for situation, lack of a system of asbestos general management in the country and lack of policy connectivity among the branches of the government, and between the central government and the local government. However, the general public selected lack of various information disclosure, education, publicity for asbestos and lack of communication with citizens as the biggest problems.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• The Journal of Economics, Marketing and Management
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• v.6 no.4
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• pp.51-64
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• 2018

Purpose - This study is intended to look into the influences of restaurant consumers' e-WOM information communication on product perception risk, benefit and WOM effect. Research design, data, and Methodology - To achieve this, a survey was empirically carried out to 426 restaurant consumers. Results - The findings are as follows. First, the influence of e-WOM on product perception risk showed that WOM information sender characteristics, WOM information recipient characteristics and online community had a statistically significant positive influence on product perception risk. Second, the influence of e-WOM on product risk benefit showed that WOM information sender characteristics, WOM information recipient characteristics and online communication had a statistically significant positive influence on product risk benefit. Third, WOM risk perception had a statistically significant positive influence on WOM acceptance. Fourth, WOM risk benefit had a statistically significant positive influence on WOM effect. Conclusions - As for the above-mentioned findings, the communication between e-WOM sender and recipient had a positive influence on the product evaluation and attitude change in the restaurant industry, and the WOM effect had an influence on the financial performance and non-financial performance. The communication attaches importance to a direct using and tasting experience due to the nature of restaurant industry when it is simultaneously performed as a positive mechanism between sender and recipient through each channel of these factors. But the e-WOM culture can lead to the WOM effect when both sender and recipient share the persuasive communicability in reality that diversifies communication methods, having a positive influence on the management performance.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.35-39
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• 2021

This article discusses the importance of investigating risk and crisis communication in the context of Asian digital societies. It introduces the remaining articles in this special issue.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.401-405
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• 2018

We are living in the age of information and the role of information communication is large. Moreover, the mass commucatioin and the concentration of communication facilities could cause a significant impact on the lives of the people in the event of an accident. Therefore, we proposed improvement measures by analyzing the standard manual of risk management for information communication disaster. The disaster management agency should improve the management system, the related law system, the basic planning and response system, and the standard manual for risk management through continuous research into the statute and the standard manual for risk management.