• 한국생활과학회지
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• 제20권5호
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• pp.1035-1046
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• 2011

The purpose of this study was to investigate the impulse buying behavior of men and women in their twenties, who have experiences of purchasing on internet shopping malls, when they buy fashion products. The data in this study was statistically analyzed using factor analysis, reliability coefficient, and multiple regression analysis using SPSS 14.0. The findings are as follows. First, factor analysis revealed five factors of impulse buying behavior during the purchase of fashion products on internet shopping malls: affective impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Second, factors of perceived risk when purchasing fashion products on internet shopping malls included product quality, payment, service, and economy. Third, sources of information included personal sources of media for fashion professionals, commercials and sponsorship, and promotion. Fourth, the effect of the perceived risk on impulse buying behavior was investigated and the result showed that the perceived risk had a statistically significant influence on impulse buying behavior. Finally, the effect of the information source on impulse buying behavior was investigated and the results showed that the use of information sources had a statistically significant influence on impulse buying behavior.

• 대한가정학회지
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• 제40권6호
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• pp.69-83
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• 2002

This study examined the effects of demographic variables on buying behavior, and investigated buyers'perceived value and risk perception of the internet shopping mall. The sample was collected by a department store in Daegu, and it included 1,732 individuals using the Cyber Mall. Research methods used in this study were simple statistics, t-test and ANOVA. The buyers perceived values through the internet shopping mall were classified into five categories-price, time, convenience, intrinsic attributes, reliability and the risk perception also was classified such as the overall purchasing process, quality of products, exposure of the personal information, delivery system, refund and exchange. The major findings of this study were 1) most important categories affecting their buying behavior were the value of convenience and following values in order were time, price, reliability, intrinsic attributes. 2) the risk perception were overall purchasing behavior, quality of products, exposure of personal information, delivery, and refund & exchange in order. 3) age of buyers, buying experience on the internet shopping mall, and gender were the important factors affecting the buyers'perceived value and risk. 4) the study also, showed that according to the variety of products, buyers perceived the value and risk differently, for example, the price was the most important perceived value in case of food product. The implication of the study is to strategically suggest how to enhance the buyers'perceived value and diminish perceived risk of different products.

• 대한가정학회지
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• 제40권1호
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• pp.179-194
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• 2002

This study investigates the incidence and risk factors of adolescents' unwanted sexual behavior for a sample of 769 adolescent males and females. Seven percent of the sample experienced unwanted sexual behavior. Female adolescents were more likely to be victims of unwanted sexual behavior Adolescents with an unwanted sexual behavior, as compared to those without, were more likely to have experienced pregnancy, to drink alcohol, to be sensitive to romantic circumstances, to love his/her parker, to have fathers with higher education, to have lower family income, to have friends with similar norms and attitudes, to be more experienced sexually, not to have both biological parent, to have parents who did not monitor their behavior closet, to get partner's pressure to get sexually involved, and to have higher devotion level toward parker or their relationship.

• 한국간호교육학회지
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• 제16권2호
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• pp.249-256
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• 2010

Purpose: This study was performed to identify the affecting factors on health behavior of university students during pandemic Influenza A (H1N1). Method: The participants in this study were 283 students in H university. Data were collected through self-reported questionnaires in September, 2009. The collected data were analyzed by ANOVA, Pearson correlation and stepwise multiple regression using SPSS/WIN 18.0. Result: The percentage of correct answers regarding knowledge of Influenza A (H1N1) was 34.6%. Risk perception and compliance of health behavior were very poor, $17.92{\pm}6.26/30$ and $2.00{\pm}1.68/9$, respectively. There was a positive correlation among knowledge, risk perception and health behavior. Knowledge and risk perception of Influenza A (H1N1) and intention of getting an influenza vaccination for this year explained 16.3% of variance in health behavior. Conclusion: An educational program focusing on strategy to enhance university students' knowledge and risk perception of Influenza A (H1N1) would be effective in improving their health behavior against it.

• 근관절건강학회지
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• 제28권2호
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• pp.130-139
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• 2021

Purpose: This study was conducted to identify factors affecting health behavior related to particulate matter (PM) of among nursing college students. Methods: A cross-sectional survey design was used. Data were collected from 261 volunteering nursing college students from three universities via an online survey. The survey questions measured PM risk perception, self-care agency, and health behavior related to PM. The study was conducted from June 22 to August 21, 2020. The data were analyzed using descriptive statistics, independent t-test, ANOVA, Pearson's correlation coefficient and multiple regression analysis. Results: The factor with the greatest influence on health behavior related to PM was PM risk perception, followed by self-care agency and the frequency of going out. These variables explained about 41% of the types of health behavior related to PM. Conclusion: PM risk perception and self-nursing agency were found to be significantly correlated with health behavior related to PM. This result suggests that there is a need to develop an educational program for nursing students to improve PM risk perception and self-nursing agency.

• 유통과학연구
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• 제18권3호
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• pp.5-14
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• 2020

Purpose: Trust plays an important role in e-commerce because consumers perceive more risk involved with this type of shopping than traditional way of shopping. Trust is defined as complex and multidimensional issue. This paper argues that trust should be considered to have two important components as trust belief and trust intention, in which trust belief has three components as competence, integrity and benevolence. Research design, data and methodology: This study examines the relationship between retailer website quality (web design, navigation, information), reputation and risk toward trust. In addition, trust and risk toward buying behavior are also considered, leading to customer satisfaction. The paper is conducted on a sample of 594 customers with direct experience of online shopping in Vietnam. Both confirmatory factor analysis (CFA) and a structural equation model (SEM) were utilised. Results: Empirical findings from this paper indicate that trust is high order construct. Website quality and reputation have positive impacts on customers' trust. Trust has a positive relationship to buying behavior and customers' satisfaction while perceived risk has negative relationship to buying behavior. In contrast, a relationship between perceived risk and trust is not supported in this study. Conclusions: Improving reputation and website quality (especially information) may increase customers' trust and eventually lead to purchase decision.

• 한국항공운항학회지
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• 제30권3호
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• pp.76-85
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• 2022

Work situational awareness test (WSAT) has been utilized to estimate the fatigue risk of workers who worked with time pressure or latent accident risks at their work environment. Thus researchers decided to use WSAT to estimate fatigue risk of cabin crews of an airline in Korea and to analyze empirically how such risk might have an effect on cabin crew's safety behavior. This was because there had not been enough research on accessing cabin crews' fatigue and analyzing its risk for the flight safety. In addition, the mediation effect of cabin crew's planning was also analyzed through Sobel-test by researchers among external factors such as lack of concentration, attention deficit, distraction and safety behavior. According to empirical analysis, it was found attention deficit and distraction of cabin crews due to fatigue during the flight had a significant negative effect on their planning. Planning was also proven to have mediation effect to cabin crew's safety behavior.

• 디지털융복합연구
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• 제13권7호
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• pp.79-88
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• 2015

본 연구에서는 신체에 대한 불만족이 체중조절행동을 유발한다는 점에 착안하여 이를 인터넷 쇼핑행동 중 사이즈 위험지각과 연결시켜 구매결정 유보행동에 이르는 영향관계를 실증적으로 알아보았다. 연실증연구결과 체중조절행동에는 식이요법, 물리적 시술 및 약물복용, 그리고 운동의 세 가지 주요활동이 있는 것으로 나타났다. 신체중조절행동에 있어서 성별의 차이는 나타났으나 연령 차이는 도출되지 않았다. 신체에 대한 불만족 중 체형에 대한 불만족은 운동에 의한 체중조절행동에 유의한 관계를 주었으나 신장과 몸무게에 대한 불만족은 체중조절행동과 관계가 나타나지 않았다. 치수위험지각에는 체중에 대한 불만족이 유의한 영향을 미쳤으며, 식이요법과 물리적시술 및 약물복용 행동이 치수위험지각에 유의한 영향을 주었다. 치수위험지각은 결국 구매연기나 오프라인 전환과 같은 구매결정유보행동에 유의한 영향을 줌으로 해서 온라인쇼핑에 영향을 미치는 것으로 나타났다. 본 연구는 체중조절행동과 신체불만족, 그리고 온라인 쇼핑시의 치수위험지각을 연결시킨 융합적 접근방법을 통하여 관련변수들의 영향관계를 살핀 데에 의의가 있다.

• 한국의류학회지
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• 제25권7호
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• pp.1247-1257
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• 2001

The objectives of the study were to examine apparel purchasing behavior in internet shopping malls and the level of perceived risk when internet users purchase online. For this research, 15,000 internet users were given questionaries via E-mail, or special website online. The sum of 1958 questionaries were used for statistical analyses. Using, SAS package, factor analysis, Crobach's ${\alpha}$, t-test, $\chi$$^2$-test, frequency and multi-response analysis were performed. As the results, 19% out of internet users had bought apparel products through internet shopping malls. Men had more purchasing experiences in apparels as well as general products than women. Among apparel products, T-shirts/shirts were purchased the most by internet shoppers. For perceived risks, 6 factors(quality risk, time/convenience risk, size and appearance risk, privacy risk and social/psychological risk) were investigated for this study. The level of perceived risk was lower when people had a purchasing experience in internet shopping mall than when they didn't. The level of perceived risk was lower when people had purchasing intend about apparels than when they didn't. Based on these results, marketing strategies will be suggested.

• 디지털융복합연구
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• 제13권5호
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• pp.345-356
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• 2015

본 연구는 한국 남녀 대학생의 건강위험행동을 서울 소재 대학과 지방 지방소재 대학으로 구분, 비교하고 분석하였다. 본 연구에서 건강위험행동(음주, 성, 자살) 그리고 건강위험요인(정신건강, 스트레스)를 융복합적으로 분석하고자 했다. 연구 결과, 대학생들의 음주 행태를 살펴보면, 음주 위험군에 속하는 경우는 2.3% 수준 이었으며, 연구에서 참가한 대학생들 중, 거의 격주 혹은 더 빈번히 술을 마시는 경우는 52.6%로 나타났다. 대학생들 중에 성경험이 있는 경우는 40.6%로 나타났으며, 지금까지 일생동안 두명 이상의 파트너와 성경험이 있는 경우는 서울지역 대학생의 4명중 1명 (25.4%), 지방소재 대학생의 경우 5명중 1 명 (20.3%)로 나타났다. 지방에 소재한 대학생들의 경우 자살 및 정신건강의 수준이 서울 소재 대학생의 경우보다 심각한 수준이라는 경향을 보이고 있으며, 전반적으로 서울소재 대학생과 지방소재 대학생은 자존감에만 통계적으로 유의미한 차이를 보였다. 본 연구의 결과는 대학생의 건강문제에 대한 개입 방안을 모색하는 기초자료로 활용될 수 있을 것이다.