• International Journal of Human Ecology
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• 제5권1호
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• pp.35-43
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• 2004

The purposes of this study are to examine effects of household characteristics and risk tolerance attitude on risk tolerance behavior and to investigate the effect of risk tolerance attitude and behavior on financial satisfaction. For this study, data were collected during October of 2001 through a popular Web site for women in South Korea (www.azoomma.com). The participants in this study were 609 housewives, resulting in 607 with usable data. Multiple regression and path analysis were conducted using the SPSS for Windows. Findings suggest that the greater is risk tolerance attitude, the greater is risk tolerance behavior and those who exhibit more risk tolerance behavior tend to be more satisfied with their personal financial situation. It implies that risk tolerance behavior playa positive role in predicting financial satisfaction. The results have implication for family economists and educators in developing educational program and presenting strategic to increases financial well-being, and also for financial counselors and planners in suggesting portfolio advice to their client

• 한국건설관리학회논문집
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• 제20권5호
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• pp.137-148
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• 2019

국제 투자개발사업 시장의 확대와 국내 내수 시장 축소로 해외투자개발사업에 대한 국내 건설기업의 관심이 증가하고 있다. 그러나 개발 단계를 거치며 많은 사업들이 사업 승인 또는 입찰에 도달하지 못하고 사업 개발에 실패하였다. 본 연구에서는 사업개발 실패를 야기하는 여러 가지 이유 중 사업참여자의 리스크 태도 차이로 인한 문제에 집중하였다. 건설투자자와 금융투자자의 리스크 태도를 분석하기 위하여 건설투자자 21인과 금융투자자 21인을 통해 동일한 리스크 상황에 대한 리스크 크기를 조사하였다. 81개 리스크 상황 중 58개에서 건설투자자가 금융투자자보다 동일한 리스크 상황에 대해 리스크 크기를 낮게 평가하여 risk-seeking 태도를 보였다. 통계적으로 유의미한 차이를 보인 9개의 리스크 요인에 대해서도 금융투자자가 건설투자자보다 리스크 상황의 심각성을 높게 평가하여 risk-averse 태도를 보였다. 본 연구 결과로 건설투자자와 금융투자자간 상호 리스크 태도 차이의 이해를 통해 투자개발사업의 성공적인 개발에 기여할 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.227-249
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• 2005

In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

• 대한가정학회지
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• 제42권10호
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• pp.11-22
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• 2004

The purpose of this study was to examine the structure of financial risk components of households. The financial risk of households was assumed to be composed of risk knowledge, risk attitude and risk management behavior. For this study, a questionnaire was developed and distributed to 700 households in Seoul and Kwangju, and there were 495 responses with usable data. The findings showed that income stability had a positive relationship with the level of risk knowledge and risk attitude. Income stability, household debt, age of the youngest child and risk knowledge were found to have direct effects on risky vs. non-risky asset ratio. Income stability, savings, age of the youngest child and risk knowledge also had significant effects on the number of risky assets owned by households. Risk knowledge was the most important determinant of risk management behavior.

• 복식문화연구
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• 제24권3호
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• pp.301-314
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• 2016

The purpose of this study was to determine the gender differences in the relationships between knowledge of, attachment with, and attitude toward a parent brand and perceived risk of, attitude toward, and purchase intension of an extended product in the case of brand extension. A total of 300 survey questionnaires were distributed to 150 male and 150 female college students, and 275 responses were used for the final analysis. The results showed that for male college students, knowledge of the parent brand had a positive relationship with brand attachment with the parent brand, which in turn had a positive relationship with brand attitude toward the parent brand. Knowledge of the parent brand had a negative relationship with perceived risk of the extended product, which again had a negative relationship with attitude toward the extended product. In addition, for male college students, knowledge of the parent brand had a positive relationship with attitude toward the extended product, which also had a positive relationship with purchase intension of the extended product. For female college students, brand attachment with the parent brand had a positive relationship with brand attitude toward the parent brand, which also had a positive relationship with attitude toward the extended product. Brand attachment with the parent brand showed a negative relationship with perceived risk of the extended product, which also had a negative relationship with attitude toward the extended product.

• 한국조리학회지
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• 제17권1호
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• pp.93-109
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• 2011

본 연구는 외식기업의 브랜드 확장에 있어 모 브랜드의 태도가 확장 브랜드의 구매 의도에 미치는 영향 관계를 파악하였으며, 확장된 브랜드의 구매의도에 있어 적합성에 따른 모 브랜드의 태도와 지각된 위험의 상호작용효과를 실증분석을 통해 규명하고자 하였다. 그 결과 구매의도에 대한 모 브랜드 태도(F(1,295)=12.012, p<0.01), 적합성(F(1,295)=17,758, p<0.001), 지각된 위험 (F(1,295)=12.570, p<0.01)의 주 효과(main effect)는 통계적으로 유의하였다. 또한 상호작용항 중 모 브랜드의 태도과 지각된 위험(F(1,295)=5.782, p<0.05), 모 브랜드 태도 적합성, 지각된 위험의 상호작용항(F(1,295)=6.068, p<0.05) 역시 유의한 것으로 나타났으며, 확장 브랜드 적합성에 따라 구매의도에 대한 모 브랜드 태도와 지각된 위험의 상호작용효과는 차이가 있다는 것을 검증하였다.

• Industrial Engineering and Management Systems
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• 제16권1호
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• pp.22-43
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• 2017

It is urgently-needed to construct a green supply chain (GSC) from collection of used products through recycling of them to sales of products using the recycled parts. Besides, it is necessary to consider the uncertainty in product demand as a risk in a GSC. This study proposes the optimal operations for a GSC with a retailer and a manufacturer. A retailer pays an incentive for collection of used products from customers and sells a single type of products in a market. A manufacturer produces the products ordered by the retailer, using recyclable parts with acceptable quality and compensates the collection cost of used products as to the recycled parts. This paper discusses the following risk attitudes: risk-neutral attitude, risk-averse attitude, and risk-prone attitude. Using mean-variance analysis, the optimal decisions for product order quantity, collection incentive, and lower limit of quality level, in the decentralized GSC (DGSC) and the integrated GSC (IGSC) are made. DGSC optimizes the utility function of each member. IGSC does that of the whole system. The analysis numerically investigates how (i) risk attitude and (ii) quality of recyclable parts affect the optimal operations. Supply chain coordination between GSC members to shift IGSC from DGSC is discussed.

• 한국의류학회지
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• 제32권5호
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• pp.834-845
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. The areas of study interest are, the perceived risk, trust, usefulness, Shopping-mall attitude, and purchase intention. To fulfill this objectives, First, a survey was performed targeting customers with first-hand experience with fashion merchandise in Internet shopping-mall. Second, the improbability sampling method was used on aged from 20s to 40s, and the survey was performed over a one month period. A total of 806 questionnaires. The empirical studies were summarized as follows. First, the exchange/return/delivery risk and social/psychological risk had an effect on the perceived trust in Internet fashion shopping mall. Second, the perceived trust had an effect on the perceived usefulness, the attitude toward using and intention of repurchase in Internet fashion shopping mall. Third, the perceived usefulness had an effect on the attitude toward using and intention of repurchase in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• 복식문화연구
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• 제23권1호
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• pp.63-73
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• 2015

The purpose of this study was to investigate the effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect data from 170 female college students and collected data were subjected to descriptive analysis and regression analysis using SPSS Window program. The results of this study showed that the congruency of parent brand image with self-image and perceived risk had a positive effect on attitude towards extended product, whereas product knowledge had a negative effect on attitude towards extended product in fashion brand extension. Also, the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension with positive moderating effect of perceived risk and negative mediating effect of product knowledge.

• 한국경영과학회지
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• 제21권2호
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• pp.1-16
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• 1996

The personality types developed by Gustav Jung are frequently used to identify peopl's decision-making style, especially to determine which functions are dominant ones in the perception and the processing of information. In this paper, the Jungian typology is utilized to investigate if there are any systematic relations between an individual's personality type and her/his attitude toward risk. For this purpose, an experiment was conducted where 99 subjects, mostly students, participated in a computer-simulated horse racing game. Each subject's risk-seeking propensity was measured by the winning chance of the selected horse and the amount of stakes. The results of the experiment show that a decision-maker who is extrovert (E) is attitude and intutive(N) in perception of information is more likely to be risk prone than the introvert(I) and sensing(S) type. Feeling(F) function in information processing seems to induce more risk seeking attitude than thinking (T) function, but the statistical significance could not be found from the data, for this statement.