• Journal of Contemporary Eastern Asia
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• v.17 no.1
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• pp.112-129
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• 2018

Produced by Chinese local television stations, Maritime Silk Road is a documentary which adopts ancient Maritime Silk Road as a historical nostalgia to interpret "the Belt and Road Initiative", a contemporary Chinese economic, political, and cultural strategy put forward by Chinese government mainly aiming at the countries of Southeast Asia. The main body of this article has three parts and the first part analyses how the documentary adopts computer-generated imagery (CGI) to create a historical nostalgia about ancient Maritime Silk Road in the period of Imperial China. At the same time, this part also presents a sense of diasporic nostalgia of the overseas Chinese. This historical and diasporic nostalgia is related to Chinese President Xi Jinping's political discourse: "Chinese dream" that propagandises to build a strong China put forward by Xi in 2013. The second part analyses how this historical and diasporic nostalgia legitimates Xi's "Chinese dream" and how it responds to recent territorial dispute when China continuously claims its territorial sovereignty in the South China Sea. In this light, the documentary repeatedly mentions two political rhetoric: "coexistence" (gongcun) and "mutual benefit"(huli gongying) as a practical strategy to deal with the dispute between China and some countries of Association of Southeast Asian Nations (ASEAN). In the third section, the concept of "community of common destiny" (mingyun gongtongti) is adopted by the documentary to depict a convenient and effective organization of China and ASEAN, which is framed as an ultimate goal that Chinese government is depicted as the potential leader of this nostalgic community. At the same time, by providing different and even opposite viewpoints, this article discusses three controversial political rhetoric to present how historical and diasporic nostalgia is politicalized and served for Chinese diplomacy and national interest. Overall, this article argues that the documentary creates a glorious ancient Maritime Silk Road, as a sense of nostalgia, to expand China's economic and political influence, to respond to the controversial issues, and to reassert China's leadership as the centre of Asia.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.4
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• pp.51-70
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• 2014

The major aim of this study is to discuss the possibility whether the merging of Information Literacy and rhetoric will be able to have essential elements for being a general education subject in universities. The characteristic of rhetorical information literacy (RIL) is organized as follows. Situated literacy using heuristic method, process oriented literacy attaching importance to research, and literacy relevant to ubiquitous environment. So, it is argued that rhetorical information literate citizenry is essential for a modern democratic society. As the information literacy instruction program can be various, for example, technology oriented instruction is needed to be compared. For the practical execution of the RILI program, 'asking situated questions to discover problem', 'selecting and writing review of meta study books', and 'writing visiting report of library', and 'instruction of information ethics for democratic citizens' have been proposed.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.4
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• pp.601-623
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• 2014

This paper is to analyze critically policy and discourse of creative economy and creative city. Applying the concept of 'policy transfer' or 'policy mobility', It points out that it may be inevitable for a certain policy or discourse developed in Western society to change its contents and characteristics in its international diffusing process. And then, this paper describes political contexts and process in which the policy and discourse of creative city of a former mayor of Seoul, Oh, Se-Hoon, during the late part of the 2000s, and those of creative economy of the current president, Park, Geun-Hye, have been suggested and pursued, arguing that those policies and discourses, having been distorted and lack of concrete contents, have functioned as a key ruling tool or political rhetoric. In particular, this paper concludes that the policy and discourse of creative economy of the current government would have little positive effect due to excluding intentionally policy of economic democracy and ignoring unintentionally policy of creative city, which seem to have an inherent relationship with that of creative economy.

• Journal of Science and Technology Studies
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• v.12 no.1
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• pp.145-183
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• 2012

Science reporting is easier to lead to failure than other news reporting because it needs higher professionalism. According to Actor-Network Theory(ANT), not only research results(artifacts) of scientists but also science articles are hybrid networks. Namely, they are connected by human actors(scientist, reporter, etc.) and nonhuman actors(press releases etc.). When the process of science reporting is examined on the view of ANT, it is the process that scientists' results translate the media via press releases as intermediaries and expand their network to the public. This study aims at making an ANT analysis of how research results of Electronics and Telecommunications Research Institute(ETRI) scientist Hyun-Tak Kim were reported by lots of media, focusing on the rhetoric of ETRI's press release. It can reveal the reason for the science reporting's failure and hint at the better science journalism.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3172-3179
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• 2015

This study suggests one of English teaching methods to improve English speaking proficiency for adult English learners. Contrary to the traditional English conversation teaching trends such as memorization of specific patterns or grammar-focused practices, the study introduces a storytelling based teaching of English speaking. To theoretically support the storytelling based English speaking teaching, the study investigates the possibility of the teaching method in three ways. First, the 12 speaking strategies focusing on contents of a story are introduced in the way of securing speech amounts as much as possible. Next, the five rhetoric components by Aristotle are introduced to relate to the storytelling teaching for the purpose of achieving the goal of speaking, which is to deliver what a speaker want to say more persuasively. Finally, through the investigation of the learner strategy uses, the possibility of storytelling English speaking teaching can be expected regardless of learners' low level of English proficiency.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.151-159
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• 2021

The purpose of this study is to attempt a convergent study by analyzing modern funk ceramic artworks through 'Irony', which was mainly used in rhetoric and literature. The irony has come to modern times and has embraced the type of irony by Jung Keut-Byul, a literary critic who has discovered that the classifications and definitions are different from each other, and who has solved these problems and has newly classified the irony (the irony of oxymoron, the irony as a counterstatement, the irony of dramatic turn, the irony as a poetic truth) as a framework for analyzing the works of 20th century punk potters. As a result, the formative language found in funk ceramic art had many similarities with the irony of duality of surface and reality, and its humorous and comic character was more prominent than the heavy, melodramatic tone shown in literature. It was also found that the media characteristics and craft properties of ceramic art, such as clay and glaze, have become the drivers for ceramic sculptors to draw attention in funk art.

• Journal of Engineering Education Research
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• v.13 no.1
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• pp.3-16
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• 2010

This paper is about to research the contents of writing course to foster communication skills for engineering students. Some domestic college writing textbooks were analyzed to list the course contents. Studying 'technical writing' leads to identify the materials for both basic composition skills and technical writing skills. Then some reasons for selecting those materials and things about professors for the course as well as teaching the course are discussed. Developing proper textbook and the techniques for teaching those materials is a valuable task for the writing course.

• International Journal of Contents
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• v.13 no.3
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• pp.9-16
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• 2017

The music industry of the digital age has witnessed seemingly endless battles involving copyright. Though continuous efforts to strengthen copyright under romantic understating have benefited major actors in the industry, it has threatened creativity and net activism in the digital age. This study argues rhetoric used by the industry regarding how file sharing and digital environments hurt music sales is inadequate. It has enabled the industry and its major labels to embolden copyright and protective legislation with the government's support. This article will reveal that the issue surrounding copyright under the romantic notion is not an outdated one confined to the early era of digital music This article will argue that major players in the industry are repeating the old strategic approach of controlling the music market. This is achieved by limiting practices of music audiences and future creativity such as the creation of amateur content and emergence of new business models.

• Korean Institute of Interior Design Journal
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• no.29
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• pp.3-10
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• 2001

In recent years when the importance of public communication is more emphasized, it has to be noticed that we are now living in the public-initiated age of rhetoric resulted from rapid development of broadcast media. Therefore, the purpose of this treatise is to examine the structural characteristics in the fusion design in order to anaylize the rhetorical expressions as symbols of communication. One of those is intertextuality that expresses metaphorically by bleding and borrowing codes and another is hypertextual space where various texts twines around each other making brand-new and diverse organizations, as the combined allegory with a number of hidden expression. The fusion design may be understood as the Intention to attract gaze to visual messages and as the rhetorical expressions based on compounding aesthetic codes by producing new cultural meanings. If fusion, a phenomenon which represents the 21st century, not a passing fad of cultural mixture, is ready to take the initiative, the design has to be groped for that creates a synergy effect.

• Journal of Korea Multimedia Society
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• v.24 no.9
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.