• Journal of Korea Game Society
• /
• v.18 no.6
• /
• pp.69-82
• /
• 2018

The need of high quality VR contents has been steadily raised in recent years. Therefore, this study investigated the user's interest factors of VR game which is receiving the most attention among VR contents. We used STEAM review data and applied Text mining and Network analysis to perform this research. As a result, it was possible to confirm 4 word clusters related VR game users. Each cluster is named by 'presence', 'first person view game', 'auditory factor' and 'interaction'. This study has its meaning. First, user related research would be very helpful to develop high quality VR game. Second, it confirms that review data of VR game users can be structured, analyzed and used.

• Human Ecology Research
• /
• v.59 no.1
• /
• pp.23-43
• /
• 2021

This study looked through the text mining analysis to check the status of the virtual assistant service, and explore the needs of consumers, and present consumer-oriented directions. Trendup 4.0 was used to analyze the keywords of AI services in Online News and social media from 2016 to 2020. The R program was used to collect consumer comment data and implement Topic Modeling analysis. According to the analysis, the number of mentions of AI services in mass media and social media has steadily increased. The Sentimental Analysis showed consumers were feeling positive about AI services in terms of useful and convenient functional and emotional aspects such as pleasure and interest. However, consumers were also experiencing complexity and difficulty with AI services and had concerns and fears about the use of AI services in the early stages of their introduction. The results of the consumer review analysis showed that there were topics(Technical Requirements) related to technology and the access process for the AI services to be provided, and topics (Consumer Request) expressed negative feelings about AI services, and topics(Consumer Life Support Area) about specific functions in the use of AI services. Text mining analysis enable this study to confirm consumer expectations or concerns about AI service, and to examine areas of service support that consumers experienced. The review data on each platform also revealed that the potential needs of consumers could be met by expanding the scope of support services and applying platform-specific strengths to provide differentiated services.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.16 no.3
• /
• pp.986-1005
• /
• 2022

Text steganography is one of the most imminent and promising research interests in the information security field. With the unprecedented success of the neural network and natural language processing (NLP), the last years have seen a surge of research on generative linguistic steganography (GLS). This paper provides a thorough and comprehensive review to summarize the existing key contributions, and creates a novel taxonomy for GLS according to NLP techniques and steganographic encoding algorithm, then summarizes the characteristics of generative linguistic steganographic methods properly to analyze the relationship and difference between each type of them. Meanwhile, this paper also comprehensively introduces and analyzes several evaluation metrics to evaluate the performance of GLS from diverse perspective. Finally, this paper concludes the future research work, which is more conducive to the follow-up research and innovation of researchers.

• Journal of Information Technology Services
• /
• v.16 no.4
• /
• pp.161-176
• /
• 2017

Recently, most of the users can easily get access to a variety of information sources about companies, products, and services through online channels. Therefore, the online user evaluations are becoming the most powerful tool to generate word of mouth. The user's evaluation is provided in two forms, quantitative rating and review text. The rating is then divided into an overall rating and a detailed rating according to various evaluation criteria. However, since it is a burden for the reviewer to complete all required ratings for each evaluation criteria, so most of the sites requested only mandatory inputs for overall rating and optional inputs for other evaluation criteria. In fact, many users input only the ratings for some of the evaluation criteria and the percentage of missed ratings for each criteria is about 40%. As these missed ratings are the missing values in each criteria, the simple average calculation by ignoring the average 40% of the missed ratings can sufficiently distort the actual phenomenon. Therefore, in this study, we propose a methodology to predict the rating for the missed values of each criteria by analyzing user's evaluation information included the overall rating and text review for each criteria. The experiments were conducted on 207,968 evaluations collected from the actual hotel evaluation site. As a result, it was confirmed that the prediction accuracy of the detailed criteria ratings by the proposed methodology was much higher than the existing average-based method.

• Journal of Information Technology Services
• /
• v.21 no.4
• /
• pp.75-90
• /
• 2022

From the past to the present, reviews have had much influence on consumers' purchasing decisions. Companies are making various efforts, such as introducing a review incentive system to increase the number of reviews. Recently, as various types of reviews can be left, reviews have begun to be recognized as interesting new content. This way, reviews have become essential in creating loyal customers. Therefore, research and utilization of reviews are being actively conducted. Some studies analyze reviews to discover customers' needs, studies that upgrade recommendation systems using reviews, and studies that analyze consumers' emotions and attitudes through reviews. However, research that predicts the future using reviews is insufficient. This study used a dataset consisting of two reviews written in pairs with differences in usage periods. In this study, the direction of consumer product evaluation is predicted using KoBERT, which shows excellent performance in Text Deep Learning. We used 7,233 reviews collected to demonstrate the excellence of the proposed model. As a result, the proposed model using the review text and the star rating showed excellent performance compared to the baseline that follows the majority voting.

• Journal of Korea Game Society
• /
• v.22 no.1
• /
• pp.87-98
• /
• 2022

With the development of fourth industrial revolution-related technology and increased demands for non-face-to-face services, VR games attract attention. This study collected VR game review data from an online game platform STEAM and analyzed chronical trends using text mining and word cloud analysis. According to the results, experience and perceived cost were major trends from 2016 to 2017, increased demands for FPS and rhythm games were from 2018 to 2019, and story and immersion were from 2020 to 2021. It aims to contribute to expanding the base of VR games by identifying the keywords VR users take interest in by period.

• Industrial Engineering and Management Systems
• /
• v.11 no.1
• /
• pp.87-93
• /
• 2012

This paper discusses a new weighting method for text analyzing from the view point of supervised learning. The term frequency and inverse term frequency measure (tf-idf measure) is famous weighting method for information retrieval, and this method can be used for text analyzing either. However, it is an experimental weighting method for information retrieval whose effectiveness is not clarified from the theoretical viewpoints. Therefore, other effective weighting measure may be obtained for document classification problems. In this study, we propose the optimal weighting method for document classification problems from the view point of supervised learning. The proposed measure is more suitable for the text classification problem as used training data than the tf-idf measure. The effectiveness of our proposal is clarified by simulation experiments for the text classification problems of newspaper article and the customer review which is posted on the web site.

• Journal of Intelligence and Information Systems
• /
• v.29 no.4
• /
• pp.309-323
• /
• 2023

As the role of online reviews has become increasingly crucial, numerous studies have been conducted to utilize helpful reviews. Helpful reviews, perceived by customers, have been verified in various research studies to be influenced by factors such as ratings, review length, review content, and so on. The determination of a review's helpfulness is generally based on the number of 'helpful' votes from consumers, with more 'helpful' votes considered to have a more significant impact on consumers' purchasing decisions. However, recently written reviews that have not been exposed to many customers may have relatively few 'helpful' votes and may lack 'helpful' votes altogether due to a lack of participation. Therefore, rather than relying on the number of 'helpful' votes to assess the helpfulness of reviews, we aim to classify them based on review content. In addition, the text of the review emerges as the most influential factor in review helpfulness. This study employs text mining techniques, including topic modeling and sentiment analysis, to analyze the diverse impacts of content and emotions embedded in the review text. In this study, we propose a review helpfulness prediction model based on review content, utilizing movie reviews from IMDb, a global movie information site. We construct a review helpfulness prediction model by using an explainable Graph Neural Network (GNN), while addressing the interpretability limitations of the machine learning model. The explainable graph neural network is expected to provide more reliable information about helpful or non-helpful reviews as it can identify connections between reviews.

• The Journal of Information Systems
• /
• v.29 no.4
• /
• pp.137-151
• /
• 2020

Purpose Domestic asset management fintech companies are expected to grow by leaps and bounds along with the implementation of the "Data bills." Contrary to the market fever, however, academic research is insufficient. Therefore, we want to analyze user reviews of asset management fintech companies that are expected to grow significantly in the future to derive strengths and complementary points of services that have been provided, and analyze key elements of asset management fintech companies. Design/methodology/approach To analyze large amounts of review text data, this study applied text mining techniques. Bank Salad and Toss, domestic asset management application services, were selected for the study. To get the data, app reviews were crawled in the online app store and preprocessed using natural language processing techniques. Topic Modeling and Aspect-Sentiment Analysis were used as analysis methods. Findings According to the analysis results, this study was able to derive the elements that asset management fintech companies should have. As a result of Topic Modeling, 7 topics were derived from Bank Salad and Toss respectively. As a result, topics related to function and usage and topics on stability and marketing were extracted. Sentiment Analysis showed that users responded positively to function-related topics, but negatively to usage-related topics and stability topics. Through this, we were able to extract the key elements needed for asset management fintech companies.

• The Journal of Information Systems
• /
• v.30 no.2
• /
• pp.189-214
• /
• 2021

Purpose This paper aims to effectively utilize user-generated content (UGC) and analyze the market structure of a relatively new market which lacks rich user review information. Specifically, we propose a domain-specific text mining tool for the domestic craft beer market and visualize the market structure by incorporating how individual beer products are positioned in the perceptual map of consumers. Design/methodology/approach We collect user review information from Naver blogs, and extract words that describe beers. We identify semantic relationships between beer products through text mining, and then depending on these semantic relationships, construct a graph representing the market structure of the domestic craft beer market based on the consumer's perceptual map. Findings First, beer products produced in the same brewery are perceived as very similar to consumers. Second, only two products, 'Heukdang Milky Stout' and 'Gompyo', was noticeably distinguishable from other products. Third, even though 'Gyeongbokgung' is from a different brewery, it is located very close to the products of 'Jeju Beer' brewery such as 'Jeju Baeknokdam Ale' and 'Seongsan Ilchulbong Ale', which suggests the influence of 'landmark series.' We successfully show that our methodology effectively describes the market structure of the craft beer market.