• 제목/요약/키워드: return word

검색결과 30건 처리시간 0.023초

펨버타이징 광고 태도의 선행요인 및 결과 연구 (Antecedents and Consequences of Attitude toward Femvertising)

  • 엄남현
    • 한국콘텐츠학회논문지
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    • 제21권1호
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    • pp.66-74
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    • 2021
  • 국내 및 해외에서 페미니즘에 대한 관심이 높아지고 있으며, 여성의 평등 및 권리 신장을 주제로 한 펨버타이징이 국내에서도 큰 관심을 불러일으키고 있다. 그러한 많은 관심에도 불구하고 아직 국내에서는 펨버타이징에 대한 연구가 부족한 실정이다. 따라서 본 연구는 펨버타이징 광고 태도의 선행요인들 및 결과를 살펴보는 것을 목적으로 한다. 선행요인들로 본 연구는 지각된 적합성과 지각된 진실성을 제시하고 있으며, 결과로써는 브랜드 태도, 구매의도 및 온라인 구전 의도를 제시한다. 본 연구에는 278명의 대학생들이 참여했으며, 참여학생들은 별도의 추가 점수를 받았다. 연구결과, 지각된 적합성 및 지각된 진실성은 모두 펨버타이징 광고 태도와 긍정적인 관련이 있다는 것이 밝혀졌다. 즉. 소비자들이 펨퍼타이징 메시지가 기업의 브랜드 이미지와 적합하다고 지각하고, 그 광고 메시지가 진실하다고 지각하면 긍정적인 광고 태도가 증가하는 것으로 나타났다. 또한, 펨버타이징 광고 태도는 종속변수인 브랜드 태도, 구매의도, 및 온라인 구전의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 본 연구의 이론적 그리고 실무적 함의는 토의 부분에서 설명하고 있다.

The Effect of Local Foods on Tourists' Recommendations and Revisit Intentions: The Case in Ho Chi Minh City, Vietnam

  • NGUYEN, Ha Minh;DANG, Linh Ai Thi;NGO, Trung Thanh
    • The Journal of Asian Finance, Economics and Business
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    • 제6권3호
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    • pp.215-223
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    • 2019
  • The study aims to investigate the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, Vietnam through their satisfaction with local foods. The study proposed the group of five attributes for food image: taste, health concern, price, serving style, vendor/ restaurant staffs. The relationship between these attributes of food image and food satisfaction, as well as the one between food satisfaction and behavioral intentions were investigated. To ensure a high ratio of answers, a face-to-face survey was conducted in famous places at Ho Chi Minh city. Data with 210 foreign tourists. The study uses the methods of descriptive statistics, EFA, Cronbach Alpha and regression. The results showed that Five attributes of food image were chosen for the research, being taste, health concern, price, serving style and vendors/ restaurant staffs. All of these attributes showed a positive relationship with satisfaction. Among five factors, taste had the most impact on food satisfaction. Through the analysis of several attributes of food images, this study provides managerial implications for tourism marketers in researching the positive influence of food image on tourists' satisfaction which leads to their positive word-of-mouth and return to the tourism place.

Topic Level Disambiguation for Weak Queries

  • Zhang, Hui;Yang, Kiduk;Jacob, Elin
    • Journal of Information Science Theory and Practice
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    • 제1권3호
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    • pp.33-46
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    • 2013
  • Despite limited success, today's information retrieval (IR) systems are not intelligent or reliable. IR systems return poor search results when users formulate their information needs into incomplete or ambiguous queries (i.e., weak queries). Therefore, one of the main challenges in modern IR research is to provide consistent results across all queries by improving the performance on weak queries. However, existing IR approaches such as query expansion are not overly effective because they make little effort to analyze and exploit the meanings of the queries. Furthermore, word sense disambiguation approaches, which rely on textual context, are ineffective against weak queries that are typically short. Motivated by the demand for a robust IR system that can consistently provide highly accurate results, the proposed study implemented a novel topic detection that leveraged both the language model and structural knowledge of Wikipedia and systematically evaluated the effect of query disambiguation and topic-based retrieval approaches on TREC collections. The results not only confirm the effectiveness of the proposed topic detection and topic-based retrieval approaches but also demonstrate that query disambiguation does not improve IR as expected.

「모험」에 나타난 자기기만과 외로움 (Self-deception and Loneliness in "Adventure")

  • 이종문
    • 영미문화
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    • 제18권4호
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    • pp.139-162
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    • 2018
  • In "Adventure" Alice Hindman tries to express her repressed sexual instinct with impulsive adventures but becomes a grotesque through her own self-deception and extreme loneliness. She has a passionate relationship with Ned Currie at 16, which defines her identity and molds her entire life. She does believe that Ned may return and stick to his disingenuous word and promises, and holds on to it as the only and absolute truth in her life. Her distortion of reality is in fact based on her self-deception and falsehood she creates. Seized by a strange urge, her second adventure indicates that she wants to feel closer to another grotesque that can understand her loneliness, and that her desire for communication transcends her sexual desire. At the end of the story, she seems to realize that she will die in her bed alone, misunderstood and unloved. But this conclusion shows that, despite the opportunity and potential of another choice, she never makes positive choices and refuses to accept responsibility for her actions. She rather creates an excuse with empty words and shows the limits so as not to get out of her own self-deception. Instead of focusing on Alice's strange behavior and blaming her, Anderson emphasizes the importance of understanding and communication while exploring the sorrow and loneliness of a woman who wants to be loved but is obsessed with self-deception in Winesburg.

Emotional Reactions, Sentiment Disagreement, and Bitcoin Trading

  • Dong-Yeon Kim;Yongkil Ahn
    • 아태비즈니스연구
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    • 제14권4호
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    • pp.37-48
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    • 2023
  • Purpose - This study aims to explore the influence of emotional discrepancies among investors on the cryptocurrency market. It focuses on how varying emotions affect market dynamics such as volatility and trading volume in the context of Bitcoin trading. Design/methodology/approach - This study involves analyzing data from Bitcointalk.org, consisting of 57,963 posts and 2,215,776 responses from November 22, 2009, to December 31, 2022. Tools used include the Linguistic Inquiry and Word Count (LIWC) software for classifying emotional content and the Python Pattern library for sentiment analysis. Findings - The results show that heterogeneous emotional feedback, whether positive or negative, significantly influences Bitcoin's intraday volatility, skewness, and trading volume. These findings are more pronounced when the underlying emotion in the feedback is amplified. Research implications or Originality - This study underscores the significance of emotional factors in financial decision-making, especially within the realm of social media. It suggests that investors and market strategists should consider the emotional landscape of online forums when making investment choices or formulating market strategies. The research also paves the way for future studies regarding the behavioral impact of emotions on the cryptocurrency market.

Hunting for the Hurt in Chaucer′s Book of the Duchess

  • Vaughan, Miceal F.
    • 인문언어
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    • 제2권2호
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    • pp.85-107
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    • 2002
  • The word play on h(e)art-hunting has become a virtual commonplace in criticism of Chaucer′s Book of the Duchess. Less widely discussed is the third meaning of ME herte, "hurt." The "hart"/ "heart" pun is, however, only implicit in the poem, while the rhyme of "heart" and "hurt" in lines 883-84 makes clear the close association of the terms for Chaucer. Earlier commentators insisted that this was in fact an instance of rime riche or "identical rhyme," but if it is so it is striking that it is the unique instance of the rhyme in Chaucer, whose works are full of occasions for hurt hearts. The essay argues that this is, instead, an instance of near-rhyme and that the confusion in scribal spellings of ME hurten(with ′u,′ ′0,′ ′i,′ ′y,′ and ′e′ ) suggests uncertainties about its root vowel that modem linguistic study has not clarified completely. If the rhyme of herte ("hurt") with herte ("heart") is, however, established by these lines in BD, then it is probably reasonable to ask about all the occasions where characters in the poem are hurt by emotional or physical distress. In the cases of A1cyone and the Man in Blak, the hurt is revealed plainly as the death of a loved one, and Alcyone′s death and the Man in Blak′s return "homwarde" offer contrasting responses to the realization and acknowledgement of their loss. In the case of the Narrator, however, the exact nature of his "hurt" is nowhere made clear and the questions this Jack of clarity raises for the reader remain unanswered when the poem declares its "hert-huntyng" done. Further examination of the Narrator′s character and his role in the poem may reveal him to be a physician himself in need of healing, and this reading of his character may identify him as an ancestor as much of Chaucer′s Pardoner as of the Pilgrim Narrator of Canterbury Tales.

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놀이공원 테마를 활용한 키덜트(Kidult) 패션디자인 (Kidult Fashion Design Inspired Amusement Park)

  • 적가;이연희
    • 한국의상디자인학회지
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    • 제16권3호
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    • pp.49-60
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    • 2014
  • Kidult trend has continued to influence diverse areas such as fashion, advertisement, interior, cosmetics, and so on in the modern age. As combined word of kid and adult, a Kidult is an adult who participates in youth culture and activities traditionally intended for children. This study intends to check out how the phenomenon of Kidult trend is exhibited in fashion area as well as to develop fashion design for kidult inspired by the images shown in an amusement park. The method of study is two-fold. One is a critical review of previous literature and the other is a development of fashion design based on it. The literature study is referred to books of fashion, books of trend and data collected through internet, and design results are presented using mainly quilting and knitting techniques. The results are as follows. Firstly, a kidult fashion was expressed playful and interesting by the sensibilities of kidults that hope to return to the innocence of childhood reminiscing about the good old days. Secondly, a characteristic of the fashion design for kidults is to display the innovative and diverse design with exaggerated expression and a broad spectrum of colors. One's own unique style can be developed through memories and fantasies from fairy tales in childhood. Thirdly, themes of amusement parks were an appropriate means to show the characteristics of the kidults. A variety of characters and buildings and shapes of the rides in the amusement parks were useful for the design motive targeting for the customers with the kidult characteristics and images of fashion and accessories design. Fourthly, inspired by the amusement parks, the work in this research has presented the new kidult styles designed as various forms combining inner feelings that seek distinctive and unique styles and amusement features.

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Metformin 과다 복용에 의한 대사성 젖산 산증 1례 (A Case of Lactic Acidosis after Metformin overdose)

  • 박정숙;정성필;이한식;김의중
    • 대한임상독성학회지
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    • 제5권2호
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    • pp.126-130
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    • 2007
  • Metformin is antihyperglycemic, not hypoglycemic. It causes neither insulin release from the pancreas nor hypo glycemia, even when taken in large doses. But, there are several reports of metformin-associated lactic acidosis (MALT). We present a case report of severe lactic acidosis most probably resulting from high doses of metformin in a patient with no known contraindications for metformin. A 43-year-old female was admitted to the emergency department due to a metformin overdose. She had diabetes for 6 years, well-controlled with metformin and novolet. One hour before admission, she impulsively took 50g metformin (100 mg or 100 tablets). Physical examination for symptoms revealed only irritability, and laboratory evaluation revealed only mild leukocytosis. After one hour the patient was drowsy, and arterial blood gas analysis showed severe lactic acidemia Seven hours after ED arrival, she commenced hemofiltration treatment and was admitted to the intensive care unit. Continuous venovenous hemodiafiltration was initiated. Forty-eight hours later, full clinical recovery was observed, with return to a normal serum lactate level. The patient was discharged from the intensive care unit on the third day. A progressive recovery was observed and she was discharged from the general word on the thirteenth day.

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엘리자베스 머레이 작품에 나타난 '바이오 형상성'에 관한 문제 (The Problem of 'Bio morphism' in the works of Elizabeth Murray)

  • 박지숙
    • 조형예술학연구
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    • 제4권
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    • pp.91-122
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    • 2002
  • `Bio morphism` are constituted in paintings where the artists try to embody the elementary properties of living creature as of growth and durability. They are the most appropriate concept of painting to harmonize human being with nature closely. The formative ways of them attach great importance to both unconsciousness and desire , as well as variations or dynamics, by noticing a flow of natural senses and feelings of human being. In other words, the formative ways are based on a recognition of nature as the intrinsic force of life, with the result that aesthetics of incompleteness is embodied in images. Therefore they are clearly distinguished from that of functional, geometric images. A tendency of painting at that time, in a word, 'return to figure and expression', means a conversion into organic images like the incomplete, atypical, and biomorphic forms, while denying the mechanical or geometric. Elizabeth Murray are analyzed, for these works are remarkable in the characteristics of 'Bio morphism'. Consequently the features of organic images, that is, 'the formative acceptance of natural figures, or an informality' and 'the force of free will, or an incompleteness', could obviously be revealed. It is a type that obtains a motif out of natural figures like an animal, a plant, or the concrete figures of human being. In conclusion, this thesis is focused on not only emphasizing that 'Bio morphism' were a major tendency among the various trends of postmodern painting in the 20th century, but also analysing both the painterly formation of organic images and the structure of them. In addition to these points, it is a central aim to evoke that Bio morphism should accurately be evaluated and positioned in postmodern painting. A new recognition of 'Bio morphism' is a peculiarity of the times that reflects a cultural aspect of the present, hence it should be recognized as another way to approach the postmodern painting.

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마을 관광협의체가 농촌관광 활성화에 미치는 영향에 대한 비교연구 (Comparative Study on the Effect of Tourism Council on the Activation of Rural Tourism)

  • 이익수
    • 한국콘텐츠학회논문지
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    • 제19권1호
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    • pp.187-195
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    • 2019
  • 본 연구는 관광협의체가 농촌관광 활성화에 어떠한 영향을 미치는지 알아보기 위해 관광협의체가 구성되어 있는 농촌관광지와 관광협의체가 구성되어 있지 않은 농촌관광지를 대상으로 비교연구를 실시하였다. 비교지표는 관광객 수, 매출규모, 소득수준 등의 통계적 정량지표와 설문조사를 통한 만족도, 재방문, 구전의도의 정성지표로 구분하여 비교하였다. 연구결과 정량적 지표와 정성적 지표의 모든 항목에서 관광협의체가 구성되어 있는 농촌관광지가 활성화되어 있는 것으로 나타났다. 이는 관광협의체를 구성하는 구성원이 행정기관, 전문가, 관광운영자, 전문가 등으로 구성되어 다양한 의견과 독특한 축체 등 전략적 프로그램 등을 꾸준히 개발하고 있는 것에서 기인한다고 할 수 있다. 따라서, 향후 농촌관광 활성화를 위해 관광협의체 구성이 필요하다고 할 수 있으며, 구성시 각 분야의 전문가 및 주민이 고루 참여할 수 있도록 제도적 장치 등이 마련되어야 할 것이다.