• 한국의류산업학회지
• /
• 제9권1호
• /
• pp.72-80
• /
• 2007

The purpose of this study is to identify the latest trend and type of retail space, and the features according to type of retail space of global prestige brand. To do this, literature analysis was executed by related books, articles, and theses. As a result, the latest trend of fashion retail space which has appeared after 2000 is as follows: 1) The differentiation of fashion brand through collaboration between fashion designers and architects, 2) retail space extension strategy, 3) retail space as a cultural space, 4) bold investment for retail space. The type of fashion retail space which has appeared after 2000 is as follows: 1) Spectacular flagship retail space of monumental scale, 2) global type retail space which exhibits common features through the whole world, 3) localization retail space which shows different features according to store location 4) innovative retail space out of traditional store form. The result of this study will be utilized when a domestic fashion brand establishes global marketing strategy of retail space.

• 복식
• /
• 제62권4호
• /
• pp.46-57
• /
• 2012

Consumers currently show cross-channel shopping behavior between the Internet and store-based retail types when searching information and purchasing sensory products such as fashion items to reduce risks. As consumers compare both types of stores before making a purchase decision, the Internet retail type and store-based retail type started conflicting/competing each other as the combined retail evolution theory proposed(Kim & Kincade, 2006). The purpose of this study is to examine consumers' cross-channel shopping behavior between the Internet and store-based retail types and their importance and satisfaction with information provided by the Internet retail stores. This study employs a quantitative research method using a survey. Demographics, types of stores used for purchase, satisfaction with the type of stores, Internet shopping behavior, importance and satisfaction with product information in the Internet retail stores were asked. MANOVA and descriptive statistics were used to test hypotheses. The result shows that a majority of participants(36.2%) shows cross-channel shopping behavior between the two retail types. Also, most participants(72.4%) decide on their purchase and are satisfied only after cross-channel shopping between the two retail types. Participants were grouped based on their information search and purchase behavior. Significant differences among the groups were found in importance and satisfaction with product information provided by the Internet stores. In measuring participants' satisfaction, a majority of participants(42.1%) showed satisfaction with their purchase at store-based retail stores after information search via the internet, followed by the satisfaction with the purchase at the internet retail stores after information search at store-based retail stores(30.3%). Fifty one point nine percent of participants search information via the internet(vs.48% at store-based retail stores), and they especially look for fiber contents and design details with pictures(37.4%). The satisfaction with price information provided by the Internet retail stores is the highest (m=3.70 out of 5.0) among fashion product information followed by design information(m=3.48). On the other hand, size information, refund/exchange and fiber content information received low satisfaction scores(m=2.81, 2.71, 2.57 in turn). This research suggests the Internet retail stores should provide more variety of information in detail using technology and improving customer services. This study could provide the Internet retail stores a guideline to establish a satisfactory information delivery system.

• 산경연구논집
• /
• 제8권1호
• /
• pp.15-22
• /
• 2017

Purpose - Retail companies are turning from one type of retailer to multiple business categories through various reasons, such as taking advantage of existed types of retailers' channel distribution, information and know-how, and entering into new types of retailers. However, there is few research conducted about multiple type of retailers. Research design, data, and methodology - In this research, the references, data and new stores on E-mart will be collected. The dissertation, annual report, statistical data, land-book of E-mart will be also collected to confirm whether E-mart has made any acquisition towards another company. Results - There is a tendency to new stores expansion, store enlargement and prolonging the opening preparation of new stores, based on the core of new stores expansion of E-mart as a general supermarket type of retailers. Based on general supermarket type of retailers, E-mart begins to diversify its retail company's type of retailers. Conclusions - As a general supermarket which is the most important type of retailers, E-mart is expanding into SSM type of retailers to seek new power of growth while slowdown growth is shown in general supermarket type of retailers. The expansion into SSM type of retailers would be a wise option as a retail company, E-mart is able to keep growing in the future.

• 한국의류학회지
• /
• 제27권2호
• /
• pp.261-269
• /
• 2003

This study examined the effects of store density levels on consumers'crowding perception and the effects of perceived retail crowding on consumer emotions and in turn shopping behavior. In addition, the study investigated the effects of perceived price value and store type on the segmented dimensions of perceived retail crowding. Results of an experimental test with 3 density levels and 2 store types confirmed the effects of density on social crowding and spatial crowding. While social crowding positively affected arousal, spatial crowding negatively did pleasure which in turn affected approach-avoidance behavior. Though two store types showed the same pattern in such relationships, the effect of perceived price value on retail crowding was different by store type.

• 한국유통학회지:유통연구
• /
• 제8권1호
• /
• pp.91-116
• /
• 2003

본 연구에서는 대형 머천다이저의 위협이라는 적대적 환경에 대응하는 중소 소매점의 경쟁전략, 전략집단, 마케팅역량 그리고 소매성과의 상호관계를 실증적으로 분석하고자 하였다. 본 논문에서는 위의 연구목적을 달성하기 위하여 전국에 있는 325개의 중소 소매점을 대상으로 자료를 수집하였다. 중소 소매점들이 추구하는 경쟁전략은 가격우위, 머천다이즈 차별화, 서비스차별화 등의 세 가지 경쟁전략으로 뚜렷하게 구분되었고, 군집분석을 통하여 분류된 전략군집은 속수무책 유형, 서비스차별화 유형, 가격우위 유형, 그리고 머천다이즈 차별화 유형으로 나타났다. 분석결과 가격우위군집과 머천다이즈 차별화군집 심지어 속수무책군집도 환경의 적대성을 낮게 지각하는 중소 소매점들이 높게 지각하는 점포들보다 유의하게 높은 소매성과를 달성하였다. 반면에 전략군집과 적대성의 상호작용에 따른 조절효과는 유의하게 소매성과에 영향을 미치지 못하였다. 또한 마케팅역량에서는 머천다이즈 차별화 군집, 가격우위 군집, 서비스차별화 군집, 속수무책 군집 순서로 마케팅역량을 높게 획득하였다. 마지막으로 중소 소매점들의 매출액 성장률 등의 점포성과는 머천다이즈 차별화 군집이 가장 높게 나타났으나 가격우위 군집과 서비스차별화 군집의 소매성과는 유의한 차이가 없었다.

• 한국의류산업학회지
• /
• 제24권5호
• /
• pp.605-617
• /
• 2022

The purpose of this study was to investigate the influence of retailing types on consumers' omnichannel experience while purchasing fashion products. The omnichannel experience occurs when retailers provide seamless customer experience across the various touchpoints of retail channels. In this empirical study, retail types were categorized into single-brand stores and multi-brand stores, and the relationship among store loyalty, brand loyalty, and customer retention was observed by the research model. A survey was conducted on the global consumers who had experience in purchasing fashion products via the omnichannel using Amazon Mechanical Turk; as a result, 351 responses were analyzed. The mediating and moderating effects of loyalty constructs and retail types were analyzed using Process Macro 4.0. The results indicated that a seamless omnichannel experience affects customer retention by mediating store loyalty and brand loyalty; additionally, the dual mediating effect of store loyalty and brand loyalty was significant. The moderating effect according to retail type was identified, and the moderated mediation effect of store loyalty was validated. The results showed that multi-branded retailers' store loyalty had a stronger influence on customer retention than that of single-brand retailers and exhibited the relationship between store loyalty and brand loyalty as well as retail types (single vs multi) in a seamless omnichannel customer experience.

• 유통과학연구
• /
• 제16권4호
• /
• pp.49-56
• /
• 2018

Purpose - The purpose of this study is to provide managerial implications for retail brand managers. Specifically, current study divide donation type into direct donation(e.g., corporate philanthropy) and indirect donation(cause-related marketing) and investigate the donation type on the purchase intention. Also, this research intends to provide the mechanism between the donation type on the purchase intention by showing the mediating role of the consumers' perceived warmth. Moreover, the moderating role of the brand type(non-luxury vs. luxury brand) between the donation type, the warmth perception, and the purchase intention will be examined. Research design, data, and methodology - A total of 174 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2(donation type: indirect vs. direct) X 2 (brand type: non-luxury vs. luxury) between-subjects design. The hypotheses were tested using SPSS 21.0. Two-way ANOVA and multiple regression analysis were performed. Results - Empirical results showed that the consumers' perceived warmth was higher in the direct donation condition than the indirect donation condition and moreover this influence of the donation type on the perceived warmth was moderated by the brand type. Specifically, the influence of donation type on the perceived warmth was significant only for luxury brand. And there is an interaction effect of donation type and brand type on the purchase intention. More specifically, the purchase intention for luxury brand was higher in the direct donation condition than the indirect donation condition whereas the purchase intention for non-luxury brand was higher in the indirect donation condition than in the direct donation condition. Conclusions - This research contributed to the CSR literature of retail brand management by showing that the influence of the donation type and the brand type on the purchase intention. Moreover, this study enriched CSR literature by introducing Stereotype Content Model and showing the mediating role of the consumers' perceived warmth. Managerially, these results suggested retail brand managers of non-luxury brand and luxury brand how to select an appropriate type of donation and conduct CSR strategies.

• 대한지리학회지
• /
• 제39권4호
• /
• pp.602-619
• /
• 2004

본 연구에서는 유통시장 개방 시기를 전후하여 일어난 소매환경 변화에 따른 대전광역시(이하, 대전시)의 소매업 변화와 그 결과 달라진 종합소매점들의 공간구조를 고찰하였다. 유통시장 완전개방이후 본격화된 국내 대형할인점 성장으로 소매업 구조와 소매공간구조가 달라졌으며, 1996년과 2001년을 비교해 본 결과는 다음과 같다. 첫째, 대형할인점의 성장에 따라 소매업 내 종합소매점의 비중이 증가하였다. 둘째, 종합소매업 각 업태들은 차별적인 성장 패턴을 보이고 있다. 셋째, 종합소매업의 업체수는 뚜렷한 집중지역은 나타나지 않지만 대부분 지역에서 감소하였고. 매출액은 원도심에서 신도심으로 그 중심이 바뀌었을 뿐 아니라 그 규모도 증가하였다. 차후소매공간구조 연구에서는 지역성에 따른 상품구색과 같은 보다 다양한 변수를 고려해야 할 것이다.

• 유통과학연구
• /
• 제16권3호
• /
• pp.79-86
• /
• 2018

Purpose - Many retail stores tend to use scarcity-laden message in order to influence consumers, where scarcity refers to insufficiency of product supply or time of availability. For example, inside stores, the displayed products are often accompanied by scarcity message such as 'exclusive offer, limited time only.' According to past research, scarcity has a positive effect on product evaluation, since scarcity can acts as a signal of consumer demand, and thus product quality. Prior studies argue that consumers face a scarce product, they logically infer that other consumers buying the product in large numbers cause the scarcity. We propose that scarcity can be interpreted as a sales tactic artificially created by retail stores in order to increase sales of product. Research design, data, and methodology - We use a persuasion knowledge perspective framework to develop our hypotheses. In the present research, we show that product curation type is a key variable that moderates consumer response to scarcity, and thus the scarcity effect on product evaluation. Results - In this research, we showed when scarcity-laden message was used inside the store using consumer-centric curation message, scarcity had a positive effect on product evaluation. In contrast, when scarcity-laden message was used inside the store using marketer-centric curation message, the positive of scarcity message on product evaluation was diluted. Conclusions - Our study makes two important contributions to the literature on consumer response to scarcity. First, we identify a variable - namely, product curation type - that determines when either 'scarcity = good' or 'scarcity = marketing tactic' interpretation is likely to be dominant. Second, we cite persuasion knowledge perspective to explain the moderating function of product curation type in a retail store-related scarcity context. This research is relevant to practitioners, such as brand manager, retail environment manager, and advertising agencies, for the effective use for the scarcity-laden message in retail. The proposed moderator can operate in many real-life situations in retail where consumers are exposed to scarcity. And curation message related to scarcity has been facilitated by the inner-retail activities. These factors of the marketplace indicate that the boundary conditions of scarcity can have a significant effect on real-life consumer judgment.

• 한국유통학회지:유통연구
• /
• 제17권3호
• /
• pp.115-132
• /
• 2012

본 연구의 목적은 최근 급격하게 확산되고 있는 기업형 슈퍼마켓(SSM)의 시장 진입이 국내 소매업 경쟁구조에 미친 영향을 실증하는데 있다. 자료의 분석기간은 2000년 1월부터 2010년 12월까지이며, 기업형 슈퍼마켓이 월별로 진입한 점포수, 누적 점포수, 신규 SSM 사업체 중 $165m^2$ 미만 점포비율이 분석모형에 고려되어 소매업태별 상대적 시장점유율에 미치는 효과가 분석되었다. 한국표준산업분류 코드에서 종합소매업에 속해 있는 백화점, 대형마트, 슈퍼마켓, 체인화 편의점, 기타 음식료품 위주 종합 소매업으로 구분된 소매업태간 시장점유율은 매월 각 소매업태별 판매액을 합산하여 월별 총 소매판매액을 계산한 후, 각 소매업태의 판매액이 총 소매판매액에서 차지하는 비율로 측정하였다. 통제변수로 소매업태별 종사자 수, 통화량(M2)이 모형에 추가되어 분석되었다. 분석결과, 신규 SSM 시장진입으로 인한 소매업태별 시장점유율 변화는 대형마트에서만 통계적으로 유의한 결과가 도출되었다. SSM의 누적 점포수는 모든 소매업태의 시장점유율 변화에 유의한 영향을 미쳤으나 그 영향력에 대한 방향성이 소매업태별로 다르게 나타났다. 먼저 SSM의 확산은 대형마트와 편의점의 시장점유율을 감소시킨 반면에 백화점, 슈퍼마켓, 기타 음식료품 위주 종합 소매점의 시장점유율에는 긍정적인 공헌을 한 것으로 나타났다. 이러한 결과에 대한 논의, 시사점, 그리고 향후 연구 방향이 제시되었다.