• 복식문화연구
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• 제15권1호
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• pp.179-192
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• 2007

The purpose of this study was to investigate the relationship among fashion retail-entertainment, store image and store loyalty. Two hundred eleven who female college students living near Seoul area participated in this study. Two hundred sample used for data analysis. For data analysis, frequency, factor analysis, correlation analysis and multiple regression analysis were used. The results were as follows: First, fashion retail-entertainment had 4 factors such as shopping environment, sales service, dining facilities, and others. Store image composed of psychological image, merchandise mix, customer service, and advertising exposure. Store loyalty had 3 factors; cognitive loyalty, intentional loyalty, emotional loyalty. Second, retail-entertainment factors had positive influences on store image and store loyalty. Third, store image had positively affected on store loyalty. Based on these results, successful strategies for fashion retail-entertainment business would provide.

• 마케팅과학연구
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• 제14권
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• pp.193-212
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• 2004

본 연구는 다양한 리테일 엔터테인먼트 요소에 대한 소비자 반응을 조사하고 이러한 소비자 반응이 소비자 특성에 따라 다른지를 분석함으로써 활용도 높은 엔터테인먼트 요소를 구별하여 소매업체가 표적집단에 적합한 엔터테인먼트 요소를 선정, 활용하는데 필요한 기초자료를 제공하는데 목적이 있다. 리테일 엔터테인먼트 인텍스는 엔터테인먼트시설, 식 음료시설, 쇼핑품목, 생활서비스, 점포환경, 기본마케팅요소 등을 포함하는 49개 문항으로 개발되었다. 각 요소에 대해 소비자가 인식하는 즐거움정도와 이용의도를 분석한 결과, 전반적으로 즐거움인식과 이용의도에서 중요한 요소들은 특정한 엔터테인먼트 시설이나 식 음료시설보다는 기본적인 마케팅과 점포환경인 것을 알 수 있었다. 엔터테인먼트에 대한 반응에서 성별과 연령에 따른 비교적 뚜렷한 차이를 볼 수 있어 표적집단의 특성에 따라 활용할 엔터테인먼트요소가 다를 수 있음을 시사한다. 이러한 연구결과는 리테일 엔터테인먼트가 마케팅 믹스로 통합되어 개념화될 것을 제안한다.

• 한국실내디자인학회논문집
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• 제22권1호
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• pp.283-290
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• 2013

The change of shopping environment created new emerging type of shopping center after 1990's, Urban Entertainment Center(UEC) in northen America. One hand traditional shopping center was retail-centered, the other hand UEC is entertainment-centered and offers the trinity of synergy. Each components, that are retail, dining and entertainment, play a role of drawing people, extending duration of visiting and making people revisit then the synergy makes commercial profit in shopping center. As northen America many of shopping centers with complex have been built in Korea since 2000 and some projects is planning by the change of shopping environment and regenerating urban. Although the term of "UEC" is used in Korea, it seems to be added entertainment facilities to shopping center without considering on commercial strategy. This study will take a look at mix and duration of visit which ULI stresses in UEC development and comparing with those of Yongsan Station and Chyeongrangri Station which are built recently in seoul, it will get characters and situation of these UECs. Finally, the analysis is to be used as a planning data in UEC development.

• 한국실내디자인학회논문집
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• 제21권6호
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• pp.233-242
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• 2012

The purpose of this study is to analyze the pattern of tenant layout for selected cases of five different Urban Entertainment Center(UEC) in Seoul. This research deals with the process of gaining tenant layout pattern of 40 different types. It is composed of three combination unit with tenants of the same or different consumption mode, which is divided into four different functions of retail, entertainment, dining, and service. Then, every tenant of research cases is classified as one of the fabric type, and the data is analyzed to gain its frequency rate with SPSS 14.0 program. The following is the overall explanation of the result for this research. The frequency of tenant layout pattern between the same consumption mode shows the high rate when compared to the other patterns with different consumption mode. For example, the frequency rate of tenant layout pattern which retail and dining consumption mode are placed side by side like RRR and DDD is high. Interestingly, the frequency rate of RRR type of tenant layout pattern that sells the similar products shows especially high level. It can provide the effective environment for shoppers to compare retail goods in many different stores as producing synergic effects when they are located near each other, so this strategy should be considered when planning tenants in UEC environment. Moreover, in case of dining tenants, when they are clustered together in the UEC environment it can play a role as an anchor tenant. Tenant layout pattern of dining-retail and dining-service consumption mode shows the high frequency rate than other layout pattern with other consumption mode. Besides, entertainment consumption tenants combined with dining or retail tenants show the high frequency rate when compared to the pattern combined with service consumption mode.

• 한국실내디자인학회논문집
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• 제21권2호
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• pp.174-185
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• 2012

The purpose of this study is to suggest planning strategy of tenant mix for UEC based on the final result of tenant mix analysis of five different research cases. The following is the comprehensive explanation about the result of tenant mix planning strategy for UEC currently in operation and when planning a new facility. First, overall research cases in this study show the tendency of following an old tradition, which stresses direct sales focusing on retail and dining adaptation. In order to compensate the defect, it is suggested to adopt new type of tenants with the functional mix of retail and dining with entertainment rather than decreasing the proportion of retail and dining tenant and increasing it of entertainment tenant. Second, the floorplan of UEC should adopt racetrack or circuit form that can stimulate shoppers' circular movement so to expose them to as much tenants as possible. Service consumption mode related tenants are required to place on the side or the edge of UEC, while retail consumption mode related tenants should be planned in the center. Among dining consumption mode related tenants, impulse dining tenants like a coffee shop should be placed at the turning point or at the end of the pathway, destination tenants like a restaurant and a food court, on the other hand, is needed to be placed in the center of the space. In case of Entertainment related tenants, destination tenants like bookstore or multiplex should also be placed at the end of the pathway, and on the way to those tenants, it is required to place general tenants that can share target customers with them. On the contrary, game center or record shop like tenants that can stimulate impulse sales should be placed on the visitor's main move or near the other destination tenants. Third, anchor tenants play an important role in gathering people to the UEC, and then induce them to visit the other tenants that are located near the anchors. Thus it is suggested to plan to place general tenants on the same floor as anchor tenants are placed so they can share the characteristics of target customers which create synergy effect.

• 유통과학연구
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• 제20권2호
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• pp.91-100
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• 2022

Purpose: The sports industry is a major form of leisure and entertainment, but the industry was tremendously affected by the Covid-19 pandemic. This study gives solutions for sports leisure retail stores to the effects of the Covid-19 crisis on consumers' sports products purchasing habits and then gives a logical conclusion regarding the findings of the topic. Research design, data and methodology: Scant research is available to feedback for owners and managers of sports leisure retail stores which elements could be considered to recover their business prior to the pandemic. For achieving this, this study investigated total 284 responses in the retail stores and conducted the ANOVA analysis to compare the level of intensity on the impact Covid 19 pandemic. Results: Our findings suggests that there was a statistically recognizable difference at the significance level of probability between the mean value of the impact index of Covid 19 pandemic and key recovery strategies, indicating the high degree of Covid 19 impact can be reducing by four solutions. Conclusions: Finally, this study concludes the specific entertainment elements that influence the purchasing behavior of consumers will ensure that the Sports industry deals with its internal problems first without necessarily looking at the outside factors such as the pandemic.

• 식품보건융합연구
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• 제8권2호
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• pp.1-6
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• 2022

Purpose: This study aims to examine the opportunities in the food industry in the context of non-fungible tokens (NFTs) and the metaverse. The metaverse expands offline experiences into a virtual space and provides users with the advantage of overcoming the limitations of physical space. Research design, data and methodology: With the development of various contents based on advanced technology, the metaverse is becoming popular among the MZ generation (comprising millennials and Gen Zs), who are skilled at navigating digital platforms. Moreover, the previously entertainment game focused service has expanded to the business field after COVID-19; activities on the metaverse are now making space for economic value creation. I examined the recent global trends in the context of NFTs and the metaverse as well as the existing cases in Korea. Results: Globally, gaming and performance platforms such as Roblox, Fortnite etc. are still concentrated in the entertainment industry. However, as shown by ZEPETO and ifland in Korea there are many opportunities in the retail and food industries. Conclusions: We analyzed the ecosystems of the retail and food and beverage sectors, where the metaverse will be useful in the future, and have suggested the implications of the opportunities provided by the metaverse.

• 한국의류산업학회지
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• 제17권4호
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• pp.561-573
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• 2015

The influence of tourists on the retail market in Korea continues to grow, and China has become the largest outbound-spending nation in the world. Korea's retail industry must comprehend the sophisticated consumption behavior of Chinese tourists. Hence, we explored how the experiential value of shopping in Korea affected Chinese tourists' satisfaction levels regarding stores and products. Findings from this study suggest entertainment and escapism mediate the effect of experiential value on consumer attitudes toward products and stores. This research was conducted with Chinese female tourists who shopped in Korea during their latest visit to this country. CFA and SEM were implemented using AMOS 20.0. The analysis of survey data produced interesting results. Visual appeal, crowding, and service excellence had positive impacts on entertainment, and they had a positive influence on both store satisfaction and product satisfaction. Regarding escapism, crowding and economic benefits had positive impacts, whereas visual appeal and service excellence had no effects. Results showed that escapism had a negative influence on attitudes toward both products and stores. To be clear, escapism refers to the status of absorption by which consumers are highly occupied with pleasant feelings, therefore, shopping when the motive of escapism is high is likely to be less rational and more impulsive. In this study, the diverse roles of different emotions associated with entertainment and escapism in the context of tourism shopping were identified. The findings provide practical implications for developing retail strategies and highlight the importance of the experiential values of shopping for tourists.

• 한국지역지리학회지
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• 제6권2호
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• pp.21-40
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• 2000

급변하는 소매업 환경 속에서 각 소매업체는 생존을 위한 다양한 전략을 구사하고 있다. 무한 경쟁 시대를 맞이하여, 유럽 및 미국의 대자본이 포화상태에 달한 자국 시장 대신 해외로 시장을 확대하고 있으므로, 한국의 소매업도 이들과의 경쟁은 불가피한 일이다. 이에 본 연구에서는 한국 및 미국 소매업의 발달과점과 입지 변화를 비교 분석하여, 한국 소매업의 바람직한 발전 방향 모색에 기여하고자 한다. 독창적인 마케팅 전략으로 새로운 업태의 세계적 선두 주자로서 계속 성장하고 있는 미국 소매업의 실체 분석은 한국 소매업의 바람직한 전략 구축의 기반이 된다. 최근, 미국의 소매업은 가격 지향의 할인점 시기를 지나서 고급화, 다양화, 대규모 테마파크화가 진행되고 있다. 이와 함께 입지 면에서는 새로운 교외지역이 성장하는 가운데, 기존 업체의 재정비 재개발로 도시 내부지역이 활성화된다. 그리고 입지가 문제시되지 않는 전자 소매업 TV 홈쇼핑도 성장하고 있다. 한편, 시장과 백화점 중심의 정적(靜的)인 구조를 지속해 오던 한국의 소매업은 1980년대 말 이후 다양한 업종이 소개되면서 급변하고 있다. 특히 1990년대 중반이후에는 대형 할인점이 급성장하고 유통구조의 체계화, 서비스 중심의 소매업으로 새로운 도약의 계기를 마련하고 있다. 한국 소매업의 발전을 위해서는 우선 정보통신 및 기술수준을 적극적으로 활용해야 한다. 나아가 전통과 현대/세계의 접목, 중소 업체의 협동화 같은 독창적인 시도, 그리고 유통업계 행정부 학계의 적극적인 지원이 요구된다.

• 한국의류학회지
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• 제39권6호
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• pp.899-909
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• 2015

TV home shopping maintains annual growth in the midst of harsh competition by numerous fashion retail channels. This study investigated the dimensions of service quality of TV home shopping for fashion products as well as the effect of service quality on relationship commitment and customer loyalty. Questionnaires were distributed to consumers in their 20s to 40s who purchased fashion products via TV home shopping in the past 6 months. A total of 240 questionnaires were put into the analysis. The results are as follows. First, four dimensions of service quality of TV home shopping were found: convenience, economy, entertainment, and information seeking. Relationship commitment had two dimensions of affective commitment and calculative commitment. Second, the service quality of TV home shopping affected customer loyalty through a relationship commitment. The predictors of affective commitment were entertainment, economy, and information seeking; in addition, those of calculative commitment were economy and entertainment. Third, both affective commitment and calculative commitment predicted customer loyalty to TV home shopping. The affective commitment had more predictive power. The findings show that the service quality of TV home shopping did not directly affect customer loyalty, but they had influence through relationship commitment variables. Entertainment and economy were the most powerful predictors among service quality dimensions.