• 한국콘텐츠학회논문지
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• 제21권9호
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• pp.322-332
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• 2021

본 연구는 호텔 미쉐린가이드 레스토랑의 선택속성이 고객행동의도 간의 영향 관계와 호텔 브랜드이미지를 변수를 투입함으로서 조절효과가 있는지에 대한 영향관계를 규명하고자 하였다. 최근 서울지역 호텔 내에 입점하고 있는 호텔 미쉐린 레스토랑을 경험해본 고객을 대상으로 편의표본추출을 사용하였으며, 2020년 7월 1일부터 부터 약 60일간 진행되었다. 선행연구를 통해 구성된 설문도구는 서울지역 호텔 내의 위탁 운영 중인 미쉐린 레스토랑을 경험해본 고객을 대상으로 배포하였으며, 수집된 유효표본 287부를 SPSS 22.0을 사용하여 통계처리 하였다. 본 연구의 실증분석결과 선택속성의 요인 중 물리적환경, 음식품질, 서비스품질, 편리성은 고객행동의도 간에 유의한 정(+)의 영향이 있는 것으로 나타났으나, 가격공정성은 영향관계가 없는 것으로 나타났다. 마지막으로 선택속성과 고객행동의도 간의 상호작용변수를 투입함으로서 물리적환경과 서비스품질 변수에 조절효과가 있음을 발견하였다.

• 식품산업과 영양
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• 제2권2호
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• pp.24-29
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• 1997

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• 품질경영학회지
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• 제31권4호
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• pp.19-35
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• 2003

With the increase in family income in Korea and the improving quality of life, there is a rapid growth in the restaurant industry. Therefore there is a demand for quality service in this industry. This paper reviews the relationship between service quality and the degree of employee empowerment. The first objective of this research is to test the effects of employee empowerment on service quality, and the second one is to test how tenure affects this relationship. According to statistical analysis, meaning, competency, and autonomy generally have an affirmative impact on many service quality factors. Also the results of regression analysis to test the moderation effect show that long term employees are more sensitive to autonomy than short term employees.

• 한국조리학회지
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• 제4권
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• pp.347-367
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• 1998

It is difficult to make which customers want in restaurant industry because of IMF situation. Therefore, utilization of service marketing is needed by best effect through least investment in restaurant industry. The background of restaurant industry is not directly related to the improvement of tourism industry. We should give a hand to tourism and restaurant industry by holding international events. so the way of thinking among people is changing. And importing of famous foreign brand and opening shops are accellerating the improvement of tourism and restaurant industry. In this perspective, improvement factors of restaurant industry are as follows : the increase of pst time, the increase of disposable income, the increase of woman's having jobs and double income, requirement of people about health food, the increase of nuclear family, and the change of viewpoint among people. This restaurant industry is service industry, and it sells invisible service except the aspect of selling menu. In addition, in terms of menu, price reduction strategy should be done by cost reduction and restructuring. The ultimate purpose of marketing is to increase sales and to do this we should increase the number of customers in shops. That means we should create new customers and try to attract customers who used to be regular in the shops. Therefore, the demonstration of management ability and positive reaction is really needed. So the most important things in marketing are as follows: proper strategy for double consumption, increasing the number of customers through new specific menu, menu life cycle according to menu item, menu development by considering customer, making recipe, enhancement of product quality and cost reduction by customer's opinion. We should concentrate on national menu first, and try to develop menu for international market. It is absolutely needed that we set up the menu product strategy through menu marketing with various products and constant study related to menu marketing is to be done.

• 품질경영학회지
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• 제41권1호
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• pp.95-108
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• 2013

Purpose: The purpose of this study is to identify the impact of TQM dimensions through service recovery justice on service quality and customer satisfaction. Methods: This study employed structural equation modeling methodology analyzing 265 samples collected. Results: This study found that TQM related factors had positive influence on service recovery justice in general. In specific, top management leadership and employee participation are the most important factors for the service recovery justice. Conclusion: This study reveals that service recovery justice has the positive impact on both service quality and customer satisfaction.

• 한국조리학회지
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• 제17권2호
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• pp.140-152
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• 2011

이 연구의 목적은 이태리 레스토랑에서 음식서비스 전달자인 종사자와 고객을 대상으로 실내공간과 음식서비스 품질에 대한 인식의 괴리(gap)를 분석하여 고객 만족을 위한 음식서비스 전달에서의 문제점과 종사자의 인식 전환 필요성을 규명하고자 하였다. 또한, 실내공간과 음식 서비스 품질 향상을 위하여 레스토랑에서 서비스 품질인식과 고객 만족도를 연구하고자 하였다. 연구 결과 종사자의 점수(3.79점/5점)가 고객의 점수(3.78)보가 약간 높게 평가되었다. 특히 16개의 고객의 속성 중 '레스토랑 전체 조명', '음식재료의 신선도', '음식의 창의성' 등이 직원의 점수보가 유의적으로 낮게 평가되었다. 종사자와 고객 모두가 4개의 속성 중에서 '음식의 품질'을 가장 높게, '테이블 세팅'을 가장 낮게 인식했다. 격자도 분석 결과, 'Q3. 음식을 담은 그릇', 'Q6. 테이블 전체의 청결도', 'Q12. 음식의 배치도', 'Q17. 실내공간의 쾌적성', 'Q18. 실내공간의 온도', 'Q23. 레스토랑 전체 조명', 'Q30. 가구 및 액세서리 장식'이 Quadrant A 영역에는 포함되었는데, 이는 종사자의 인식도가 고객의 인식도 보다 낮아 고객들의 불만족하는 속성들이다. 따라서 이종사자들이 전달하고 있다고 인지하고 있는 서비스 수준이 고객과 괴리가 있음을 깨닫고 서비스 품질 개선에 있어 우선순위를 부여하여야 한다.

• 한국관광식음료학회:학술대회논문집
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• 한국관광식음료학회 2005년도 학술논문발표집
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• pp.109-122
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• 2005

In accordance with changes in life style, people's desire to eat out is getting changed in their preferring factors from whether they can buy food they want to eat fast and easily to mood of the dining space, content and quality of service, hygiene condition of restaurant, quiet location and surrounding circumstance, and discount coupon and price destruction. In addition, consumers who begin to recognize the seriousness of environmental pollution prefer health-oriented food. On the other hand, excessive presence of competitors, growing personnel expense, increasing expenditure in accordance with swelling price of rent and material expenditure, increase of tax burden, decrease of income because of credit card service charge and high expected level by consumers make it difficult for restaurant's owners to manage restaurant business. Therefore, this study purposes to establish development of menu from the consumer's and the supplier's point of view and propose how to develop menu aiming at convenience, health and diversity.

• 동아시아식생활학회지
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• 제10권3호
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• pp.179-189
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• 2000

Changes in eating culture patterns has been observed among modern Koreans from seeking out traditional types of eating out restaurant to the modern, luxurious, and hybrid food. This study aimed to investigate the patterns of eating out and preference of food in Pusan National University (PNU) area, representing typical Patterns of eating out in Pusan. Data revealed that the most popular places in which the subjects visited were Korean traditional restaurants and snack bars. The names of the places were in trendy style of Korean connotation, with Intention to appeal to the new generation. The interviewee reported that decision making on choice of plates were made by taste, price, and service in that order. The frequency of eating out was once In two or three days, Korean traditional restaurants, noodle shops, and restaurants of offering fusion food being the Place of choice. Preferred reasons for the PNU area were reported to be low price, followed by variety of food offered and geographical accessibility to the places. Most of the interviewees in the area were satisfied with the taste of food and service quality. A list of food they were willing to introduce to oversea foreigners included raw fish, Dongrae Pajon, Pulgoki, Kimchi and dog soup in that sequence. The results of survey indicator that changes in the eating out environment in Pusan were improvement of service quality, development of new recipes, improvement of hygiene standards and development of area-specific food. The results may also act as a guide in changing the eating out environment and developing tourism in Pusan.

• 한국조리학회지
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• 제19권5호
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• pp.146-157
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• 2013

본 연구의 주목적은 미국 레스토랑 서버들의 아시아 고객들에 대한 인식을 조사하는데 있다. 서버들의 팁에 대한 기대수준과 양질의 서비스를 주고자 하는 의도를 세 개의 외모적 특징들 (성별, 의복, 비만)을 포함하고 있는 8개의 이미지를 활용하여 측정하였다. 8개의 각기 다른 조합으로 만들어진 조건들을 비교하기 위해서 반복측정 분산분석을 이용하였으며 그 결과, 미국 서버들의 아시아 고객들에 대한 팁의 기대수준과 양질의 서비스를 주려고 하는 의도는 고객의 외모적 특성에 따라 다르게 나타났으며, 의복과 성별의 상호작용에도 영향을 주었다. 이 연구결과는 고객의 외모적 차이에 상관없이 균등한 서비스를 제공할 수 있는 가이드라인 제작에 기초자료로 활용될 것으로 사료된다.