• Journal of East Asia Management
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• 제5권1호
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• pp.1-31
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• 2024

Based on the perspective of consumers and the method of value engineering, this paper uses "CSR expectation deviate level" to measure corporate social responsibility, and discusses the influence of corporate social responsibility on financial performance and its action path. This paper collected the questionnaire survey data of 878 consumers and the panel data of 98 listed companies from 2009 to 2012. The empirical results show that: (1) Consumers pay more attention to products and services, charity, environmental protection and their responsibilities to employees, and less attention to their responsibilities to shareholders or creditors and partners; (2) Corporate social responsibility is negatively correlated with financial performance, and corporate marketing ability plays a moderating role in it. That is, the smaller the gap between the level of corporate social responsibility fulfilled by enterprises and consumers' expectations, the better the financial performance of enterprises, which also reminds enterprises that they need to rationally allocate corporate social responsibility resources and constantly cultivate their own marketing capabilities, so as to better meet the level of corporate social responsibility expected by consumers. The value engineering method quantifies consumers' value perception of corporate social responsibility, which has a certain practical guiding role. Of course, there are some limitations in this paper, and future research can further explore the potential impact mechanism.

• 유통과학연구
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• 제12권9호
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• pp.101-112
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• 2014

Purpose - Recently, although corporate social responsibility activities have been increasing in size, they do not have to achieve qualitative improvements and can be passive and cost consuming. Therefore, companies should make quantitative as well as qualitative improvements in their efforts in corporate social responsibility activities. In this study, the classification of social responsibility activities in a variety of studies was analyzed through a more specific path than in previous studies. Corporate behavior image, social behavior image, and corporate contributions image were analyzed through a more detailed analysis of performance. This study suggests that more detailed and concentrated social responsibility activities be pursued by forming companies. Research design, data, and methodology - The purpose of study is to gauge the corporate need for a more intensive, specific area of CSR activities. For this purpose, the sample of consumers that were targeted for CSR activities, recognized as 261 persons, have been investigated. Through a theoretical discussion on previous research, nine hypotheses were established on corporate image, the influence of corporate performance on CSR, and the CSV regulation effect. In order to test the hypothesis, a survey was conducted on 261 male and female consumers who were targeted for CSR, being persons in their 20s to 40s. PASW Statistics 18.0 and AMOS 18.0 were used for statistical analysis. Results - Corporate behavior image was formed through legal responsibility activities and economic responsibility activities. In addition to economic responsibilities, ethical responsibilities and environmental responsibilities were confirmed to have influence on social behavior image. Corporate social responsibility and philanthropic responsibility were confirmed to have influence on economic contribution image. Corporate image has positive effects on brand attitude, corporate reputation, and corporate competition. In addition, when CSV awareness is high, consumers perceive corporate image only through economic responsibility. However, when CSV awareness is low, economic responsibility as well as legal responsibility through charitable activities form the corporate image that influences the brand attitude and corporate reputation, as well as corporate competitiveness. It would appear that the area of corporate social responsibility needs more intensive management for corporate image and corporate competitive advantage. Conclusion - First, the findings of this study show that each CSR activity has a different effect on corporate image and thus, the corporate image influences corporate performance in distinct ways, depending on the CSR activity. This implies that reactive strategies should be tailored to the required image. Second, there is a difference in CSV awareness between groups. When the CSV awareness is low, we can confirm that legal responsibility activities have an especially significant effect on corporate image, implying that corporations should pursue their economic objectives within legal regulations and need to invest significant time and effort for this. This study has limited generalization potential because the result of the model fit has insufficient reference value. In future research, we need to approach various dimensions of corporate performance.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.495-504
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• 2015

본 연구에서는 항공사 승무원이 인식하는 사회적 책임이 조직동일시 및 고객지향성에 미치는 영향을 파악해보고자 하였다. 이론적 고찰을 토대로 두 개의 가설을 설정하였으며, 선행연구를 기초로 설문을 구성하였다. 편의표본추출을 통해 217부의 설문지를 항공사 승무원을 대상으로 회수하였으며, 결측치가 있는 자료를 제외하고 203부를 사용하였다. 사회적 책임은 이론적 고찰을 토대로 경제적 책임, 법적 책임, 윤리적 책임, 자선적 책임으로 구분하였으며 확인요인분석을 통해 신뢰성과 타당성을 확보하였다. AMOS를 활용하여 구조방정식 모형을 이용하여 분석하였으며 실증분석 결과는 아래와 같다. 먼저 항공사 승무원이 인식하는 사회적 책임은 조직동일시에 유의한 정(+)의 영향을 미칠 것이라는 가설 1은 부분 채택되었다. 구체적으로 경제적 책임과 자선적 책임은 조직동일시에 유의한 정(+)의 영향을 미치는 것으로 나타나 가설 1-1과 가설 1-4는 채택되었다. 반면, 법적 책임과 윤리적 책임은 유의한 수준에 미치지 않아 가설 1-2와 가설 1-3은 기각되었다. 영향력의 정도는 자선적 책임이 경제적 책임보다 더 많은 영향을 미치는 것으로 나타나 지역사회에 대한 책임을 중시하고 사회공헌을 위해 적극적으로 노력하는 것이 무엇보다 중요하다고 사료된다. 둘째 조직동일시는 고객지향성에 유의한 정(+)의 영향을 미칠 것이라는 가설 2는 채택되었다. 한계점과 향후 논의방향을 제시하였다.

• 디지털융복합연구
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• 제15권10호
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• pp.45-61
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• 2017

여성들의 경제활동 증가 및 생계부양 분담이 증가함에 따라 이제 남성들의 양육 참여는 필수불가결한 현상이다. 이러한 배경 속에서 본 연구는 여성이 항상 일차적 양육의 책임자인 현실에 문제제기 하면서 우리나라 남성들의 양육 참여를 책임성을 중심으로 분석한다. 책임성이란 자녀를 위한 모든 사항에 대한 결정, 대비, 총괄하는 양육의 한 부분이다. 무엇보다 책임성은 성정치적 영역인 양육에서 진정한 양성 평등적 양육을 실현할 수 있는 지점이다. 따라서 본 연구는 한 대기업에 재직하는 20-40대 남성들을 연구대상으로 하여 이들의 양육 중 책임성은 어느 정도 이루어지고 있는지 통계적으로 분석한다. 분석결과 남성들은 책임성에 속하는 양육에는 상대적으로 덜 참여하는 것으로 나타났고 비책임성에 속하는 양육에는 참여도가 높았다. 본 연구의 결과는 남성도 책임성을 중심으로 양육의 중심에 서야 한다는 필요성을 보임과 동시에, 관련 제도 및 정책에도 중요한 함의를 제공할 수 있을 것이다.

• 유통과학연구
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• 제12권7호
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• pp.23-35
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• 2014

Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business. Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data. Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects. Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.

• 공학교육연구
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• 제15권1호
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• pp.72-78
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• 2012

This paper deals with metaphysical aspects of responsibility focusing on Hans Jonas's Das Prinzip Veranwortung as an attempt to further the discussion on the responsibility of scientists and engineers. After the examination on the necessity of new ethics reflecting the characteristics of contemporary science and technology, the philosophical foundation and major themes of Jonas's future-oriented ethics, i.e. responsibility ethics are analysed. Jonas argued new ethics should consider man and nature simultaneously based on the unification of being and what should be, and presented collectivity, continuity, and future-orientation as a basis of responsibility ethics. In conclusion, this paper suggests implications of Jonas's argument for science and technology ethics such as sustainability, precautionary principle, and responsibility of creator.

• 한국의류학회지
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• 제41권6호
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• pp.1071-1084
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• 2017

This study investigates ethical fashion consumption factors and corporate social responsibility (CSR) factors to segment consumer groups by ethical fashion consumption (EFC) and identify differences of EFC groups in the perception of CSR and demographics. I surveyed 390 people over age 20 in February and March, 2017. Data were analyzed with factorial analysis, cluster analysis, ANOVA, LSD, Chi-square, Cronbach's ${\alpha}$, using SPSS 20.0. The survey showed. 1) Five EFC factors (boycott/active purchase, donation/environmental protection, saving, legal consumption, and recycle) were extracted. 2) Four CSR factors (responsibility for stakeholder, ethical/environmental responsibility, social/charitable responsibility, and economic responsibility) were extracted. 3) EFC consumers were classified into four segments (low ethic, recycle, legal, and high ethic). 4) The perception of CSR factors was different among EFC groups. 5) The distribution of age level, education level, occupation, monthly purchase cost of clothing, and religion were different among EFC groups.

• 국제학술발표논문집
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• The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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• pp.420-425
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• 2011

Corporate Social Responsibility has become a hot issue for modern enterprises recently. Under this trend, companies have to focus on what they can do for society instead of on just making profits. This paper is to explore the relationship between ecological corporate social responsibility and organizational performance in the construction industry in Taiwan. 192 samples were collected from Taiwan's general contractors and analyzed using factor analysis, correlation analysis and path analysis. This study found: (1) in general, the contractors in Taiwan don't devote much to realizing ecological corporate social responsibility, and there is still much room for improvement; (2) the correlation analysis results indicated there are significant positive relationships between ecological corporate social responsibility and organizational performance; and (3) according to the path analysis results, a contractor can improve its business performance by improving its realization of corporate social responsibility.

• 산경연구논집
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• 제10권11호
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• pp.49-56
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• 2019

Purpose: Corporate social responsibility is a self-regulating business model that helps a firm be socially accountable to the public. By practicing corporate social responsibility, firms can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental. Corporate social responsibility activities are not directly linked to increasing corporate performance and corporate value, but rather involve spending expenses. Based on these facts, this study verifies whether the effects of corporate social responsibility activities differ depending on the firm's situation. Research design, data and methodology: This study analyzed the effect of market competition on corporate social responsibility activities using logistic regression analysis on listed companies in the KOSPI and KOSDAQ for fiscal years 2014 through 2016. In this study, market competition was measured using the Herfindahl-Herschman Index(HHI). Higher HHI value can be interpreted as a lower degree of market competition. We also measured corporate social responsibility activities using the KEJI Index published by the Korea Economic Justice Institute (KEJI). If a firm-year is included in the top 200 companies of the KEJI Index, it is classified as a good corporate social responsibility activity firm. Results: We find that companies in less competitive market were not included in the KEJI Index. This result indicates that firms in the market with lower market competition perform less corporate social responsibility activities that incur costs. An additional analysis showed that there was a significant negative relationship between the market competition and the corporate social responsibility activity scores published by the KEJI Index. These result adds robustness to the result of the hypothesis that firms that have a monopolistic place in the market practice passive corporate social responsibility activities. Conclusions: The results show that managers of a firm in the lower market competition have a lower incentive to use limited resources for projects that are not directly related to revenue. The results of this study imply that corporate social responsibility activities vary according to the position of the business. Therefore, this study suggests that market investors should consider the degree of competition in the market when they evaluate corporate social responsibility activities.

• 유통과학연구
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• 제13권2호
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• pp.35-44
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• 2015

Purpose - In this study, corporate social responsibility activities as perceived by customers visiting super-centers and the influence of the authenticity of such social responsibility activities on trust have been examined while attempting to verify how trust would influence consumers' attitude and purchase intention. Research design, data, and methodology - For data collection, a questionnaire survey has been conducted on 200 consumers who would visit super-centers, and 161 effective samples have been used for the final analysis. Methodologies such as Cronbach's α, factor analysis, correlation analysis, and structural equation modeling were used. Results - Among corporate social responsibility activities, legal responsibility in particular has turned out to influence consumers rather greatly. Thus, law observance has turned out to be a necessity rather than merely an economic or ethical responsibility; as for trust, trust in the product has turned out to exert more influence on consumers than trust in the enterprise. Conclusions - Corporate social responsibility activities can mean that the complete fulfillment of natural and proper corporate responsibility will secure consumer trust, thus influencing consumer attitude and purchase intention positively.