• 한국컴퓨터정보학회논문지
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• 제24권6호
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• pp.81-88
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• 2019

Based on the theory of planned behavior and the theory of legal deterrence, this study takes consumers' willingness to pay for digital music as the research object, investigates the consumers who have digital music consumption channels and behaviors, and discusses the willingness of consumers to pay for digital music and its influencing factors. The study attempts to achieve the following research purposes: First, explore the influencing factors of willingness to pay for digital music using domestic and foreign literature research and related content analysis. Second, we want to examine the effect of Attitude, Collective Specifications, Quality Sensitivity and Music affinity on willingness to pay. Third, Legal deterrence and resource availability tries to verify whether there is a moderating effect between Attitude, Collective Specifications, Quality Sensitivity and Music affinity and willingness to pay. The research data was collected in 2019 between April 6th to May 8th. Questionnaires were randomly distributed in fixed places, mainly in Hubei Province, China. A total of 393 questionnaires were selected for data analysis. Based on the previous theoretical review and empirical analysis, the study draws the following conclusions: Firstly, attitude, collective specifications, quality sensitivity and music affinity have an impact on the willingness to pay. Second, Legal deterrence has a regulatory effect on the relationship among quality sensitivity, musical affinity and the willingness to pay. Last the resource availability has a significant impact on the willingness to pay. It also has a regulatory effect on the relationship among quality sensitivity, music affinity and the willingness to pay.

• 한국지역사회생활과학회지
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• 제24권4호
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• pp.517-536
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• 2013

The purpose of this research was to examine the trend of women consumption value and attitude on luxury goods and to analyse the relations between the behavior of purchasing luxury goods and satisfaction of consumers who buy luxury items. A total of 548 questionnaires were obtained in July and August 2011 from female respondents in their 20s to 40s who have bought at least one luxury item in the last 3 years. Collected data was analysed with factor analysis, t-test, ANOVA, Duncan's test, and multiple regression in SPSS. The research results are summarized as follows: First, household income and personal expenditure were main factors in determining substantial differences in attitudes towards luxury goods and counterfeits. Second, the difference in frequency of buying luxury items was decided by household income, and expenditure and purchase cost, which varied based on age, education, occupation, household income, and expenditure. Third, both the younger consumers with more household income and expenditure and consumers with positive attitude towards luxury items but negative attitude towards the counterfeits purchased the luxury goods more frequently than those who are older with less incomes and expenditures. Fourth, consumers with more incomes and expenditures along with negative attitude towards the counterfeits spent more money on the luxury items. Consumers with less personal ostentation but with great pleasure consumption value for luxury goods spent more money on luxury goods. Fifth, the satisfactions of purchasing luxury goods were influenced by following variables such as positive attitudes toward luxury goods, ostentation, enjoyment and quality in consumption value.

• 한국과학교육학회지
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• 제15권3호
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• pp.332-348
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• 1995

The use of attitude as a psychological concepts dates back to 1918(Thomas and Znaniecki). Assessment of attitudes has been conducted by a number of researchers since then in a wide range of contexts: religion, government, industry, community interrelations, and education; and sociology and psychology. In science, the number of research summaries and meta-analyses points to the significance of the concept of attitude toward science. However, in spite of the wide spread use of attitude assessment in science, many of the existing instruments have severe limitations. Those limitations serve as the rationale for the construction of a new instrument to assess attitudes toward science The term "attitude" and "science" are somewhat ambiguous, taking on different meanings for different people in different contexts. Very often an assessment includes several dimensions of attitude and, therefore, provides no clear idea of what was really measured. As a result there is no consistency with respect to the construct among attitude instruments. To clarify this issue, Gauld(1982), Munby(1983a, 1983b), Blosser(1984) and Haladyna and Shaughnessy(1982) offer some guiding descriptions. Attitude as it relates to science is divided into two areas-scientific attitude and attitude toward science. Scientific attitude refers to a particular approach a person assumes for solving problems, for assessing ideas and information, and for making decisions. It includes such scientific methods and predispositions as objectivity, suspended judgement, critical evaluation, and skepticism. Munby(1983a, 1983b) characterized scientific attitude as thinking as scientists do, that is, acting on evidence in a disciplined way. Attitude toward science. on the other hand, may address scientific attitudes, scientists, scientific careers, methods of teaching science, scientific interests, parts of curriculum, or the subject of science in the classroom (Blosser,1984). It may refer to belief about processes, theoretical products, technological products, or the science-technology relationship (Munby, 1983).

• 가정과삶의질연구
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• 제33권5호
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• pp.55-70
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• 2015

The purpose of the study is to examine the effect of personality style and emotional dysregulation on female adolescents' eating attitude, and the mediating effect of emotional dysregulation on the relationship between personality style and eating attitude. For this research, questionnaires on personality style, emotional dysregulation and eating attitude were administered to 1370 female high school students based in Seoul. Among 1370 questionnaires collected, 1239 were selected and statistically analyzed by frequency analysis, Pearson's correlation analysis, multiple regression analysis, and stepwise multiple regression analysis using SPSS Win 21.0. The main findings of the study are as follows: First, according to female adolescents' BMI, the level of their eating attitude differed significantly. Second, according to female adolescents' BMI, female adolescents' personality style and emotional dysregulation were found to affect their eating attitude significantly. Third, emotional dysregulation had a mediating effect on the relationship between female adolescents' personality style and eating attitude. To be more specific, for the normal weight group of female adolescents, emotional dysregulation was found to have a partial mediating effect on the relationship between sociotropy and eating attitude, and a full mediating effect on the relationship between autonomy and eating attitude. On the contrary, for the overweight and obese groups of female adolescents, emotional dysregulation was found to have a full mediating effect on the relationship between sociotropy and eating attitude, and a partial mediating effect on the relationship between autonomy and eating attitude. The results of the study show the ways in which personality and emotional traits contribute to female adolescents' eating attitude according to their BMI, and provide useful information for treatment of adolescents' eating disorder in clinical settings.

• 디지털융복합연구
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• 제19권2호
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• pp.539-548
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• 2021

본 연구는 다문화 청소년을 대상으로 부모 양육태도와 이중문화수용태도와의 관계에서 자아존중감의 매개효과와 조절효과를 규명하고자 시도되었다. 한국청소년정책연구원에서 수행한 다문화청소년 패널조사 중 2017년 자료인 고등학교 1학년 1,260명의 자료를 분석하였다. 수집된 자료는 AMOS 20.0과 SPSS 23.0 프로그램을 사용하여 분석하였다. 그 결과, 부모 양육태도와 자아존중감, 부모 양육태도와 이중문화수용태도, 자아존중감과 이중문화수용태도는 순상관관계를 보였다. 또한, 자아존중감은 부모 양육태도와 이중문화수용태도 사이에서 부분 매개효과가 있었다. 그러나, 두 변수 사이에 조절효과는 없었다. 향후, 다문화 청소년의 이중문화수용태도 향상을 위해 부모의 양육태도와 다문화 청소년의 자아존중감을 향상시킬 수 있는 방안이 포함되어야 할 것이며, 이중문화수용태도에 영향을 미치는 다양한 변인들을 고려한 추가 연구를 제언하고자 한다.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2004년도 ICCAS
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• pp.1747-1753
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• 2004

CMG(Control Momentum Gyro) is a control device being used for spacecraft attitude control constructing relatively large amount of torque compared to conventional body-fixed reaction wheels. The CMG produces gyroscopic control torque by continuously varying the angular momentum vector direction with respect to the spacecraft body. The VSCMG(Variable Speed Control Momentum Gyro) has favorable advantages with variable speed to lead to better control authority as well as singularity avoidance capability. Attitude dynamics with a VSCMG mounted on a two-axis gimbal system are derived in this study. The dynamic equation may be considered as an extension of the single-axis counterpart. Also, a feedback control law design is addressed in conjunction with the dynamic equations of motion.

• 지식경영연구
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• 제12권1호
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• pp.1-16
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• 2011

This study was motivated by consideration of advertising effects on purchase intention of hotel customers in the situation that people can experience in web advertisements more easily and quickly through four main media. We intends to propose strategic web advertising marketing plans by investigating the relation among hotel web advertising attributions, advertising attitude, brand attitude and purchase intention of customers. In conclusion, in the situation that hotel service industry endeavors a lot to attract young customers, according to gentrified consumption culture and changes in an environmental trend, these results are expected to be used as data to establish web advertising marketing strategies to show trendy brand images to hotel customers, especially consumers of N Generation using official websites of hotels.

• 한국주거학회:학술대회논문집
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• 한국주거학회 1994년도 학술발표대회논문집 상
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• pp.37-44
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• 1994

The purpose of this research is to present necessity of manament system establishment and policy direction for fundmental data, understanding management reality and problem, comparing resident's management attitude to related variables in apartment and raw houses multi-family houses. The major finding were as follows : 1) The management attitude of Apartment inhabitant is very highm especially the attitude of maintenance management is the higest. But they disagree with the raise of management cost necessary to maintenance management. 2) The management attitude of Raw multi-family houses inhbitant is especially high, the maintenance management demand for safety and community-life contol attitude, resident's mutual cooperation is especially high, they think much of autonomy management, desire to achieve under more sysemnatic plan.

• 복식문화연구
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• 제13권6호통권59호
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• pp.990-998
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• 2005

The purpose of the study was to examine Korean elderly women's attitudes toward fashion and to determine formal jacket designs preferred by them. The subjects of the study were older than 50 years who will become aging population in 2014. For data collection, interview investigated 200 copies of questionnaire were collected, and available data used final analysis were 174 volumes. As the results of the principal components factor analysis, it revealed 4 attitudinal factors including cautious attitude, fashion-conscious attitude, ostentatious attitude, and easy-conscious attitude. The subjects divided into two groups, highly involved group and lowly involved group, for each factor. As the result of preference differences by the degree of each attitude, it revealed that the attitudes toward fashion products would significantly influence elderly women's jacket design preferences. The results of the study show that they are a diverse group whose consumer needs and wants vary dramatically and give initial information to assist designing appropriate formal jacket for elderly women.

• Journal of Information Technology Applications and Management
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• 제19권3호
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• pp.69-84
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• 2012

A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as emphatic the image of the brand. The purpose of this research is to examine the influence of the product-brand web site on the formation of attitude toward the product brand. Subjects of this study are users of two web sites of leading sanitary product brands. The result shows that not only emotion, playfulness and convenience perceived from the web site but also existing attitude toward the brand influence the attitude toward the web site. Further, the attitude toward the web site in turn affects attitude toward the image of the brand. The importance of this study is in its conceptualization and empirical verification of the relationship between the product-brand web site and the reputation of a brand.