• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.848-849
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• 2014

실시간으로 고객의 피드백을 파악할 수 있는 방법으로 SNS 등과 같은 빅 데이터를 이용하는 것이 매우 효율적 이다. 따라서 최근 기업들은 온라인상의 빅 데이터 평판을 분석하는 시스템들을 이용하여 고객피드백에 관한 정보를 수집하고 분석하고 있다. 본 논문에서는 온라인상의 고객피드백의 보다 정확하고 효율적인 정보 수집과 분석이 가능하며 분석 지식체계의 근간을 이루는 서비스 모델구축 방법을 제안한다. 서비스 모델 구축방법은 서비스 산업군에 대한 시소러스 분석 체계를 정의하고 데스트베드 대상의 인터뷰 등을 통하여 분류체계 기본 방향을 수립하며 타겟 대상의 특화된 수집원 및 범위를 설정하는 방법 등으로 이루어진다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.617-618
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• 2014

본 논문에서는 보다 정확하고 효과적인 평판분석을 위하여 서비스 산업별 타겟으로 하는 수집사이트를 프로파일링 하는 방법을 제안한다. 먼저 각 서비스에 특화된 타겟 사이트를 추출하고 등록하고 각 서비스에 관련한 정보 및 의견 공유 게시판과 지식인 추천/질문 등 지식 공유 사이트를 추출한다. 또한 업종별 주요 사이트를 선택하고 등록하여 유효 데이터 수집한다. 이를 통해 실시간 수집 데이터의 활용 기술을 이용하여 수집원 프로파일링을 통한 미디어별 수집 주기 산정하고 수집 엔진의 유연한 확장성을 활용한 실시간 수집 제반 기술 확대할 수 있다. 또한 지속적인 수집원 변경관리를 수행한다. 즉, 신규 생성, 변경, 삭제되는 사이트에 대한 변경관리를 수행하고 지속적인 수집량 모니터링을 통한 수집여부를 점검하며 수집 필터링 규칙에 대한 튜닝으로 데이터 품질 확보하도록 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.671-672
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• 2014

최근 기업의 효율적인 경영을 위해 다양한 소셜 채널에서 폭발적으로 생성되고 확산되는 빅 데이터를 실시간으로 분석하는 기술이 개발되고 있다. 본 논문에서는 관광서비스에 관해 소셜 미디어 상의 빅 데이터를 이용하여 보다 정확하고 효율적인 정보 수집과 분석이 가능하도록 하기위한 모델구축 방법을 제안하고 관광서비스에 관한 평판을 분석한다. 관광 산업 도메인 네트워크를 활용한 표준화, 일반화 확보를 위해 먼저 B2C 산업군 및 업종별 공통 수집원 추출 및 표준화 분석 체계 수립을 통한 해당 적용분야의 설계안 수립하고 관광객(소비자) 작성 게시글 분석을 위한 산업군 정보 추출하며 관광지, 숙박지, 교통 등 다양한 업종에 대한 분석 수행한다. 관광지에 대한 평가 기준을 기존의 설문이 아닌 SNS 상의 고객 의견을 바탕으로 호감도로 분석한다.

• International Commerce and Information Review
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• v.15 no.3
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• pp.155-173
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• 2013

Since the 1990s, Corporate Social Responsibility (CSR) issues have been attracting more and more attention from companies and researchers alike. The purchasing behavior of consumers is directly related to not only a company's financial performance, but also the future development of the company. Much of the previous research regarding CSR has mainly focused on the perspectives of enterprises. This paper aims to study the impact of CSR on purchase intention in three aspects - consumer, company and country. We decided to use Samsung to describe the impact of CSR on consumer purchase intentions in China. The results of this study revealed that CSR has a positive impact on the consumer-company identification, corporate reputation and country of origin image. Consumer-company identification turned out to be amore important moderator between CSR and consumers' purchase intentions than country of origin image and corporate reputation.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.133-140
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• 2012

This research has logically investigated and practically analyzed whether a firm's management ethics affect the firm's performance. The proxy measure of management of ethics is the KEJI Index score, the companies assessed with the KEJI, which is published over 6 years from 2004 to 2009 by the Economic Justice Institutein Korea. According to the analysis results, firstly, management of ethics has a positive effect on the ROA firm performance, which supports the existing research results on that the firms that better manage ethics have a better economic performance. Secondly, we found interaction effects of corporate governance on the relationship between management of ethics and firm's performance. One can say that these results bring a new theoretic perspective academically on the reputation effect through management of ethics, and how it affects the firm's performance. Also in practice, the results show not only how the management of ethics is done just for a social flow in enforcing the management of ethics, but also that it is important to make amendments according to the management of ethics by recognizing it's importance and influence on increasing the firm's performance.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.157-163
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• 2015

This study seeks to investigate the effect of a musical's reputation and online discounts on the consumer's willingness to re-watch a musical in the convergence industry. of service management As a resut, First, this study verified the moderating effect of on-line price discount. Second, on-line price discount was found to have an impact on reputation of a musical and consumer satisfaction. Third, consumer satisfaction was found to have a positive impact on word-of-mouth intention. Accordingly, it would also be imperative to provide information via on-line communities on a consistent basis so that viewers could create viral marketing. Also, those customers having received differentiated benefits would have a higher degree of satisfaction. Eventually, these customers will create positive viral marketing effect.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.244-257
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• 2012

This study is to understand the effects of fashion blog features on commitment, satisfaction, and Word-of-Mouth intention due to the interest shown by fashion companies on fashion blogs as new marketing communication strategies. The survey was conducted from April $23^{rd}$ to May $2^{nd}$, 2011 and all 300 respondents had visited fashion blogs. The results of this study are described below. First, the study finds that fashion blog features have five dimensions; interactivity, information reliability, convenience of information access, reputation, and intimacy. Commitment consists of behavioral commitment and emotional commitment, and satisfaction consists of two dimensions; information satisfaction and usage satisfaction. Second, behavioral commitment, is positively influenced by all fashion blog features (except for the negative effect on interactivity). Blog features have a positive impact on emotional commitment (except for negative impact on reputation). Third, information satisfaction is influenced by all fashion blog features; however, usage satisfaction is influenced only by interactivity, reputation, and intimacy. Fourth, Word-of-Mouth intention is influenced by all commitment and satisfaction dimensions. The results of this study will help fashion companies use fashion blogs as marketing communication tools.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.8 no.8
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• pp.1760-1768
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• 2004

A P2P is a method that can share and exchange on digital resources through a direct connection on personnel without a central server. In this paper, we apply a P2P technology to a traditional electronic commerce method so that a seller and a customer can perform a commercial transaction through a direct communication. As such a result, we propose a new e-Commerce model on P2P environment to assure fairness in commercial transactions. To achieve our goal, we put an escrow server which is responsible for guarantee fair contents delivery and payment for the contents between a seller and a customer. When a customer buys content, he first obtains reputation values implicating reliability for the content and refers to these values to determine purchase. The proposed scheme, we can improve the reliability for the purchasing content and provide the fairness to both a seller and a customer simultaneously.

• Journal of Distribution Science
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• v.14 no.8
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• pp.77-86
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• 2016

Purpose - The purpose of this study is to measure the effect of reputation in culture oriented market on revisit intention and word of mouth(WOM) effects for Traditional Market. Research design, data, and methodology - 5 point Likert-scale has been adopted for this study designed based on previous study. Used SPSS ver.23, factor analysis & Cronbach's alpha, correlation, regression test were made. 277 samples were used for analysis. Results - Tourist satisfaction as an element that affects on revisit intention and word of mouth effects for traditional Market. Their goods images and impressions from experience of traveling and purchasing keep in mind and be another place and story to talk others. Culture is an important factor that maintains and regenerates cities and cities should be perceived as cultural places instead of simple physical places. Culture was associated with higher revisit and word of mouse intentions for traditional market. The tourists can select a new places and visit the market if it has a special culture and special food which people can like and enjoy even they do not have regional brand image. Conclusions - Tourist satisfaction of users in traditional markets and their revisit intentions and the results indicated that higher customer satisfaction was associated with higher revisit and word of mouse intentions. Culture factors will be the motive to find out peoples a hometown in heart.

• Informatization Policy
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• v.21 no.4
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• pp.40-58
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• 2014

This study investigated how online information affected consumers' purchases at social commerce websites. In the online purchase process, consumers use two types of online information: user generated content(UGC) and vendor generated content(VGC). These information types may influence consumers'purchase intention differently because each information builds entity trust and content trust, which play mediation roles between online information and purchase intention. According to the analysis results, general transactional information and safe transaction information of VGC and reputation information of UGC significantly affected entity trust. But content trust was affected only from general transactional information of VGC. And entity trust significantly affected content trust as well as purchase intention. These findings imply that social commerce vendors should focus mainly on entity trust for enhancing consumers' purchase intention. To achieve this objective, in the short term perspective, they should endeavor how to enhance general transaction information and safe transaction information qualities because these information types are easily controlled and improved by vendors. In the long term perspective, they should focus on reputation formation because reputation takes long time.