[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.14400/JDC.2015.13.10.157

A Study on the Effect of Satisfaction and Re-watch Intention of Visitor in On-line Price Discounts and Musical Fame in the Convergence Industry of Service Management

Yim, Ki-Heung (Dept. of Silver Care, Kwangju Women's University)
Quan, Zhi-Xuan (Dept. of Alternative Medical, Kwangju Women's University)

Publication Information

Journal of Digital Convergence / v.13, no.10, 2015 , pp. 157-163 More about this Journal

Abstract

This study seeks to investigate the effect of a musical's reputation and online discounts on the consumer's willingness to re-watch a musical in the convergence industry. of service management As a resut, First, this study verified the moderating effect of on-line price discount. Second, on-line price discount was found to have an impact on reputation of a musical and consumer satisfaction. Third, consumer satisfaction was found to have a positive impact on word-of-mouth intention. Accordingly, it would also be imperative to provide information via on-line communities on a consistent basis so that viewers could create viral marketing. Also, those customers having received differentiated benefits would have a higher degree of satisfaction. Eventually, these customers will create positive viral marketing effect.

Keywords

musical reputation; on-line price discounts; satisfaction; willingness to re-watch; convergence industry;

Citations & Related Records

Times Cited By KSCI : 1 (Citation Analysis)

Reference
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