• 정보관리학회지
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• 제13권2호
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• pp.143-163
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• 1996

정보검색시스템평가에서 적합 판단(relevance judgments)은 중요한 역할을 수행한다. 그 이유는 적합 판단의 결과에 따라 탐색성능이 결정되기 때문이다. 본 논문은 적합 판단과 관련하여 적합 개념의 이론적 배경을 역사적으로 고찰하고 적합개념이 적합판단에 미친 영향을 살펴보고자 한다. 또한 적합 판단과정에서 판단에 영향을 주는 요인이 있는지를 조사하고자 한다. 선행연구는 문들에 관한 문헌조사연구 결과는 적합 판단에 영향을 미치는 변인으로 다음의 네 종류의 변인이 파악되었다. 즉, 적합 판단근거로 제시되는 문헌대용물의 종류, 제시순서, 적합측정도구, 판단자 변인의 네 변인들은 적합 판단에 영향을 미치는 것으로 확인되었다.

• 인터넷정보학회논문지
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• 제1권2호
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• pp.89-96
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• 2000

영상의 유사성에 대한 사용자의 주관적인지를 학습하는 방법으로 relevance feedback 기술이 사용되며, 최근 들어 이에 대한 관심이 높아지고 있다. 대부분의 relevance feedback기술은 영상 유사성을 측정하는데 사용되는 특징이 서로 독립적이라는 가정하고 있으나, 이러한 가정은 유사성 판단을 모델링 하는데 있어서 상당한 제약을 두는 것이다. 이 논문에서는. 퍼지 측정과 Choquet 적분을 이용하여, 유사성 판단에 대한 보다 나은 모델링 방법을 제안하고, 이를 이용한 relevance feedback 알고리즘을 제안한다. 실험결과를 통하여, 기존의 가중치 평균 방식에 의한 relevance feedback보다 제안된 방식이 우수함을 보인다.

• 한국비블리아학회지
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• 제7권1호
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• pp.231-246
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• 1994

A major problem for information retrieval research in the past three decades has been methodology, even though some progress has been made in obtaining useful results from methodologically sound experiments. Within a methodology, potential problems include artificial data generated by the researcher, small sample size interpretation of findings. Critics have pointed out that some room exists for improving methodology of information retrieval research; using existing data, having big enough sample size, including large numbers of search queries, introducing more control in relation to variables, utilizing more appropriate performance measures, conducting rests carefully and evaluating findings properly. Relevance judgments depend entirely on the perception of the user and on the situation of the moment. In an experiment, the best judge of relevance is a user with a well defined information need. Normally more than two categories for relevance judgments are desirable becase there are degrees of relevance. In experimental design, careful control of variables is meeded for internal validity. When no single database exists for comparison, existing operational databases should be used cautiously, Careful control for the variations of search queries, inter-searcher sonsistency, intra-searcher consistency and search strategies is necessary. Parametric statistics requiring rigid assumptions are not appropriate in information retrieval research and non-parametric statistics requiring few assumptions are necessary. Particularly, the sign test and the Wilcoxon test are good alternatives.

• 정보관리학회지
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• 제14권2호
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• pp.123-141
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• 1997

본 논문에서는 문헌의 전문을 대상으로 얻어진 4개의 상이한 적합성 판정 세트가 전문검색시스템의 검색효율성 평가에 미치는 영향을 살펴보았다. 각 적합성 판정 세트간의 검색효율성에는 주목할 만한 차이가 없는 것으로 밝혀졌다. 이는 적합성 개념에 대한 다양한 관점이 검색효율성의 평가에는 커다란 영향을 미치지 못하고 있음을 암시하는 것이다. 그러나, 적합성 정보를 효과적으로 이용하는 정교한 검색기법인 적합성 피이드백을 통합한 검색실험은 계속 연구되어야 할 과제로 제시하고 있다.

• Asia Marketing Journal
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• 제14권2호
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• pp.23-37
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• 2012

Individuals often make their judgments on the basis of the ease or difficulty with which information comes to mind (for reviews, see Greifeneder, Bless, and Pham 2010; Schwarz 1998, 2004). Recent research, however, has documented that variables known to determine the degree of cognitive resources invested in information processing such as personal relevance (Grayson and Schwarz 1999; Rothman and Schwarz 1998), accuracy motivation (Aarts and Dijksterhuis 1999), and processing capacity (Menon and Raghubir 2003) can affect the extent to which individuals draw on metacognitive difficulty in making their judgments. The primary aim of this research is thus to investigate whether individuals with substantial cognitive resources or those with lack of cognitive resources are more likely to draw on metacognitive difficulty when making their product evaluations. The findings from two laboratory experiments indicate that individuals who perceive a greater level of fit between their self-regulatory orientation and temporal construal (Experiment 1), and between their self-construal and the type of product benefit appeal (Experiment 2) are more likely than those who perceive the lack of such fit to evaluate a target product less positively after thinking of many rather than a few positive reasons. The findings provide supporting evidence for the two-stage backward inference process involved with the effect of metacognitive difficulty on consumer judgments in that consumer judgments based on metacognitive difficulty may require greater cognitive resources than those based on the content of information generated. Also, the current research documents further empirical evidence for the relationship between self-regulatory orientation-construal level fit and cognitive resources such that perceived regulatory-construal level fit can increase consumer willingness to invest cognitive resources into their judgment tasks. Last, the findings can help marketers differentiate purchase situations where asking consumers to think of many positive benefits from purchase situations where asking consumers to think of a few key benefits is relatively more beneficial.

• 정보관리학회지
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• 제20권4호통권50호
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• pp.23-48
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• 2003

이 연구의 목적은 대량의 최신정보를 제공하는 정보필터링 시스템에서 이용자 피드백에 의해 수정질의를 자동생성하여 재검색을 수행함으로써 검색 성능을 최적화할 수 있는 방안을 찾는 데 있다. 이용자가 입력한 초기질의를 사용하여 정보필터링 시스템이 검색한 문헌에 대해 이용자가 적합성 여부를 온라인으로 입력하도록 하고, 이 피드백 결과를 토대로 '중복제거법'과 ‘저빈도제거법' 두 가지 방법에 의해각각 17개의 수정질의를 생성하여 재검색한 결과를 초기 검색결과와 비교 분석하였다. 수정질의는 각각의 방법마다 17개 패턴의 불논리 질의형태를 미리 만든 다음 초기질의에 디스크립터와 분류기호를 결합하여 생성하였으며, 재검색 결과에 대한 적합성 평가를 통해 최적의 수정질의식을 도출하였다.

• 한국문헌정보학회지
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• 제35권3호
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• pp.173-189
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• 2001

This paper presents a framework for observable behavior that can be used as a basis for user modeling, and it reports the results of a pair of user studies that examine the joint utility of two specific behaviors. User models can be constructed by hand, or they can be teamed automatically based on feedback provided by the user about the relevance of documents that they have examined. By observing user behavior, it is possible to obtain implicit feedback without requiring explicit relevance judgments. Four broad categories of potentially observable behavior are identified : examine, retain, reference, and annotate, and examples of specific behaviors within a category are further subdivided based on the natural scope of information objects being manipulated . segment object, or class. Previous studies using Internet discussion groups (USENET news) have shown reading time to be a useful source of implicit feedback for predicting a user's preferences. The experiments reported in this paper extend that work to academic and professional journal articles and abstracts, and explore the relationship between printing behavior and reading time. Two user studies were conducted in which undergraduate students examined articles or abstracts from the telecommunications or pharmaceutical literature. The results showed that reading time can be used to predict the user's assessment of relevance, that the mean reading time for journal articles and technical abstracts is longer than has been reported for USENET news documents, and that printing events provide additional useful evidence about relevance beyond that which can be inferred from reading time. The paper concludes with a brief discussion of the implications of the reported results.

• 정보관리학회지
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• 제23권2호
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• pp.97-111
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• 2006

이 논문의 주요목적은 정보이용자들이 어떤 수준의 정확률 차이에서 유의미하게 차이를 인지하는지를 알아보고자 하는 것이다. 그에 관련한 몇 가지 흥미 있는 결과가 도출되었다. 그 외에 적합성 판정은 이용자의 판정시간과 관계가 없는 것으로 나타났다. 그리고 주제에 대한 이용자의 배경지식과 적합성 판정의 관계가 두드러졌다. 또한, 적합 문서의 숫자가 적었을 때 이용자들은 적합성 판정에 더욱 어려움을 겪었다. 마지막으로, 검색결과리스트중 상위 N 문서의 적합성 판정에 대한 중요성을 확인할 수 있었다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권5호
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• pp.2122-2140
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• 2020

Proper and precise embedding of commercial ads within Webpages requires Ad-hoc analysis and understanding of their content. By the successful implementation of this step, both publishers and advertisers gain mutual benefits through increasing their revenues on the one hand, and improving user experience on the other. In this research work, we propose a novel multi-level context-based ads serving approach through which ads will be served at generic publisher websites based on their contextual relevance. In the proposed approach, knowledge encoded in domain-specific and generic semantic repositories is exploited in order to analyze and segment Webpages into sets of contextually-relevant segments. Semantically-enhanced indexes are also constructed to index ads based on their textual descriptions provided by advertisers. A modified cosine similarity matching algorithm is employed to embed each ad from the Ads repository into one or more contextually-relevant segments. In order to validate our proposal, we have implemented a prototype of an ad serving system with two datasets that consist of (11429 ads and 93 documents) and (11000 documents and 15 ads), respectively. To demonstrate the effectiveness of the proposed techniques, we experimentally tested the proposed method and compared the produced results against five baseline metrics that can be used in the context of ad serving systems. In addition, we compared the results produced by our system with other state-of-the-art models. Findings demonstrate that the accuracy of conventional ad matching techniques has improved by exploiting the proposed semantically-enhanced context-based ad serving model.

• 한국문헌정보학회지
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• 제27권
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• pp.265-289
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• 1994

Databases publicly available for online searching permit both citation and subject searching, however, subject searching has dominated the online search environment. Despite the power of citation searching, it may be underutilized This study explored the relationship between the number of cited references used in a citation search and information retrieval effectiveness, a relatively unstudied phenomenon. Three articles in the library and information science literature were chosen to represent sample questions. Cited reference searches were conducted for each article and each of its references. All searches were conducted in Social Scisearch and Scisearch on DIALOG. Relevance judgments on the retrieved citations were obtained from the authors of the original articles. This research focused on analyzing, in terms of information retrieval effectiveness, the overlap among postings sets retrieved by various combinations of cited references. The findings from the three case studies clearly showed that the more cited references used for the citation search, the better the performance, in terms of retrieving more relevant documents, up to a point of diminishing retums. In addition, generally the overall level of overlap among relevant documents sets was found to be low. Therefore, if only some of the cited references among many candidates are used for a citation search, a significant proportion of relevant documents may be missed. The analysis of the characteristics of cited references provided the ways to predict which cited refereces would be useful to improve information retrieval. The findings of this comprehensive exploratory study are of interest for both theoretical and practical reasons. They contribute to the development of a theoretical model for the effective use of the citation search. This model might also be implemented in operational online systems. In addition, the findings potentially will help online searchers improve their search strategies using the citation search so that they can better achieve their information retrieval goals: the retrieval of items relevant to a given question and the suppression of nonrelevant items.