• 한국조리학회지
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• 제14권2호
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• pp.128-137
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• 2008

The importance of brand and brand equity has greatly increased not only in the professional perspectives but also in academic viewpoints. Especially, lots of related studies have been focused on the components of brand equity itself. However, this study concentrates on the relationships of brand equity components for understanding consumers' attitudes toward the brands of the food-service businesses. The basic research model consists of 4 brand equity components: brand awareness, perceived quality, brand image, and brand preference. Research data are gathered through survey questions responded by university students. For statistical analysis, correlation analysis, factor analysis, and covariance structure analysis are carried out. The result of this study are summed up as follows. Among the brand equity components, brand awareness had a great effect on perceived quality(path coefficient; 0.476). Brand image highly influenced brand preference(path coefficient; 0.439).

• The Korean Journal of Ecology
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• 제18권2호
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• pp.231-241
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• 1995

I examined the relationship between allocations to plant size components such as plant height, total leaf weight, and nuber of branches and to reproductive components such as the number and weight of male and female fowers in three populations of the monoecious, wind-pollinated Ambrosia artemisiifolia. In particular, the two types of gender of plants, phenotypic and functional gender, were related to resource allocation. Mean values of all plant size and reproductive components differed significantly among the three populations. Such inter-population differences did not exist for both photosynthetic and reproductive efforts, Plant size components were mostly positively correlated with reproductive components among plants. However, the relationships between photosynthetic effort and reproductive components were largely negative and inconsistent among populations. The phenotypic gender was much lover than 0.5 in all of the three populations. Pairwise correlations between functional gender and each allocation measurement such as plant size components, reproductive components, photosynthetic effort, and reproductive effort were not consistent across the three populations. These results suggest that the gender of A. artemisiifolia measured as flower production responds sensitively to environmental conditions which might differ whithin as well as among populations.

• 대한수학교육학회지:학교수학
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• 제14권4호
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• pp.495-516
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• 2012

본 연구에서는 통계적 변이성 사고 요소를 변이성 인식, 변이성 설명, 변이성 제어, 변이성 모델링, 표본의 이해, 표집분포의 이해로 구분하고, 이들 요소 사이의 관계를 조사한다. 연구결과 통계적 변이성 사고 요소를 변이성 인식, 변이성 설명, 변이성 제어, 변이성 모델링, 표본의 이해, 표집분포의 이해로 구분하는 것이 타당함을 확인하였다. 상관관계 분석결과 변이성 인식, 변이성 설명, 변이성 제어에 대한 변이성 모델링, 표본의 이해, 표집분포의 이해의 상관계수가 유사한 것으로 나타났는데, 이러한 사실을 바탕으로 표집의 이해를 변이성 모델링, 표본의 이해, 표집분포의 이해를 포괄하는 잠재변수로 설정할 수 있었다. 또한 변이성 인식과 변이성 제어는 표집의 이해에 영향을 미치는 것으로 나타난 반면, 변이성 설명은 표집의 이해에 영향을 미치지 않는 것으로 나타났다.

• 정보관리학회지
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• 제20권4호통권50호
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• pp.91-111
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• 2003

디지털도서관은 그것을 구성하는 다양한 요소들이 상호작용 하는 네트워크로 이해될 필요가 있다. 본 논문은 사회 ${\cdot}$ 문화적 맥락에서 ICT를 연구하는 사회정보학적 관점에서 제안된 STIN모델을 적용하여 LC에서 개발한 디지털도서관인 American Memory를 분석하였다. American Memory의 핵심 이용자로 파악된 미국 초 ${\cdot}$ 중 ${\cdot}$ 고등학교 교사와 학생들을 디지털도서관으로 끌어들이기 위하여 개발된 참여전략과정은 이용자. 디지털장서, 직원들 간의상호작용을 유도하고, 그들 간 관계와 역할을 변경시키면서 지식작업의 기반에 영향을 미치고 있음을 발견하였다. 본 연구는 디지털도서관에 대한 분석과 이해에 새로운 방향을 제시해 줄 것이라고 기대한다.

• 지식경영연구
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• 제13권4호
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• pp.55-69
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• 2012

This paper developed measurement indices for intellectual capital of public R&D organizations and investigated causal relationships among the components. We developed 10 measurement factors and 37 indicators and confirmed the reliability of these measurements. We offered an alternative to the existing model for searching causal relationships. From our survey research, using the structural equation model, we found a new relationship. In contrast to the existing model, we found a cycling relationship among three variables: human capital causes structural capital, structural capital causes relational capital, and relational capital causes human capital.

• 마케팅과학연구
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• 제20권1호
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• pp.98-109
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• 2010

对于品牌资产的组成, 测量和管理的研究开始于David A.Aaker (1991) 和Kevin Lane Keller(1993). 最近, 很多的研究都集中于品牌资产的组成: 品牌意识, 质量预期, 产品形象和品牌忠诚度. 本文主要针对于这些成分间相互关系, 而且特别主意产品种类(实用或者享受)的调节作用. 基于以上所提及的关系所建立的模型可以参看图1. 本文的假设如下: 顾客的品牌意识对于顾客的忠诚度和品牌形象有积极的影响; 顾客的质量预期对于品牌忠诚度和品牌形象有积极的影响; 品牌形象对于品牌忠诚度有积极影响; 这些品牌资产成分间的关系可以被产品种类所调节. 具体说明就是, 对于实用性产品, 质量预期对于品牌忠诚度的作用会增强, 而对于享受产品品牌形象对于品牌忠诚度的作用会更强. 为了确定适用于本研究的产品, 58名首尔的大学生参加了前测. 结果是计算机被选择成为实用性产品, 而牛仔裤被选定成为享受产品. 每一种产品各选择了两个品牌: 三星和惠普以及李维斯和NIX. 在研究中, 首尔地区的237名大学生回答了问卷. 研究对象被划分为两组: 一组(121名)回答关于计算机的问卷, 其他的116名回答关于牛仔裤的问卷. 搜集的数据通过AMOS 7来验证可信度, 效度以及变量间的相互关系. 验证性因子分析证明本研究的模型是可以用来进一步研究的. 品牌资产成分间的相互关系也通过AMOS 7 来验证. 结果模型的结果展现在图2中. 质量预期对于品牌的形象有积极的影响, 但是品牌意识却没有. 但是品牌意识, 质量预期, 以及品牌形象都对品牌忠诚度有积极的影响. 并且, 这些关系受到产品种类的调节. 本文的研究结果可以增进我们对于品牌资产成分间相互关系的了解, 并且可以支撑对于品牌资产的测量. 本文也对于产品种类的作用进行了阐述. 在现实的营销管理中, 这些结果可以提供一些建议来有效保持品牌资产.

• 한국병원경영학회지
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• 제25권1호
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• pp.32-45
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• 2020

Purpose: The purpose of this research is to develop two medical tourism system models which explain medical tourism phenomenon with a systemic approach. Methodology/Approach: This research was conducted using a qualitative data analysis which mainly refer previous references in relation to medical tourism in the areas of tourism and medicine. Leiper's tourism system model was utilized as a conceptual framework. In-depth interviews with experts in the area were attempted in order to pretest the models. Findings: This research suggests a medical tourism system framework and a medical service provision framework. The first model presents medical tourism components and their relationships within a framework presented in a diagram. The second model shows the relationships among medical services required by medical tourists, the service providers, and service human resources along with movements of medical tourists. Practical Implications: The first model presents a spatial composition of medical tourism components and their relationships, whereas the second model shows the linkage among medical services, the service providers, and relevant service human resources along with time sequential steps of medical tourists. These two models are complementary and may be used as useful tools to observe medical tourism phenomenon with a systemic and holistic approach. These two models may enable stake holders avoid unnecessary confusions and conflicts that result in duplication of government policies and a waste of budget and human resources.

• Journal of Korea Trade
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• 제25권2호
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• pp.1-21
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• 2021

Purpose - The purpose of this research is to develop two medical tourism system models which explain medical tourism phenomenon with a systemic approach. Design/methodology - This research was conducted by using a qualitative data analysis which mainly refers to previous references of medical tourism in the areas of tourism and medicine. Leiper's tourism system model was utilized as a conceptual framework. In-depth interviews with experts in the field were conducted in order to pretest the models. Findings - This research suggests a medical tourism system framework and a medical service provision framework. The first model presents medical tourism components and their relationships within a framework presented in a diagram. The second model shows the relationships among medical services required by medical tourists, the service providers, and service human resources along with movements of medical tourists. Originality/value - The first model presents a spatial composition of medical tourism components and their relationships, whereas the second model shows the linkage among medical services, the service providers, and relevant service human resources along with time sequential steps of medical tourists. These two models are complementary and may be used as useful tools to observe medical tourism phenomenon with a systemic and holistic approach. These two models may enable stake holders avoid unnecessary confusions and conflicts that result in duplication of government policies and a waste of budget and human resources.

• 한국주거학회논문집
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• 제20권4호
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• pp.59-68
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• 2009

A well-managed brand name (eg., Xi, the #, and I-Park) becomes brand equity. Brand equity affects the name value of brand in question and revenues. Elaborated researches regarding causes and effects forming brand equity, however, are hardly found. This research aims at: (1) examining the relationships among antecedents of apartment brand equity, brand equity components, and brand preference; and (2) proposing marketing strategies for strengthening apartment brand equity. The research method utilized is a survey. The research procedure consists of four steps as follows: (1) literature review; (2) hypotheses construction regarding antecedents and consequences of apartment brand equity; (3) measurement of apartment brand equity; and (4) covariance structure analysis of relationships between antecedents and consequences. This study found following positive relationships. First, the corporate image and apartment advertisement have a positive influence on brand-name recognition/image and perceived quality, consisting of apartment brand equity. Second, brandname recognition/image, perceived quality, and brand-name preference, consisting of apartment brand equity, have a positive influence on a brand affinity. Thus it is concluded that apartment brand equity is strengthened by means of: (1) the distinction of major factors, forming brand equity and enforcing it; and (2) the establishment and implementation of integrated marketing communication (IMC) strategies.

• 가정과삶의질연구
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• 제6권1호
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• pp.27-38
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• 1988

The objectives of this research; (1)To measure levels of the wife consumer competency and consumer role satisfaction (2) To investigate the sociodemographic variables influencing consumer competency (3) To determine the relationships of consumer competency and consumer role satisfaction (4) to provide the basic data useful for consumer education policies. For the evidence of this topic, research was conducted 370 wives in seoul. The major findings were; 1)Among the component of consumer competency consumer attitudes scores are highest and consumer knowledge scores are lowest. This implies that consumer education is necessary for the wife to obtain consumer knowledge. 2) Consumer skills differ significantly age and occupation and consumer knowledge differ significantly education and income 3) Resulting form multiple regression analysis, consumer competency had the positive linear relationships with the variables such as education, age and income.. The most influential variable is education, in turn age and income. but income is not statistically significant. 4) There are positive relationships among consumer attitudes, consumer knowledge and consumer skills. 5) consumer role satisfaction has positive relationship with consumer competency, Among components of consumer competency, the relationships of consumer role satisfaction and consumer knowledge is not statistically significant. This implies that consumer education for increasing consumer role satisfaction is necessary for the wife to obtain consumer skills and consumer attitudes.