• Culinary science and hospitality research
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• v.14 no.2
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• pp.128-137
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• 2008

The importance of brand and brand equity has greatly increased not only in the professional perspectives but also in academic viewpoints. Especially, lots of related studies have been focused on the components of brand equity itself. However, this study concentrates on the relationships of brand equity components for understanding consumers' attitudes toward the brands of the food-service businesses. The basic research model consists of 4 brand equity components: brand awareness, perceived quality, brand image, and brand preference. Research data are gathered through survey questions responded by university students. For statistical analysis, correlation analysis, factor analysis, and covariance structure analysis are carried out. The result of this study are summed up as follows. Among the brand equity components, brand awareness had a great effect on perceived quality(path coefficient; 0.476). Brand image highly influenced brand preference(path coefficient; 0.439).

• The Korean Journal of Ecology
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• v.18 no.2
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• pp.231-241
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• 1995

I examined the relationship between allocations to plant size components such as plant height, total leaf weight, and nuber of branches and to reproductive components such as the number and weight of male and female fowers in three populations of the monoecious, wind-pollinated Ambrosia artemisiifolia. In particular, the two types of gender of plants, phenotypic and functional gender, were related to resource allocation. Mean values of all plant size and reproductive components differed significantly among the three populations. Such inter-population differences did not exist for both photosynthetic and reproductive efforts, Plant size components were mostly positively correlated with reproductive components among plants. However, the relationships between photosynthetic effort and reproductive components were largely negative and inconsistent among populations. The phenotypic gender was much lover than 0.5 in all of the three populations. Pairwise correlations between functional gender and each allocation measurement such as plant size components, reproductive components, photosynthetic effort, and reproductive effort were not consistent across the three populations. These results suggest that the gender of A. artemisiifolia measured as flower production responds sensitively to environmental conditions which might differ whithin as well as among populations.

• School Mathematics
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• v.14 no.4
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• pp.495-516
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• 2012

This study distinguished thinking related to statistical variability into six components - the noticing of variability, the explanation of variability, the control of variability, the modeling of variability, the understanding of samples, and the understanding of sampling distribution and investigated the relationships among the thinking components. This study found that this distinction of thinking components related to statistical variability is reasonable. The results showed that each correlation coefficient of the modeling of variability, the understanding of samples, and the understanding of sampling distribution with regard to the noticing of variability, the explanation of variability, and the control of variability is similar. Based on this results, new variable, the understanding of sampling, has been drawn. The results also showed that while the noticing of variability and the control of variability influence the understanding of sampling, the explanation of variability does not influence it.

• Journal of the Korean Society for information Management
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• v.20 no.4 s.50
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• pp.91-111
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• 2003

This paper shows that digital libraries can be understood through STIN models which emphasize interactions among components in networks. The enrollment strategies in the American Memory make human and non-human factors interact. Specifically, this paper articulates that the relationships between users and collections, between users and staff, and between users and users are closely linked through the strategies . Observing the linkages among these components ,this paper found that the enrollment processes not only draw users to the American Memory, but also alter roles of components and creates new roles and players for them. The alterations of roles and the resulting changes of relationships among components mean that digital libraries lead to transform the grounding of knowledge works in a society.

• Knowledge Management Research
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• v.13 no.4
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• pp.55-69
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• 2012

This paper developed measurement indices for intellectual capital of public R&D organizations and investigated causal relationships among the components. We developed 10 measurement factors and 37 indicators and confirmed the reliability of these measurements. We offered an alternative to the existing model for searching causal relationships. From our survey research, using the structural equation model, we found a new relationship. In contrast to the existing model, we found a cycling relationship among three variables: human capital causes structural capital, structural capital causes relational capital, and relational capital causes human capital.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.98-109
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• 2010

Research on the construction, measurement, and management of brand equity has been extensive since David A. Aaker(1991) and Kevin Lane Keller(1993) first advanced the concept. Recently, much attention has been devoted to the components of brand equity: brand awareness, perceived quality, brand image, and brand loyalty. This study explores the relationships among these components, focusing particularly on the moderating role of product type (utilitarian vs. hedonic) in their causal relationships. A model to study the relationship among components of brand equity, particularly the moderating role of product type, is featured in Figure 1. The hypotheses of the study are proposed as follows: that consumers' brand awareness has a positive influence on brand loyalty and brand image; that consumers' perceived quality has a positive influence on brand loyalty and brand image; that consumers' brand image influences brand loyalty positively; and that relationships among components of brand equity will be moderated by product type. That is, in the case of utilitarian products, the impact of perceived quality on brand loyalty will be relatively stronger, whereas with hedonic products the impact of brand image on brand loyalty will be relatively stronger. To determine the products for the study, a pre-test of 58 college students in the Seoul metropolitan area was conducted based on the product type scale. As a result, computers were selected as the utilitarian product and blue jeans became the hedonic product. For each product type, two brands were selected: Samsung and HP for computers, and Levis and Nix for blue jeans. In the main study, 237 college students in the metropolitan area were surveyed to measure their brand awareness, perceived quality, brand image, and brand loyalty toward the selected two brands of each product type. The subjects were divided into two groups: one group (121 subjects) for computers, the other (116 subjects) for blue jeans. The survey questionnaires for the study included four parts: five questions on brand awareness and four questions each on perceived quality, brand image, and brand loyalty. All questions were to be answered using 7-point Likert scales. The data collected by the survey were processed to assess reliability and validity, and the causal relationships were analyzed to verify the hypotheses using the AMOS 7 program, a tool for analyzing structural equation modeling. A confirmatory factor analysis assessed the appropriateness of the measurement model, and the fit indices denoted that the model was satisfactory. The relationships among the components of brand equity were also analyzed using AMOS 7. The fit indices of the structural model denoted that it was also satisfactory. The paths in the structural model as will be seen in Figure 2 show that perceived quality affects brand image positively, but that brand awareness does not affect brand image. Moreover, it shows that brand awareness, perceived quality, and brand image are positively related with brand loyalty, and that this relationship is moderated by product type. In the case of utilitarian products, perceived quality has relatively more influence on brand loyalty. Conversely, in the case of hedonic products, brand image has relatively more influence on brand loyalty. The results of this empirical study contribute toward the advancement of our understanding of the relationships among the components of brand equity and expand the theoretical underpinnings for brand equity measurement. It also helps further our understanding of the effect of product type on customer-based brand equity. In a marketing management practice perspective, these results may provide managerial implications for building and maintaining brand equity effectively.

• Korea Journal of Hospital Management
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• v.25 no.1
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• pp.32-45
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• 2020

Purpose: The purpose of this research is to develop two medical tourism system models which explain medical tourism phenomenon with a systemic approach. Methodology/Approach: This research was conducted using a qualitative data analysis which mainly refer previous references in relation to medical tourism in the areas of tourism and medicine. Leiper's tourism system model was utilized as a conceptual framework. In-depth interviews with experts in the area were attempted in order to pretest the models. Findings: This research suggests a medical tourism system framework and a medical service provision framework. The first model presents medical tourism components and their relationships within a framework presented in a diagram. The second model shows the relationships among medical services required by medical tourists, the service providers, and service human resources along with movements of medical tourists. Practical Implications: The first model presents a spatial composition of medical tourism components and their relationships, whereas the second model shows the linkage among medical services, the service providers, and relevant service human resources along with time sequential steps of medical tourists. These two models are complementary and may be used as useful tools to observe medical tourism phenomenon with a systemic and holistic approach. These two models may enable stake holders avoid unnecessary confusions and conflicts that result in duplication of government policies and a waste of budget and human resources.

• Journal of Korea Trade
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• v.25 no.2
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• pp.1-21
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• 2021

Purpose - The purpose of this research is to develop two medical tourism system models which explain medical tourism phenomenon with a systemic approach. Design/methodology - This research was conducted by using a qualitative data analysis which mainly refers to previous references of medical tourism in the areas of tourism and medicine. Leiper's tourism system model was utilized as a conceptual framework. In-depth interviews with experts in the field were conducted in order to pretest the models. Findings - This research suggests a medical tourism system framework and a medical service provision framework. The first model presents medical tourism components and their relationships within a framework presented in a diagram. The second model shows the relationships among medical services required by medical tourists, the service providers, and service human resources along with movements of medical tourists. Originality/value - The first model presents a spatial composition of medical tourism components and their relationships, whereas the second model shows the linkage among medical services, the service providers, and relevant service human resources along with time sequential steps of medical tourists. These two models are complementary and may be used as useful tools to observe medical tourism phenomenon with a systemic and holistic approach. These two models may enable stake holders avoid unnecessary confusions and conflicts that result in duplication of government policies and a waste of budget and human resources.

• Journal of the Korean housing association
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• v.20 no.4
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• pp.59-68
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• 2009

A well-managed brand name (eg., Xi, the #, and I-Park) becomes brand equity. Brand equity affects the name value of brand in question and revenues. Elaborated researches regarding causes and effects forming brand equity, however, are hardly found. This research aims at: (1) examining the relationships among antecedents of apartment brand equity, brand equity components, and brand preference; and (2) proposing marketing strategies for strengthening apartment brand equity. The research method utilized is a survey. The research procedure consists of four steps as follows: (1) literature review; (2) hypotheses construction regarding antecedents and consequences of apartment brand equity; (3) measurement of apartment brand equity; and (4) covariance structure analysis of relationships between antecedents and consequences. This study found following positive relationships. First, the corporate image and apartment advertisement have a positive influence on brand-name recognition/image and perceived quality, consisting of apartment brand equity. Second, brandname recognition/image, perceived quality, and brand-name preference, consisting of apartment brand equity, have a positive influence on a brand affinity. Thus it is concluded that apartment brand equity is strengthened by means of: (1) the distinction of major factors, forming brand equity and enforcing it; and (2) the establishment and implementation of integrated marketing communication (IMC) strategies.

• Journal of Families and Better Life
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• v.6 no.1
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• pp.27-38
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• 1988

The objectives of this research; (1)To measure levels of the wife consumer competency and consumer role satisfaction (2) To investigate the sociodemographic variables influencing consumer competency (3) To determine the relationships of consumer competency and consumer role satisfaction (4) to provide the basic data useful for consumer education policies. For the evidence of this topic, research was conducted 370 wives in seoul. The major findings were; 1)Among the component of consumer competency consumer attitudes scores are highest and consumer knowledge scores are lowest. This implies that consumer education is necessary for the wife to obtain consumer knowledge. 2) Consumer skills differ significantly age and occupation and consumer knowledge differ significantly education and income 3) Resulting form multiple regression analysis, consumer competency had the positive linear relationships with the variables such as education, age and income.. The most influential variable is education, in turn age and income. but income is not statistically significant. 4) There are positive relationships among consumer attitudes, consumer knowledge and consumer skills. 5) consumer role satisfaction has positive relationship with consumer competency, Among components of consumer competency, the relationships of consumer role satisfaction and consumer knowledge is not statistically significant. This implies that consumer education for increasing consumer role satisfaction is necessary for the wife to obtain consumer skills and consumer attitudes.