• 제목/요약/키워드: relationship with service users

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인터넷 포털사이트 서비스의 지속적 이용의도에 영향을 미치는 요인에 관한 연구 (A Study of Factors Affecting the Continued Usage Intention of Internet Portal Sites)

  • 신호영;김기수
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권3호
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    • pp.35-58
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    • 2010
  • Portal sites have been providing diverse services to attract new users and retain existing customers. Recently, they also added new services and increased quality of the services they provide to secure more customers. It is, however, not clear how people actually react to such activities. We wanted to understand the mechanism associated with users' continued usage intention of current Portal site. We assumed search, e-mail, information, community, e-commerce services as key services provided by most Portal sites and considered valuable by many customers. The quality of these services may directly affect users' continued usage intention. However, we can also assume that attractive alternatives and switching cost may have some influence on users' continued usage intention. Therefore, in this study, key variables pertaining to the quality of key services provided by Portal sites, attractive alternatives, and switching cost were examined to explain the dynamics of users' continued usage intention. An empirical study based on 891 survey responses showed the importance of the quality of key services for users' continued usage intention. Switching cost also demonstrated strong association with users' continued usage intention. However, attractive alternatives did not show a significant association with users' continued usage intention. We also found that the variable attractive alternatives moderated the relationship between the quality of search service and users' continued usage intention and the relationship between the quality of information service and users' continued usage intention. On the other hand, the variable switching cost showed a moderating effect on the relationship between the quality of e-mail service and users' continued usage intention and the relationship between the quality of community service and users' continued usage intention. This study implies that Portal sites need to make efforts not only to improve the quality of key services but also to consider attractiveness of other Portal sites' services and switching cost to secure more customers.

A Study on the Effects of Psychological Adaptation of Social Service Users on Family Relations

  • Jang, Chun-Ok
    • International Journal of Advanced Culture Technology
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    • 제10권3호
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    • pp.156-163
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    • 2022
  • Social services are divided into care services and other support services for the elderly, children and the disabled. These social services are the subject of great policy interest in that they can create two effects at the same time: increase in labor demand for service providers and increase the possibility of long-term accumulation of human capital for service recipients. Therefore, this study aims to confirm the hypothesis according to whether the use of social services affects family relationships and the effects of social service users' psychological adaptation on marital and parent-child relationships even when other related variables are controlled. The final result of this thesis is a regression analysis to find out the effect of psychological adaptation on the family relationship, spouse relationship, and relationship with children of subjects who have experience using social services. -.661, p=0.001), the higher the psychological adaptation, the higher the spouse satisfaction (β=.465, p=0.001) and relationship satisfaction with children (β=.360, p=0.001). In other words, it was found that the more depressed the psychologically, the more negative the relationship with spouse and children.

A Study on the Relationship Between Health Club Users' Perception of Service Quality and Use Satisfaction and Loyalty

  • Chung, Youngjin;Park, Sunmun
    • International Journal of Advanced Culture Technology
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    • 제9권4호
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    • pp.145-153
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    • 2021
  • The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. In order to achieve this research purpose. In 2020, participants in health clubs over 20 years old residing in Gwangju Metropolitan City and Jeollanam-do were selected as the population and a total of 300 subjects (273 males and 127 females) were selected using a convenient sampling method. The data collected using this was statistically processed according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the health club users' perception of service quality had a partial effect on user satisfaction. Second, it was found that the service quality perception of health club users partially affected the loyalty. Third, it was found that health club users' satisfaction with use partially affected their loyalty.

PC통신서비스 이용자의 만족요인에 관한 연구 (A Study on the Satisfaction Factors in PC Communication Service Users)

  • 이종호
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 1997년도 춘계학술대회논문집 지역정보단지 조성과정보기술의 활용
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    • pp.271-285
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    • 1997
  • This paper address the issues of satisfaction factors to measure the service quality in computer communication service users. In order to develope a satisfaction factors' model, we study appropriate quality factors of the service through the focus group interviews with service users, and surveys the quality levels that users have felt in services. It also analyzes the relationship between the user's quality level and the quality factors by the statistical analyses. Based on the optimal regression model, we suggest an appropriate satisfaction model in PC communication service areas. That model shows that most users are interested in the fare for use. Use-fare factor is the most powerful one to the satisfaction model. Second one is usefulness, next is correctness. But connect-status factor is the only negative one. Most users think that its factor is in the way of fluent communication. So to keep the competitiveness in the PC communication service, the sixth negative factor should be modified as soon as possible.

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이용자 중심(User-Centered) 서비스 경험에 관한 현상학적 연구 -노인돌봄종합서비스 이용자를 대상으로- (A Phenomenological Study of the Experience of User-Centered Services - Focusing on the Users of Comprehensive Care Service for the Aged -)

  • 정세희;정진경
    • 한국사회복지학
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    • 제65권1호
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    • pp.325-346
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    • 2013
  • 본 연구는 노인돌봄종합서비스 이용자들이 이용자 중심 서비스를 어떻게 경험하고 있는지 이해하는데 그 목적이 있다. 이를 위해 이용자 중심서비스의 실천적 원칙으로 강조되는 이용자들의 선택의 의미는 무엇이며 어떠한 맥락에서 과연 어떻게 이루어지고 있는지에 대한 서비스 이용 경험의 본질적 측면에 초점을 두었다. 자료 분석은 현상학적 연구에서 Giorgi가 제시한 연구방법을 사용하였으며 서울시내 65세 이상 이용자 10명을 대상으로 심층면접을 진행하였다. 분석결과, 참여자들의 서비스에 대한 이용자로서의 경험은 "제한된 서비스 선택", "강화되지 못한 이용자로서의 권한", "서비스에 대한 모순된 감정", "돌보미와의 관계 중요성 인식" 이라는 4개의 구성요소로 도출되었으며, 이들의 서비스 경험의 본질적 현상은 "제한된 선택권 안에서 관계의 중요성"으로 나타났다. 이 연구를 통해 이용자 중심으로서의 서비스 이용경험은 여전히 이용자로서의 선택은 제한적으로 이루어지고 있었으며 이용자들은 자신에게 주어진 서비스 선택권보다 돌보미와의 긍정적 관계를 더욱 중요하게 인식하고 있음이 발견되었다. 이러한 연구결과를 바탕으로 이용자 중심 서비스가 정착될 수 있는 정책적 함의를 제시하였다.

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사용자와의 지속적 관계 유지를 위한 인공생명체 로봇 시스템 (Robotic system as artificial creatures for long-term relationship with users)

  • 김현;조준면
    • 로봇학회논문지
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    • 제5권1호
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    • pp.1-6
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    • 2010
  • For the personal robot to serve humans as a companion in our daily life, it is obviously important that the robot should have a long-term relationship to users. In this paper, we introduce a simple idea on how to make the long-term relationship by using just low-cost and simple robots. We also describe the robotic artificial creature system to implement this idea. The artificial creature robots respond not only physical environment changes but also the logical information changes in the virtual world such as the Web. They consist of a control robot and several simple robots, which show users various group behaviors. Users have a relationship with them by observing these behaviors, rather than interacting with them. We separate physical robots and software applications in order that artificial creature robots can have more various behaviors made by various software applications. Finally, we implemented the system using a robot simulator to show some example cases.

IT관리부서의 서비스 품질이 정보시스템의 전유에 미치는 영향 (The Effect of IT Department Service Quality on Appropriateness of Information System)

  • 이웅규
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권1호
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    • pp.159-178
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    • 2007
  • As generalization of using PC and the Internet information technology (IT) users in organizations are not passive clients but active producers of information services. One of the reasons for the change of users' role is social interactions with other users and IT department staffs. That is, users can find and develop new functions and usefulness of IT, especially, Web-based ones through communication with other users or IT department staffs. The objective of this study is to investigate the relationship between IT department service quality and social interactions with other users. For this purpose, we suggest a research model based on adaptive structuration theory (AST), which is to explain the changes in social structure (rules and resources) of IT by social interactions, as well as service quality theory. Our model's exogenous variable is service quality which is a second-order factor consisting of reliability, responsiveness, assurance, and empathy. As endogenous variables, we adopt two variables for appropriateness of using IT, faithfulness of appropriation and consensus on appropriation. Finally, dependent variables of ow model are usefulness and ease of use which can be considered as attitude on IT as well as other variables for appropriateness. For empirical test our model is applied to users of groupware and ERP in organizations and analyzed by partial least square. In result, all hypotheses suggested in our model are supported statistically.

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관계 기반 특징을 이용한 트위터 스패머 탐지 (Spammer Detection using Features based on User Relationships in Twitter)

  • 이찬식;김준태
    • 정보과학회 논문지
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    • 제41권10호
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    • pp.785-791
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    • 2014
  • 트위터는 페이스북과 더불어 전 세계적으로 인기 있는 SNS(Social Network Service)이다. 트위터에서 이메일 인증 방식을 악용하여 대량 생성된 스패머 계정은 유해한 콘텐츠로 트위터 사용자들에게 불편함을 준다. 본 논문에서는 이러한 문제를 해결하고자 관계 기반 특징을 이용한 스패머 탐지 기법을 제안한다. 관계 기반 특징이란 사용자의 호감 정도를 표현할 수 있는 친구 관계 특징과 사용자 간의 유사성을 나타낼 수 있는 유형 관계 특징들을 의미한다. 기존의 스패머 탐지 기법과 본 논문에서 제안하는 탐지 기법의 성능을 스패머의 비율을 3%에서 30%까지 변화시키면서 비교 실험한 결과, 본 논문에서 제안하는 기법이 Naive Bayesian Classifier와 Decision Tree 모두에서 더 우수한 성능을 보였다.

치과클리닉에 대한 의료 소비자의 브랜드 이미지가 충성도에 미치는 영향 - 수도권의 의료 소비자 중심으로 - (The Effects of Brand Image of Dental Clinics Perceived by Healthcare Service Users)

  • 조수연;이승창
    • 한국병원경영학회지
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    • 제24권1호
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    • pp.36-47
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    • 2019
  • Purposes : The purpose of this study is to analyze empirically the consturct development of brand trust in dental clinic service and its influence on both satisfaction and brand loyalty of clinic users in Seoul area. Methodology : To test the hypotheses, the structured instrument was employed to question to patients and their guardians who had used dental clinics in the metropolitan area. 207 cases were analyzed with structural equation method through SPSS 18.0 and AMOS 22.0, and findings of the test as follows. Findings : Firstly, both functional and associative images had a positive impact on the brand trust. Especially we found the influence of functional images was greater than that of the brands' associative images. Secondly, the satisfaction of dental clinic users had greater positive influence on the clinics with greater trust. Thirdly, the higher the satisfaction of health service consumers, the more positive effect on brand loyalty. This relationship between the satisfaction of dental clinic users and brand loyalty match the findings of previous studies on relations of similar variables. Practical Implications : This study shows that with greater satisfaction, the referral rate and the revisit rate of users would increase. This implies that dental clinics need to take appropriate actions to build brand trust with advertising and/or PR strategies for a good brand image. It would be necessary to research further expected variables that influence users' brand loyalty in the service, such as the dentists' level of expertise, their relationship level with customers, the quality of dental services and et al..

지적장애 이용자와의 관계에 대한 실천가의 인식유형 (The Study on the Perception Types of the Service Practitioners Working for Intellectually Disabled People on the Relationships with their Service Users)

  • 박숙경;김용득
    • 한국사회복지학
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    • 제62권1호
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    • pp.367-389
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    • 2010
  • 본 연구는 Q방법론을 사용하여 지적장애 이용자와의 관계에 대한 실천가들의 주관적 인식유형을 발견하기 위한 것이다. 연구결과 피상적 평등 지향형, 성찰적 실천가 우위 인정형, 헌신적 옹호 지향형 등의 세 가지 인식유형을 발견하였다. 발견된 인식유형의 일반적 분포를 확인하기 위해 장애인복지관, 생활시설, 공동생활가정에서 18세 이상 성인 지적장애인에게 서비스를 제공한 경험이 있는 실천가 300명을 대상으로 서베이 조사를 실시하여 수거된 253개의 설문지를 분석한 결과 피상적 평등 지향형 48.2%, 성찰적 실천가 우위 인정형 40.5%, 헌신적 옹호 지향형 11.1%인 것으로 나타났다. 본 연구는 관련 연구가 미흡한 상황에서 양자관계에 대한 실천가의 주관적 인식내용을 실증적으로 이해할 수 있는 기초 자료를 확보하였고, 현상에 대한 체계적 이해와 해석을 통해 양자관계를 발전시킬 수 있는 방향 모색에 기여할 수 있다는 점에서 의미를 갖는다.

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