• 아태비즈니스연구
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• 제3권1호
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• pp.17-28
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• 2012

Very few studies have been done on Studying Brand credibility and Involvement as a determinant of Brand Equity. Literature on Brand Equity signifies lots of constructs like, Country of Origin, Brand Signaling, and Brand Power act as determinant to Brand Equity. This study tries to formulate relationship between the construct Brand Credibility and Brand Involvement as Antecedents to Brand Equity of Product. Using a Two Step Structural Equation Modelling approach analysis on the data collected on Mobile Phone brands were done. Result signified that Brand Credibility and Brand Involvement had significant influence on Brand Equity of the Product. On the Other hand there was no significant relationship between Brand Credibility and Brand Involvement of the Product.

• 대한가정학회지
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• 제34권2호
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• pp.99-116
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• 1996

The purpose of this study is, to analyze the relationship between level of clothing involvement and use of information sources. Data was obtained from 130 middle-elderly women living in Chonju, Iri. And it was analyzed by frequency, percent, mean, ANOVA, $\chi$2-testk. The results of this study were as follows : 1) Groups were divided into high and low involvement according to involvement level. 2) The higher was clothing involvement, the lower was age, the higher was education, and the more was income. 3) The higher was clothing involvement, the higher was use df information sources. Groups used mostly information sources by personal media or observation, experience. 4) The high income group used impersonal information source, the low income group used mostly personal information source.

• International Journal of Human Ecology
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• 제11권1호
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• pp.35-47
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• 2010

Based on concepts of human ecology, this study explored how diverse systems- cultural setting, work context and maternal perception- shape paternal involvement in child care. For this purpose, I compared Korean fathers (n=93) and Korean sojourner fathers in the United States (n=129). Hypothesized structural equation model explaining direct and indirect relationships among variables was developed. The results showed that cultural context had no direct relationship with paternal involvement. Cultural context showed indirect influence on paternal involvement through fathers' work context. Maternal perception, which had significant relationship with paternal involvement, was not explained by cultural context. However, it was significantly influenced by work context.

• 한국식생활문화학회지
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• 제23권4호
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• pp.448-454
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• 2008

The principal objective of this study was to assess the effects of food involvement moderating the relationship between food choice motives, including health concerns, weight control and ethical concern, and fruit consumption. A total of 290 questionnaires were completed. Moderated regression analysis was utilized to assess the relationships among variables. The results of the study showed that the results of data analysis also indicated good model fit. The direct effects of health concerns on fruit consumption were statistically significant in Models 1 and 2. However, the direct effects of ethical concern on fruit consumption were statistically significant in Model 3. As had been expected, the interaction of ethical concerns and food involvement exerted a significant effect on fruit consumption in Model 3. However, the interaction of health concern and food involvement, as well as weight control and food involvement exerted no significant effects on fruit consumption. Moreover, ethical concerns about fruit consumption exerted a significant negative effect at the low level and a positive effect at the high level of food involvement, except in cases in which the level of food involvement was medium. The results of this study revealed that fruit marketers should attach importance to the interaction effect of food involvement in order to better understand the elements of market demand and customer loyalty.

• 한국의류학회지
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• 제27권2호
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• pp.177-187
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• 2003

The purpose of this study was to investigate the effects of clothing involvement and internet usage on internet shopping attitude and internet purchase of clothing products. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure/interest, symbolism/expression, and perceived risk factors. The internet usage consisted of information and entertainment uses. The internet shopping attitude had convenience and security factors. The results showed that there were positive relationships between clothing involvement factors and internet shopping attitude factors. Regarding the relationship between internet usage and internet shopping attitude, there was a positive relationship between internet information use and internet attitude for convenience while there was a positive relationship between internet entertainment use and internet attitude for security. According to clothing involvement and internet usage, the respondents were segmented by four groups. The results showed that these segmented groups were different in regard to internet shopping attitude, internet purchase, and demographics. For example, symbolishm/internet information use group considered internet shopping more convenient and purchased clothing more frequently through internet than did other groups. The implications of the study were discussed.

• 한국생활과학회지
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• 제11권4호
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• pp.357-365
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• 2002

The purpose of this study was to examine the effects of the environmental factors and the family structure on the academic achievements of their children. Among various environmental factors, the family income, the affective relationship between mother and child, and the mother's educational involvement are considered. Total of 164 mothers with children attending elementary school completed the structured questionnaires. The degree of educational involvement of single mothers was lower than that of mothers of both parents families. In order to analyze factors that affect children's academic achievement, the path regression was performed. The family income and the mother-child affective relationship were found to have indirect effects on the academic achievements of elementary school students through maternal involvement in their children's education.

• 대한간호학회지
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• 제26권2호
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• pp.467-482
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• 1996

This study was carried out to measure the degree of organizational commitment, job involvement, and role stress of clinical nurses, and to identify the relationships among personal characteristics, role stress, organizational commitment and job involvement in clinical nurses. The subjects were consisted of 412 nurses who were working at three General Hospitals in Chonbuk. The data were collected by self-reporting questionnaire from Sept. 20 to Sept. 31, 1995. The instruments used in this study were Organizational Commitment Scale developed by Mowday et al. and Job Involvement Scale developed by Kanungo. The role stress was measured by the scale developed by Rizzo( : role conflict, role ambiguity) and Beehr( : role overload). T-test, one-way ANOVA, Scheffe test and pearson's correlation coefficient were used for data ana1isis. Major findings were as follows : 1. Mean scores for organizational commitment were 3.008, job involvement 3.074, and role stress 2. 815( :role conflict 2.802, role ambiguity 2.253, role overload 3.294) on a 5 point scale. 2. All of personal characteristics were significantly related to the level of organizational commitment : age（r＝.481, p＝.000）, clinical experience（r＝ .479, p＝.000）, educational level（t＝4.11, p＝ .000）, position（F＝30.867, p＝.000）, marital status（t＝-5.63, p＝.000） and hospital agency （F＝21.374, p＝.000）. 3. All of personal characteristics were significantly related to the level of job involvement : age（r＝ .381, p＝.000）, clinical experience（r＝.393, p＝ .000）, educational level（t＝3.72, p＝.000）, position（F=18.004, p＝.000）, marital status（t＝-4. 91, p＝.000） and hospital agency（F=39.441, p＝ .000）. 4. There was a negative relationship between role stress and organizational commitment（r＝-.519, p＝.000）. 5. There was a negative relationship between role stress and job involvement（r＝-.256, p＝.000）. 6. There was a positive relationship between organizational commitment and job involvement （r＝.591, p＝.000）.

• 가정과삶의질연구
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• 제24권4호
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• pp.93-101
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• 2006

This study explored the differences in fathers' involvement in child-rearing according to various family socio-demographic variables (fathers education level, income, mothers employment, preschooler's sex and age) and preschoolers' temperaments and examined the relationship between fathers' involvement in child-rearing and these independent variables (as well as preschooler's temperament). The subjects of the study were 227 fathers whose children were preschoolers between the ages of 3 and 5 attending daycare centers in Keoungbok province, South Korea. Statistical analysis was conducted with the following techniques: two-way ANOVA, interaction effect, Scheffe' test, Pearson's correlation partial correlation, and hierarchical multiple regression (using SPSS 12.0). Results of the study may be summarized as follows. (1) There was a significant difference in fathers' child-rearing involvement according to the fathers' education level, income, and preschoolers' temperaments. (2) There was a significant interaction effect of mothers' employment and preschoolers' temperaments on fathers' child-rearing involvement. (3) Hierarchical multiple regression analysis showed that fathers' education mediated the relationship between income and fathers' involvement in child-rearing, and fathers' education and preschoolers' temperaments was also found to have predictive power over fathers' child-rearing involvement.

• Human Ecology Research
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• 제58권3호
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• pp.299-313
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• 2020

This study investigated the relationship among fathers' parenting involvement, mothers' parenting competence, and young children's self-control. Participants consisted of 325 mothers and young children (169 boys and 153 girls) from the Seoul area who completed questionnaires on fathers' parenting involvement, mothers' parenting competence, and young children's self-control. Data were statistically analyzed using basic descriptive statistics, Pearson's correlation, and multiple regression analysis. Baron and Kenny's method was examined. Subsequently, the Sobel test was performed to check the mediating model's significance and was adapted to SPSS version 21.0 for Windows. The major findings were as follows. First, fathers' parenting involvement was positively correlated with young children's self-control and mothers' parenting competence. Second, mothers' parenting competence was positively correlated with young children's self-control. The mothers' parenting competence indicated a tendency to play a perfectly/partially play a mediating role between fathers' parenting involvement and young children's self-control; consequently, a fathers' parenting involvement had a direct effect as well as an indirect effect through the mothers' parenting competence on young children's self-control. The results indicated that a mothers' parenting competence plays a crucial role in the relationship between a fathers' parenting involvement and the young children's self-control.

• 아동학회지
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• 제33권1호
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• pp.205-221
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• 2012

The purpose of this study was to examine effects of father involvement, marital happiness and conflicts, and meanings of parenthood on maternal parenting stress and compare the relative importance of those variables in three (low, middle, and upper) income groups. The subjects of this study were 654 nuclear families which consisted of 3 family members, couple and their infant children aged between 4 months and 10 months. Data was taken from the 2008 Panel Data of Korean Children. The results of this study were as follows : First, maternal parenting stress, father involvement, mother's marital satisfaction and conflicts were statistically significant according to income levels. Second, mother's marital satisfaction was the most significant variable in predicting father involvement, and mother's marital conflict was the most significant one in predicting maternal parenting stress. Third, the significance and numbers of variables which were impacted upon maternal parenting stress and father involvement varied according to income groups. Fourth, in all three income groups, the effects of father involvement on maternal parenting stress was not significant when marital relationship and meanings of parenthood underwent in regression analysis. However, father involvement was impacted upon maternal parenting stress by itself.