• 산업융합연구
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• 제20권2호
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• pp.87-94
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• 2022

본 연구는 목적은 특수체육활동에 참여하는 부모의 프로그램 가치 인식, 서비스품질, 서비스만족의 관계를 검증하고 규명하는데 있다. 이를 위해 수도권 소재 장애인 복지시설 및 사설특수체육기관에서 프로그램에 참여하는 부모를 대상으로 설문조사를 실시하였다. 설문조사는 연구자가 직접 방문하였으며, 수집되어 분석에 이용된 자료는 236부이다. 수집된 자료는 서술통계, 요인분석과 신뢰도분석 그리고 상관분석과 회귀분석을 통하여 인과관계를 검증하였다. 분석 결과 다음과 같은 결론을 얻었다. 첫째, 프로그램 가치 인식과 서비스 품질의 관계에서 유형성, 신뢰성, 공감성, 보증성에서 유의미한 영향력을 나타내었다. 둘째, 프로그램 가치 인식과 서비스 만족의 관계에서 이용만족, 성과만족에서 유의미한 영향력을 나타내었다. 셋째, 서비스품질과 서비스 만족의 관계에서 이용만족, 성과만족에서 유의미한 영향력을 나타내었다.

• Communications for Statistical Applications and Methods
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• 제9권2호
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• pp.505-514
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• 2002

Multiple correspondence analysis graphically shows the correspondent relationship among categories in multi-way contingency tables. It is well known that the proportions of the principal inertias as part of the total inertia is low in multiple correspondence analysis. Moreover, although this problem can be overcome by using the Benzecri formula, it is not enough to show clear correspondent relationship among categories (Greenacre and Blasius, 1994, Chapter 10). In addition, they show that Andrews' plot is useful in providing the correspondent relationship among categories. However, this method also does not give some concise interpretation among categories when the number of categories is large. Therefore, in this study, we will easily interpret the multiple correspondence analysis by applying the K-means clustering analysis.

• 한국응용과학기술학회지
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• 제40권4호
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• pp.825-842
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• 2023

본 연구는 SNS 계정으로 화장품 브랜드를 구독하고 있는 10대에서 50대 남녀의 지각된 연령을 기준으로 소비자-브랜드 상호작용과 관계가 구매동기와 만족도에 미치는 영향력을 분석하기 위해 설문 조사를 하였다. 수집된 자료의 통계처리는 SPSS 21.0로 빈도분석, 요인분석, 신뢰도분석, 회귀분석, 다중회귀분석을 하였다. 조사대상자들의 지각된 연령을 타인이 지각한 연령과 스스로 지각한 연령의 차이에 따라 '지각된 저집단', '지각된 중집단', '지각된 고집단'으로 분류하였다. 세 집단은 소비자-브랜드 상호작용과 소비자-브랜드 관계는 구매동기와 유의미한 정의 관계가 나타났고, 소비자-브랜드 관계는 구매동기 중에서도 '매력적'을 설명하는 주요 변수로 나타났다. 세 집단은 소비자-브랜드 상호작용과 소비자-브랜드 관계는 만족도와 유의미한 정의 관계가 나타났고, 소비자-브랜드 관계는 만족도를 설명하는 주요 변수로 나타났다. 그러므로, 본 연구의 결론은 지각된 연령집단별, 소비자-브랜드 상호작용과 소비자-브랜드 관계가 구매동기와 만족도에 정적 영향을 미치는 것으로 나타났다. 특히, 소비자-브랜드 관계는 화장품 구매동기와 만족도에 주요한 변수가 된다는 것을 알 수 있었다. 본 연구는 SNS에서 지각된 연령이 화장품 브랜드 마케팅에 미치는 영향력을 실증적으로 분석함에 따라, 화장품 판매전략을 수립할 수 있는 실무적 시사점 및 마케팅에 활용될 수 있는 기초자료가 될 것으로 사료된다.

• 한국의류학회지
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• 제30권9_10호
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• pp.1389-1399
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• 2006

The purpose of this study was to measure customer equity, to identify customer equity dimensions reflecting characteristics of fashion products, and to understand dimensions that influence customer equity of fashion product. As for this research, an exit poll was conducted at 6 department stores located in Seoul and total 406 responses were used for the analysis. For the data analysis, descriptive statistics(i. e. frequency, percent, $X^{2}$), factor analysis, multiple-regression were used by utilizing SPSS 10.0 program. The results of this study were as follows: First, 35.5% of fashion product customer equity distributes between 1 million and 3 million won, 32.8% between 100,000 won and 1 million won in present. Second, as a result of factor analysis, dimensions of fashion product customer equity consists of 6 factors, including 'personalized relationship', 'discriminative brand image', 'cognitive value', 'beneficial value', 'constant brand image', and 'credible relationship' Third, the effect of fashion product factors on consumer equity, the higher 'personalized relationship', 'unique brand image', and 'trust relationship' are, the higher customer equity is. In conclusion, this study has significance in that it helps measure customer equity by predicting consumer's future purchase behavior in money and to understand influencing factors for fashion product customer equity.

• 웰빙융합연구
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• 제3권2호
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• pp.13-20
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• 2020

The purpose of this study was to empirically investigate the relationship among fashion brand experience, brand loyalty, relationship quality, and repurchase intention. The 420 survey questionnaires were distributed among the consumers in their 30s and 40s who had experience buy fashion brands products through convenience sampling in Seoul. Due to the reliability of data, 120 samples were discarded and 300 samples were put to actual analysis. By using SAS 9.4, data were analyzed for frequency analysis, reliability analysis, correlation analysis. The results of the study are as follows. First, the fashion brand experience which is consist of sensory, affective, behavioral and intellectual experience had positive effects on brand satisfaction and brand trust. Second, brand trust and brand commitment and the relationship quality of brand satisfaction, only satisfaction and commitment affects brand loyalty significantly. Lastly, brand loyalty had significantly effect on repurchase intention. It presented the potential to use the brand as a strategic tool to build strong brand assets, along with providing specific ways to secure differentiated competitiveness in the fashion brand market. It is also thought to be meaningful in that we presented a practical strategy to build and strengthen a lasting bond with consumers by looking at the impact on the quality of the relationship.

• 한국의류학회지
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• 제33권1호
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• pp.33-44
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• 2009

This study is a survey of college students who have been exposed to a variety of clothing consumption environments such as online transactions through the Internet, with the purpose of examining the influence of salespersons attributes on college students' relationship commitment and perception of salespersons performance. The study conducted a questionnaire survey on 464 male and female students and used SPSS 12.0 for statistical data analyses such as mean, standard deviation, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study can be summarized as follows: First, salespersons attributes such as appearance, expertise, customer orientation, and customer management fumed out as the factors that influence the satisfaction under relationship commitment at statistically significant levels. Likeability, customer orientation, and customer management were found to have statistically significant influence on perceived reliability of salespersons. Second, with respect to the influence of relationship commitment on customer performance, statistically significant factors included satisfaction and reliability. Customer orientation is considered most important by both male and female students among the salespersons attributes, followed in order by expertise, customer management, appearance, ethic and similarity. Likeability was found to be the least important attribute.

• Journal of Information Technology Applications and Management
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• 제24권1호
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• pp.169-185
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• 2017

This study proposes a novel recommendation algorithm that reflects the results from trust/distrust network analysis as a solution to enhance prediction accuracy of recommender systems. The recommendation algorithm of our study is based on memory-based collaborative filtering (CF), which is the most popular recommendation algorithm. But, unlike conventional CF, our proposed algorithm considers not only the correlation of the rating patterns between users, but also the results from trust/distrust relationship network analysis (e.g. who are the most trusted/distrusted users?, whom are the target user trust or distrust?) when calculating the similarity between users. To validate the performance of the proposed algorithm, we applied it to a real-world dataset that contained the trust/distrust relationships among users as well as their numeric ratings on movies. As a result, we found that the proposed algorithm outperformed the conventional CF with statistical significance. Also, we found that distrust relationship was more important than trust relationship in measuring similarities between users. This implies that we need to be more careful about negative relationship rather than positive one when tracking and managing social relationships among users.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.449-456
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• 2020

This study examines the relation between the quality of leader-member relationship and operational performance of processing enterprises employees in Vietnam, while job satisfaction and innovation are as a mediator variable. In depth interviews are first conducted with five managers and professional workers in five processing enterprises to determine the latent variables and build the structured questionnaire with observed variables. A quantitative survey with 438 employees and managers from 300 processing enterprises was carried out. The method of exploratory factor analysis (EFA), Cronbach's alpha analysis, and confirmatory factor analysis (CFA) was used to test the reliability, the convergent nature, and the consistency of the concepts. Structural equation modeling (SEM) is used to test the proposed model. The result shows that job satisfaction, innovation and operational performance have positive effects on the quality of leader-member relationship. The relationship between leaders and members had indirect impact on employee's operational performance via their job satisfaction and innovation, which illustrates a mediator role of job satisfaction and innovation for employees' performance. The findings of this study suggest that managers need to focus on developing relationship with employees to improve their satisfaction, innovation and performance.

• 패션비즈니스
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• 제20권1호
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• pp.17-34
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• 2016

This research is a construct to understand CSR and pro-social consumption behavior of fashion consumers which classifies CSR efforts of fashion company and conducts positive analysis of the relationship between such characteristics and social relationship behaviors(sharing of values, consciousness of kind, consciousness of future expectation) and pro-social consumption behavior. For this path analysis was conducted utilizing a sample of 430 consumers who have experience of CSR efforts of fashion brands. The result is as follows. First, as a result of the path relationship among CSR efforts & sharing of values of fashion brands, consciousness of kind and consciousness of future expectation, economic efforts, relational efforts and cyclical efforts meaningfully affected sharing of values, whereas creative efforts did not. Also, relational and creative efforts meaningfully affected consciousness of kind, whereas economic and cyclical efforts did not. Furthermore, economic, relational and cyclical efforts meaningfully affected consciousness of future expectation, when creative efforts failed. Second, as a result of the analysis of path relationship among sharing of values, consciousness of kind, consciousness of future expectation and pro-social consumption behavior of social relationships, sharing of values had a meaningful impact on consciousness of kind, consciousness of future expectation and pro-social consumption behavior. And finally consciousness of kind and future expectation showed meaningful influence on pro-social consumption behavior.

• 보건의료산업학회지
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• 제5권4호
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• pp.149-159
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• 2011

The purpose of this research is to provide an available basis for marketing strategy by defining the cause-effect relation between the service level of staff members in dental clinic and purchasing behavior of the customers. This study was done in 10 days from November 2, 2009 to November 11, 2009 and the total 172 copies were used for the analysis. As a result of the correlation analysis, a significant positive correlation among all the measured variables was found. As a result of the structural model analysis, I found that the fair service among the variables of the service level significantly affects the building of relationship and the hospital image. The building of relationship and the hospital image significantly affect the positive oral spread. The building of relationship significantly affects the repurchase intentions but the hospital image does not affects the repurchase intentions. To sum up the result of this study, I found that the fair service and the building of relationship with patients are important variables in order to attract new patients and maintain existing customers. I recommend that the hospital continues to motivate staffs through internal marketing and conduct regular trainings. It is necessary to have patients satisfied with broadening responsibility and authority and set marketing strategy for the relationship with patients.