• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.183-202
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• 2011

Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

• Journal of Distribution Science
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• v.14 no.9
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• pp.15-24
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• 2016

Purpose - Key account management is a supplier company initiated relational approach that has received great attention from both academics and practitioners manifested in the business-to-business relationship literatures. However, there is widespread debate and contention on what should be the underlying theoretical base for defining this vital part of relationship marketing. With the insights from the social exchange theory, present paper explores how social exchange affects the dynamic nature of key account management relationship at the organizational level. Research design, data, and methodology - The paper follows a comprehensive review approach to examine the relationship between social exchange theory and key account management approach. Conceptual arguments and findings are assessed across studies with the main objective of showing how social exchange theory develops the governance mechanism in maintaining the key account relationship. Results - Since relational norm is considered as a glue for the maintenance of buyer-seller relationship in social exchange theory, factors develop the non-contractual governance mechanism 'relationship' in business-to-business relationship and this norm replaces or supplements more formal governance mechanisms such as contracts are explored. Conclusions - This paper advances central relational norm to manage the company's most important key customers and demonstrates how this norm can be developed in buyer-seller key account relationship. Implications from this new perspective are forwarded.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.13-39
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• 2006

The primary purpose of this study is to examine the interaction effects of organizational characteristics as contextual variables on the relationship between relational exchange characteristics and ASP service performance. The effect of relational exchange characteristics on ASP service performance has been also investigated. For this purposes, we developed a research model based on the literature reviews of ASP services, relational exchange theory, and contingency theory. A total of 106 usable survey responses from companies using ASP services has been analyzed in the study. The findings indicate that (1) flexibility and partnership had a positive influence upon noneconomic profit, (2) information sharing had a positive influence upon economic profit, (3) organizational size and IS maturity had a partial moderating effect on the relationship between relational exchange characteristics and ASP service performance, and (4) the subgroup analysis, conducted to determine the exact nature of interaction effect, reveals that the relationship between relational exchange characteristics and noneconomic profit is significantly stronger with a high level of organizational size than with a low level, and that the relationship between relational exchange characteristics and economic profit is significantly stronger with a low level of IS maturity than with a high level.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1998.06a
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• pp.128-133
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• 1998

This paper aims to present some ideas for implementation of Uncertain Relational Databases (URD) which are extensions of classical relational databases. Our system firstly is based on possibility distribution and probability theory to represent and manipulate fuzzy and probabilistic information, secondly adopts flexible mechanisms that allow the management of uncertain data through the resources provided by both available relational database management systems and front-end interfaces, and lastly chooses dynamic SQL to enhance versatility and adjustability of systems.

• Lingua Humanitatis
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• v.5
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• pp.93-106
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• 2003

Professor Daihyun Chung has recently presented an intriguing view of Ban-mal(non-honorific expressions) in Korean. He criticizes uses of Ban-mal, on the grounds that they presuppose the existence of hierarchical structures in human beings. Professor Chung also advocates ″a relational theory of Ban-mal″ according to which ascriptions of 'n-mal' should be relativized to the speaker-hearer relationship. He employs this view in showing that uses of Ban-mal indeed presuppose the existence of hierarchical structures in human beings I claim that Professor Chung has not shown the credibility of his relational theory of Ban-mal, and that this very view leads to an unintended and undesirable consequence. Moreover, 1 show that even if we assume that this view is true for the sake of an argument, he is not able to show that uses of Ban-mal indeed presuppose the existence of hierarchical structures. All he can show is rather that uses of 'Ban-mal'(a meta-linguistic expression) presuppose the existence of hierarchical structures. Finally, 1 conclude that what really presupposes the existence of hierarchical structures is the asymmetrical uses of Ban-mal and honorific expressions.

• Journal of the Speleological Society of Korea
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• no.86
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• pp.8-15
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• 2008

This study is about the efficiency of graph theory that can be applied as the research analysis method in order to identify the relational location features of the caves favored as the ecological tourists attraction. Creating network with traffic nodes and surrounding tourists attractions in a certain space including the caves as the tourists attraction and structural analysis on the overall network using various kinds of index will be very useful method to identify the relational location features and benefits from linking the caves as the tourists attractions. In particular, it can be applied to set the spatial scope in the tourism development plan including the caves as the tourists attractions.

• Journal of the Korean Operations Research and Management Science Society
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• v.40 no.4
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• pp.1-18
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• 2015

This paper proposes relational capability as a main driver of constructing inter-organizational collaboration networks. Based on social network theory and relational view literature, three components of relational capability are constructed and implemented by an agent-based model. The components include organizational capability, structural capability, and trust between a partner and a focal firm. These three components are updated by two micro mechanisms: structural mechanism and relational mechanism. Structural mechanism is a feedback loop in which the relational capability increases structural capability and vice versa. Relational mechanism is a learning-by-doing process in which a focal firm experiences success or failure of collaboration and the experience increases or decreases cumulative trust in a partner firm. Result of agent-based simulation shows that a collaboration network emerges through interactions of firm's relational capabilities and the characteristics of emerged networks vary with the contribution of structural capability and trust to relational capability. Specifically, in case structural capability contributes more to relational capability, the average degree centrality and collaboration proportion increases as time passes and enters into an equilibrium state. In that case, almost every firms participated in the network collaborates each other so that the emerged network becomes highly cohesive. In case trust contributes more to relational capability, the results are reversed. In an equilibrium state, the balance of contribution between structural capability and trust makes an emerged network larger and maximizes average degree centrality of the network.

• Journal of the Speleological Society of Korea
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• no.88
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• pp.38-44
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• 2008

This study aims to identify the efficiency by applying diverse index to the positions of vertex in the network among the network analysis methods in order to identify the relational location features of caves. The first consideration was about the relational location features according to the linking degree and centrality of cave. The second consideration was about the structural equivalence between caves or between caves and the surrounding tourists attractions. A variety of index examined in this study is very efficient for identifying the positions of caves in the network. Furthermore, the relational location features in consideration of surrounding tourists attractions identified the availability of more objective and quantitative expression. In particular, when there are other caves around a cave, it is also very useful to identify the structural equivalence or comparison with other caves.

• Journal of Korea Trade
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• v.27 no.4
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• pp.1-18
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• 2023

Purpose - The purpose of this paper is to study how flexibility and mutuality in determining trade terms impact logistics efficiency in the context of relational theory. Additionally, the effect of relational contracts on logistical efficiency relative to the value of the goods being traded is investigated. Design/methodology - According to the relational contract theory, we developed 17 factors utilizing a 7-point Likert scale to measure variables related to flexibility, mutuality, logistics efficiency, and the added value of goods. The survey occurred over four months, and was distributed directly, and via email, phone, and online Google surveys. A total of 403 surveys were collected out of 1,800 distributed, and 380 were analyzed. The principal respondents were import/export companies and members of the Korea International Trade Association and the Korea Small and Medium Business Export-Import Association. The collected data were analyzed using frequency analysis, exploratory factor analysis, and correlation analysis using SPSS ver. 26.0 statistical software, and hypothesis test results were derived using Process Macro ver. 3.5. Findings - This study provides evidence that negotiation flexibility for trade terms affects the efficiency of the logistics process, and the mutuality of such arrangements is shown to be associated with the flexibility and efficiency of logistics processes. Additionally, it has been established that companies whose trade goods possess a low degree of added value may experience increased efficiency in logistics operations if they agree to trade terms that are both flexible and mutually beneficial with their counterparts. Originality/value - This study suggests that in an environment of rapidly shifting global logistics and unpredictable related costs, trade companies may be able to improve logistics efficiency by establishing flexible, mutually beneficial trade terms when entering into contracts. Furthermore, it is suggested that companies dealing in low-value-added products may improve the logistical performance of approaching trade from a perspective of relational contracts.

• Journal of the Korean Geographical Society
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• v.51 no.3
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• pp.311-326
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• 2016

Assemblage has become a popular concept in modern socio-spatial theories with relational and material turns. This article investigates the concept of assemblage focusing on Deleuze and Guattari. By comparing similar concepts such as Foucault's apparatus and Actor-Network Theory, this article demonstrates that assemblage emphasizes not only deterritorialization but also (re)territorialization, and that the exteriality of relations is a critical aspect that differentiate assemblage from other relational spatial concepts. Assemblage can highlight the value of empiricism as an analytical tool, and be open to new spatial imaginations as well as multiple existences and possiblities of alternative political projects and practices.