• International journal of advanced smart convergence
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• v.9 no.3
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• pp.215-220
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• 2020

The purpose of this study is to analyze the structural relationship among expectation value(relational, hedonistic), brand image, brand attitude, continuance viewing intention. The survey subjects to achieve the purpose of this study were selected the 521 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, both relational value and,, hedonistic value had a positive effect on the brand image. Second, both relational value and,, hedonistic value had a positive effect on the brand attitude. Third, both brand image and brand attitudee had a positive effect on the brand attitude.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.43 no.1 s.307
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• pp.9-16
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• 2006

RDA(Relational Discriminant Analysis) is a way of finding classifiers based on the dissimilarity measures among the prototypes extracted from feature vectors instead of the feature vectors themselves. Therefore, the accuracy of the RDA classifier is dependent on the methods of selecting prototypes and measuring proximities. In this paper we propose to utilize PRS(Prototype Reduction Schemes) and Mahalanobis distances to devise a method of increasing classification accuracies. Our experimental results demonstrate that the proposed mechanism increases the classification accuracy compared with the conventional approaches for samples involving real-life data sets as well as artificial data sets.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.225-240
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• 2015

This study aims to identify the factorial constructs of the relational benefits perceived by consumers of outdoor wear brands and their impacts on the consumers' trust in and satisfaction with outdoor wear brands. An online survey was conducted with females and males between the ages of 20 and 50 who have experienced buying outdoor wear brands. A total of 420 responses were analyzed by factor analysis, a reliability test, and multiple regression analysis. The results of this study were as follows: first, the results of factor analysis and the reliability test on the relational benefits perceived by outdoor wear brand purchasers clearly showed conceptual constructs that included informational benefits, social benefits, and psychological benefits. The sub-dimension of perceived relational benefits had significant effects on brand trust and satisfaction. Specifically, respondents revealed that they had higher brand trust if they felt psychologically comfortable, were offered useful information by outdoor wear brands, and had a favorable relationship with salespeople when they bought outdoor wear merchandise. Secondly, influences of perceived relational benefits on brand trust and satisfaction were not shown to differ depending on the congruity between outdoor wear brands and the purchaser's self-image. On the other hand, factors of perceived relational benefits revealed to differently have effects on brand trust and satisfaction depending on respondents' gender and age. Practical implications to understand outdoor wear target customers' relational benefits, self-image congruity and demographic characteristics and to enhance trust and satisfaction with outdoor wear brands are proposed.

• Journal of the Korean Home Economics Association
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• v.48 no.1
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• pp.55-66
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• 2010

The purpose of this study was to investigate the role of variables on young children's external aggression and relational aggression. Specifically, young children's temperaments and gender differences, parental marital conflicts, fathers' anti-social behaviors, mothers' child-rearing behaviors and psychological characteristics were studied. The findings of the study were as follows: Firstly, it was found that male children exhibited a higher level of external aggression than female children, while there was no significant difference between male and female children in terms of relational aggression. Secondly, analysis of variables such as children's temperaments and domestic environments revealed that fathers' anti-social behaviors, the adaptability of young children's temperaments and mothers' depression tendency have significant explanatory adequacies for young children's relational aggression. Furthermore, gender difference adaptability, activity and emotionality of young children's temperaments, in addition to parental marital conflicts, also have significant explanatory adequacies for young children's external aggression.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.1023-1029
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• 2009

Intellectual capital is one of the most valuable assets of any enterprise. This empirical investigation examines the causal relationship between intellectual capital and the performance of architecture firms. More than 100 architecture firms across Taiwan have each been assessed for the levels of human capital, structural capital, relational capital, and business performance. The results suggest that the architecture firms exhibit higher levels of relational capital. However, the firms indicate relatively low levels of human capital. Additionally, the results from the correlation analysis suggest that all the four measures (human capital, structural capital, relational capital, and business performance) are highly correlated. The findings from the path analysis also indicate that human capital may influence the performance of architecture firms via structural capital and relational capital.

• Korean Journal of Human Ecology
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• v.16 no.6
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• pp.1107-1118
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• 2007

This study explored the consistency of bullying, victimization and aggressive victimization, the relationships between bullying, victimization and aggressive victimization and overt/relational aggression, and the relationships between bullying groups and overt/relational aggression with gender. The subjects were 4th grade children and 2 years later they were contacted again. Instruments were the Bully-Behavior Scale, the Peer-Victimization Scale and the Peer Nomination Instrument. Bullying, victimization and aggressive victimization were decreased while there were consistencies in overt and relational aggression from 4th to 6th grade. In the correlation analysis, male victims at Time 1 were negatively related to overt and relational aggression at both Time 1 and Time 2. Female bullies were positively related to relational aggression at both Time 1 and Time 2. In the cross-sectional relations of overt aggression with bullying groups, there was a gender difference. In the relational aggression with bullying groups, only bullying groups had a significant difference. In the longitudinal relations of overt aggression with bullying groups, only gender had a significant difference. Males appeared to be more overtly aggressive than females. In the relational aggression, bullying groups, gender, and the interaction between bullying groups and gender had significant differences. Female bullies were more likely to be relationally aggressive than other groups.

• Journal of the Korean Home Economics Association
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• v.47 no.1
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• pp.105-113
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• 2009

The purpose of this study was to explore differences in social information processing according to children's sex and types of aggression in response to instrumental and relational provocation factors. Two hundred and fifty-one 4, 5, and 6 graders were selected from an elementary school in Seoul. To evaluate their social information processing, the Intent Attributions and Feelings of Distress(Crick, 1995; Fitzgerald & Asher, 1987) and Response Decision Instrument(Crick & Werner, 1998) were revised and analyzed. A peer-nomination measure(Crick, 1995; Crick & Grotpeter, 1995) was used to select aggressive groups. Data were subjected to descriptive statistical analysis and multivariate [2(sex: M, F)${\times}$3(type of aggression: overt, relational, overt and relational aggression)] analysis of variance. Findings revealed that children's social information processing patterns were different according to sex and type of aggression. Also aggressive children responded differently in their social information processing according to instrumental and relational provocation factors. Implications of these findings for the role of gender, aggression type, and provocation type are discussed in order to better understanding of children's social information processing.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.5
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• pp.793-803
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• 2009

The purposes of this study were to investigate the factors CRM at department store and customer's perceived relational benefits and to analyze the effects of CRM on relational benefits and satisfaction. The data were collected from 760 people aged from 20 to 69 who were shopping in department stores. The data were analyzed with descriptive statistics, factorial analysis, multiple regression analysis, and Cronbach' ${\alpha}$, using the SPSS 12.0. The results were as follows. 1) CRM activities were classified into 5 factors: 'discount-related information', 'communication', 'management after purchase', 'service', and 'differentiate management'. 2) Perceived relational benefits were classified into 4 factors: 'informational benefit', 'psychological benefit', 'convenience benefit', and 'economic benefit'. 3) Perceived relational benefits were affected by 'communication', 'management after purchase', 'service', and 'discount-related information'. And 4) customer satisfaction was affected directly by 'psychological benefit', 'convenience benefit', 'service', and 'discount-related information'.

• Journal of Fisheries and Marine Sciences Education
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• v.29 no.1
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• pp.242-256
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• 2017

The purpose of this study was to describe and understand the characteristics of morphological, contextual as relational aggression among 4-year old children during free play periods. The ethnographic methods included participants observation of children's play interaction behaviors, field notes, video taping and analysis of transcribed date. The results are as exclusion occurred by group power taking the relational attribute, including direct language, while the other would not be revealed easily other than being in line with real relation. Also as follows; proactive relational aggression was more frequently observed in girls, and their major strategies employed against someone they disliked were ignoring them, distorting play-rules, and so on. Major strategies of reactive relational aggression in girls were largely manipulative in nature, for example, 'threatrning their friend' and 'withdrawal of friendship'.

• Journal of the Korean Home Economics Association
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• v.48 no.7
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• pp.15-22
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• 2010

The purpose of the present study was to examine whether relational aggression was distinct from physical aggression in young children. Moreover, the association between emotional regulation, verbal ability, maternal love withdrawal and relational aggression were investigated. Participants were 3 year old 356 children recruited from middle income families. Children's verbal ability was assessed by interview and teachers' measurement of emotional regulation and relational aggression. The results presented that confirmatory factor analysis confirmed a 2-factor model. Emotional regulation, verbal ability, and maternal love withdrawal were significant predictors of relational aggression.