• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.57-68
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• 2008

With the shift of consumer’s spending behaviors further into emotionally-driven purchases, the role of brand is becoming even more important, which in turn, expands design’s role in the brand image strategy. The contact point between the consumers and the brand is the primary channel for building strong brand image through experience. Therefore, it is critical to comprehensively plan and manage the consumer contact point for any brand. Given the changing market conditions, the objective of this study is to define and structure an integrated design development and management system for building successful brand image. In order to do so, the research analyzed the characters of brand image, the conditions for consumer experience and the roles of emotion. The analysis into the correlation between images and emotion process model yields three natures of an image. The image 1) is based on empirical decisions, 2) expresses and conveys emotional aspects and 3) builds mental values through a sense of sympathy. Through case studies of successful designs that meet all three characteristics, the roles of a brand icon in building strong brand image and the needs for integrated design approach for implementation are defined. The methods for integrated design include 1) providing a focal point through brand image positioning, 2) utilizing visual themes based on brand image plot, 3) building a Total Identity Program to holistically manage brand images and 4) developing brand icons for brand image reinforcement.

• Transactions of the Korean Society of Mechanical Engineers
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• v.17 no.10
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• pp.2498-2508
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• 1993

$Al/SiC/Al_{2}O_{3}$ hybrid composites are fabricated by squeeze infiltration method. From the misconstructive of $Al/SiC/Al_{2}O_{3}$ hybrid composites fabricated by squeeze infiltration method, uniform distribution of reinforcements and good bondings are found. Hardness value of $Al/SiC/Al_{2}O_{3}$ hybrid composites increases linearly with the volume fraction of reinforcement because SiC whisker and $Al_{2}$O$_{3}$ fiber have an outstanding hardness. Optimal aging conditions are obtained by examining the hardness of $Al/SiC/Al_{2}O_{3}$ hybrid composites with different aging time. Tensile properties such as Young's modulus and ultimate tensile strength are improved up to 30% and 40% by the addition of reinforcements, respectively. Failure mode of $Al/SiC/Al_{2}O_{3}$ hybrid composites is ductile on microstructural level. Through the abrasive wear test and wear surface analysis, wear behaviour and mechanism of 6061 aluminum and $Al/SiC/Al_{2}O_{3}$ hybrid composites are characterized under various testing conditions. The addition of SiC whisker to $Al/SiC/Al_{2}O_{3}$ composites gives rise to improvement of the wear resistance. The wear resistance of $Al/SiC/Al_{2}O_{3}$ hybrid composites is superior to that of Al/SiC composites. The wear mechanism of aluminum alloy is mainly abrasive wear at low speed range and adhesive and melt wear at high speed range. In contrast, that of $Al/SiC/Al_{2}O_{3}$ hybrid composites is abrasive wear at all speed range, but severe wear when counter material is stainless steel. As the testing temperature increases, wear loss of aluminum alloy decreases because the matrix is getting more ductile, but that of $Al/SiC/Al_{2}O_{3}$ hybrid composites is hardly varied. Oil lubricant is more effective to reduce the wear loss of aluminum alloy and $Al/SiC/Al_{2}O_{3}$ hybrid composites at high speed range.

• Journal of Korean Tunnelling and Underground Space Association
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• v.23 no.6
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• pp.559-575
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• 2021

Due to the increase in ground excavation work, the possibility of ground subsidence accidents is increasing. And it is very difficult to prevent these risk fundamentally through institutional reinforcement such as the special law for underground safety management. As for the various cases of urban ground excavation practice, the ground subsidence behavior characteristics which is predicted using various information before excavation showed a considerable difference that could not be ignored compared to the results real construction data. Changes in site conditions such as seasonal differences in design and construction period, changes in construction methods depending on the site conditions and long-term construction suspension due to various reasons could be considered as the main causes. As the countermeasures, the safety management system through various construction information is introduced, but there is still no suitable system which can predict the effect of excavation and risk assessment. In this study, a web-based system was developed in order to predict the degree of impact on the ground subsidence and surrounding structures in advance before ground excavation and evaluate the risk in the design and construction of urban ground excavation projects. A system was built using time series analysis technique that can predict the current and future behavior characteristics such as ground water level and settlement based on past field construction records with field monitoring data. It was presented as a geotechnical data visualization (GDV) technology for risk reduction and disaster management based on web-based system, Using this newly developed web-based assessment system, it is possible to predict ground excavation impact prediction and risk assessment.

• Journal of Korean Tunnelling and Underground Space Association
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• v.11 no.1
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• pp.1-9
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• 2009

When a rock slope is excavated adjacent to a existing tunnel, the behavior of the existing tunnel in the jointed rock masses is greatly influenced by the joint conditions and slope status. In this study, the effects of joint dip and slope angle close to a tunnel are investigated through a large scale model using a biaxial test equipment ($3.1\;m\;{\times}\;3.1\;m\;{\times}\;0.50\;m$ (width $\times$ height $\times$ length)). The jointed rock masses were built by concrete blocks. The diameter of the modeled tunnel is 0.6 m and the dip angles of joint vary in the range of $0-90^{\circ}$. In addition, the excavated slope angle varies within $30{\sim}90^{\circ}$. Deformational behaviors of the tunnel were analyzed in consideration of joint dip and slope angle. With increase of the joint dip and slope angle, the magnitude of tunnel distortion and the moment of tunnel lining were increased. Rock mass displacement in horizontal was also dependent on the joint dip and the excavated slope angle, which indicated the optimal slope reinforcement for a specific rock mass conditions.

• Journal of the Korea Institute of Building Construction
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• v.9 no.4
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• pp.119-129
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• 2009

Building construction trends have been changed dramatically in terms of size and mass. With the need to maximize land usage, there has been an increase in the construction of high-rise buildings. This affects not only the entire construction duration and cost, but also subsequent construction activities, such as work to increase underground facilities and in reclamation land area construction. These types of site conditions require soft ground reinforcement and the proper uplift water pressure treatment. In general, two kinds of methods have been used for uplift water pressure treatment systems. However, there have been some problems arising as the result of a lack of research and analysis on underground construction techniques, and a reliance on experiments over actual survey and analysis of site conditions. This paper focused on the problems of conventional selection procedure, by analyzing drawings and proposing a kind of modeling for a reasonable procedure. The results were applied to OO project as a sample construction case to be verified in this research. The initial plan in the case project was the Rock Anchor System. However, as there were terrible miscalculations of basic site conditions that had an extraordinary influence on the underground water level, such as the site's proximity to the Han-river, it was necessary to change the plan to include apermanent drainage system. This achieved a direct construction cost reduction \ 406,702,000 and a maximum sayings of 4% of operational cost, based on the 50-year building Life Cycle Cost.

• Journal of the Korea Concrete Institute
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• v.21 no.2
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• pp.179-186
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• 2009

The peculiarity pointed out for high strength concrete is the occurrence of spalling during a fire. Recently, there are many efforts such as development of all types of spalling reducing materials and other innovative materials in various fields. Need is now to examine the adequate mixing proportions of these materials. This study intended to derive experimentally and statistically mix proportions that can represent the basic quality requirements as well as the optimal effects on the fire-resistance for 4 types of functional materials that are metakaolin, waste tire chip, polypropylene fiber and steel fiber. Here, the tests were planned through an optimal test method using an orthogonal array table with 4 parameters and 3 levels. The statistical analysis adopted the response surface analysis method. Results verified mutual complementary contribution between the materials when using a combination of the functional materials selected as parameters for the strengthening of the fire-resistance of 80 MPa-class high strength concrete. Besides, the optimal conditions of the fire-resistance strengthening materials derived through response surface analysis were a volumetric replacement of silica fume by 80% of metakaolin, a volumetric replacement of fine aggregates by 3% of tire waste chip, and an addition of 0.2% of the whole volume by polypropylene fiber without mixing of steel fiber. In such cases, the basic characteristics as well as the fire-resistant characteristics of high strength concrete were also satisfied.

• The Journal of Engineering Geology
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• v.24 no.2
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• pp.261-271
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• 2014

An almost permanent anchor (friction type) is resistant to ground deformation due to the friction between the soil and grout at a fixed length from the anchor body. The purpose of this study is to calculate the force of bearing resistance for a bearing anchor in enlarged boreholes. We conducted analytical and numerical analyses, along with laboratory testing, to find the quantities of bearing resistance prior to grouting in EBA (Enlarged Bearing Anchor) construction. The force of bearing resistance from the analytical method was defined as a function of general borehole diameter, expanded borehole diameter, and soil unconfined compressive strength. We also employed the Flac 3D finite difference numerical modeling code to analyze the bearing resistance of the soil conditions. We then created a laboratory experimental model to measure bearing resistance and carried out a pull-out test. The results of these three analyses are presented here, and a regression analysis was performed between bearing resistance and uniaxial compression strength. The laboratory results yield the strongest bearing resistance, with reinforcement 28.5 times greater than the uniaxial compression strength; the analytical and numerical analyses yielded values of 13.3 and 9.9, respectively. This results means that bearing resistance of laboratory test appears to be affected by skin friction resistance. To improve the reliability of these results, a comparison field study is needed to verify which results (analytical, numerical, or laboratory) best represent field observations.

• Journal of the Korean earth science society
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• v.35 no.3
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• pp.203-212
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• 2014

It is important to explore ways that reinforce teachers' curricular expertise at the school level as the school curriculum autonomy expands. This study investigated teachers' curricular expertise that is required for teachers' professionalism, autonomy, and accountability to cope with the increasing school curriculum autonomy. Teachers in the future school are expected to explore and develop school level curriculum within a given school context. Through literature reviews, domestic and foreign case studies, and survey of teachers, this study examined difficulties in science teachers' exercise of their professionalism on curriculum organization and implementation at the school level. Difficulties in exercising teachers' curricular expertise include lack of actual autonomy in curriculum operation at the school level, inadequate infrastructures, demanding accountability based on students' achievement results, lack of time for reflection, and lack of recognition for teachers as independent curriculum designers. In the conclusion section, a couple of ways to solve these difficulties are suggested including expansion of actual autonomy, activation of teachers' participation in policy decision making, reinforcement of qualitative components in school assessment, diversification of the teacher's career ladder, and activation of teachers' participation in professional learning communities.

• Journal of the Korean Dietetic Association
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• v.3 no.2
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• pp.169-181
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• 1997

In this study, I made researches of 510 mothers who breed their infants in total (256 boys & 254 girls), among which 410 in urban area and 100 in the rural area, as an object of the investigation so as to make an intensive examination and analysis of the actual state of feeding nutritive method, grasp several related factors, and finally suggest the elementary data for both campaign encouraging breast feeding and the infant feeding education. 1. Mothers showed the meaningful local differences as in an education and income level at 1% and as in a delivery type at 5%. 2. To have decided the feeding conditions according to the residences by the Kaup index distribution (P<0.05) resulted in a meaningful difference according to regions and also made us be more thoughtful of the overnutrition in the urban area than in the rural area, and it didn't showed a meaningful difference the nutritive state according to the infant feeding method thought desirable (P<0.01). 3. The feeding methods consist of breast feeding at 21.8%, artificial feeding at 48.8%, and the mixed one at 29.4%. As for the feeding method thought desirable, breast feeding was 52%. Even though they were thinking that breast feeding is better, the breast feeding case didn't go beyond 32.5% only and as for the actual feeding methods it showed a meaningful difference according to the feeding method thought desirable (P<0.01). 4. Regarding the reasons why they chose breast milk, it was 64%, the most because mother's milk contains the immune system, 63.1% for the baby's health, 52.3% because of its most because breast milk is of little quantity, 37.8% because of the mother's occupation, 14.1% because they have fed the baby artificially from the beginning and so on. Considering the reasons why they chose the mixed feeding, it was 70.7%, the most because the amount of breast milk a little, 27.3%, the next one, because of the mother's occupation and so on. 5. The respondents who answered that how to increase the number of breast feeding population depends on the reinforcement of breast feeding education for the women were 190 (37.3%), the most among all 150 persons and those who had the opinion that they should spread and actualize the temporary childcare rest (from office) system for the women who have jobs were the secondly most, 107 (21%).

• Journal of the Korea Concrete Institute
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• v.22 no.3
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• pp.287-295
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• 2010

In this study, ordinary Portland cement was used and the air void was minimized by using minute quartz as the filler. In addition, steel fibers were used to mitigate the brittle failure problem associated with high strength concrete. This study is in progress to make an Ultra-high strength powdered concrete (UHSPC) which has compressive strength over 300 MPa. To increase the strength of concrete, we have compared and analyzed the compressive strengths of the concretes with different mix proportions and curing conditions by selecting quartz sand, dolomite, bauxite, ferro silicon which have diameters less than 0.6 mm and can increase the bond strength of the transition zone. Ultra-high strength powdered concrete, which is different from conventional concrete, is highly influenced by the materials in the mix. In the study, the highest compressive strength of the powdered concrete was obtained when it is prepared with ferro silicon, followed in order by Bauxite, Dolomite, and Quartz sand. The amount of ferro silicon, when the highest strength was obtained, was 110%, of the weight of the cement. SEM analysis of the UHSPC showed that significant formation of C-S-H and Tobermorite due to high temperature and pressure curing. Production of Ultrahigh strength powdered concrete which has 28-day compressive strength upto 341MPa has been successfully achieved by the following factors; steel fiber reinforcement, fine particled aggregates, and the filling powder to minimize the void space, and the reactive materials.