• Asia Marketing Journal
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• v.13 no.3
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• pp.55-77
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• 2011

This study investigate the interaction effects of bundle price discount framing and message framing on consumer's attitude of bundle component. Although each effect of bundle price discount framing and message framing has been explored individually, few attempts have been made to invest them jointly. This study tests the interaction effects of bundle price discount framing and message framing on consumer's evaluation of bundle component. Moreover, this research focuses on consumer's evaluation of individual bundle component while the existing research on bundling primarily focused on consumer's evaluation of the bundle. Prior research suggests that consumers are sensitive to the framing of prices and discounts in the presentation of the bundle offer. For example, there is considerable evidence that partitioning or consolidating the prices of a bundle can influence the attractiveness of the bundle offer. Similarly, there is evidence that an equivalent price reduction to the overall bundle, one of the individual products in the bundle, or distributed among the individual products in the bundle can alter the perceived attractiveness of the offer (e.g. Chakravarti, Krish, Paul, and Srivastava 2002; Hamilton and Srivastava 2008; Janiszewski and Cunha 2004; Johnson, Herrmann and Bauer 1999; ; Morwitz, Greenleaf, and Johnson 1998; Yadav 1994; 1995). In line with these earlier research, this research suggests that the bundle type can influence the consumer's evaluation of bundle component. There are two types of bundle - mixed-leader bundle and mixed-joint bundle. In mixed-leader bundling, the price of one of the two products is discounted when the other product is purchased at the regular price. In mixed-joint bundling, a single price is set when the two product are purchased jointly. This study supposes that the teeth whitening product is the leader product in a mixed-leader bundle. So bundle price discount framing is manipulated such as "Buy the teeth whitening product (regular price \80,000) and get 50% discount on the functional toothpaste(regular price \40,000), special set price \100,000" or "Buy the functional toothpaste and the teeth whitening product as a set and get discount for the set, special set price \60,000". Message framing is manipulated through the product claims described in an advertising bill. The positive framing presents that "Over 95% of users achieved the expected 2-3 shades of improvement in two weeks" where as the negative framing presents "less than 5% of users did not achieve the expected 2-3 shades of improvement in two weeks". This study uses hypothetical brand name of the teeth whitening product and the functional toothpaste This study is based on a 2x2 factorial design with bundle discount framing (mixed-leader bundle vs. mixed-joint bundle) and massage framing (positive vs. negative). The dependant variables are consumer's perceived quality and attitude of the teeth whitening product The data reveals that two dependant variables are correlated, so the data is analyzed with two-way MANOVA. This research explores the significant interaction effect of bundle discount framing and message framing on consumer's perceived quality and attitude of the teeth whitening product. When the message framing is positive, consumer's perceived quality and attitude of the teeth whitening product is higher in mixed-leader bundle than mixed-joint bundle condition. However, when the message framing is negative, consumer's evaluation is higher in mixed-joint bundle than mixed-leader bundle. The author explains this result by stating that consumers are less likely to use heuristics such as price-quality association and value discounting hypothesis(Raghubir 2004) in the negative message framing condition. Additionally, consumer's perceived risk of the teeth whitening product in the negative message framing condition can be more reduced by the bundle partner(e.g. the toothpaste) in mixed-joint bundle than mixed-leader bundle. Based on the results, marketing managers are advised to use different bundle type based on message framing of their product.

• Journal of Digital Convergence
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• v.12 no.8
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• pp.475-480
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• 2014

They are used as a symbol representing some meaning of an object. Geometric patterns in the formative arts have been recasted by artists and used to express modern images. Simple shapes of geometric patterns create beauty with their outward appearance and decorated patterns. The simpleness of decorated patterns go with restrained, rational, and modern concepts. The patterns decorated with geometric patterns use geometric figures such as octagon, triangle, quadrangle, etc. and they give satisfaction to modern people. They are also regular and simple, so they can create impactive visual effects and three-dimensional space can be created with these dynamic patterns. Therefore, attractiveness of shape which gives enjoyment is also found in tableware design using geometric patterns. Using geometric patterns in tableware design is not based on a chance factor, so it is possible to objectify and reproduce the patterns. These repetitive designs can influence a lot of designers working on tableware and help improve the tableware designs. It is also considered that those designs are able to create new opportunities to produce a high value product in the ceramics industry.

• Journal of the Korean Society of Earth Science Education
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• v.7 no.1
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• pp.1-10
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• 2014

The purpose of this study is to introduce the science-play in the regular class, stimulate the student's curiosity, motivate them and take active part in their science class. To make an effective science class, we developed the science-play activity instead of experiments in the text, and applied it to the class. The experimental group has statistically meaningful results in the science process skills, expecially in subordinate elements such as observation, deduction, expectation, data analysis and assumption establishments(p<.01). However, the comparative group has no meaningful results in the science process skills. Though the average value of the science related attitude in the experimental group had only a little increase and had no statistically meaningful results, that in the comparative group has decreased during the same period. As for the experimental group, the science-play activities were repeated and their science related attitude has increased a little. Even though there were no meaningful statistic results(p>.05), the science-play activity was effective in the science related attitude. As a result of this research, it could be said that the science-play activity can improve the student's science process skills and the science related attitude, and the science-play program should be further developed and applied to make easy and effective science classes.

• Journal of Korean Academy of Nursing
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• v.35 no.3
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• pp.546-554
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• 2005

Purpose: This study was a systematic review and meta-analysis of the effects of exercise programs in patients with type II diabetes mellitus. Method: Two investigators systematically searched and reviewed English articles from PUBMED from 1988 to 2004, selecting randomized controlled trials on structured exercise programs for DM patients. Out of 87 studies identified, a meta analysis was done for eleven studies which satisfied inclusion criteria and focused on glycemic indices, lipid indices, and cardiac function indices. Results: The means and standard deviations were compared for experimental groups that received exercise-only or exercise and diet programs and control groups that received no intervention or only diet education. The groups were considered homogeneous as the p value of the Q score in each variable group was over 0.05. The experimental groups demonstrated a moderate positive effect on HbA,c and $VO_{2max}$ (d=0.55 & 0.5), and a small positive effect on fasting blood glucose and cholesterol (d=0.38 & 0.27) compared to the control groups. HDL and LDL cholesterol levels, however, showed a very low positive effect (d=0.11 & 0.12) in the experimental groups. Aerobic exercise was more beneficial than resistance exercise on $HbA_1c$ (d=0.59 vs 0.28) in the groups. Conclusions: Regular exercise has a positive effect on $HbA_1c$, fasting blood glucose, total cholesterol, HDL cholesterol, LDL cholesterol, and $VO_{2max}$ in Type 2 diabetic patients.

• Earthquakes and Structures
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• v.12 no.3
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• pp.349-357
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• 2017

The design of reinforced concrete structures strongly depends on the value of the compression concrete strength used for the structural components. Given the uncertainties involved on the materials quality provided by concrete manufacturers, in the construction stage, these components may be either over or under-reinforced respect to the nominal condition. If the structure is under reinforced, and the deficit on safety level is not as large to require the structure demolition, someone should assume the consequences, and pay for the under standard condition by means of a penalty. If the structure is over reinforced, and other failure modes are not induced, the builder may receive a bonus, as a consequence of the higher, although unrequested, building resistance. The change on the building safety level is even more critical when the structure is under a seismic environment. In this research, a reliability-based criteria, including the consideration of expected losses, is proposed for bonification/penalization, when there are moderated differences between the supplied and specified reinforced concrete strength for the buildings. The formulation is applied to two hypothetical, with regular structural type, 3 and 10 levels reinforced concrete buildings, located on the soft soil zone of Mexico City. They were designed under the current Mexican code regulations, and their responses for typical spectral pseudoaccelerations, combined with their respective occurrence probabilities, are used to calculate the building failure probability. The results are aimed at providing objective basis to start a negotiation towards a satisfactory agreement between the involved parts. The main contribution resides on the explicit consideration of potential losses, including the building and contents losses and the business interruption due to the reconstruction period.

• ALGAE
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• v.29 no.4
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• pp.249-265
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• 2014

As with land crops, cultivated algae are affected by various diseases ranging from large outbreaks of a disease to chronic epiphytes, which may downgrade the value of the final product. The recent development of intensive and dense mariculture practices has enabled some new diseases to spread much faster than before. A new disease is reported almost every year, and the impact of diseases is expected to increase with environmental change, such as global warming. We observed the incidence of diseases in two Pyropia sea farms in Korea from 2011 to 2014, and estimated the economic loss caused by each disease. Serious damage is caused by the oomycete pathogens, Pythium porphyrae and Olpidiopsis spp., which decreased the productivity of the Pyropia sea farms. In Seocheon sea farms, an outbreak of Olpidiopsis spp. disease resulted in approximately US $1.6 million in loss, representing approximately 24.5% of total sales during the 2012-2013 season. The damage caused by green-spot disease was almost as serious as oomycete diseases. An outbreak of green-spot disease in the Seocheon sea farms resulted in approximately US $1.1 million in loss, representing 10.7% of total sales in the 2013-2014 season in this area. However, the causative agent of green-spot disease is still not confirmed. "Diatom felt" is regarded as a minor nuisance that does not cause serious damage in Pyropia; however, our case study showed that the economic loss caused by "diatom felt" might be as serious as that of oomycete diseases. Bacteria and cyanobacteria are indigenous members of epiphytic microbial community on Pyropia blades, but can become opportunistic pathogens under suitable environmental conditions, especially when Pyropia suffers from other diseases. A regular acid wash of the Pyropia cultivation nets is the most common treatment for all of the above mentioned diseases, and represents approximately 30% of the total cost in Pyropia sea farming. However, the acid wash is ineffective for some diseases, especially for Olpidiopsis and bacterial diseases.

• Education of Primary School Mathematics
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• v.19 no.3
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• pp.223-247
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• 2016

Given the importance of developing algebraic thinking from early grades, this study investigated an overall performance and main characteristics of algebraic thinking from a total of 197 third grade students. The national elementary mathematics curriculum in Korea does not emphasize directly essential elements of algebraic thinking but indicates indirectly some of them. This study compared our students' performance related to algebraic thinking with results of Blanton et al. (2015) which reported considerable progress of algebraic thinking by emphasizing it through a regular curriculum. The results of this study showed that Korean students solved many items correctly as compatible to Blanton et al. (2015). However, our students tended to use 'computational' strategies rather than 'structural' ones in the process of solving items related to equation. When it comes to making algebraic expressions, they tended to assign a particular value to the unknown quantity followed by the equal sign. This paper is expected to explore the algebraic thinking by elementary school students and to provide implications of how to promote students' algebraic thinking.

• Transactions of the Korean Society of Mechanical Engineers B
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• v.20 no.8
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• pp.2637-2649
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• 1996

Flow characteristics and aerodynamic forces acting on an elliptic cylinder placed in a plane boundary layer were investigated experimentally. Four cylinder models with axis ratio(major axis to minor axis, AR=A/B) of 1, 2, 3, and 4 having the same equivalent diameter were used in this experiment. The Reynolds number based on the equivalent diameter $D_e$(=20mm) was 13,000. In the case of circular cylinder, regular vortex shedding occurs for the cylinder gaps larger than G/B=0.3 and is not almost related to the boundary layer thickness. But, for the elliptic cylinders, the vortex shedding frequency is increased with increasing the gap ratio (G/B) and the axis ratio (AR) of elliptic cylinders. The maximum drag coefficient acting on a circular cylinder is mainly affected by the boundary layer thickness. But, the elliptic cylinders(AR$\geq$2), except for the smaller gap G/B<0.2, show a nearly constant drag coefficient which is much smaller than that of a circular cylinder. The base pressure on the flat plate decreases with increasing the axis ratio(AR) of the elliptic cylinder. In the case of a circular cylinder, the base pressure has the minimum value at the gap ratio G/B=0.4, but it occurs at G/D=2 for elliptic cylinders. The mean velocity of the cylinder wake is quickly recovered at a small cylinder height ratio(H/$\delta$), but the turbulent intensity is rapidly recovered at a large cylinder height ratio(H/$\delta$). The effective wake region in the plane boundary layer is shrinkaged with increasing the axis ratio(AR) of elliptic cylinder. And the drag coefficient and streamwise turbulent intensity of the elliptic cylinder with AR=4 are less than half of those for the circular cylinder(AR=1).

• Journal of the Korea Society of Computer and Information
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• v.9 no.3
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• pp.13-25
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• 2004

In this paper, We would research and analysis for actual beauty information condition in Korea on the end of July 2004. We make an investigation into 3 beauty subject that Web service were operated by 100% regular school education. 15.5% Private school in 363 teaching institutions, 8.74% of 767 material dealers, 0.38% of 77,546 beauty salons. There are 12 companies of client management program and 3 hair changing programs. It bring to be few of technical beauty information data and creature value added that lack of full-time lecturer, according1y, KBMC and Ministry of Health & Welfare would constitute beauty information commit that make connection of each 3 beauty subjects and web database for technical beauty information data. As a result of unification and communization for beauty information system. It should be take synergy effect for Korean Beauty.

• The Journal of Engineering Geology
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• v.12 no.1
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• pp.75-88
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• 2002

When unsymmetrical surcharge is worked on polluted soft soils, large plastic shearing deformation such as settlements, lateral displacement, upheavals and shearing failure occured in the soils and they have often done considerable damages to the soils and structures. Accordingly, this study conducts laboratory pilots test to investigate the determination method of lateral flow pressure of polluted soft soils by comparing it to existing equations. The model test is performed that a model stock device is made and polluted soils are filled in a container which fires the soils. Then the displacement is observed as surcharge load is increased by regular intervals at untrained condition. The result shows that test the lateral flow pressure is adequately calculated by the equation (P=K$_{0}$YH) and the maximum value of lateral flow pressure Is found near 0.3H of layer thickness(H) and is higher to ground surface than synthesis pattern, Poulos distribution pattern and soft clay soils(CL, CH) which is not polluted.