A Study on Level of Company-Consumer Identification on Company Rumor Impact and Effectiveness of Refutation countered the effect of the difference (기업-소비자 동일시 수준에 따른 기업루머에 대한 반박효과의 차이)
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- Management & Information Systems Review
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- v.31 no.4
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- pp.261-286
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- 2012