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A Study on Level of Company-Consumer Identification on Company Rumor Impact and Effectiveness of Refutation countered the effect of the difference (기업-소비자 동일시 수준에 따른 기업루머에 대한 반박효과의 차이)

  • Choi, Tae-Ho;Hwang, Ji-MIn;Oh, Dae-Yang
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.261-286
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    • 2012
  • Rumors are widely prevalent in marketplace and It can be problematic and dangerous for the company's reputation and damages their image. Recently, many companies are given trouble by rumors. As getting invigorates the social media, there is high possibility to shape the vicious rumors without any confirmation whether information is true or not. It affects the companies' reputation and trust they have built for long time, also sales drop off. Despite numerous denials, the rumor persisted, keeping occur again and again all the times. Refutation purposes to decrease levels of belief in a rumor. First, establish Study 1 that a variation in identification influences the impact of a rumor on individuals' beliefs. Furthermore, we analyze the effectiveness of a refutation under varying degree of one's level of identification with the rumor object. According to research result, the response pattern of identification and disidentificaion consumers are very different. Disidentifiers, who engaged in systematic processing, believed the rumor less only when the refutation contained strong arguments. Identifiers, processing heuristically, remained unbelieving in the rumor. Study found that identification is an important moderator of consumer response to negative rumors. These defensive processes alleviate the bad influence of that information, and also can reduce the likelihood of attitude degradation.

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Production of Mycelia and Water Soluble Polysaccharides from Submerged Culture of Ganoderma applanatum Using Different Types of Bioreactor (생물반응기 유형에 따른 잔나비불로초(Ganoderma applanatum)의 균사체 및 수용성 다당체 생산 특성)

  • Lee, Wi-Young;Park, Young-Ki;Ahn, Jin-Kwon;Park, So-Young
    • The Korean Journal of Mycology
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    • v.34 no.1
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    • pp.1-6
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    • 2006
  • In order to select a suitable bioreactor type for the submerged cultivation of Ganoderma applanatum, both growth characteristics and polysaccharides production were compared among four different types of bioreactor. These include an external-loop type air-lift bioreactor (ETAB), a balloon type air bubble bioreactor (BTBB), a column type air bubble bioreactor (CTBB) and a stirrer type bioreactor (STB). The mycelial biomass produced from the reactors were in decreasing order: ETAB ($7\;g/{\ell}$) > BTBB ($6.2\;g/{\ell}$) > STB ($6\;g/{\ell}$) > CTBB ($5\;g/{\ell}$). Maximal soluble exopolysaccharides ($1\;g/{\ell}$) and endopolysaccharides (2.7%) were also obtained from ETAB. Thus, the ETAB was most suitable for submerged culture of G applanatum mycelium. Based on the results, ETAB was chosen for further detailed study. The most effective aeration rate for the mycelial growth in ETAB ranged from 0.05 to 0.1 vvm. For the maximal production, the mycelium at the initial growth stage needed low aeration rate to reduce cell damages by fluid flow. However, as the mycelia grew, the culture became viscous and thus needed higher aeration. The molecular weight of exopolysaccharides obtained from the culture grown in ETAB was higher than that from the culture grown in other bioreactors.

Extraction and Taxonomy of Ransomware Features for Proactive Detection and Prevention (사전 탐지와 예방을 위한 랜섬웨어 특성 추출 및 분류)

  • Yoon-Cheol Hwang
    • Journal of Industrial Convergence
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    • v.21 no.9
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    • pp.41-48
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    • 2023
  • Recently, there has been a sharp increase in the damages caused by ransomware across various sectors of society, including individuals, businesses, and nations. Ransomware is a malicious software that infiltrates user computer systems, encrypts important files, and demands a ransom in exchange for restoring access to the files. Due to its diverse and sophisticated attack techniques, ransomware is more challenging to detect than other types of malware, and its impact is significant. Therefore, there is a critical need for accurate detection and mitigation methods. To achieve precise ransomware detection, an inference engine of a detection system must possess knowledge of ransomware features. In this paper, we propose a model to extract and classify the characteristics of ransomware for accurate detection of ransomware, calculate the similarity of the extracted characteristics, reduce the dimension of the characteristics, group the reduced characteristics, and classify the characteristics of ransomware into attack tools, inflow paths, installation files, command and control, executable files, acquisition rights, circumvention techniques, collected information, leakage techniques, and state changes of the target system. The classified characteristics were applied to the existing ransomware to prove the validity of the classification, and later, if the inference engine learned using this classification technique is installed in the detection system, most of the newly emerging and variant ransomware can be detected.

A Review of Quantitative Landslide Susceptibility Analysis Methods Using Physically Based Modelling (물리사면모델을 활용한 정량적 산사태 취약성 분석기법 리뷰)

  • Park, Hyuck-Jin;Lee, Jung-Hyun
    • The Journal of Engineering Geology
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    • v.32 no.1
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    • pp.27-40
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    • 2022
  • Every year landslides cause serious casualties and property damages around the world. As the accurate prediction of landslides is important to reduce the fatalities and economic losses, various approaches have been developed to predict them. Prediction methods can be divided into landslide susceptibility analysis, landslide hazard analysis and landslide risk analysis according to the type of the conditioning factors, the predicted level of the landslide dangers, and whether the expected consequence cased by landslides were considered. Landslide susceptibility analyses are mainly based on the available landslide data and consequently, they predict the likelihood of landslide occurrence by considering factors that can induce landslides and analyzing the spatial distribution of these factors. Various qualitative and quantitative analysis techniques have been applied to landslide susceptibility analysis. Recently, quantitative susceptibility analyses have predominantly employed the physically based model due to high predictive capacity. This is because the physically based approaches use physical slope model to analyze slope stability regardless of prior landslide occurrence. This approach can also reproduce the physical processes governing landslide occurrence. This review examines physically based landslide susceptibility analysis approaches.

Modification of Radiation Response in Mice by Dongchongxiacao(Paecilomyces japonica) (고선량 및 저선량 방사선 조사 마우스에서 누에동충하초(Paecilomyces japonica)의 효과)

  • Kim, Se-ra;Oh, Heon;Lee, Hae-june;Shin, Dong-ho;Kim, Jong-choon;Park, In-chul;Oh, Ki-seok;Jo, Sung-kee;Kim, Sung-ho
    • Korean Journal of Veterinary Research
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    • v.43 no.2
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    • pp.181-188
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    • 2003
  • Cordyceps has a reputation for its broad biological activities and as a tonic which replenishs vital function in Chinese traditional medicines. As an attempt to obtain fundamental data for the development of new type Cordyceps, the effects of the fruiting bodies of cultivated fungus of Paecilomyces japonica grown on silkworm larvae on radiationinduced damages were investigated. We performed this study to determine the effect of Dongchongxiacao (Paecilomyces japonica) on jejunal crypt survival, endogenous spleen colony formation, and apoptosis in jejunal crypt cells and hair follicles of mice irradiated with high and low dose of gamma-radiation. Treatment with Dongchongxiacao showed no significant modifying effects on the jejunal crypt survival and endogenous spleen colony formation. The frequency of radiationinduced apoptosis was reduced by pretreatment of Dongchongxiacao (i.p.: 50 mg/kg of body weight, at 12 and 36 hours before irradiation, p<0.01). The spontaneous levels of apoptotic cells are $0.082{\pm}0.041$ in intestinal crypts and $0.231{\pm}0.084$ per hair follicle section of skin. Pretreatment of Dongchongxiacao was associated with decreases of 26.86% in intestinal crypt and 66.36% in hair follicle decrease in the number of cells with nuclei positively stained for apoptosis compared with the irradiation control group. We demonstrated for the first time that Dongchongxiacao administration could reduce the extent of apoptosis produced by radiation in the hair follicle. The results presented herein that Dongchongxiacao given before irradiation is capable of reducing the severity of cell loss as a result of apoptosis.

Exploration of Preservatives that Inhibit Wood Feeding by Inhibiting Termite Intestinal Enzyme Activity (흰개미 장내 효소 활성 억제로 목재의 섭식을 저해하는 보존 처리제의 탐색)

  • LEE, Jeung-Min;KIM, Young Hee;HONG, Jin Young;LIM, BoA;PARK, Ji Hee
    • Journal of the Korean Wood Science and Technology
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    • v.48 no.3
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    • pp.376-392
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    • 2020
  • In Korea, damages to wooden cultural properties by termites have been reported all over the country, including Ulleungdo Island and Jeju Island. In order to reduce the damage caused by termites, most cultural properties damaged by them are treated with fumigation or drug treatment on the soil to kill or repel them. The number of treatments is decreasing due to cost and safety problems, and new methods needed to cope with this situation. After extracting an enzyme by selecting only worker termites from the termites collected in Shinan, Jeonnam, as a result of measuring the enzyme activity using xylan of cellulose and hemicellulose that are the components of wood, the activity of termite intestinal enzymes in xylan was higher than that of cellulose having a high molecular weight. Therefore, in this study, as a result of exploring over 600 species of medicinal plant extracts that inhibit the activity of termite intestinal enzymes using xylan as a substrate, the inhibitory effect was significant in Borneolum Syntheticum, Ephedra sinica, and Menthol. Selected Borneolum Syntheticum, Ephedra sinica, and Menthol's extracts not only inhibited the activity of termite intestinal enzymes, but also confirmed that they have insecticidal activation and inhibitory effects on feeding in the result of the direct treatment.

Study on Runoff Variation by Spatial Resolution of Input GIS Data by using Distributed Rainfall-Runoff Model (분포형 강우-유출 모형의 입력자료 해상도에 따른 유출변동 연구)

  • Jung, Chung Gil;Moon, Jang Won;Lee, Dong Ryul
    • Journal of Korea Water Resources Association
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    • v.47 no.9
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    • pp.767-776
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    • 2014
  • Changes in climate have largely increased concentrated heavy rainfall, which in turn is causing enormous damages to humans and properties. Floods are one of the most deadly and damaging natural disasters known to mankind. The flood forecasting and warning system concentrates on reducing injuries, deaths, and property damage caused by floods. Therefore, the exact relationship and the spatial variability analysis of hydrometeorological elements and characteristic factors is critical elements to reduce the uncertainty in rainfall-runoff model. In this study, grid resolution depending on the topographic factor in rainfall-runoff models presents how to respond. semi-distribution of rainfall-runoff model using the model GRM simulated and calibrated rainfall-runoff in the Gamcheon and Naeseongcheon watershed. To run the GRM model, input grid data used rainfall (two event), DEM, landuse and soil. This study selected cell size of 500 m(basic), 1 km, 2 km, 5 km, 10 km and 12 km. According to the resolution of each grid, in order to compare simulation results, the runoff hydrograph has been made and the runoff has also been simulated. As a result, runoff volume and peak discharge which simulated cell size of DEM 500 m~12 km were continuously reduced. that results showed decrease tendency. However, input grid data except for DEM have not contributed increase or decrease runoff tendency. These results showed that the more increased cell size of DEM make the more decreased slope value because of the increased horizontal distance.

A Study on Application of Test Bed for Verification of Realistic Fire Management Technology (실감형 화재관리기술 검증을 위한 테스트베드 적용방안 연구)

  • Choi, Woo-Chul;Kim, Tae-Hoon;Youn, Joon-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.745-753
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    • 2021
  • Recently, a large fire occurred in a multi-use facility used by a large number of citizens, including the vulnerable, resulting in a lot of injuries and damages. Although several pilot studies have been conducted to reduce such incidents, the development of advanced disaster response technology using the latest spatial information and IoT technology is still insufficient. In this study, a pilot test bed is built to demonstrate detailed technologies derived through the first stage of realistic fire management technology research for the development of applied technology in the field. In detail, the building conditions and candidate sites of the test bed were first investigated and analyzed to derive satisfactory conditions and candidate target buildings. A second pilot test bed was then selected, and the necessary sensor and facility infrastructure were built to demonstrate the outcomes. Finally, a scenario was produced for technology verification, and a test bed system was developed. The pilot test bed is expected to contribute to verifying intermediate outcomes of realistic fire management research projects, enhancing the quality of the developed technologies.

Assessment of Noah land surface model-based soil moisture using GRACE-observed TWSA and TWSC (GRACE 관측 TWSA와 TWSC를 활용한 Noah 지면모형기반 토양수분 평가)

  • Chun, Jong Ahn;Kim, Seon Tae;Lee, Woo-Seop;Kim, Daeha
    • Journal of Korea Water Resources Association
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    • v.53 no.4
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    • pp.285-291
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    • 2020
  • The Noah 3.3 Land Surface Model (LSM) was used to estimate the global soil moisture in this study and these soil moisture datasets were assessed against satellite-based and reanalysis soil moisture products. The Noah 3.3 LSM simulated soil moistures in four soil layers and root-zone soil moistures defined as a depth-weighted average in the first three soil layers (i.e., up to 1.0 m deep). The Noah LSM soil moisture products were then compared with a satellite-based soil moisture dataset (European Space Agency Climate Change Initiatives (ESA CCI) SM v04.4) and reanalysis soil moisture datasets (ERA-interim). In addition, the five major basins (Yangtze, Mekong, Mississippi, Murray-Darling, Amazon) were selected for the assesment with the Gravity Recovery and Climate Experiment (GRACE)-based Total Water Storage Anomaly (TWSA) and TWS Change (TWSC). The results revealed that high anomaly correlations were found in most of the Asia-Pacific regions including East Asia, South Asia, Australia, and Noth and South America. While the anomaly correlations in the Murray-Darling basin were somewhat low, relatively higher anomaly correlations in the other basins were found. It is concluded that this study can be useful for the development of soil moisture based drought indices and subsequently can be helpful to reduce damages from drought by timely providing an efficacious strategy.

Decision of GIS Optimum Grid on Applying Distributed Rainfall-Runoff Model with Radar Resolution (레이더 자료의 해상도를 고려한 분포형 강우-유출 모형의 GIS 자료 최적 격자의 결정)

  • Kim, Yon-Soo;Chang, Kwon-Hee;Kim, Byung-Sik;Kim, Hung-Soo
    • Journal of Wetlands Research
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    • v.13 no.1
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    • pp.105-116
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    • 2011
  • Changes in climate have largely increased concentrated heavy rainfall, which in turn is causing enormous damages to humans and properties. Therefore, the exact relationship and the spatial variability analysis of hydrometeorological elements and characteristic factors is critical elements to reduce the uncertainty in rainfall -runoff model. In this study, radar rainfall grid resolution and grid resolution depending on the topographic factor in rainfall - runoff models were how to respond. In this study, semi-distribution of rainfall-runoff model using the model ModClark of Inje, Gangwon Naerin watershed was used as Gwangdeok RADAR data. The completed ModClark model was calibrated for use DEM of cell size of 30m, 150m, 250m, 350m was chosen for the application, and runoff simulated by the RADAR rainfall data of 500m, 1km, 2km, 5km, 10km from 14 to 17 on July, 2006. According to the resolution of each grid, in order to compare simulation results, the runoff hydrograph has been made and the runoff has also been simulated. As a result, it was highly runoff simulation if the cell size is DEM 30m~150m, RADAR rainfall 500m~2km for peak flow and runoff volume. In the statistical analysis results, if every DEM cell size are 500m and if RADAR rainfall cell size is 30m, relevance of model was higher. Result of sensitivity assessment, high index DEM give effect to result of distributed model. Recently, rainfall -runoff analysis is used lumped model to distributed model. So, this study is expected to make use of the efficiently decision criteria for configurated models.