• 지능정보연구
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• 제17권4호
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• pp.193-212
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• 2011

스마트폰의 대중화와 함께 모바일 메신저 서비스는 모바일 시장의 중요한 키워드로 부상하고 있다. 갈수록 경쟁이 심화되고 있는 모바일 메신저 시장에서 고객 충성도 제고는 기업 비즈니스 생존을 위한 열쇠이자, 기업 마케팅 전략의 목표 일 것이다. 이에 본 연구는 모바일 메신저 서비스 수용 후 발생되는 지각된 고객가치, 사용-확산 그리고 충성도 간에 어떠한 영향을 미치는지를 알아보고, 연구 결과를 통해 모바일 메신저 서비스 고객 확보 및 충성도 제고를 위한 시사점을 제공하고자 하는 것이 연구의 주목적이라 할 수 있다. 연구결과, 지각된 가치는 서비스 사용량에 영향을 미친다는 결과가 나타났다. 또한 사용량은 지속적 사용의도와 타인 추천의도에 영향을 미치며, 사용 다양성은 타인 추천의도에 영향을 미치는 것으로 나타났다. 한편, 지각된 가치는 지속적 사용의도와 타인 추천의도에 영향을 미치며, 브랜드 전환의도의 경우 사회적 가치 요인만이 브랜드 전환의도에 영향을 미치는 것으로 나타났다. 연구결과에 따른 시사점으로 서비스 제공자는 모바일 메신저 서비스 사용을 확산시키고 지속적인 사용을 촉진하기 위하여 첫째, 사용자들의 서비스 사용과 연결된 지각된 가치에 대한 인식을 고취 시킬 필요가 있으며, 둘째, 서비스의 충성도에 영향을 미치는 사용-확산 패턴이 다름을 인식하고, 충성도를 제고 할 수 있는 사용자의 사용-확산 전략을 수립 할 필요성이 있다. 마지막으로, 사용자가 경쟁적인 대안에서 충족시킬 수 있는 고객가치 요인이 무엇인지 분석하여 고객 충성도를 높이고 관계를 지속해나갈 수 있는 방법을 모색해야 할 것이다.

• 한국정보관리학회:학술대회논문집
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• 한국정보관리학회 1997년도 제4회 학술대회 논문집
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• pp.37-53
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• 1997

The huge size of Internet does not allow ordinary information seekers to search information with ease. Now, it is almost impossible to navigate the ocean of information without effective search tools. Web search engine has been the most effective technology for information retrieval on WWW. But recently, the need for new search tools on WWW or Internet has increased drastically. Currently, there are many on-going researches on the related topics. In this survey, we categorize the new search tools into four types: monitoring systems, filtering systems, browsing assistant systems, recommending systems. These example systems are examined. We are especially interested in WWW information filtering. It is studied how to apply the information filtering techniques to WWW, The application is not so straightforward like Email, Newswire filtering systems. As a result of this study, a simple WWW information filtering system is proposed.

• Asian-Australasian Journal of Animal Sciences
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• 제9권3호
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• pp.241-245
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• 1996

A chronological account of the prospect and problems of utilization of urea in poultry diets is presented. Urea has long been considered as toxic to poultry but recent research, although limited, has yielded controversial results. The main problem appears to be due to the fact that whether or not response to urea is dependent on environment (germ free versus conventional). Although caecum is found to be the major site of ammonia production from urea, the so called nutritional benefit derived by chicken fed urea is probably limited to its utilization for the synthesis of nonessential amino acids in the protein depleted chicken, but not in the protein adequate chicken. More research is needed to monitor production characteristics of birds fed urea and investigate its toxic effect, if any, in some greater detail before recommending this nonprotein nitrogenous substance for inclusion in the poultry diets.

• 영어어문교육
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• 제12권1호
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• pp.1-27
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• 2006

This study investigated how EFL readers critically read texts which are written in English. Although critical reading has been discussed in advanced EFL and ESL contexts there has not been much research on the critical reading of beginning EFL learners. Many educators are recommending that a critical perspective be adopted so that L2 learners can become empowered rather than indoctrinated. In this study, the researcher has examined the critical reading practices of five beginning level EFL readers in Korea and five first language readers of English in the United States as they read a news editorial article. The significant findings were discussed related to critical reading practice of L2 readers. The findings of the study can help the educators in English education in improving the curriculum, the teaching methodology and the learning theory for EFL reading for critical reading.

• 한국멀티미디어학회논문지
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• 제21권2호
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• pp.242-249
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• 2018

In this paper, the customized sports convergence contents curation system is proposed for activation of life sports. The proposed system collects and analyzes profile of social sports group (club, society, etc.) for recommending optimized sports convergence contents to user. In addition, the feedback based on the recommendation result from the user is continuously reflected and the optimal recommendation is made possible. For the system evaluation, the proposed system is tested to 300 users (about 20 sports team) for about 3 months and the system is verified by analyzing the initial recommendation results and recommendation results reflected by user feedback.

• 한국정보시스템학회지:정보시스템연구
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• 제19권3호
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• pp.13-34
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• 2010

As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.153-170
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• 2008

Customers' needs change every moment. Profitability of stores can't be increased anymore with an existing standardized chain store management. Accordingly, a personalized store management tool needs through prediction of customers' preference. In this study, we propose a recommending procedure using dynamic customers' preference by analyzing the transaction database. We utilize self-organizing map algorithm and association rule mining which are applied to cluster the chain stores and explore purchase sequence of customers. We demonstrate that the proposed methodology makes an effect on recommendation of products in the market which is characterized by a fast fashion and a short product life cycle.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 1995년도 춘계학술발표회 논문집
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• pp.59-64
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• 1995

The impediment in enhancing the ship safety and combating vessel-source marine pollution depends on the combination of the immediate and mediate factors. The former is mainly caused by human errors and failure in compliance with the international convention standards in operation of compliance with the international convention standards in operation of vessel. The latter by the attitudes and activities of some of the flay states taking little responsibilities with appropriate seriousness in policing their fleets due to the lack of implementing capability of adminstrations. So long as there exists a large size of variation in implementing capability of administration between flag states a globally remarked progress cannot expect to be made in assuring the ship safety and preventing the vessel-source pollution Therefore a new regulatory regime is suggested to be adopted by IMO to maintain high standard flag state adminstrations by recommending standard paradigm to member states so that the development of a implementing culture is encouraged and supported.

• Journal of Information Processing Systems
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• 제2권3호
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• pp.178-182
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• 2006

Children exhibit different behaviors, skills, and motivations. The main aim of this research was to investigate children's sensibility factors for icons, and to look for the best typeface for application to Web-Based Instruction (WBI) for e-Learning. Three types of icons were used to assess children's sensibilities toward metaphors: text-image, representational, and spatial mapping. Through the factor analysis, we found that children exhibited more diverse reactions to the text-image and representational types of icons than to the spatial mapping type of icons. Children commonly showedn higher sensibilities to the aesthetic-factor than to the familiarity-factor or the brevity-factor. In addition, we propose a collaborative-typeface system, which recommends the best typeface for children regarding the readability and aesthetic factor in WBI. Based on these results, we venture some suggestions on icon design and typeface selection for e-Learning.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2000년도 춘계공동학술대회 논문집
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• pp.637-640
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• 2000

인터넷 상에는 많은 전자 쇼핑몰들이 개설되어 있고 계속해서 빠른 속도로 증가하고 있다. 전자 쇼핑몰들이 증가함에 따라 동일한 품목과 동일한 소비자 계층을 대상으로 하는 경쟁적 쇼핑몰들이 증가하는 추세에 있다. 이러한 환경 속에서 다른 전자 쇼핑몰들에 대한 우위를 점하기 위해서는 효과적이고 차별적인 마케팅전략이 절실하게 요구된다. 그러한 전략의 한 가지로서 소비자에게 적합한 상품을 추천하는 쇼핑몰이 등장하게 되었다. 그러나 대부분의 쇼핑몰은 아직까지 소비자와 상품의 연관성을 찾아서 소비자에게 유용한 정보를 제공하는 방식을 쓰지 않고 있다. 따라서 이 논문에서는 고객과 제품에 관한 정보를 기반으로 소비자의 구매의사 결정 패턴을 고려하여 가장 고객에게 적합한 상품을 추천해 주는 3차원적 모델을 제시하고, 모델 구성에 필요한 3차원 속성(제품 특성, 소비자의 유형, 구매의사결정 유형)의 분류에 대하여 연구한다.