• Title/Summary/Keyword: recommendation system

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Product Recommendation Service in Online Mass Customization: Consumers' Cognitive and Affective Responses (의류상품의 온라인 대량고객화 제품추천 서비스에 대한 소비자의 감정적, 인지적 반응)

  • Moon, Heekang;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1222-1236
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    • 2012
  • This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

A Prospective Extension Through an Analysis of the Existing Movie Recommendation Systems and Their Challenges (기존 영화 추천시스템의 문헌 고찰을 통한 유용한 확장 방안)

  • Cho Nwe Zin, Latt;Muhammad, Firdaus;Mariz, Aguilar;Kyung-Hyune, Rhee
    • KIPS Transactions on Computer and Communication Systems
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    • v.12 no.1
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    • pp.25-40
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    • 2023
  • Recommendation systems are frequently used by users to generate intelligent automatic decisions. In the study of movie recommendation system, the existing approach uses largely collaboration and content-based filtering techniques. Collaborative filtering considers user similarity, while content-based filtering focuses on the activity of a single user. Also, mixed filtering approaches that combine collaborative filtering and content-based filtering are being used to compensate for each other's limitations. Recently, several AI-based similarity techniques have been used to find similarities between users to provide better recommendation services. This paper aims to provide the prospective expansion by deriving possible solutions through the analysis of various existing movie recommendation systems and their challenges.

Deep Learning-based Product Recommendation Model for Influencer Marketing (인플루언서를 위한 딥러닝 기반의 제품 추천모델 개발)

  • Song, Hee Seok;Kim, Jae Kyung
    • Journal of Information Technology Applications and Management
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    • v.29 no.3
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    • pp.43-55
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    • 2022
  • In this study, with the goal of developing a deep learning-based product recommendation model for effective matching of influencers and products, a deep learning model with a collaborative filtering model combined with generalized matrix decomposition(GMF), a collaborative filtering model based on multi-layer perceptron (MLP), and neural collaborative filtering and generalized matrix Factorization (NeuMF), a hybrid model combining GMP and MLP was developed and tested. In particular, we utilize one-class problem free boosting (OCF-B) method to solve the one-class problem that occurs when training is performed only on positive cases using implicit feedback in the deep learning-based collaborative filtering recommendation model. In relation to model selection based on overall experimental results, the MLP model showed highest performance with weighted average precision, weighted average recall, and f1 score were 0.85 in the model (n=3,000, term=15). This study is meaningful in practice as it attempted to commercialize a deep learning-based recommendation system where influencer's promotion data is being accumulated, pactical personalized recommendation service is not yet commercially applied yet.

Contents Recommendation Scheme Applying Non-preference Separately (비선호 분리 적용 콘텐츠 추천 방안)

  • Yoon Joo-young;Lee Kil-hung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.221-232
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    • 2023
  • In this paper, we propose a recommendation system based on the latent factor model using matrix factorization, which is one of the most commonly used collaborative filtering algorithms for recommendation systems. In particular, by introducing the concept of creating a list of recommended content and a list of non-preferred recommended content, and removing the non-preferred recommended content from the list of recommended content, we propose a method to ultimately increase the satisfaction. The experiment confirmed that using a separate list of non-preferred content to find non-preferred content increased precision by 135%, accuracy by 149%, and F1 score by 72% compared to using the existing recommendation list. In addition, assuming that users do not view non-preferred content through the proposed algorithm, the average evaluation score of a specific user used in the experiment increased by about 35%, from 2.55 to 3.44, thereby increasing user satisfaction. It has been confirmed that this algorithm is more effective than the algorithms used in existing recommendation systems.

Development of Hybrid Recommender System Using Review Data Mining: Kindle Store Data Analysis Case (리뷰 데이터 마이닝을 이용한 하이브리드 추천시스템 개발: Amazon Kindle Store 데이터 분석사례)

  • Yihua Zhang;Qinglong Li;Ilyoung Choi;Jaekyeong Kim
    • Information Systems Review
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    • v.23 no.1
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    • pp.155-172
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    • 2021
  • With the recent increase in online product purchases, a recommender system that recommends products considering users' preferences has still been studied. The recommender system provides personalized product recommendation services to users. Collaborative Filtering (CF) using user ratings on products is one of the most widely used recommendation algorithms. During CF, the item-based method identifies the user's product by using ratings left on the product purchased by the user and obtains the similarity between the purchased product and the unpurchased product. CF takes a lot of time to calculate the similarity between products. In particular, it takes more time when using text-based big data such as review data of Amazon store. This paper suggests a hybrid recommendation system using a 2-phase methodology and text data mining to calculate the similarity between products easily and quickly. To this end, we collected about 980,000 online consumer ratings and review data from the online commerce store, Amazon Kinder Store. As a result of several experiments, it was confirmed that the suggested hybrid recommendation system reflecting the user's rating and review data has resulted in similar recommendation time, but higher accuracy compared to the CF-based benchmark recommender systems. Therefore, the suggested system is expected to increase the user's satisfaction and increase its sales.

Scalable Collaborative Filtering Technique based on Adaptive Clustering (적응형 군집화 기반 확장 용이한 협업 필터링 기법)

  • Lee, O-Joun;Hong, Min-Sung;Lee, Won-Jin;Lee, Jae-Dong
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.73-92
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    • 2014
  • An Adaptive Clustering-based Collaborative Filtering Technique was proposed to solve the fundamental problems of collaborative filtering, such as cold-start problems, scalability problems and data sparsity problems. Previous collaborative filtering techniques were carried out according to the recommendations based on the predicted preference of the user to a particular item using a similar item subset and a similar user subset composed based on the preference of users to items. For this reason, if the density of the user preference matrix is low, the reliability of the recommendation system will decrease rapidly. Therefore, the difficulty of creating a similar item subset and similar user subset will be increased. In addition, as the scale of service increases, the time needed to create a similar item subset and similar user subset increases geometrically, and the response time of the recommendation system is then increased. To solve these problems, this paper suggests a collaborative filtering technique that adapts a condition actively to the model and adopts the concepts of a context-based filtering technique. This technique consists of four major methodologies. First, items are made, the users are clustered according their feature vectors, and an inter-cluster preference between each item cluster and user cluster is then assumed. According to this method, the run-time for creating a similar item subset or user subset can be economized, the reliability of a recommendation system can be made higher than that using only the user preference information for creating a similar item subset or similar user subset, and the cold start problem can be partially solved. Second, recommendations are made using the prior composed item and user clusters and inter-cluster preference between each item cluster and user cluster. In this phase, a list of items is made for users by examining the item clusters in the order of the size of the inter-cluster preference of the user cluster, in which the user belongs, and selecting and ranking the items according to the predicted or recorded user preference information. Using this method, the creation of a recommendation model phase bears the highest load of the recommendation system, and it minimizes the load of the recommendation system in run-time. Therefore, the scalability problem and large scale recommendation system can be performed with collaborative filtering, which is highly reliable. Third, the missing user preference information is predicted using the item and user clusters. Using this method, the problem caused by the low density of the user preference matrix can be mitigated. Existing studies on this used an item-based prediction or user-based prediction. In this paper, Hao Ji's idea, which uses both an item-based prediction and user-based prediction, was improved. The reliability of the recommendation service can be improved by combining the predictive values of both techniques by applying the condition of the recommendation model. By predicting the user preference based on the item or user clusters, the time required to predict the user preference can be reduced, and missing user preference in run-time can be predicted. Fourth, the item and user feature vector can be made to learn the following input of the user feedback. This phase applied normalized user feedback to the item and user feature vector. This method can mitigate the problems caused by the use of the concepts of context-based filtering, such as the item and user feature vector based on the user profile and item properties. The problems with using the item and user feature vector are due to the limitation of quantifying the qualitative features of the items and users. Therefore, the elements of the user and item feature vectors are made to match one to one, and if user feedback to a particular item is obtained, it will be applied to the feature vector using the opposite one. Verification of this method was accomplished by comparing the performance with existing hybrid filtering techniques. Two methods were used for verification: MAE(Mean Absolute Error) and response time. Using MAE, this technique was confirmed to improve the reliability of the recommendation system. Using the response time, this technique was found to be suitable for a large scaled recommendation system. This paper suggested an Adaptive Clustering-based Collaborative Filtering Technique with high reliability and low time complexity, but it had some limitations. This technique focused on reducing the time complexity. Hence, an improvement in reliability was not expected. The next topic will be to improve this technique by rule-based filtering.

AHP-Based Recommendation System of Mobile Games Reflecting User Preferences (사용자 선호도를 반영한 AHP 기반 모바일 게임 추천 시스템)

  • Oh, Jae-Taek;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.427-433
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    • 2017
  • Mobile game users tend to value the opinions from their friends or SNS when making a decision on which game to play. This is because they are not satisfied with the information on suggestions provided by the conventional mobile game recommendation systems. In this research, we made a system that can reflect user preference directly by using Analytic Hierarchy Process(AHP). In the system, the hierarchy of AHP is composed of final goal(Level 1), evaluation basis(Level 2) and alternative(Level 3). And the system is made up of an input module, an AHP processing module, a recommendation module and database. Through comparison analysis with two conventional systems to test the performance of the system, we could find that the system got more higher satisfaction than the other systems.

Expert Recommendation System based on XMDR using Social Network (사회망을 이용한 XMDR 기반의 전문가 추천 시스템)

  • Joo, Hyo-Sik;Hwang, Chi-Gon;Shin, Hyo-Young;Jung, Gye-Dong;Choi, Young-Keun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.15 no.3
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    • pp.691-699
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    • 2011
  • Recently, diverse approaches retrieval services based on social network are suggested. Although existing recommendation systems can retrieve experts of specific fields, profiles and evaluations about experts that users want to be recommended are in a system. The proposed expert recommendation system can automatize collection of evaluation to evaluate experts and experts' profiles in separate systems by using the Knowledge Base and XMDR. We also attempt to construct system which can recommend a number of experts by dynamically constructing Social Network by using diverse resources distributed 로컬ly and composed of heterogeneous data sources. To resolve these problems efficiently, there is a need to provide constructed resources between heterogeneous systems with transparency and independence and provide users with a singular interface. Therefore, the proposed system in this paper uses Knowledge Base and XMDR for extracting distributed experts' profiles and designs expert recommendation system connecting Knowledge Base with Social Network.

Web Service based Recommendation System using Inference Engine (추론엔진을 활용한 웹서비스 기반 추천 시스템)

  • Kim SungTae;Park SooMin;Yang JungJin
    • Journal of Intelligence and Information Systems
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    • v.10 no.3
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    • pp.59-72
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    • 2004
  • The range of Internet usage is drastically broadened and diversed from information retrieval and collection to many different functions. Contrasting to the increase of Internet use, the efficiency of finding necessary information is decreased. Therefore, the need of information system which provides customized information is emerged. Our research proposes Web Service based recommendation system which employes inference engine to find and recommend the most appropriate products for users. Web applications in present provide useful information for users while they still carry the problem of overcoming different platforms and distributed computing environment. The need of standardized and systematic approach is necessary for easier communication and coherent system development through heterogeneous environments. Web Service is programming language independent and improves interoperability by describing, deploying, and executing modularized applications through network. The paper focuses on developing Web Service based recommendation system which will provide benchmarks of Web Service realization. It is done by integrating inference engine where the dynamics of information and user preferences are taken into account.

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Combining Collaborative, Diversity and Content Based Filtering for Recommendation System (협업적 여과와 다양성, 내용기반 여과를 혼합한 추천 시스템)

  • Shrestha, Jenu;Uddin, Mohammed Nazim;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.14 no.1
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    • pp.101-115
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    • 2008
  • Combining collaborative filtering with some other technique is most common in hybrid recommender systems. As many recommended items from collaborative filtering seem to be similar with respect to content, the collaborative-content hybrid system suffers in terms of quality recommendation and recommending new items as well. To alleviate such problem, we have developed a novel method that uses a diversity metric to select the dissimilar items among the recommended items from collaborative filtering, which together with the input when fed into content space let us improve and include new items in the recommendation. We present experimental results on movielens dataset that shows how our approach performs better than simple content-based system and naive hybrid system.

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