• Title/Summary/Keyword: recommendation system

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Analysis of the Effects of E-commerce User Ratings and Review Helfulness on Performance Improvement of Product Recommender System (E-커머스 사용자의 평점과 리뷰 유용성이 상품 추천 시스템의 성능 향상에 미치는 영향 분석)

  • FAN, LIU;Lee, Byunghyun;Choi, Ilyoung;Jeong, Jaeho;Kim, Jaekyeong
    • Journal of Intelligence and Information Systems
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    • v.28 no.1
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    • pp.311-328
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    • 2022
  • Because of the spread of smartphones due to the development of information and communication technology, online shopping mall services can be used on computers and mobile devices. As a result, the number of users using the online shopping mall service increases rapidly, and the types of products traded are also growing. Therefore, to maximize profits, companies need to provide information that may interest users. To this end, the recommendation system presents necessary information or products to the user based on the user's past behavioral data or behavioral purchase records. Representative overseas companies that currently provide recommendation services include Netflix, Amazon, and YouTube. These companies support users' purchase decisions by recommending products to users using ratings, purchase records, and clickstream data that users give to the items. In addition, users refer to the ratings left by other users about the product before buying a product. Most users tend to provide ratings only to products they are satisfied with, and the higher the rating, the higher the purchase intention. And recently, e-commerce sites have provided users with the ability to vote on whether product reviews are helpful. Through this, the user makes a purchase decision by referring to reviews and ratings of products judged to be beneficial. Therefore, in this study, the correlation between the product rating and the helpful information of the review is identified. The valuable data of the evaluation is reflected in the recommendation system to check the recommendation performance. In addition, we want to compare the results of skipping all the ratings in the traditional collaborative filtering technique with the recommended performance results that reflect only the 4 and 5 ratings. For this purpose, electronic product data collected from Amazon was used in this study, and the experimental results confirmed a correlation between ratings and review usefulness information. In addition, as a result of comparing the recommendation performance by reflecting all the ratings and only the 4 and 5 points in the recommendation system, the recommendation performance of remembering only the 4 and 5 points in the recommendation system was higher. In addition, as a result of reflecting review usefulness information in the recommendation system, it was confirmed that the more valuable the review, the higher the recommendation performance. Therefore, these experimental results are expected to improve the performance of personalized recommendation services in the future and provide implications for e-commerce sites.

Social Network Based Music Recommendation System (소셜네트워크 기반 음악 추천시스템)

  • Park, Taesoo;Jeong, Ok-Ran
    • Journal of Internet Computing and Services
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    • v.16 no.6
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    • pp.133-141
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    • 2015
  • Mass multimedia contents are shared through various social media servies including social network service. As social network reveals user's current situation and interest, highly satisfactory personalized recommendation can be made when such features are applied to the recommendation system. In addition, classifying the music by emotion and using analyzed information about user's recent emotion or current situation by analyzing user's social network, it will be useful upon recommending music to the user. In this paper, we propose a music recommendation method that makes an emotion model to classify the music, classifies the music according to the emotion model, and extracts user's current emotional state represented on the social network to recommend music, and evaluates the validity of our method through experiments.

Personalized Contents Recommendation System Based on Social Network (소셜 네트워크 기반 맞춤형 콘텐츠 추천 시스템)

  • Lee, Seok-Pil
    • Journal of Broadcast Engineering
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    • v.18 no.1
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    • pp.98-105
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    • 2013
  • Patterns for generating and consuming contents are various in these days from conventional broadcasting contents to UCC. There are many researches on developing recommendation engines based on user's profile for providing desired contents. In this paper we propose a contents recommendation system using not only user's profile but other's profiles in closed user group of the social network based on patterns for user's consuming contents. The proposed recommendation agent update user's profile using usage history and other's profiles related to the user in the closed user group.

A Many-objective Particle Swarm Optimization Algorithm Based on Multiple Criteria for Hybrid Recommendation System

  • Hu, Zhaomin;Lan, Yang;Zhang, Zhixia;Cai, Xingjuan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.2
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    • pp.442-460
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    • 2021
  • Nowadays, recommendation systems (RSs) are applied to all aspects of online life. In order to overcome the problem that individuals who do not meet the constraints need to be regenerated when the many-objective evolutionary algorithm (MaOEA) solves the hybrid recommendation model, this paper proposes a many-objective particle swarm optimization algorithm based on multiple criteria (MaPSO-MC). A generation-based fitness evaluation strategy with diversity enhancement (GBFE-DE) and ISDE+ are coupled to comprehensively evaluate individual performance. At the same time, according to the characteristics of the model, the regional optimization has an impact on the individual update, and a many-objective evolutionary strategy based on bacterial foraging (MaBF) is used to improve the algorithm search speed. Experimental results prove that this algorithm has excellent convergence and diversity, and can produce accurate, diverse, novel and high coverage recommendations when solving recommendation models.

Product Recommendation System based on User Purchase Priority

  • Bang, Jinsuk;Hwang, Doyeun;Jung, Hoekyung
    • Journal of information and communication convergence engineering
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    • v.18 no.1
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    • pp.55-60
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    • 2020
  • As personalized customer services create a society that emphasizes the personality of an individual, the number of product reviews and quantity of user data generated by users on the internet in mobile shopping apps and sites are increasing. Such product review data are classified as unstructured data. Unstructured data have the potential to be transformed into information that companies and users can employ, using appropriate processing and analyses. However, existing systems do not reflect the detailed information they collect, such as user characteristics, purchase preference, or purchase priority while analyzing review data. Thus, it is challenging to provide customized recommendations for various users. Therefore, in this study, we have developed a product recommendation system that takes into account the user's priority, which they select, when searching for and purchasing a product. The recommendation system then displays the results to the user by processing and analyzing their preferences. Since the user's preference is considered, the user can obtain results that are more relevant.

AR Tourism Recommendation System Based on Character-Based Tourism Preference Using Big Data

  • Kim, In-Seon;Jeong, Chi-Seo;Jung, Tae-Won;Kang, Jin-Kyu;Jung, Kye-Dong
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.61-68
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    • 2021
  • The development of the fourth industry has enabled users to quickly share a lot of data online. We can analyze big data on information about tourist attractions and users' experiences and opinions using artificial intelligence. It can also analyze the association between characteristics of users and types of tourism. This paper analyzes individual characteristics, recommends customized tourist sites and proposes a system to provide the sacred texts of recommended tourist sites as AR services. The system uses machine learning to analyze the relationship between personality type and tourism type preference. Based on this, it recommends tourist attractions according to the gender and personality types of users. When the user finishes selecting a tourist destination from the recommendation list, it visualizes the information of the selected tourist destination with AR.

The Application of Direction Vector Function for Multi Agents Strategy and The Route Recommendation System Research in A Dynamic Environment (멀티에이전트 전략을 위한 방향벡터 함수 활용과 동적 환경에 적응하는 경로 추천시스템에 관한 연구)

  • Kim, Hyun;Chung, Tae-Choong
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.48 no.2
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    • pp.78-85
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    • 2011
  • In this paper, a research on multi-agent is carried out in order to develop a system that can provide drivers with real-time route recommendation by reflecting Dynamic Environment Information which acts as an agent in charge of Driver's trait, road condition and Route recommendation system. DEI is equivalent to number of n multi-agent and is an environment variable which is used in route recommendation system with optimal routes for drivers. Route recommendation system which reflects DEI can be considered as a new field of topic in multi-agent research. The representative research of Multi-agent, the Prey Pursuit Problem, was used to generate a fresh solution. In this thesis paper, you will be able to find the effort of indulging the lack of Prey Pursuit Problem,, which ignored practicality. Compared to the experiment, it was provided a real practical experiment applying the algorithm, the new Ant-Q method, plus a comparison between the strategies of the established direction vector was put into effect. Together with these methods, the increase of the efficiency was able to be proved.

The Development of Users' Interesting Points Analyses Method and POI Recommendation System for Indoor Location Based Services (실내 위치기반 서비스를 위한 사용자 관심지점 탐사 기법과 POI추천 시스템의 구현)

  • Kim, Beoum-Su;Lee, Yeon;Kim, Gyeong-Bae;Bae, Hae-Young
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.5
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    • pp.81-91
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    • 2012
  • Recently, as location-determination of indoor users is available with the development of variety of localization techniques for indoor location-based service, diverse indoor location based services are proposed. Accordingly, it is necessary to develop individualized POI recommendation service for recommending most interested points of large-scale commercial spaces such as shopping malls and departments. For POI recommendation, it is necessary to study the method for exploring location which users are interested in location with considering user's mobility in large-scale commercial spaces. In this paper, we proposed POI recommendation system with the definition of users' as 'Stay point' in order to consider users' various interest locations. By using the proposed algorithm, we analysis users' Stay points, then mining the users' visiting pattern to finished the proposed. POI Recommendation System. The proposed system decreased data more dramatically than that of using user's entire mobility data and usage of memory.

Construction of Personalized Recommendation System Based on Back Propagation Neural Network (역전파 신경망을 이용한 개인 맞춤형 상품 추천 시스템 구축)

  • Jung, Gwi-Im;Park, Sang-Sung;Shin, Young-Geun;Jang, Dong-Sik
    • The Journal of the Korea Contents Association
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    • v.7 no.12
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    • pp.292-302
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    • 2007
  • Thousands of studies on predicting information and products that are suitable for customers' preference have been actively proceeding. In massive information, unnecessary information should be removed to satisfy customers' needs. This Information filtering has been proceeding with several methods such as content-based and collaborative filtering etc. These conventional filtering methods have scarcity and scalability problems. Thus, this paper proposes a recommendation system using BPN to solve them. Data obtained by survey questionnaire are used as training data of neural network. The recommendation system using neural network is expected to recommend suitable products because it creates optimal network. Finally, the prototype for recommendation system based on neural network is proposed to collect data and recommend appropriate methods through survey questionnaire. As a result, this research improved the problems of conventional information filtering.

Personalized Product Recommendation Method for Analyzing User Behavior Using DeepFM

  • Xu, Jianqiang;Hu, Zhujiao;Zou, Junzhong
    • Journal of Information Processing Systems
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    • v.17 no.2
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    • pp.369-384
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    • 2021
  • In a personalized product recommendation system, when the amount of log data is large or sparse, the accuracy of model recommendation will be greatly affected. To solve this problem, a personalized product recommendation method using deep factorization machine (DeepFM) to analyze user behavior is proposed. Firstly, the K-means clustering algorithm is used to cluster the original log data from the perspective of similarity to reduce the data dimension. Then, through the DeepFM parameter sharing strategy, the relationship between low- and high-order feature combinations is learned from log data, and the click rate prediction model is constructed. Finally, based on the predicted click-through rate, products are recommended to users in sequence and fed back. The area under the curve (AUC) and Logloss of the proposed method are 0.8834 and 0.0253, respectively, on the Criteo dataset, and 0.7836 and 0.0348 on the KDD2012 Cup dataset, respectively. Compared with other newer recommendation methods, the proposed method can achieve better recommendation effect.