• Title/Summary/Keyword: reading purposes

Search Result 90, Processing Time 0.018 seconds

A Study on the Effect of Public Library Service Scape on Customer Loyalty (공공도서관의 서비스스케이프가 고객충성도에 미치는 영향에 관한 연구)

  • Kim, Young Hee;Jo, Dong Hyuk
    • Journal of Korean Society for Quality Management
    • /
    • v.51 no.1
    • /
    • pp.19-36
    • /
    • 2023
  • Purpose: The purpose of this study is to empirically verify the structural relationship between public library service-scape, flow, user satisfaction, and customer loyalty for adults who use public libraries for academic purposes in a changing public library environment. To this end, this study reviewed the concepts of public library service-scape, immersion, user satisfaction, and customer loyalty with existing literature, proposed a research model based on this, and empirically verified them. Methods: This study collected and statistically analyzed data for adults using public libraries for the purpose of reading books or studying. The collected data were checked using SPSS 24.0 and AMOS 24.0 and the research hypothesis was verified by analyzing the results using the structural equation modeling technique. Results: The results of the study are as follows. First, spatiality, aesthetics, and amenity of service-scapes have a positive effect on flow. Second, spatiality and amenity of service-scapes have a positive effect on user satisfaction. Third, Flow has a positive effect on user satisfaction. Fourth, Flow and user satisfaction have a positive effect on customer loyalty. Conclusion: This study is meaningful in that it suggests a strategic direction to enhance the service competitiveness of public libraries by strengthening the service-scape.

A Correlation Analysis between Word-of Mouth Message Sender Credibility and WOM Effect (외식업소에 대한 구전 메시지 발신자 신뢰도와 구전효과의 상관성 분석)

  • Cha, Sung-Mi;Shin, Seo-Young
    • Journal of the Korean Society of Food Culture
    • /
    • v.21 no.5
    • /
    • pp.536-540
    • /
    • 2006
  • The purposes of this study were 1) to analyze the correlation between Word-of-Mouth(WOM) message sender credibility and WOM effect and 2) to analyze the differences of WOM message sender creadibility and WOM effect in off-line and on-line WOM communication. The messages were created as a form of scenario for this study. Respondents were asked to evaluate the message sender credibility and predict WOM behaviors after reading given scenario. The questionnaires were distributed to 200 customers and a total of 175 questionnaires were used for analysis(87.5%). The statistical analysis was conducted using SPSS Win(12.0) for descriptive analysis, paired t-test, factor analysis, correlation analysis. The positive off-line WOM message sender was considered as more credible(p<.001) than on-line WOM message sender. 'Message sender credibility' is correlated with 'attitude formation' in both channels, but 'reliable' factor of 'credibility' variable is not significantly correlated with 'attitude change'.

Effects of CSR Motives on Authenticity and Attitude in the Food and Beverage Franchise Sectors (식음료 프랜차이즈 기업의 CSR 활동 동기에 대한 지각이 진정성 및 태도에 미치는 영향)

  • Hyun LEE;Yong-Ki LEE;Jae Youl KIM
    • The Korean Journal of Franchise Management
    • /
    • v.14 no.4
    • /
    • pp.1-16
    • /
    • 2023
  • Purpose: Previous studies show that perceived CSR motives have a significant impact on company evaluations. However, consumer responses to CSR motives vary depending on CSR motives. From this perspective, this study investigates the impact of CSR motives on consumers' responses in the context of food and beverage franchise companies using a scenario. Research design, data, and methodology: For achieving the purposes of the study, an example of a domestic food and beverage franchise company actively carrying out CSR activities was presented. Data was collected from 304 respondents aged 20 or older who were aware of CSR activities. The respondents answered the questionnaire after reading the scenario. The data was analyzed with SPSS 28.0 and SmartPLS 4.0 program. Result: Values-driven motive and strategic motive influence authenticity, while stakeholder-driven motive and egoistic motive did not influence authenticity. Values-driven motive influences on attitude, while stakeholder-driven motive, strategic motive and egoistic motive didn't. Lastly, authenticity influences attitude. Conclusions: Companies need to be aware that consumers may infer different motives for their CSR activities, and pay close attention to consumers' perceived motives from the planning stage of CSR activities. In particular, companies should focus on the values-driven motive and the strategic motive when planning CSR activities.

The Developmental History and Recent Trends of TOPIK: from the 1st TOPIK in 1997 through the 52nd TOPIK in 2016 (한국어능력시험 20년 발전사와 최근 동향 -1997년 제1회 시험부터 2016년 제52회 시험까지-)

  • Kim, Chungsook
    • Journal of Korean language education
    • /
    • v.28 no.3
    • /
    • pp.1-24
    • /
    • 2017
  • This article explores the developmental history of TOPIK over the last 20 years and its recent trends. Over the last two decades, TOPIK underwent two major systematic reforms, achieving both quantitative and qualitative growth over the course of its 52 testing sessions. TOPIK has utilized a six-level evaluation system from its inception to the present. The evaluation system was amended from the earlier six-test set - whereby each level corresponded with a separate test (1997~2005: the $1^{st}{\sim}9^{th}$) - to the three-test set (2006~2014: the $10^{th}{\sim}34^{th}$), and finally to the two-test set (2014~present: the $35^{th}{\sim}42^{nd}$). In the earlier exams, abilities in Vocabulary Grammar, Writing, Listening, and Reading were assessed. However, beginning with the $35^{th}$ TOPIK, abilities in Listening, Reading, and Writing (only in TOPIK II) were assessed and the evaluation of the writing section was changed to a task-based process, improving TOPIK into a more qualified analysis of proficiency. Over the last 20 years, the number of countries TOPIK is administered in has greatly increased from 4 to 73 countries, and the annual number of test-takers has also significantly increased from 2,692 to 250,141. The distribution of proficiency levels of the test-takers has shifted over time - initially "Beginner>Intermediate>Advanced" in the earlier exams, to "Intermediate>Advanced>Beginner" after the mid 2000s - as the number of those studying the Korean language for specific purposes and continuing education increased. Test-takers have indicated a shift in their purpose for taking the exam, initially citing "to assess proficiency" and more recently selecting "to study abroad," and this could also correlate with changes in the proportion of test-takers' proficiency level. In general, 85~95% of beginner, 50~65% of intermediate, and 45~60% of advanced test applicants passed the respective proficiency level. To date, no practices have yet been implemented to standardize the difficulty level longitudinally across test sets.

An Analysis of the Correlation between Basic Indicators of Public Library Operation and Usage Performance: Focusing on the use of Public Libraries in Seoul by Residence, Educational Background, and Income (공공도서관 운영의 기본지표와 이용실적과의 상관관계 분석 - 서울시 공공도서관의 거주지별 학력별 소득별 이용을 중심으로 -)

  • Cho, keumju
    • Journal of Korean Library and Information Science Society
    • /
    • v.52 no.4
    • /
    • pp.79-102
    • /
    • 2021
  • This research is based on open data from the National Library Statistics System and Seoul Survey 2020 from Seoul to analyze the Seoul citizens' usage of public libraries. For such purposes, this research compared and diagnosed the condition of public libraries services at 25 districts of Seoul, focusing on objective indicators of library management and general usage records to understand the correlations between the two. Objective indicators such as budgets, human labor, the number of books, and total ground area were compared with usage records of different classes of Seoul citizens, organized by the citizens' place of living, educational background, and monthly household income. As a result of the research, the correlation between the objective indicators and public usage records of different classes was confirmed. Seoul citizens' usage of public libraries and reading tendency were identified. In addition to, a balanced development of the public libraries in Seoul was proposed to overcome regional disparities and leveling the service level by investigating usage behavior and reading tendency of the public libraries in Seoul.

Case Studies on Special Programs in Elementary School Media Centers in Texas, U. S. A. (미국의 초등학교 도서관 특별 프로그램에 관한 사례 연구: 텍사스 주를 중심으로)

  • 정연경
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.13 no.2
    • /
    • pp.221-242
    • /
    • 2002
  • This study is about special programs for elementary school library media centers in Texas in the United States, that can be used as a way of activating the school library media center programs. Various special programs of the seven elementary school library media centers in Texas were selected for case studies and the types, purposes. frameworks, effects of the programs and the subjects were analyzed. Special programs were provided for exhibits and displays, featured speakers or entertainers, learning centers, demonstrations, and media in conjunction with book fair and curriculum. And the purposes of the programs were to support and enhance the curriculum. to provide personal enrichment and to provide professional development for teachers. The frameworks for the program were the special target group, curriculum needs, special theme. interest and entertainment within available time periods. The benefits of the programs were the highlights of the media center and the media specialist, increasing of the school library media center usage. classroom support and enrichment, broadening students' and teachers' interests. encouragement of the development of lifelong learners and the establishment of the good public relations. Therefore, we have to consider the development of the special programs as a method of activating the school library in Korea and it should be brought with the concern and support from the principals, teachers, parents, and community members.

  • PDF

Trend Analysis of Research Using Evaluation Tools of Languages Abilities for Young Children: Based on Early Children Education Journals registered with the Korea Research Foundation (유아 언어능력 평가연구의 동향 분석 -한국학술진흥재단 등재 학회지를 중심으로)

  • Youn, Jin-Ju
    • Korean Journal of Human Ecology
    • /
    • v.16 no.4
    • /
    • pp.677-690
    • /
    • 2007
  • This study has a goal to read a trend of language research by analysing evaluation tools and methods that researchers have used for assessing young children's language abilities. Thus the study has chosen 237 language ability evaluation methods out of 121 young child's language ability evaluation researches. The treatises were selected from 4 types of early childhood education journals registered on the Korea Research Foundation. The data analysis was employed for processing the frequency and percentage of the collected data. The results were as follows: First, of single age groups the subject group most selected was five-year-olders and of mixed-age groups the subject group most selected was from three to five, and the number of subjects in researches were mostly below fifty children. The researches were sorted into an 'experimental/ investigational researching' type that has been frequently re-utilized by others, an 'interview type' using a data collection method, and a 'difference verification' type using a data analysis method which has been used in majority of studies. Second, the number of treaties that required data analysis has increased since 1996. Concludingly, the analysis of young child's language ability evaluation tools shows that the purposes of many researches were concentrated on studying children's knowledge about language, children's language functions such as speaking, reading, writing and listening, while evaluation contents were focused on speaking and writing.

Quality of Same-Day Sputum Smears Microscopy and Presumptive Tuberculosis Patients Drop-out at Health Facilities of Addis Ababa, Ethiopia

  • Taddese, Boja Dufera;Misganaw, Abay Sisay
    • Tuberculosis and Respiratory Diseases
    • /
    • v.83 no.1
    • /
    • pp.89-95
    • /
    • 2020
  • Background: Same-day sputum microcopy is recommended in areas where sputum smear microscopy external quality assessment (EQA) is effectively implemented and sturdy. In Addis Ababa, the status of EQA and drop-out of same-day sputum smear microcopy has not yet been assessed. The objective of this study was to assess the quality of same-day sputum smear microscopy and diagnostic drop-out of presumptive tuberculosis (TB) patients in health facilities (HFs) across Addis Ababa, Ethiopia. Methods: Amulti-analysis was conducted from September 2016 to July 2017 to determine the status of external quality assessment and diagnostic drop-out of presumptive TB patients registered for same-day sputum smear microscopy. Data was coded and entered in Microsoft Excel, and subsequently transferred and analyzed using SPSS version 20.0. Results: The drop-out of same-day sputum smear microscopy was 209 (6.2%). More than 33% of the specimens collected for purposes of same-day sputum smears were of poor quality. Among the selected HFs for the study: 13 (46.4%) used filter reagents prior to sputum smear staining while 75% of the selected HFs for the study used smear microscopy services interruption in a year. The sensitivity and specificity of the HFs participating in regional quality assessment scheme for the diagnosis of TB was 97.4% and 99.6%, respectively. Conclusion: The diagnostic drop-out of same-day sputum smear microscopy was high in Addis Ababa. Strengthening EQA, competency-based laboratory professionals training on sputum smear microscopy might reduce the reading errors in sputum smear. Awareness creation of the community on the benefits gained from completion of specimen provision for the same-day approach decreases diagnostic drop-out and enhances TB control program.

Intergenerational Comparison of the Leisure Attitudes, Activities, and Leisure Constraints (여가인식, 활동유형 및 여가제약의 세대간 비교)

  • 윤소영;차경욱
    • Journal of Families and Better Life
    • /
    • v.22 no.2
    • /
    • pp.97-107
    • /
    • 2004
  • The purposes of this study were compare the leisure attitudes, leisure activities, and leisure constraint among three different generations - teenagers, adults, and elderly adults. Data were obtained from a Questionnaire completed by both male and female lived metropolitan, and aged over 13. Using the factor analysis, this study classified the types of leisure attitudes. The leisure attitude was divided to 4 factors - reducing stress, self-realization, family activity, and surplus time. In order to compare the attitudes, activities, and constraints of leisure among three different generations, ANOVA was used The findings of this study are as follows: First, there were significant differences between teenager group and the others. The teenagers (n=107) recognized the leisure as a mechanism of reducing stress, or as just surplus time. They liked sports, computer games, travels, and reading books, but were not likely to like leisure activities shared with family members. Their leisure constraints were significantly larger than those of the other groups. Teenagers' constraints of time, money, and skills could be leisure barriers. Second, adults group (n=123) attached importance to the family leisure activities. They liked to spend time with their family members, but they seemed to be relatively passive in most types of leisure activities. They like to read newspapers and magazines, and to participate in religious activities. Third, elderly adults' (n=86) purpose of leisure activities was to improve the health condition, and to develop relationships with their friends. They liked sports such as swimming and aerobic dance, travels, religious activities and community service activities. Their good health condition and economic resources could decrease the leisure constraints.

A Study on Physical, Cognitive, and Social Functioning Levels in Institutionalized elderly (요양원 노인의 신체적, 인지적, 사회적 기능상태에 관한 연구)

  • Kim, Jung-Soon;Kwon, Ja-Youn
    • Research in Community and Public Health Nursing
    • /
    • v.7 no.2
    • /
    • pp.216-228
    • /
    • 1996
  • The purposes of this study were to investigate levels of physical, cognitive, and social functioning in institutionalized elderly. The subjects were 78 residents of a nursing home for the elderly in Pusan. The data were collected from June 24th to July 8th, 1996 using interview and observational method. The structured questionnaires developed by Kim, by Kwon & Park, and by researcher were adopted to measure physical, cognitive, and social function, respectively. The data were analyzed using percentages, means, t test, ANOVA, Pearson correlation coefficient, Cronbach's alpha with the SPSS PC programs. The results were summarized as follows: 1. 34.2% of the subjects had a paralysis, strokes 26.3%, hearing impairment 15.9%, vision impairment 11.8%, mental disturbance 11.8%, cognitive disturbance 10.5%. 2. The mean score on the physical function for the subjects was 73.14, and the items with low functioning levels were 'ascending the stairs', 'bathing' in that order. There was no significant difference in physical function according to the following demographic characteristics: sex, age, and education level. 3. 50.0% of subjects was categorized 'definite dementia', 'questionable dementia' 11.5%, 'definite non-dementia' 38.5%. There was a significant difference in cognitive function according to sex, but were no significant differences according to following demographic characteristics: age and education level. 4. The mean score on the social function for the subjects was 17.60. The items with comparatively high score were in simple activities such as 'enjoying talking with his friends', 'watching TV or listening to the radio', and the items with low score were in complex activities such as 'enjoying a hobby',. 'enjoying a game', 'reading the newspaper or book'. There were no significant differences in social function according to sex and age, but was a significant difference according to education level. 5. Social function was positively correlated with both physical function and cognitive function.

  • PDF