• Title/Summary/Keyword: re-think

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A Study on a Consumers Attitude toward PPL(Product Placement) of Fashion Products - Centering on TV - (패션상품의 제품배치(PPL)에 대한 소비자(消費者)의 태도(態度) 연구(硏究) - TV를 중심으로 -)

  • Kim, Il;Kim, Ki-Young
    • Journal of Fashion Business
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    • v.8 no.1
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    • pp.117-132
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    • 2004
  • The purpose of this study is to analyze consumers attitude toward PPL (Product Placement) of fashion products on TV, with regarding PPL as a new-communication sphere of marketing. This study used a questionnaire method, and the results of the analysis are as follows. First, as for the information availability of PPL related to fashion products on TV, it was shown to be higher in order of trend, brand, color, practicability, price and material. Second, as a result of analyzing, through 11 items, the attitude on PPL experience of fashion products on TV, there were many positive responses as to 5 items (The commodity with PPL is the product of a renowned brand, The commodity with PPL is the expensive product, An image of the product with PPL becomes good, The product with PPL is suitable to the mood in a drama, I try to think whether the product with PPL matches with myself), and there were more negative responses as to 6 items (Because of desiring to know a brand of the product with PPL, I look for it, The product with PPL is practical, The product with PPL is same as the real situation, I will also buy the product with PPL, Because there are too many commodities with PPL, I become angry, In case of facing PPL, I change a channel). Third, it was shown that the purchase experience and purchase intention as to the product with PPL on TV, have a positive correlation with TV viewing time and with whether or not re-approval as to PPL of a specific company. Also, the purchase experience as to the product with PPL on TV was shown much in the group of viewing TV via internet and in the group of using the digital TV broadcasting. The purchase intention as to the product with PPL on TV was shown higher in the group of using much cable TV broadcasting and general TV broadcasting, while the group of viewing TV via internet had purchase experience, but the response of not having intention of repurchasing was the highest.

The Eating Behaviors, Nutrient Intakes and Hematological Status of the Lower Grade Primary School Children in Gwangiu (광주지역 일부 초등학교 저학년 아동의 식습관과 영양소 섭취량 및 혈액성상에 관한 연구)

  • 황금희;정난회;유맹자
    • The Korean Journal of Food And Nutrition
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    • v.14 no.4
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    • pp.293-299
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    • 2001
  • The purpose of this study was to examine height, weight. chest circumference, sitting height, hematological status. eating behaviors and nutrient intakes for the lower grade primary school children in Gwangju. The subjects consisted of 76 boys and 60 girls aged 9 years old. Height, Weight, Chest circumference, Sitting height, Hct, WBC, RBC, Hb, serum GOT, GPT and cholesterol were measured. With regard to regularity of meal time, 66.7% of the subjects has been 'regular'. With regaled to amount of eaten food, 100.0% of the subjects has been 'moderate'. With regard to nutritional balance, 66.6% of the subjects has been 'think,but do not practice'. The study also found that 100.0% of the subjects skipped breakfast, liked korean food. Their dietary intake vase assesed for 1 day by means of 24 hours dietary recall method. The mean energy intake of the subjects was 1,306 kcal. The subjects consumed 47.9g protein, 28.8g lipid, 3.9g fiber, 446.9mg calcium, 835.0mg phosphorous, 7.9mg iron, 3,721mg sodium, 1.863mg potassium, 362.3RE retinol, 0.8mg thiamin, 1.1mg riboflavin, 10.8NE niacin, 93.9mg ascorbic acrid and 173.5mg cholesterol respectively. Energy, protein, calcium, iron, retinol, thiamin, riboflavin and niacin intake was lower than the Korean RDA. There were positive correlations between meal time and protein intake or fat intake or fiber intake or iron intake or retinol intake : negative correlations between meal time and sodium intake negative correlations between saltiness and cholesterol intake positive correlations between use of perilla seeds and riboflavin intake or niacin intake : negative correlations between energy intake or carbohydrate intake or phosphorous intake : negative correlations between frequency of eating-out and protein intake or fat intake or fiber intake or iron intake or retinol intake or thiamin intake or riboflavin intake or niacin intake.

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Peritoneal Dialysis after Correction of Complicated Congenital Heart Disease in Children (복잡선천성 심장기형 완전교정수술후 시행한 복막투석의 임상적 고찰)

  • Hong, Yu-Seon;Park, Yeong-Hwan;Jo, Beom-Gu
    • Journal of Chest Surgery
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    • v.29 no.8
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    • pp.844-849
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    • 1996
  • During the 2 years period, we hav performed acute peritoneal dialysis in twenty two children after cardiopulmonary bypass among 198 patients who underwent surgery due to complicated congenital heart diseAses . were fluid over- load (10 cases), oliguria (9 cases) and hyperkalemia (3 cases). Bypass time greAter than 90 minutes was a predictor of the need for dialysis(p< 0.05). Five neonates (38 %) operated on instituted peritoneal dialysis but it was insignificant determinant factor (p 08). Sixteen patients recovered their renal suction, but 4 patients died due to respirAtory fAilure or sepsis. All the patients which could not recover their renal function, expired although the renal failure was not re- sponsible for the mortality. We think that early peritoneal dialysis is helpful in cases of oliguia, fluid overload or hyperkalemia after cradiopulmonary bypass.

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Landscape Design of KangWon Provincial Police Agency (강원도 지방경찰청 조경설계)

  • 이시영;김신원
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.2
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    • pp.79-87
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    • 2002
  • This landscape design proposal was presented to a design competition for the KangWon Province Police Agency(KPA). The site, about 27,711 $m^2$, is located at 293-4 Udu-dong, Chunchun, KangWon-Do. Design objectives of the KPA were to build a symbolic place which fall community members with pride, to elevate an identity and status of the KPA by creating a landscape correspondent to the concept of the building design, to provide community residents with a space to enjoy cultural and social activities, and to make environment friendly space. The main concept was developed by one of characteristics of the traditional spatial structure of Korea known as an, 'Open and Closed spatial structure.'By re-interpreting the traditional spatial structure and applying it to the site, the design met the various desires of the KPA. The site is primarily segmented into 6 sub spaces; entrance space Podori plaza, symbolic court, police billeting area, sports area, and rear rest area. The entrance space, Podori plaza, and symbolic court on the south-west part of the site represent the publicity of the site as the concept of ″open space.″ On the contrary, considering the specialty of police affairs, the north-east part of the site, which contains the police billeting area and rest area, were designed to maintain security by using the concept of ″closed space.″ To express an identity of the KPA, 'Podori', a police mascot, the plaza was designed and is suppose to function as the hub of the community. In the front section of the plaza, a symmetrical planting pattern, centering the strong axis, was introduced to strengthen its symbolic meaning. Traditional window frames such as the pattern of 'Pisal-jige'and 'Umulsal-jige' were used for the paving system which is applied as the environment friendly design. Site facilities and furnitrue were placed at every important spot in order to connect various spaces organically. As these well-tied spaces properly shared their function, spatial sequence and management would be promoted. The entire space was designed to allow free access of handicapped people. This proposal is meant to create a new image of KangWon province and to enhance the way of inhabitants' think about their community.

Application of Geographic Information System for Synthetic Analysis of Multidisciplinary Data in Seawater Intrusion Assessment (해수침투 조사자료의 통합적 해석을 위한 GIS의 적용)

  • Choi Sun-Young;Hwang Seho;Park Kwon Gyu;Shin Je-Hyun;Yoon Wang-Jung
    • Spatial Information Research
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    • v.12 no.3
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    • pp.275-283
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    • 2004
  • In order to effectively, and accurately assess seawater intrusion in coastal area, multidisciplinary data including geophysical, well logging, and hydrogeochemical data should be managed in systematical way. Such systematical management of data is critical key to improve the re-usability of the data as well as the accuracy of the assessment by means of providing a method of synthetic analysis. Therefore, for systematical management of multidisciplinary data in seawater intrusion problem, we have developed a database management system and 3-D visualization interface based on geographic information system in this, study. All geophysical survey, well logging, hydrochemical, as well as drilling, data are classified as attribute data using Microsoft Access, and joined with spatial information based on ArcView. The database management system and 3-D visualization interface to handle these data, also, developed using the script language of ArcView. We think the development of database and 3-D visualization system will improve the efficiency of data management, user-friendliness of data access, and accuracy of data analysis.

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Sarcoidosis Initially Presenting as a Nasal Cavity Mass Misdiagnosed as Tuberculosis (결핵으로 오인된 비강 종괴로 첫 발현된 유육종증)

  • Chae, Dong Ryeol;Lim, Seong Uk;Cho, Gye Jung;Lim, Jung Hwan;Ju, Jin Yung;Kwon, Yong Soo;Oh, In Jae;Kim, Kyu Sik;Kim, Yu Il;Lim, Sung Chul;Kim, Young Chul
    • Tuberculosis and Respiratory Diseases
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    • v.65 no.2
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    • pp.121-124
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    • 2008
  • We experienced a rare case of sinonasal sarcoidosis initially presenting as nasal cavitary mass. When the clinical course was different from that of typical tuberculosis, physician should think the possibility of sarcoidosis, and re-biopsy or retrospective review of pathological findings might be helpful.

Knowledge about Cervical Cancer Risk Factors and Pap Smear Testing Behavior among Female Primary Health Care Workers: A Study from South Turkey

  • Coskun, Savas;Can, Huseyin;Turan, Sercan
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.11
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    • pp.6389-6392
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    • 2013
  • Background: Cervical cancer is one of the ten most frequent cancers in Turkey. We here examined knowledge about cervical cancer in relation to Papanicolaou (Pap) testing among female primary health care workers in Hatay, a city is located in the south of Turkey. Materials and Methods: The study was completed on 261 women healthcare workers who were or had been sexually active and who accepted to participate to the study. The participants gave verbal informed consent and thereafter questionnaires prepared by the investigators were administered by personal interview. Results: Only 30.3% (n=79) of the participants regularly had a gynecologic examination. While 87.4% (n=228) of the participants reported that they had already heard about the Pap smear test, only 45.2% (n=118) had undergone this test. It was determined that had undergone an average of $1.66{\pm}0.89$ times (1-4) within the last five years. Some 56.0% (n=117) of the participants were well informed about the Pap smear test (p<0,001) and 81.1% (n=63) of the participants who regularly had gynecological examinations (p<0,001) had this test. Conclusions: For the early diagnosis of the cervical cancer, regularly having a Pap smear test is crucial. Healthcare workers should also demonstrate sensitivity about this issue. We think that the importance of the issue should be re-highlighted by organizing in-service training for female primary healthcare workers. Studies are warranted to determine the psychosociological factors that cause individuals to not have the test.

Identification of Group-Node using Genetic Algorithm, and Re-Construction Technique of Social Network (유전자 알고리즘을 사용한 그룹노드의 식별 및 소셜 네트워크의 재구성 기법)

  • Cho, Min-Ho
    • The Journal of the Korea institute of electronic communication sciences
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    • v.10 no.7
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    • pp.837-844
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    • 2015
  • A research of Social Network is focused to the single node and link. But when we consider the complexity of Social Network, I think we need the analysis of integrated influence by multiple nodes that satisfied with specific condition. But, the study of this area don't process apart from Sub-network concept. The purpose of this paper is to focus on the analysis of influence by multiple nodes. For it, I define a new term as Group Node, and it express multiple nodes that satisfied a specific condition. And I propose a method for reconstruction by using Group Node in Social Network. and I make a program that produce a Group Node satisfied with a special condition by using Genetic Algorithm, and show the result. I hope this result can be a start point of the Social Network analysis based on Group Node.

The BSE-related knowledge levels, perceptions and attitudes toward American beef - On the university students in a metropolitan area - (광우병 관련 지식수준과 미국산 쇠고기에 대한 인식 및 태도 - 서울.수도권 대학생을 대상으로 -)

  • Choi, Seung-Gyun;Nam, Ji-Yeon;Hong, Wan-Soo
    • Korean Journal of Human Ecology
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    • v.20 no.2
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    • pp.439-448
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    • 2011
  • The purpose of this study was to investigate the influence of knowledge level on the perceptions and attitudes toward BSE(Bovine Spongiform Encephalopathy) and American beef. A survey was conducted with university students in a metropolitan area. Out of 590 questionnaires distributed, 481 were analyzed(81.5% response rate). The data was analyzed using SPSS windows(ver. 14.0). In evaluation of the BSE-related knowledge level, the average correct answer rate was 42.6%(the lowest 21.0% ~ the highest 64.9%). There were significant differences in perception and attitude based on the BSE-related knowledge level. In three groups of knowledge levels(top, middle, bottom), the bottom level group tended to be more concerned regarding the origin of beef than the top and middle level groups. Moreover, as the level of knowledge increased, people tended to consider American beef safe. In their attitude toward the government's move to re-import American beef, the top level group tended to think positively. On the other hand, the top level group had negative attitudes toward the media coverage of American beef. As the level of knowledge decreased, the rate of menu selectivity was higher. This research suggests that people need to be educated in BSE-related knowledge. Through the education of BSE-related knowledge, people will gain a more correct understanding and attitude towards American beef, which will help livestock and food service industries grow.

Analysis of User's Activities and Recreational Value on the Forest Road in Urban Forest (도시 근교림지역 임도의 이용객 행태 및 휴양적 가치 분석)

  • Yang, Sung-Hak;Park, Sang-Jun
    • Journal of Korean Society of Forest Science
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    • v.97 no.4
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    • pp.467-477
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    • 2008
  • This study is analyzed on user's activities and recreational value through a questionnaire on users of the forest road in urban forest. Users visiting the forest road in urban forest went to there about three times a week, and the re-visit intention was showed highly. The forest road in urban forest is used too much for the promotion of health as a walk and a mountain pass of the citizen, and they think that forest road is useful for forest recreation. The satisfaction grade on forest road's equipment was effective above the average. As the result of valuation on recreational value of forest road in urban forest, the recreational value was evaluated 153.2 won. So, if it is collected the using fees for forest road, it was showed that it is proper about 150 won for one person.