• 제목/요약/키워드: rate constant(k)

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A Study on the Meaning and Strategy of Keyword Advertising Marketing

  • Park, Nam Goo
    • 유통과학연구
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    • 제8권3호
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    • pp.49-56
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    • 2010
  • At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

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대단위 농업종합개발사업의 사회경제적 기대편익 추정과 결합비용의 배분 -금강지구를 중심으로- (Estimation of the Expected Socio-economic Benefits of the Largescale Comprehensive Agricultural Development Project and Jointcost Allocation -In the Case of Kumgang Project Area-)

  • 임재환
    • 농업과학연구
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    • 제23권1호
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    • pp.159-176
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    • 1996
  • This study is aimed at reviewing the methods of joint cost allocation and allocating the joint cost of estuary dam with specially repect to Kumgang Large-scale Agricultural Comprehensive Development Project. Apart from the water resource development project propelled by Water Resource Development Corporation in connection with Law of Multipurpose Dam Development, the Largescale Comprehensive Agricultural Development Projects couldn't ins-titutionally be carried out cost allocation of common facilities, even though it were concerned with irrigation, municipal and industrical water supply, flood control, sightseeing and industrial zone development components. To decrease farmer's burden of the project costs and, operation and maintenance costs, the joint costs of common facilities like estuary dam included in agricultural development projects have to be allocated by suitable method as alternative cost-remaining benefit method and the analytical activity should be supported by revising the concerned laws as Rural Development and Promotion and, Rural Rearrangement conpatible with the law for multipurpose dam development. Kumgang Agricultural Comprehensive Development Project was selected as a case study for the estimation of socio-economic benefits by project components and joint cost allocation of the estuary dam. The main results of the study are as follows; Joint cost allocation and unit charges by components 1. The project area will be 25,554ha with total project cost of 624,860 million won including the estuary dam cost of 120,843 million won. The project costs were ex-pressed by 1994 constant price. 2. Total quantity of water was estimated 365 million tons which were consisted of 245 million tons for irrigation, 73 million tons for municipal water and 47 million tons for industrial water. 3. The rates of joint cost allocation were amounted to 34.2% for agriculture, 2.5% for sightseeing, 45.7% for transportation, 11.8% for M & I water supply and 5.8% for flood control respectively. 4. The unit financial charges by project components were estimated at 7.88 won per ton for irrigation, 16.11won for M & I water, 1,686won per vehicle one pass, 977won per Pyeong according to the capital recovery method. The financial charges using straitline method for depreciation were estimated at 7.88won per ton for irrigation, 9.12won per ton for M & I water, 624won per vehicle one pass for transportation and 331won per Pyeong for sightseeing area. 5. The unit economic charges by project components were estimated at 21.1 won per ton for irrigation, 15.2won for M & I water, 977won per vehicle one pass, 977won per Pyeong according to the capital recovery method. The economic charges using straitline method for depreciation were estimated at 11.72won per ton for irrigation, 8.61won per ton for M & I water, 331won per vehicle one pass for transportation. Policy recommendation 1. The unit operation and maintenance costs for irrigation water in the paddy field couldn't be imposed as the water resource cost untreated. 2. The dam costs including investment cost and O & M cost, as a joint cost, had to be allocated by each benefited components as transportation, M & I water supply, flood control, irrigation and drainage, and sightseeing. But the agricultural comprehensive project have been dealt as an irrigation project without any appraisal socio-economic benefits and any allocating the joint cost of estuary dam. 3. All the associated project benefits and costs must be evaluated based on accounting principle and rent recovery rate of the project costs and O & M costs should be regulated by the laws concerned. 4. The rural development and promotion law and rural rearrangement law have to be revised comprising joint cost allocation considering free rider problems. 5. The government subsidy for the agricultural base development project has to be covered all the project costs. In case of common facilities representing joint cost allocation problems, all the allocated casts for other purposes like transportation and M & I water supply etc. should be recovered for formation in investment fund for agricultural base development and to procure O & M costs for irrigation facilities.

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정보이론에 의한 한국의 일기대표성 설정 (The Weather Representativeness in Korea Established by the Information Theory)

  • 박현욱
    • 한국지역지리학회지
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    • 제2권2호
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    • pp.49-73
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    • 1996
  • 한반도의 대기흐름은 태백 소백 산맥 등의 산악효과로 산악지협에서는 짧은 거리에서도 기후요소의 값이 크게 변화하며, 반도의 속성인 바다-육지의 열용량 차이에 의한 영향도 크게 받아 특히 해안지역에서는 국지기상이 종관규모 일기계와 지역적 특성이 결합되어 복잡하게 나타난다. 따라서 한국은 수리적, 지리적 요인에 의해 산지 및 해안지역 등에 따라 강수현상 및 탁월일기의 다소와 그 계절변화가 크고 이러한 탁월한 일기의 특징은 강수출현율과 그 월변화에 잘 반영되고 있다. 그런데 우리나라의 기후특성을 잘 반영하는 강수현상의 공간적 분포나 시간적 변동은 복수 지점의 여러 기후요소와 상호 관련하여 발생하며, 강수의 특정한 process가 시 공간상에 편중할 때 강수현상의 지역성 즉 대표성은 나타난다. 이러한 각 지역의 강수현상(일기)의 대표성은 정보이론을 이용하여 얻은 일기의 평균정보량이며 통계학적인 parameter인 일기 엔트로피와 정보비 개념을 기초로 하면 수리적 지리적 요인 및 계절변화 등을 포함한 보다 항상적인 모습으로 밝힐 수 있다. 본 연구는 각종 기후인자의 영향을 예민하게 반영하여 한국의 기후특성을 잘 나타내는 강수현상의 출현다소와 월변화에 대해, 정보이론을 이용하여 한국의 69개 관측지점의 일기 엔트로피와 정보비를 수량적으로 추출하고 응용하여 그 공간 스케일의 시간적 변동을 살핀 것이다. 그리고 부산, 청주, 광주의 일기대표성을 정보비의 거리에 따른 감쇠특성(반감거리)과 정보비 차에 의해 밝히고 그에 따라 일기 대표범위를 설정한 것이다. 그 결과 일기대표성은 청주가 4, 7, 10월에 가장 크고 1월은 가장 작다. 광주는 1월에 일기대표성이 가장 크고 4월과 7월은 가장 작다. 부산의 일기대표성은 크지 않으며 10월은 가장 작다.

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축제식 양식장에서 수차에 의한 순환 모델링 (Modeling Paddlewheel-Driven Circulation in a Culture Pond)

  • 강윤호
    • 한국수산과학회지
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    • 제34권6호
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    • pp.643-651
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    • 2001
  • 축제식 양식장에서 수차에 의한 순환효과를 재현하기 위해 수치모형을 개발하였다. 수치모형의 지배방정식으로는 2차원 수심적분 Reynolds 방정식을 사용하였고, 수차에 의한 가속도는 축력을 수차날개에 의해 밀려가는 유체의 질량으로 나눈 값으로 산정하였다. 수치모형을 적용하여 1대의 수차를 작동하고서 수차로부터 직선방향 loin 간격으로 관측된 유속자료와 비교하였다. 모형의 보정을 위해 유량보정계수와 무차원 와점성계수의 민감도를 실험하였다. 유량보정계수는 본 연구에서 처음 제시된 항으로 실험결과 15와 20에서 모형의 결과가 관측값과 가장 유사하였다. 유량보정 계수는 관측자료가 없거나 관측이 용이하지 않을 경우 효과적으로 사용할 수 있으며, 특히 수치실험에서 수차에 의해 발생하는 복잡한 수리특성을 비교적 단순하게 처리할 수 있다는 장점이 있다. Reynolds 응력을 Boussinesq 근사로 표현하는 녈 연구에 서 무차원 와점성계수는 6이 가장 적당한 것으로 계산되었다. 바람에 의한 전단효과를 파악하기 위해 유향 $0^{\circ}C,\;90^{\circ}C,\;180^{\circ}C$ 그리고 풍속 0, 2.5, 5와 7.5m/s 조건의 경우를 비교하였다. 풍향이 수차에 의한 제트류 방향과 평행하거나 정반대일 경우 유속변화는$1\%$ 이하이나, 제트류에 직각으로 향할 경우 제트류 좌우의 와류는 풍향에 따라 위치가 뚜렷이 바뀌며, 유속은 약 $4\%$까지 감소하는 것으로 나타났다. 유속변화 $4\%$는 바람응력 외에 호지의 기하학적 평면구조 혹은 변장비 등에 따른 효과도 포함하는 것으로 생각되었다. 호지에 미치는 바람에 의한 유속변화가 $4\%$ 이하인 것으로 보아, 바람웅력의 영향은 매우 미약한 것으로 나타났다. 그러나 호지의 기하학적 특성과 관련한 와류형성 기구에 대해서 바람이 미치는 효과는 무시할 수 없는 것으로 생각되었다. 모형은 또한 축제식 양식장 2곳에 적용하였다. 양식장 호지 A와B는 각기 변장비 1.05와 0.68, 면적 1.02ha와 0.66ha 그리고 평균수심 1.2m를 갖는다. 각각의 호지에 수차 4대를 작동하고서 관측된 유속과 수치모형을 적용한 계산결과를 회귀 해석하였다. 호지A에서 유향 및 유속의 상관계수는 각기 0.8928, 0.6782이며 호지 B의 경우 각기 0.8539, 0.7071인 것으로 나타났다 따라서 본 연구에서 사용된 모형은 호지의 순환특성을 비교적 잘 재현하였으며, 향후 수차운영과 양식호지의 수질관리에 관한 유용한 도구로 사용될 수 있을 것으로 생각하였다.

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국산 유용 수종재의 인공건조 특성에 관한 연구 (Studies on the Kiln Drying Characteristics of Several Commercial Woods of Korea)

  • 정병재
    • Journal of the Korean Wood Science and Technology
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    • 제2권2호
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    • pp.8-12
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    • 1974
  • 한국의 목재 인공 건조법을 개발하기 위하여 필자의 전직 대학인 전북대학교 전 김두헌 총장님, 동농대전 백남혁학장 및 동농대교수 제위의 각별한 협조를 얻어 1956년 고액을 지불하고 미국 More Dry Kiln Co.에서 최신의 목재 인공 건조 장치를 도입하여 전북 농대 임학과에 설치하게된 것이다. 그러나 이 건조 시설을 활용하는데는 많은 지장이 있었으므로 1959년 전기 More Dry Kiln의 온, 습도 조절장치만을 이용한 소형 Dry kiln을 제작하여 본 시험을 실시한 것이다. 공시수종은 소나무, 낙엽송, 은행나무, 전나무, 밤나무 및 감나무등이며, 공시목의 크기는 것이 60cm, 넓이 10cm 및 두께 15-35mm이다. 실험한 건조 조건은 건조 온도를 일정히 ($170^{\circ}F$)하고, 관계습도를 각종으로 변화할때 얻어지는 건조 속도를 측정하는 동시에 각 건조조건에 의하여 유발되는 건조결함을 조사하여 공시목의 초기 함수율과 건조 최경함수율 특히 shell의 함수율과의 비가 이들의 결함 형성 특히 표면경화(casehardening) 형성에 미치는 영향을 구명하였으며 또한 casehardening 계산식을 유도하였다. 1. 목재내부에 형성된 응력 즉 prong이 개주할 때의 응력은 prong이 서로 접합할 때의 응력을 100으로 하는 백분율에 의하여 다음식으로 표시할 수 있다. 단, 응력 측정에 사용한 prong은 그림 1과 같이 작성하여야 한다. $CH=\frac{(A-B') (4W+A) (4W-A)}{2A[(2W+(A-B')][2W-(A-B')]}{\times}100%$ 상식은 다음과 같은 간이식을 사용할 수 있다. $CH=\frac{A-B'}{A}{\times}200%$ 2. 일정 한 건조 조건하에 건조하여 항중에 달하고, 또한 normal casehardening을 형성하는 경우에 는, 그 sample board의 shell 의 함수율은 특히 얇은 sample board에 있어서 US Dep. Agr., Forest Products Laboratory에서 발표한 EMC 보다 낮다. 3. 본 실험에서 측정한 1시간당 목재 건조 표면적 $1cm^2$ 당 증발하는 증발량 즉 건조속도를 비교 검토한 결과 다음과 같은 순위로 되었으며, 비교 검토한 5수 종중 최대치를 유하는 은행나무 MC 20% 에 있어서 최저치를 표시한 밤나무의 3.8배가 된다. (표 1 참조) (1) 은행나무 (2) 감나무 (3) 소나무 (4) 낙엽송 (5) 밤나무 특히 함수율 26% 이하에 있어서 각 함수율에 대한 증발속도치는 다음과 같은 일차식으로 표시 할 수 있으며, 그 회귀계수 유의성 검정에 있어서의 T치는 다음과 같이 각각 고율의 유의성을 표시하였다. (표2 참조) 상기중 Y는 증발속도($g/cm^2hr$.), X는 함수율을 각각표시한다. 이들 회귀직선을 도시하면 그림 2와 같다. 4. 초기함수율과 건조 최종기에 있어서의 목재의 표층 함수율 즉 shell의 함수율과의 비(SR)가 casehar dening 형성에 미치는 영향은 다음과 같다. 어떤 SR 값에 관하여 그 SR 값 이하를 유하는 총개제수(N) 중 CH 제4급이 출현하는 수(D)의 확율 즉 N에 대한 D의 출현확율 P%는 표 3과 같다. (D의 출현확율 P%를 위험확율이라고 가칭한다.) 표 4에 있어서 종란의 1,2,3의 숫자는 각각 다음과 같은 사항을 표시한다. (1) CH 값 제 4급이 출현하지 아니 하는 안전한 최소 SF 값 (2) 위험을 30%를 허용하는 경우에 있어서의 SF 값의 한계 (3) CH 값 제 4급 이하가 발생하지 아니하는 위험율 100%의 값의 범위 상기한 실측 결과에 의하여 밤나무, 낙엽송등은 내부응력 형성이 용이한데 비하여 감나무, 소나무등은 내부응력 형성이 용이하지 아니하여, 특히 전나무, 은행나무등은 타수종과 동일한 건조조건에 있어서 reverse casehardening을 초래함에 비추워 타수종에 비하여 현저히 내부응력 특히 normal casehardening이 잘 형성되지 아니한다는 것을 알 수 있다. 5. casehardening을 제외한 각종의 drying defects는 long time loading에 있어서 그 내부응력이 ultimate stress를 초과할 때 나타나는 것인데 건조조건 온도 $170^{\circ}F$에 대하여 습도를 낮게하여도 그렇게 심하지 아니하나, 온도 $200^{\circ}CF$의 저습에 있어서 end coating을 하지 아니하는 경우에는 용이하게 발생한다. 특히 밤나무는 실험한 타수종에 비하여 casehardening 및 활열성 defects가 강한 것을 지적할 수 있다.

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자연 정화작용 연구: I. 갯벌과 농지 상층수중 유 ${\cdot}$ 무기 원소의 거동에 관한 예비 연구 (Self-purification Mechanisms in Natural Environments of Korea: I. A Preliminary Study on the Behavior of Organic/Inorganic Elements in Tidal Flats and Rice Fields)

  • 최강원;조영길;최만식;이복자;현정호;강정원;정회수
    • 한국해양학회지:바다
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    • 제5권3호
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    • pp.195-207
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    • 2000
  • 우리나라 갯벌과 농지내 유 ${\cdot}$ 무기 원소의 거동을 이해하기 위해 제한된 환경의 실험실 수조에서 예비실험을 수행하였다. 총 6개의 아크릴 투명 수조에 갯벌 퇴적물 3종 SW1&2(anoxic, silty mud), SW3&4(anoxic, mud), SW5&6(suboxic, mud)과 농지 토양 3종 FW1&2(벼 포기 포함), FW3&4(벼 포기 제외), FW5&6(간척 농지,펴 포기 제외)을 채운 후 오염물질(구리, 비소, 카드뮴, 크롬, 납, 수은, Glucose+Glutamic acid)이 주입된 해수와 담수를 각각 SW 및 FW수조에 넣고, 2주일에 걸쳐 상층수 및 표층 퇴적물/토양을 채취 ${\cdot}$ 분석하였다. 분석 결과 FW와 SW상층수 중 질산염 이온의 농도는 각각 700${\sim}$800 ${\mu}$M, 2${\sim}$5 ${\mu}$M로 FW에서 현저히 높았고, 인산염 이온의 농도는 각각 3${\sim}$4 ${\mu}$M, 1${\sim}$2 ${\mu}$M(SW1 제외)로 FW에서 약간 높았다. 특이하게 SW1에서 인산염 이온은 시간이 지남에 따라 수 십 ${\mu}$M에 이르는 높은 농도로 증가하였다. 한편, 표층 퇴적물/토양 중 박테리아 세포 수는 FW1&3에서 평균 2.5${\times}$10$^9$cells/g dry sediment으로 SW의 평균 3.0${\times}$10$^8$cells/g dry sediment 보다 약 10배가 높았다. FW5 토양 중 박테리아 세포 수(3.5${\times}$10$^8$cells/g dry sediment)는 SW 퇴적물 중 숫자와 유사하였다. SW 퇴적물 중 MUF-Phosphate 활성도는 100-200 nM/ml/hr이지만 FW5&6을 제외한 FW 토양에서는 약 2,000 nM/ml/hr로 현저히 크게 나타났다. ${\beta}$-D-Cellobiose, ${\alpha}$-D-Glucose, 그리고 ${\beta}$-D-Glucos의 활성도 또한 FW 퇴적물에서 큰 값을 보였다. 그러나 FW5&6 토양 중 효소활성도는 SW 퇴적물에서의 값과 유사했다. 수조 상층수 중 Cu, Cd, As 농도는 모든 FW, SW수조에서 시간이 지남에 따라 일관성 있게 감소하였고, 제거속도는 Cu가 다른 원소에 비해 빨랐다. 제거속도는 FW 3개 수조 중 FW5&6에서 세 원소 모두 가장 느렸고, SW 3개 수조 중에서는 SW1&2에서 가장 빨랐다. SW와 FW간 제거속도 차이는 세 원소 모두 명확치 않았다 Cr은 FW에서 전반적으로 감소하는 경향을 보였지만 SW에서는 실험 초기에 감소하다 24시간 이후에는 증가 후 일정한 양상을 보였다. Pb은 FW에서 전반적으로 감소했지만 SW에서는 초기에 급격히 증가 후 다시 급격히 감소하는 양상을 보였다 Pb 또한 Cu, Cd, As와 마찬가지로 SW1&2에서 제거속도가 가장 빠르게 나타났다. FW 상층수 중 Hg는 시간에 따라 급격히 감소했고, 제거속도는 Fw5&6에서 가장 느렸다. 이러한 결과에 근거할 때 벼가 자라고 있고 이분해성 유기물이 풍부한 FW1&2, FW3&4 토양과 상층수에서는 유기물의 분해 활동이 활발하였지만, 벼가 경작되지 않는 FW5&6과 SW 에서는 유기물이 상대적으로 결핍되어 유기물의 분해활동이 적었을 것으로 판단된다. 한편, 수조에 인위적으로 유기물을 첨가한 경우 박테리아 세포수는 SW1에서 164시간 동안 4배 증가하였으나 SW3과 SW5에서는 각각 2.7배, 1.5배 그리고 FW1&3&5의 경우 각각 약 2배, 1.7배, 0.6배 정도만 증가하였다. Cu, Cd, As등 친 유기성 원소들의 시간에 따른 농도 감소 그리고 이들 원소(Hg 포함) 농도 감소 속도가 유기물이 적은 FW5&6에서 상대적으로 느리게 나타난 결과 등은 이들 금속들이 부유 입자 표면의 유기물과 결합 ${\cdot}$ 침적되어 퇴적물로 제거되었기 때문에 나타난 결과로 생각된다. 한편, SW1&2에서 이들 원소의 제거 속도가 빨랐고 인산염 이온의 농도가크게 증가했던 원인은 SW3&4에 비해 상대적으로 공극이 큰 퇴적물로 채워진 SW1&2 퇴적물의 공극수 중 황화수소, 인산염 이온 등이 퇴적물 상층수로 쉽게 확산 ${\cdot}$ 공급되었고, 그 결과 Cu, Cd, As 등 금속 이온이 황화수소 이온과 결합 ${\cdot}$ 제거된 까닭으로 생각된다. 종합적으로 수조 상층수중 유 ${\cdot}$ 무기 원소의 거동은 주로 입자 표면의 유기물과 퇴적물/토양에서 공급된 황화물에 의해 조절된 것으로 생각된다.

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Sensory Information Processing

  • Yoshimoto, Chiyoshi
    • 대한의용생체공학회:의공학회지
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    • 제6권2호
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    • pp.1-8
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    • 1985
  • The wall shear stress in the vicinity of end-to end anastomoses under steady flow conditions was measured using a flush-mounted hot-film anemometer(FMHFA) probe. The experimental measurements were in good agreement with numerical results except in flow with low Reynolds numbers. The wall shear stress increased proximal to the anastomosis in flow from the Penrose tubing (simulating an artery) to the PTFE: graft. In flow from the PTFE graft to the Penrose tubing, low wall shear stress was observed distal to the anastomosis. Abnormal distributions of wall shear stress in the vicinity of the anastomosis, resulting from the compliance mismatch between the graft and the host artery, might be an important factor of ANFH formation and the graft failure. The present study suggests a correlation between regions of the low wall shear stress and the development of anastomotic neointimal fibrous hyperplasia(ANPH) in end-to-end anastomoses. 30523 T00401030523 ^x Air pressure decay(APD) rate and ultrafiltration rate(UFR) tests were performed on new and saline rinsed dialyzers as well as those roused in patients several times. C-DAK 4000 (Cordis Dow) and CF IS-11 (Baxter Travenol) reused dialyzers obtained from the dialysis clinic were used in the present study. The new dialyzers exhibited a relatively flat APD, whereas saline rinsed and reused dialyzers showed considerable amount of decay. C-DAH dialyzers had a larger APD(11.70$\pm$1.32mmHg/min)compared to CF dialyzers(4.32$\pm$0.55mmHg/min)(p<0.05). However, there was no observable difference in the UFR between the two dialyzers. Neither APD nor UFR showed any significant increase with an increasing number of reuses for up to more than 20reuses. A substantial number of failures observed in APD(larger than 20mmHe/min)on the reused dialyzers(2 out of 40 CP and S out 26 C-DAK) were attributed to the Possible damage on the fibers. The CF 15-11 HFDs which failed APD test did not show changes in the UFR compared to normal dialyzers indicating that APD is a more sensitive test than UFR test to evaluate the integrity of the fibers. 30527 T00401030527 ^x For quantitative measurement of reflected light from a clinical diagnostic strip, a prototype old reflectance photometer was designed. The strip loader and cassette were made to obtain more accurate reflectance parameters. The strip was illuminated at 45˚c through optical fiber and the intensity of reflected light was determined at rectanguLat angle using a photodiode. The kubelka-munk coefficient and reflection optical density were determined ar four different wavelengths(500, 550, 570 and 610nm) for blood glucose strip. For higher concentration than 300mg/41 about glucose, a saturation state of abforbance was observed at 500, 550 and 570nm. The correlation between glucose concentration and parameters was the best at 610nm. 30535 T00401030535 ^x Radiation-induced fibrosarcoma tumors were grown on the flanks of C3H mice. The mice were divided into two groups. One group was injected with Photofrin II, intravenously (2.5mg/kg body weight). The other group received no Photofrin II. Mice from both groups were irradialed for approximately 15 minutes at 100, 300, or 500 mW/cm2 with the argon (488nm/514.5 nm), dye(628nm) and gold vapor (pulsed 628 nm) laser light. A photosensitizer behaved as an added absorber. Under our experimental conditions, the presence of Photolfrin II increased surface temperature by at least 40% and the temperature rise due to 300 mW/cm2 irradiation exceeded values for hyperthermia. Light and temperature distributions with depth were estimated by a computer model. The model demonstrated the influence of wavelength on the thermal process and proved to be a valuable tool to investigate internal temperature rise. 30536 T00401030536 ^x We investigated the structural geometry of thirty-eight Korean femurs. The purpose of this study is to identify major geometrical differences between Korean femurs 3nd others that we believe belong to Caucasians so that we would be able to get insights into the femoral component design that fits Asians including Koreans. We utilized computerized tomography (CT) images of femurs extracted from cadavers. The CT images were transformed into bitmap data by using a film scanner, and then analyzed by using a commercially available software called Image v.1.0 and a Macintosh IIci computer.The resulting data were compared with already published data. The major results show that the geometry of the Korean femurs is significantly different from that of Caucasians: (1) the anteversion angle and the canal flare index are greater by the amount of approximately 8˚ and 0.5, respectively, (2) the shape of the isthmus cross section is more round, and (3) the distance between the teaser trochanter and the proximal border of the isthmus is shelter by about 15 mm. The results suggested that the femoral component suitable for Asians should be different from the currently-used components designed and manufactured mostly by European or American companies. 30537 T00401030537 ^x It is well known that nonlinear propagation characteristics of the wave in the tissue may give very useful information for the medical diagnoisis. In this paper, a new method to detect nonlinear propagation characteristics of the internal vibration in the tissue for the low frequency mechanical vibration by using bispectral analysis is proposed. In the method, low frequency vibration of f0( = 100Hz) is applied on the surface of the object, and the waveform of the internal vibration x (t) is measured from Doppler frequency modulation of silmultaneously transmitted probing ultrasonic waves. Then, the bispectra of the signal x (t) at the frequencies (f0, f0) and (f0, 2f0) are calculated to estimate the nonlinear propagation characteristics as their magnitude ratio, w here since bispectrum is free from the gaussian additive noise we can get the value with high S/N. Basic experimental system is constructed by using 3.0 MHz probing ultrasonic waves and the several experiments are carried out for some phantoms. Results show the superiority of the proposed method to the conventional method using power spectrum and also its usefulness for the tissue characterization. 30541 T00401030541 ^x This paper describes the implementation of a computerized radial pulse diagnosis by aids of a clinical expert. On this base, we composed of the radial pulse diagnosis system in korean traditional medicine. The system composed of a radial pulse wave detection system and a radial pulse diagnosis system. With a detection system, we detected Inyoung and Cheongu radial pulse wave and processed it. Then, we have got the characteristic parameters of radial pulse wave and also quantified that according to the method of Inyoung-Cheongu Comparison Radial Pulse Diagnosis. We defined the jugement standard of radial pulse diagnosis system and then we confirmed the possibility for realization of automatic radial pulse diagnosis in korean traditional medicine. 30545 T00401030545 ^x Microspheres are expected to be applied to biomedical areas such as solid-phase immunoassays, drug delivery systems, immunomagnetic cell separation. To synthesize microspheres for biomedical application, "two stage shot growth method" was developed. The uniformity ratio of synthesized microspheres was always smaller than 1.05. And the surface charge density (or the number of ionizable functional groups) of the microspheres synthesized by "two stage shot growth method" was 6~13 times higher than that of the microspheres synthesized by conventional seeded batch copolymerization. As a previous step for biomedical application, adsorption experiments of bovine albumin on microspheres were carried out under various conditions. The maximum adsorbed amount was obtained in the neighborhood of pH 4.5. Isoelectric point of bovine albumin is pH 5.0, so experimental result shows that it shifted to acid area. The adsorption isotherm was obtained, the plateau region was always reached at 2.Og/L (bulk concentration of bovine albumin).The effect of the kind and the amount of surface functional group was also examined. 30575 T00401030575 ^x A medical image workstation was developed using multimedia technique. The system based on PC-486DX was designed to acquire medical images produced by medical imaging instruments and related audio information, that is, doctors' reporting results. Input information was processed and analyzed, then the results were presented in the form of graph and animation. All the informations of the system were hierarchically related with the image as the apex. Processing and analysis algorithms were implemented so that the diagnostic accuracy could be improved. The diagnosed information can be transferred for patient diagnosis through LAN(local area network). 30592 T00401030592 ^x In the conventional infrared imaging system, complex infrared lens systems are usually used for directing collimated narrow infrared beams into the high speed 2-dimensional optic scanner. In this paper, a simple reflective infrared optic system with a 2-dimensional optic scanner is proposed for the realization of medical infrared thermography system. It has been experimentally proven that the intfrared thermography system composed of the proposed optic system has the temperature resolution of 0.1˚c under the spatial resolution of lmrad, the image matrix size of 256 X 240, and tile imaging time of 4 seconds. 30593 T00401030593 ^x In this paper, MIIS (Medical Image Information System) has been designed and implemented using INGRES RDBMS, which is based on a client/server architecture. The implemented system allows users to register and retrieve patient information, medical images and diagnostic reports. It also provides the function to display these information on workstation windows simultaneously by using the designed menu-driven graphic user interface. The medical image compression/decompression techniques are implemented and integrated into the medical image database system for the efficient data storage and the fast access through the network. 30594 T00401030594 ^x In this paper, computerized BEAM was implemented for the space domain analysis of EEG. Trans-formation from temporal summation to two-dimensional mappings is formed by 4 nearest point inter-polaton method. Methods of representation of BEAM are two. One is dot density method which classify brain electrical potential 9 levels by dot density of gray levels and the other is colour method which classify brain electrical 12 levels by red-green colours. In this BEAM, instantaneous change and average energy distribution over any arbitrary time interval of brain electrical activity could be observed and analyzed easily. In the frequency domain, the distribution of energy spectrum of a special band can easily be distinguished normality and abnormality. 30608 T00401030608 ^x Laboratory information system (LIS) is a key tool to manage laboratory data in clinical pathology. Our department has developed an information system for routine hematology using down-sized computer system. We have used an IBM 486 compatible PC with 16MB main memory, 210 MB hard disk drive, 9 RS-232C port and 24 pin dot printer. The operating system and database management system were SCO UNIX and SCO foxbase, respectively. For program development, we used Xbase language provided by SCO foxbase. The C language was used for interface purpose. To make the system use friendly, pull-down menu was used. The system connected to our hospital information system via application program interface (API), so the information related to patient and request details is automatically transmitted to our computer. Our system interfaced with fwd complete blood count analyzers(Sysmex NE-8000 and Coulter STKS) for unidirectional data tansmission from analyzer to computer. The authors suggests that this system based on down-sized computer could provide a progressive approach to total LIS based on local area network, and the implemented system could serve as a model for other hospital's LIS for routine hematology. 30609 T00401030609 ^x To develop an artificial bone substitute that is gradually degraded and replaced by the regenerated natural bone, the authors designed a composite that is consisted of calcium phosphate and collagen. To use as the structural matrix of the composite, collagen was purified from human umbilical cord. The obtained collagen was treated by pepsin to remove telopeptides, and finally, the immune-free atelocollagen was produced: The cross linked atelocollagen was highly resistant to the collagenase induced collagenolysis. The cross linked collagen demonstrated an improved tensile strength. 30618 T00401030618 ^x This paper is a study on the design of adptive filter for QRS complex detection. We propose a simple adaptive algorithm to increase capability of noise cancelation in QRS complex detection with two stage adaptive filter. At the first stage, background noise is removed and at the next stage, only spectrum of QRS complex components is passed. Two adaptive filters can afford to keep track of the changes of both noise and QRS complex. Each adaptive filter consists of prediction error filter and FIR filter The impulse response of FIR filter uses coefficients of prediction error filter. The detection rates for 105 and 108 of MIT/BIH data base were 99.3% and 97.4% respectively. 30619 T00401030619 ^x To develop an artificial bone substitute that is gradually degraded and replaced by the regenerated natural bone, the authors designed and produced a composite that is consisted of calcium phosphate and collagen. Human umbilical cord origin pepsin treated type I atelocollagen was used as the structural matrix, by which sintered or non-sintered carbonate apatite was encapsulated to form an inorganic-organic composite. With cross linking atelocollagen by UV ray irradiation, the resistance to both compressive and tensile strength was increased. Collagen degradation by the collagenase induced collagenolysis was also decreased. 30620 T00401030620 ^x We have developed a monoleaflet polymer valve as an inexpensive and viable alternative, especially for short-term use in the ventricular assist device or total artificial heart. The frame and leaflet of the polymer valve were made from polyurethane, To evaluate the hemodynamic performance of the polymer valve a comparative study of flow dynamics past a polymer valve and a St. Jude Medical prosthetic valve under physiological pulsatile flow conditions in vitro was made. Comparisons between the valves were made on the transvalvular pressure drop, regurgitation volume and maximum valve opening area. The polymer valve showed smaller regurgitation volume and transvalvular pressure drop compared to the mechanical valve at higher heart rate. The results showed that the functional characteristics of the polymer valve compared favorably with those of the mechanical valve at higher heart rate. 30621 T00401030621 ^x Explosive evaporative removal process of biological tissue by absorption of a CW laser has been simulated by using gelatin and a multimode Nd:YAG laser. Because the point of maximun temperature of laser-irradiated gelatin exists below the surface due to surface cooling, evaporation at the boiling temperature is made explosively from below the surface. The important parameters of this process are the conduction loss to laser power absorption (defined as the conduction-to-laser power parameter, Nk), the convection heat transfer at the surface to conduction loss (defined as Bi), dimensionless extinction coefficient (defined as Br.), and dimensionless irradiation time (defined as Fo). Dependence of Fo on Nk and Bi has been observed by experiment, and the results have been compared with the numerical results obtained by solving a 2-dimensional conduction equation. Fo and explosion depth (from the surface to the point of maximun temperature) are increased when Nk and Bi are increased.To find out the minimum laser power for explosive evaporative removal process, steady state analysis has been also made. The limit of Nk to induce evaporative removal, which is proportional to the inverse of the laser power, has been obtained. 30622 T00401030622 ^x N1 and N2 gross neural action potentials were measured from the round window of the guinea pig cochlea at the onset of the acoustic stimuli. N1-N2 audiograms were made by means of regulating stimulant intensities in order to produce constant N1-N2 potentials as criteria for different input tone pip frequencies. The lowest threshold was measured with an input tone pip I5 dB SPL in intensity and 12 KHz in frequency when the animal was in normal physiological condition. The procedure of experimental measurements is explained in detail. This experimental approach is very useful for the investigation of the Cochlear function. Both noN1inear and active functions of the Cochlea can be monitored by N1-N2 audiograms. 30623 T00401030623 ^x In electrical impedance tomography(EIT), we use boundary current and voltage measurements toprovide the information about the cross-sectional distribution of electrical impedance or resistivity. One of the major problems in EIT has been the inaccessibility of internal voltage or current data in finding the internal impedance values. We propose a new image reconstruction method using internal current density data measured by NMR. We obtained a two-dimensional current density distribution within a phantom by processing the real and imaginary MR images from a 4.77 NMR machine. We implemented a resistivity mage reconstruction algorithm using the finite element method and sensitivity matrix. We presented computer simulation results of the mage reconstruction algorithm and furture direction of the research. 30624 T00401030624 ^x A new method of digital image analysis technique for discrimination of cancer cell was presented in this paper. The object image was the Thyroid eland cells image that was diagnosed as normal and abnormal (two types of abnormal: follicular neoplastic cell, and papillary neoplastic cell), respectively. By using the proposed region segmentation algorithm, the cells were segmented into nucleus. The 16 feature parameters were used to calculate the features of each nucleus. A9 a consequence of using dominant feature parameters method proposed in this paper, discrimination rate of 91.11% was obtained for Thyroid Gland cells. 30625 T00401030625 ^x An electrical stimulator was designed to induce locomotion for paraplegic patients caused by central nervous system injury. Optimal stimulus parameters, which can minimize muscle fatigue and can achieve effective muscle contraction were determined in slow and fast muscles in Sprague-Dawley rats. Stimulus patterns of our stimulator were designed to simulate electromyographic activity monitored during locomotion of normal subjects. Muscle types of the lower extremity were classified according to their mechanical property of contraction, which are slow muscle (msoleus m.) and fast muscle (medial gastrocneminus m., rectus femoris m., vastus lateralis m.). Optimal parameters of electrical stimulation for slow muscles were 20 Hz, 0.2 ms square pulse. For fast muscle, 40 Hz, 0.3 ms square pulse was optimal to produce repeated contraction. Higher stimulus intensity was required when synergistic muscles were stimulated simultaneously than when they were stimulated individually. Electrical stimulation for each muscle was designed to generate bipedal locomotion, so that individual muscles alternate contraction and relaxation to simulate stance and swing phases. Portable electrical stimulator with 16 channels built in microprocessor was constructed and applied to paraplegic patients due to lumbar cord injury. The electrical stimulator restored partially gait function in paraplegic patients. 30626 T00401030626 ^x Two-Dimensional modelling of the Cochlear biomechanics is presented in this paper. The Laplace partial differential equation which represents the fluid mechanics of the Cochlea has been transformed into two-dimensional electrical transmission line. The procedure of this transformation is explained in detail. The comparison between one and two dimensional models is also presented. This electrical modelling of the basilar membrane (BM) is clearly useful for the next approach to the further. Development of active elements which are essential in the producing of the sharp tuning of the BM. This paper shows that two-dimension model is qualitatively better than one-dimensional model both in amplitude and phase responses of the BM displacement. The present model is only for frequency response. However because the model is electrical, the two-dimensional transmission line model can be extended to time response without any difficult. 30627 T00401030627 ^x A method has been proposed for the fully automatic detection of left ventricular endocardial boundary in 2D short axis echocardiogram using geometric model. The procedure has the following three distinct stages. First, the initial center is estimated by the initial center estimation algorithm which is applied to decimated image. Second, the center estimation algorithm is applied to original image and then best-fit elliptic model estimation is processed. Third, best-fit boundary is detected by the cost function which is based on the best-fit elliptic model. The proposed method shows effective result without manual intervention by a human operator. 30628 T00401030628 ^x The intelligent trajectory control method that controls moving direction and average velocity for a prosthetic arm is proposed by pattern recognition and force estimations using EMG signals. Also, we propose the real time trajectory planning method which generates continuous accelleration paths using 3 stage linear filters to minimize the impact to human body induced by arm motions and to reduce the muscle fatigue. We use combination of MLP and fuzzy filter for pattern recognition to estimate the direction of a muscle and Hogan's method for the force estimation. EMG signals are acquired by using a amputation simulator and 2 dimensional joystick motion. The simulation results of proposed prosthetic arm control system using the EMf signals show that the arm is effectively followed the desired trajectory depended on estimated force and direction of muscle movements. 30638 T00401030638 ^x A new neural network architecture for the recognition of patterns from images is proposed, which is partially based on the results of physiological studies. The proposed network is composed of multi-layers and the nerve cells in each layer are connected by spatial filters which approximate receptive fields in optic nerve fields. In the proposed method, patterns recognition for complicated images is carried out using global features as well as local features such as lines and end-points. A new generating method of matched filers representing global features is proposed in this network. 30659 T00401030659 ^x An implementation scheme of the magnetic nerve stimulator using a switching mode power supply is proposed. By using a switching mode power supply rather than a conventional linear power supply for charging high voltage capacitors, the weight and size of the magnetic nerve stimulator can be considerably reduced. Maximum output voltage of the developed magnetic nerve stimulator using the switching mode power supply is 3, 000 volts and switching time is about 100 msec. Experimental results or human nerve stimulations using the developed stimulator are presented. 30768 T00401030768 ^x In this paper, we describe the design methodology and specifications of the developed module-based bedside monitors for patient monitoring. The bedside monitor consists of a main unit and module cases with various parameter modules. The main unit includes a 12.1" TFT color LCD, a main CPU board, and peripherals such as a module controller, Ethernet LAN card, video card, rotate/push button controller, etc. The main unit can connect at maximum three module cases each of which can accommodate up to 7 parameter modules. They include the modules for electrocardiograph, respiration, invasive blood pressure, noninvasive blood pressure, temperature, and SpO2 with Plethysmograph.SpO2 with Plethysmograph.

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