• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.462-473
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• 2021

With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

• Journal of Korean Society of Forest Science
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• v.89 no.3
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• pp.356-367
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• 2000

The purpose of this study was to identify the underlying dimensions of push and pull motivators for Soraksan, Kayasan, Naejangsan, and Pukhansan national parks in mountain regions. This study also examined the nature and extent of the reciprocal relationship between the push and pull factors. The result showed that four dimensions were derived from 12 push items, which were cultural and natural experience, escape and rest, health, and socialization and novelty motivators. Three dimensions also were derived from 12 pull items, which were facilities and culture, nature, and accessibility. The push and pull dimensions were correlated and regressed against each other. Given the nature of relationship between the push and pull factors, facilities and culture pull factor was affected by the cultural and natural experience motivation. Nature pull factor had strongly associated with culture and nature, escape and rest, health, and socialization and novelty motivations. Finally, accessible attraction pull factor had a positive relationship with health motivator, however, had a negative with cultural and natural experiencing motivation.

• Journal of Venture Innovation
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• v.2 no.2
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• pp.79-94
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• 2019

The purpose of this study is to explore the factors affecting rural experience by applying the unified push-pull-mooring model. The theoretical model is an unified PPM model that introduces new variables based on PPM. The pull factor of the newly introduced variables were reconstructed based on the Schmitt's Experience model and ServQual model. The hypothesis is set as follows. The push factor will have a negative effect on experience satisfaction and the pull factor(experience attributes, service quality)will have a positive effect on experience satisfaction. Also, mooring factors will have a negative effect on experience satisfaction. The research model of this study was tested by structural equation model based on 314 effective questionnaire data. Service quality had a positive effect on experience satisfaction. Mooring factors have a negative effect on experience satisfaction. Push factor and experience attributes factor were analyzed to have a no significance effect on experience satisfaction. These results theoretically test that the mooring factors also have an important effect on the experience satisfaction in the rural experience. Based on the Schmitt's Experience model and ServQual model introduced as a pull factor, the proposed unified PPM model proved to be a useful analysis framework. In practice, it was able to provide implications on what factors should be strategically and marketingly focused to activate the 6th industry experience.

• Journal of Agricultural Extension & Community Development
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• v.22 no.2
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• pp.101-116
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• 2015

This study aims to identify the decision-making factors of people who have returned to rural areas for farming and residence according to personal characteristics and regions. The survey was conducted on 420 return farmers of six cities and counties in Gyeongsangbuk-Do from September 1st to October 11th 2013. For data analysis, researchers used 280 answered sheets and utilized two-way ANOVA and multinomial logistic regression analysis. Research results indicate three factors of returning to farm which are pull to rural area, push from city, and policy factor. The highest scores of factor is pull to rural area (2.93), the second one is push from city (2.31), and the lowest score is politic factor (2.18). In addition, these three factors of returning to farm are elucidated by environmental variable, economic variable, and information and opportunity provided by government. In other words, the factor of pull to rural area is related environmental variable and the factor of push from city is affected by economic variable. Lastly, politic factor pertains to information and opportunity provided by government.

• Journal of Korean Society of Forest Science
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• v.100 no.3
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• pp.327-333
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• 2011

This study was aimed to specify health-related push and pull factors in mountain climbing and provide effective management strategy for mountain-based recreational setting through the identification of the reciprocal relationship between the push and pull factors. The results of survey by 440 mountain climbers at Mt. Dobong, Mt. Bukhan, Mt. Kwanak, and Mt. Cheonggye showed that three dimensions were respectively derived from health-related 15 push items and 11 pull items; therapeutic care, mental health, physical fitness in push factors and cultural, socio-economic, and natural environment in pull factors. According to an analysis of influence between push and pull factors, natural environment was reported to be the greatest influencing pull factor on therapeutic care and physical fitness, and socio-economic environment was on mental health.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.15 no.1
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• pp.36-44
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• 2005

A push pull hood system is frequently applied to control contaminants evaporated from an open surface tank in recent years. Efficiency of push pull hood system is affected by various parameters, such as cross draft, vessel shapes, size of tanks surface, liquid temperature, and so on. Among these, velocity of cross draft might be one of the most influencing factor for determining the ventilation efficiency. To take account of the effect of cross draft velocities over 0.38m/s, a flow adjustment of ${\pm}$20% should be considered into the push and +20% into the pull flow system Although there are many studies about the efficiency evaluation of push pull hood system based on CFDs(Computational Fluid Dynamics) and experiments, there have been no reports regarding the influence of velocities and direction of cross-draft on push-pull hood efficiency. This study was conducted to investigate the influence of cross draft direction and velocities on the capture efficiency of the push-pull ventilation system. Smoke visualization method was used along with mock-up of push-pull hood systems to verify the ventilation efficiency by experiments. When the cross-draft blew from the same origins of the push flows, the efficiency of the system was in it's high value, but it was decreased significantly when the cross-draft came from the opposite side of push flows Moreover, the efficiency of the system dramatically decreased when the cross-draft of open surface tank was faster than 0.4m/s.

• Journal of Korean Society of Rural Planning
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• v.17 no.4
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• pp.1-11
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• 2011

This study analyzed push, pull motivation factors and satisfaction of visitors who visited Yangdong village in order to maintain, conserve and seek for effective utilization of this village. The result of this study was summarized as follows. Firstly, the result was that 'personal relations' has a positive impact on 'regional environment' and 'amenities', 'the pursuit of knowledge' has a positive impact on 'regional environment' and 'amenities' on the correlation between the visit motivation and the visit satisfaction. Secondly, 'the pursuit of knowledge' and 'the desire to new experience' have positive impact on the visit satisfaction on a part of the push factor generally. Physical environment was a only factor that has a positive impact on the visit satisfaction on a part of the pull factors. Thirdly, the intention of recommendation was a only factor to has a positive impact on the visit satisfaction on the correlation between the intention of return visit, recommendation and the visit satisfaction. It was proved that the intention of return visit was strongly associated with the intention of recommendation. This result of this study confirmed the important pull and push factor to enhance the tourist attraction of Yangdong village. It will be helpful to make the preliminary data for planning and conservation guidance of traditional village.

• Korean small business review
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• v.42 no.3
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• pp.221-243
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• 2020

The purpose of this study is to research the effects of desire for independence, possibility of start-up success and employment stability to the push-entrepreneurship through the push-entrepreneurship by a survey of employees in the middle age. The purpose of the creating start-up environment was encouraged the qualitative expansion of opportunity-driven start-up rather than the quantitative expansion of necessity-driven start-up for the economic growth and expanding employment. In spit of the employees had their own careers, skills, opportunities and market-experiences, In reality it is necessity-driven start-up that the quantitative expansion. The purpose of this study was to reflect process change by desire for independence, push-entrepreneurship and pull-entrepreneurship based on the possibility of start-up success and employment stability perceived by individual founders, changed process factor rather than the fixed result factor. The results are as follows. First, it was found that desire for independence makes a positive (+) effect on the pull-entrepreneurship and the push-entrepreneurship. Second, it was found that the possibility of start-up success makes a positive (+) effect on the pull-entrepreneurship and not effect on push-entrepreneurship. third, it was found that the employment stability makes a positive (+) effect on the pull-entrepreneurship and not effect on the push-entrepreneurship. Forth, it was found that desire for independence makes a positive (+) effect on the pull-entrepreneurship and mediating negative (-) effect on the push-entrepreneurship. The implication of this study was that potential entrepreneurs with desire for independence, rather than necessity-driven start-up due to unemployment, could be developed as pull-entrepreneurship improved the situation of push-entrepreneurship. In addition, it seems that entrepreneurship education and activation of entrepreneurship programs for employee with desire for independence expand opportunity-driven start-up after retirement.

• Journal of the Korean Society of Food Culture
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• v.24 no.4
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• pp.401-412
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• 2009

The aims of study were to provide basic data for the internationalization of Contract Foodservice Management Companies (CFMC) and to gain a better understanding of internal push-and-pull factors through in-depth interviews. The interviewees were managers of four large CFMCs and one small-to-medium CFMC. The non-structured interview format employed an interview guide of open-ended questions. All interviews were digitally recorded and notes were taken simultaneously by an interview assistant. The narrative data analysis involved transcription, coding, classification by categories, and content analysis. Eighty-eight codes were generated from the interview analyses, and the subordinate variables uncovered included seven push factors, eight pull factors, one interactive factor, and 10 internal dynamics. These factors will be useful in further studies of the internal operations of specific CFMCs, and more generally, the practical condition of the industry.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.21 no.4
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• pp.209-214
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• 2011

Objectives: To assess the risk of pushing or pulling the yarn-carrying cart, the survey was performed in some fiber manufacturing factories. Methods: We selected 6 fiber-twisting factories which agreed to in-site survey of their workplace. To measure both initial and sustained forces of the push-pull tasks, Chatillon CSD500 dynamometer(2004, Ametek, USA) was used. The mean of 3 tests for the same cart was adopted as the measured forces. Height and width of cart, weight of spooled yarns, and distance of movement were also measured. Inspection of cart wheel, moving path, and the actual hand position while moving was done. Results: More than one pushing or pulling task exceeded the push-pull force limits of design goal in 5 factories. Though the cart was not loaded the heaviest weight in the factory, the measured push or pull force exceeded the limits several times. A few cart wheels were worn out and tangled with pieces of yarn. It was also observed some holes in the moving path. Conclusions: While the push-pull task is not included in the 11 scopes of over-burdened work notified by Korean government, it should be recognized as risk factor of work-related musculoskeletal disorders. The maintenance work such as regular change and frequent cleaning of cart wheel, the use of fitting wheel, and flattening of bumpy floor through the moving path should be advised importantly in the worksite management of work-related musculoskeletal disorders.