• Journal of the Korean Home Economics Association
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• v.46 no.6
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• pp.49-59
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• 2008

The purpose of this study was to examine the role of consumers' self-image and pursued-image of clothes on the clothing purchase decision making according to the location. Data were obtained from a questionnaire filled out by 575 women living in Seoul and Jechon. For data comparative analysis, paired t-test, t-test, factor analysis and multiple regression analysis were used. The results of this study are as follows: 1. There were significant differences in self-image and pursued-image in terms of clothing purchases between women who live in Seoul and Jechon residents. 2. Demographic variables influenced to the self-image and pursued-image of clothes factor. Among them, size of the city was the most important factor which influence to the clothing purchase behavior. 3. Self-image, pursued-image of clothes, problem recognition and evaluative criteria factors significantly differed between Seoul and Jechon residents. In two cities, problem recognition factor which was arisen by external stimulus and all of the evaluative criteria factors showed significant differences. 4. When the cities were partitioned by size(large and small city), the influence of self-image and pursued-image of clothes on the clothing purchase behavior showed different phases. Generally, self image and pursued-image of clothes were more important to various problem recognition and evaluative criteria factors in large city(i.e. Seoul) than in small city(i.e. Jechon). However economic rational factor was the exception.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.108-124
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• 2014

The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.

• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.115-128
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• 2004

Social structure has diversified, and changed into the form of pluralism since entering the 21st century. Specially, entering in the 21st century modem fashion is expressed to the luxurious feminism which expresses sensual, strong, and decorative elegant based on the womanly beauty. The gorgeous image is a splendid and luxurious image. Also it is the fashion image which is expressed strongly by the decorative detail elements among the design components. Then, it appears often in modem fashion as the pursuit image of modem persons. Therefore, the purpose of this study was not only to analyze the meaning providence and the diagnostic elements about the gorgeous image that appears often in modem fashion, but also to help the various fashion image representations by arranging the presenting principle and the method of fashion image systematically setting in the trend toward modem fashion. The method of this study was a theoretical research of the literature materials concerned with fashion images by the clothes. Also, the questionnaires were completed by selected specialists as investigation subjects who were variously engaged in the fashion-related fields in order to research the gorgeous image. In the above results. the gorgeous image's diagnostic constituent was grasped laying stress on the characteristic of the clothes. Then, the whole concept named Luxury Imagination was chosen, and 4 suits of the gorgeous image were produced by these results In the diversified and personalized modem fashion with he above results the flowing of the gorgeous image is the part able to be expressed exactly in the view of the image pursued by the public.

• Korean Journal of Human Ecology
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• v.13 no.1
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• pp.173-183
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• 2004

The techno fashion presents the new formative beauty of fashion with a stream of light and dynamic phenomenon on human body. Also it opens the futurism arising from the combination of technology with fashion. The purpose of this paper was to investigate the internal trend and external form that techno-fashion aims at, and to analyze the expressive characteristics in design. The results were as follows. ${\cdot}$ The techno fashion created the new formative artifact through the dismantlement and reorganization of form. ${\cdot}$ The techno fashion used the composition of the geometrical abstraction as an expression of beauty symbolizing the modernity. ${\cdot}$ The techno fashion created the diverse colors by using the light along with colors of gold, silver, metal, intense fundamental colors, and artificial rotor. ${\cdot}$ The techno fashion expressed the dynamism, brilliance, youthfulness, futuristic image by using the sense of dazzling brightness by means of metal. ${\cdot}$ The techho fashion along with the development of science and technology made the atmosphere of silhouette of clothes different by expanding the category of materials more widely, together with the possibility of continual emergence of new material. ${\cdot}$ The techno fashion expressed the dynamic movement on clothes and gave the sense of periodical rhythm by the reflective action of light when they were clad. ${\cdot}$ The techno fashion grafted wearable technology into the fashion and made the information instruments recognized as a concept of clothes. ${\cdot}$ The techno fashion pursued the values of not only the beauty of the simple geometrical design, but also the values of functionality and expressed the image of high quality of life through the harmony of technology with human.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.1-19
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• 2014

The purpose of this study is to do an in-depth examination of Korean women in their 30's on the characteristics of their online fashion shopping, clothes-wearing, and presentation. In-depth interview and quantitative analysis were conducted as study methods. Results of this in-depth analysis showed that the factor with the most significant influence in their lifestyle was "childbirth." Childbirth was a major factor during fashion shopping and clothes-wearing. Also the results showed that the reason they used online shopping was for convenience, efficiency, rationality, pursuit of information, variety, and hedonism. In particular, women in their 30's had a higher motivation for efficiency and rationality compared to those in their 20's, and of those women, married working women showed the highest preference for fashion soho malls. Meanwhile, full-time homemakers, who pursued rationality, used open markets to search for fashion items based on price. Furthermore, the factors that women in their 30's considered during online shopping were price, design, purpose or situation for wearing the clothing, respectively. Compared to the women in their 20's, they emphasized recommendation, product properties, credibility, economy more than women in their 20's. Factors such as marriage and childbirth were more influential than occupation. Meanwhile, the factors that women in their 30's considered for wearing and presentation were time, place, and occasion(TPO), which all showed high importance in in-depth interview and quantitative analysis. Other factors were 'suitable image to self' and 'covering up body figure.'

• Journal of the Korean Society of Costume
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• v.59 no.9
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• pp.55-70
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• 2009

This study aims at analyzing the formativeness of women fashion shoes shown in the high fashion since 2000 along with the necessity of study for such purposes. Fashion shoes designed for the perfection of high fashion have been positioned as an important item to increase the value of fashion. Subsequently, three formative images through the research method under the literature study could be analyzed as follows. First, the Fetishism image appeared from 18th century and the shoe heel has the erotic internal beauty while attracting the erotic nature from the perspective of 'feet confinement'. The high heel came to have an absolute relationship with the feminine beauty, and the feet and shoes are accepted for the erotic symbol regardless of anyone in the East or West. Second, the fashion shoes in the Maximalism image to pursue for the dream and excitement at the same time have been shown at the same time by using various ornaments in an exaggerated manner for the use of ornaments to clothes through designs by shoe designers. Third, the Aristocratism image in the fashion shoes was remarkably highlighted with the use of materials from processing natural materials with the best quality, which was expressed in an exotic manner with roughness and comfort despite the nature of refinement balanced with the simple reactionary tendency and technical senses of handicrafts. It can be perceived that the inner emotions of human beings are expressed by intentionally dismantling the functions of shoes in terms of functionality even in the fashion shoes in completing the ideal images after which are pursued by people.

• Journal of Fashion Business
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• v.12 no.2
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• pp.28-41
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• 2008

Fashion style in movies delivers their image the atmosphere and becomes the means for containing the personality, spiritual world and inner thinking the characters in the movies and including its plot. When the American new cinema emerged in late 1960's and early 1970's in the American movie history, the new left wing which wants to overturn adult generation and the hippie culture which wants to escape from an existing system also emerged. Therefore, this study analyzed the fashion style in the movie 'Easy Rider (1969)', i.e. the representative new American movie which showed the isolation from adult generation and negative realities of the American society. From the movie, we can understand the young generation after the Vietnam war, i.e. baby boom generation, pursued the hippie culture as their young culture. With their strong self-consciousness, they formed their own lifestyle and values which are different from those of adult generation, and we can understand clothes were used as a tool to express their value system.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.371-385
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• 2013

This study considers types of expression and examines aesthetic characteristics through analyzing designs (such as the Coca-Cola contour bottle as fashion) which has actively progressed in the collaboration of fashion designers and fashion brands. The conclusions of this study are as follows. The types of fashion expression on the Coca-Cola contour bottle are a presentation of diverse fashion images through a digital print expression that allow people-friendly images to be three-dimensional (or by adding a formative element) and the use of accessories or clothes. The symbolism characteristic were first indicated for the aesthetic characteristics on the Coca-Cola contour bottle. Symbolism is indicated through the identification of an implicit meaning towards a specific object. The symbolism of fashion was highlighted by designing the Coca-Cola's contour bottle with a typical material and pattern pursued by fashion designers and fashion brands. Second, the characteristic of playfulness was presented to expresses the instinctive desire in human nature for pleasure. The expression of visual playfulness is emphasized through the combination of item and image or by changing and re-analyzing a form through refuting stereotypes. Third, the characteristic of femininity was shown to express beauty in external image or a woman's delicate and soft inner propensity. Femininity was created by presenting a sensual femininity that recognized the voluminous curve silhouette of the Coca-Cola bottle such as a sexy female body or through the combination of a women's inner beauty with the sensory image of the object.