• 한국의류학회지
• /
• 제24권6호
• /
• pp.884-894
• /
• 2000

This study was intended to examine the effect of consumer materialism, price and point-of-purchase advertisements on consumer preference and purchasing intention with respect to discount jeans. Information for the study was obtained through the use of an experimental design which was 2$\times$[2$\times$3] mixed factorial design. The subjects were two hundred and seventy college male and female students. The data were analysed with factor analysis, ANOVA by using the SAS program. The main results were as follows: First, the results indicated that the 3-way interaction effects among materialism, price and point-of-purchase advertisements on consumer preference. Second, the results showed the 2-way interaction effects between materialism and price between materialism and price on consumers’purchasing behavior. These results indicated that materialism have not direct effect on consumers’purchasing behavior but significant influence under those condition in which price effect occurs. And different from other point-of-purchase advertisements, power words’advertisements show negative effects on consumer preference in case of low price jeans, having no connection with materialism level.

• 대한가정학회지
• /
• 제43권6호
• /
• pp.133-144
• /
• 2005

The purpose of this study was to obtain and offer useful information on innerwear industry through an analysis of consumer purchasing behavior and preference of their between the 20's and 60's. From 310 questionnaires that were distributed, 308 with usable data were coded for further statistical analysis including descriptive statistics(frequency and chi-square test), by using SPSSWIN 10.0. The results were as follows.: It was found that the innerwear for men in their 20's should be developed in an attempt to place greater emphasis on improving functions as an outwear such as impact absorption and protection articulation required for outdoor activities such 3s mountain climbing and in-line skating, rather than the function of thermal insulation. In addition, the development of new materials that improves the hygroscopicity and rapid dryness is needed. For men in their 30's and 40's, the results suggest that innerwear should be designed as thinly as possible without compromising the silhouette of the outwear. For those in their 50's and 60's, it is recommended to intensify the aspects of health and hygiene of the innerwear, while maintaining the function of thermal insulation. Given that a large number of women purchase men's innerwear for their partners, it is important to strengthen the designs and marketing strategy specifically tailored to women's purchasing power.

• 국제지역연구
• /
• 제21권4호
• /
• pp.141-158
• /
• 2017

본 연구의 목적은 첫째, 북한의 물가 상승률을 상대적 구매력평가를 이용하여 처음으로 추정을 시도하였다. 기존 연구의 경우 북한 쌀 가격을 대리변수로 이용하여 북한 물가 변화를 설명하는 것이 대부분이다. 본 연구에서는 과거 사회주의 국가의 물가를 추정하기 위해 사용된 방식인 구매력평가이론을 북한에 적용하여 북한 물가를 추정하였다. 둘째, 화폐개혁이라는 제도 변화 이후 북한의 물가에 미친 영향을 분석하는 것이다. 화폐개혁이라는 제도 변화 이후 북한 물가의 움직임을 살펴보고 여타 사회주의 국가의 화폐개혁 이후와 비교해 보았다. 경제적으로 화폐개혁이 북한에 어떠한 영향을 끼쳤는지 물가를 중심으로 알아본다. 분석결과 화폐개혁 이후인 2009년 이후 북한은 초인플레이션을 경험하였다. 모형에서 나타난 북한 물가상승률은 2010년 3,010.0%, 2011년 195.0%, 2012년 68.0%, 2013년 48.3% 였다. 북한의 화폐개혁 이후 물가 상승률은 이전에 화폐개혁을 경험한 중국, 베트남 등 사회주의 국가보다 매우 높은 수준이다. 북한의 화폐개혁은 경제적 측면만 고려 시 초인플레이션이라는 부작용을 가져오며 실패한 것으로 평가된다.

• 융합경영연구
• /
• 제11권5호
• /
• pp.69-80
• /
• 2023

Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

• 한국의류학회지
• /
• 제19권1호
• /
• pp.115-128
• /
• 1995

The purpose of this study was to investigate the role structure of husband and wife on husband's clothing purchase. For the study, a questionnaire was developed to measure the influence structure and clothing evaluative criteria of husband's clothing purchase and psychological and demographic characteristics of husband. The Purchase influence structure can be defined by applying the concept of Wolfe's power pattern to decision making about buying behavior. Influence structure is the pattern in which influence is distributed among family buying center members for each purchasing decision making item. The analysis was conducted on the basis of 310 couples responces. The result of this study ware as follows; 1. The majority of husband's clothing items were an absolute autonomic·decision product Exceptionally underwear was wife-dominated. The purchase influence structure of husband' s clothing purchase varied on stages in the decision making process. Wife was involved considerably in gathering information search and real purchasing stage. 2. According to the degree of husband and wife influence on discussion stage and final decision stage, consumers were categorized into five types. Husband's psychological characteristics such 3s shopping interest, clothing involvement, importance of mutual satisfaction in purchasing and demographic characteristics were significantly different among types.

• 가정과삶의질연구
• /
• 제4권2호
• /
• pp.89-101
• /
• 1986

This study sought to investigate the presence and characteristics of postulated variables(involvement & empathy) that may moderate the need for overt conflict - resolving behavior when husbands and wives disagree on a certain purchasing subdecision and that may explain husband - wife decision - making patterns. For the above purpose, the analyses of this study are based on response of 180 husbands and wives(90 couples) to questions concerning 11 subdecisions of house and sofa-set purchasing decisions. The results are summarized as follows; 1) Income, education, and wives job do not significantly differenciate the levels of involvement and empathy except that education does the levels of wives involvement and empathy and that wives job does the levels of husbands involvement. 2) Husbands and wives indicate significantly different levels of involvement and empathy on most subdecisions. i. e., wives regard all subdecisions importantly. and on 3 subdecisions of joint decision - making pattern, they have the higher consideration for their husband's preferences. 3) Incongruency in husband - wife responses to the questions of decision - making patterns are moderate. 4) Husbands and wives involvement / empathy discriminate well the patterns of decision - making on various subdecisions within 2 product classes. Wives empathy accounts for much discriminating power in both instances. Thus, the need to add these involvement and empathy variables to models of family decision - making is sugguested.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2012년도 춘계학술대회
• /
• pp.17-18
• /
• 2012

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2009년도 제40회 하계학술대회
• /
• pp.486_487
• /
• 2009

This paper presents a method for optimal operation to improve reliability of MicroGrid systems considering load types and interruption cost. The objective functions such as power losses cost, operation cost of dispersed generations, power purchasing cost, and interruption cost are minimized for reliability improvement and efficient operation. The several indices for reliability evaluation are improved by renewable energy sources installation.

• 한국건설관리학회논문집
• /
• 제11권1호
• /
• pp.113-121
• /
• 2010

정부의 신 재생에너지 분야 투자확대정책과는 달리 08년 발전차액지원 기준가격이 인하된 이후 태양광사업의 추진 건수가 대폭 감소되는 양상을 보이고 있다. 이는 전세계적 금융위기에 따른 재원조달의 어려움이 근본적 원인이기도 하지만, 현행 발전 차액지원 기준가격체계가 적정하지 못한데도 그 원인을 찾을 수 있다. 본 연구에서는 입지와 형식별로 여러 대안을 설정하고, 비용 및 수익의 변동 리스크를 반영하는 기준가격 산정모델(Cost & Benefit Risk Based Purchase Price Process Model : CBRP3 Model)을 제안한다. 발전설비 대안별로 투자비와 발전량의 변동데이터를 산출하여 재무템플릿에 입력한 후 시뮬레이션을 실행하여 대안별 발전원가의 확률분포를 도출하고, 이를 기반으로 기준가격체계를 도출한다. 도출된 기준가격체계와 현행 발전차액지원 기준가격체계를 비교하고, 향후 연구과제를 제시한다.

• 한국콘텐츠학회논문지
• /
• 제20권5호
• /
• pp.303-317
• /
• 2020

스마트 폰 보급률의 확산과 다양한 기능의 발달로 모바일 광고라는 새로운 광고매체가 대두되었고, 일과의 대부분이 스마트폰을 통해 이루어지는 청소년들을 타겟으로 한 다양한 모바일 광고가 활성화 되었다. Z세대로 불리우는 현대사회의 청소년은 연령대 중에서 스마트폰을 이용하는 시간이 가장 길고, 경기침체기에도 청소년 소비자는 경기불황을 이겨낼 수 있는 중요한 소비층이기 때문에 이들의 구매력을 목표로 하는 모바일 광고가 홍수처럼 쏟아지고 있다. 따라서 본 연구는 스마트폰을 이용하는 청소년을 대상으로 모바일 광고특성과 개인특성이 구매태도에 미치는 영향력을 파악하고, 이는 다시 구매행동으로 어떻게 연결되는가를 파악하였다. 연구를 진행하기 위해 스마트폰을 이용하는 고등학생 324명을 대상으로 설문조사를 하였고, 결과는 다음과 같다. 첫째, 모바일 광고특성과 브랜드 선호도에서 편의성의 인식이 높을수록 브랜드 선호도가 높았고, 둘째, 모바일 광고특성과 브랜드 신뢰도는 편의성, 정보성, 오락성의 인식이 높아질수록 수용도에 긍정적인 영향 미쳤다. 셋째, 청소년의 개인특성이 구매태도에 미치는 영향을 파악한 결과 유행추구, 개성추구, 실용추구가 브랜드 선호도에 긍정적인 영향을 미쳤다. 넷째, 구매태도와 구매행동의 관계를 분석한 결과, 구매태도 중 브랜드 선호도와 브랜드 신뢰도가 구매행동에 긍정적인 정(+)의 영향을 미치는 것으로 검증되었다. 본 연구는 모바일 소비자로 급속히 성장하고 있는 청소년들을 대상으로 모바일 광고가 구매행동에 미치는 영향력을 파악하였다는데 연구의 의의가 있다.