• 한국산업정보학회논문지
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• 제9권3호
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• pp.55-63
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• 2004

현재 인터넷상에 있는 대부분의 쇼핑몰들은 관리자의 주관에 따라 상품배열 및 제안을 획일적이며 포괄적으로 제시하기 때문에 모든 고객에게 만족을 주지 못한다. 쇼핑몰에서 고객의 구매성향은 세대별, 성별, 소득별, 직업별, 취미생활 등에 따라 그룹으로 구분하는 경우 서로 다르게 나타나며, 고객마다 관심분야와 실제 구매력도 다르다. 본 논문에서는 고객들의 동적인 활동을 통계적으로 분석하여 제품군에 따른 가중치와 고객을 계층으로 나누어 최적의 상품을 동적으로 구성할 수 있는 고객 지향 지능형 쇼핑몰 시스템의 개발에 관하여 기술하였다.

• East Asian Economic Review
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• 제23권4호
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• pp.381-407
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• 2019

The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of evidence exists on the effects of the wave in Africa. This paper examines the effect of the wave in East African countries employing both descriptive and Probit model analyses. The results show that, contrary to conventional beliefs, most Africans surveyed perceive value proximity with Korea through the values conveyed in Korean dramas, movies and music. Confucius values, such as filial piety, family love and respect for the elderly are the most appealing to the East African audience. Importantly, contact with Korean wave contents contributes to the respondents' disposition to form favorable attitude towards Korea. The African consumers of Korea's cultural products are equally likely to purchase other Korean commercial products. These results remotely suggest that Hallyu may be a tool for advancing Korea's soft power towards Africa and could generate positive economic externalities.

• 한국생활과학회지
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• 제16권2호
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• pp.299-313
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• 2007

The purposes of this study were to find the actual condition about decoration of avatar systematically, classify each motive, considering the variety of the motive for avatar, and to analyse the important variables that they have an effect on Avatar using motive. The results were as follows; First, in result executing the factor analysis about the features of Avatar using motive, it revealed the factors like 'Pleasure-oriented', 'Other-oriented', 'Superiority-oriented' and "Individual expressive-oriented" motive. Second, the users on the basis of the Avatar using motive were divided into four groups respectively, that is 'Multipurpose purchasing group', 'Superiority group', 'Individual expressive group' and 'Passive-purpose group'. The most numbers of the respondent were belong to 'Multipurpose chasing group (N=179). On the other hands, the least numbers of the respondent were belong to 'Individual expressive group (N=93). Third, it was conducted by the crossing analysis and ANOVA about the consumer's group. And the result showed the significant difference in Avatar adornment experience, consuming expense, possession item's number, gender, age, friend, mass media and self esteem.

• 지식경영연구
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• 제15권4호
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• pp.147-170
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• 2014

This study investigates the main characteristics of Chinese automobile industry based on the technology learning, architecture theory and cluster. As a case study sample, we chose three most representative automobile firms from three main cities in China, FAW from northern part of China, SAIC from middle part of China, and BYD from southern part of China. According to the research findings, FAW has equipped self-production ability in virtue of political support but felled behind in future transportation due to lack of convergence with local cluster. In case of SAIS, similar phenomenon happened in spite of highest purchasing power of shanghai. BYD has achieved great quantum jump through the aggressive investment strategy in electric vehicle even though there are still many technological learning and experience to be cumulated. Overall, this research extends the current literature on key roles (technological learning, architecture, and cluster features) in the automobile industry growth by suggesting their crucial aspects in knowledge management and strategic planning to a newly emerging market, China, and sheds light on the relationship between regional characteristics and automobile growth.

• 복식
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• 제56권5호
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• pp.150-162
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• 2006

The purposes of this study were to identity the effects of shopping orientation and fashion propensity on imported cosmetics repurchase intention of single women. Self-administered questionnaire was used for data collection from 310 single women aged 25-34. The results were as follows: 1. The factors of shopping orientation of single women were pleasure, ostentation, economy, individuality, convenience of location, and convenience of service. And the factors of fashion propensity were fashion interest and fashion leadership. 2. Single women with higher pleasure pursuit were younger, spent pocket money and purchased imported cosmetics more. Ostentation pursuiters had higher incomes, but economy pursuiters were younger, spent pocket money and purchased imported cosmetics less. Individuality pursuiters were older, and spent more pocket money and posessed imported cosmetics more. Convenience of location pursuiters posessed more imported cosmetics, but convenience of service pursuiters were highly educated. Single women with higher fashion interest were younger, higher income and education level, and posessed imported cosmetics more. And single women with higher fashion leadership were highly educated and purchased imported cosmetics more. 3. Imported cosmetics repurchase intention were effected by pocket money, purchasing power and amount of imported cosmetics, pleasure pursuit, fashion interest positively, but economy pursuit negatively.

• 자원ㆍ환경경제연구
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• 제15권2호
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• pp.319-353
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• 2006

본 논문은 날씨파생상품이 전기도매시장에서의 가격 및 수량 위험의 헤지수단으로서 활용될 수 있다는 것을 보여주고 있다. 또한 일별 수준의 가격과 물량이 아니라 여름기간 동안의 전기도매시장에서의 전기구입 비용 혹은 전기판매 수입을 대상으로 하여 날씨관련 계약형태의 위험헤지효과를 살펴보았다. 날씨관련 계약들이 전기도매시장의 시장신호를 더 잘 보전하고 있으며, 도매전기 구입관련 금융위험을 더 잘 헤지함을 발견하였다. 전기도매시장에서 선물계약과 날씨파생상품을 결합하였을 경우, 더운 날의 경우 높은 전기생산비용이 가격에 반영되며, 전기판매 수입 혹은 전기구입 비용의 변동성이 현저히 낮아진다는 것을 발견하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.355-378
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• 2017

Purpose As elderly people are increasing rapidly in the world, consumption of elderly people is also increasing. However, there have been only marketing strategies for elder citizens centered on off-line. Therefore, apply marketing strategies to e-commerce suitable for the elderly in the future through online. This research was conducted to propose some marketing strategies relevant to elder people in the e-commerce context. Design/methodology/approach This study, for the preliminary research, firstly implemented the in-depth interviews based on prior studies, through preliminary research and analysis of previous research and then some research questions were set. With the research questions, we conducted a survey for elderly people and empirically validated the research model, testing given hypotheses. Findings Among the seven hypotheses, three hypotheses were supported by data analysis. Based upon the findings of this study, in order to do this, we have established a marketing strategy that utilizes e-commerce for elderly people who have purchasing power according to the principle of market economy.

• 무역상무연구
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• 제56권
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• pp.77-100
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• 2012

China draws lots of attention from many multinational corporations all over the world as one of the biggest market in the world. Due to the huge territory and explosive population, it is considered that China has endless potentiality. Moreover, since China joined the WTO, China opens its market, developing the policies for opening of its market. Based on the enormous purchasing power, China gets another attention in industry of electronic commerce. With the development and expansion of information technologies, China's electronic commerce has rapidly developed. Since the market of electronic commerce in China is in the developing stage, there is still a big market for electronic commerce and also Chinese government has made much effort in order to develop the industry of electronic commerce. However, in spite of these circumstances, the Chinese electronic commerce industry is far behind the developed countries. There could be many reasons for slow development in industry of electronic commerce and the main purpose of this paper is to discuss these reasons. First of all, the current status of electronic commerce industry in China will be analysed, and then, main problems of electronic commerce industry will be discussed in order to find out the reasons why the industry of electronic commerce cannot develop as much as it is anticipated. It is expected that this paper can contribute to understanding electronic commerce industry in China, and it will be helpful for companies which have a plan to extend their businesses in China.

• 대한안전경영과학회지
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• 제16권3호
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• pp.327-333
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• 2014

Changes in the business environment in which intense and sustained growth and survival must meet a variety of customer needs (Q, C, D) and business side of the enterprise for profit structure reformation is absolutely necessary for innovation activities. So far, management of innovation in method BPR, PI, OVA, 6 Sigma, Strategic Purchasing, PPM, SCM etc. are being introduced. However, they have a limit of partial optimization and improvement-oriented techniques. So this paper studied the TPI(Total Profit Innovation) application in order to derive empirical methodology to maximize profitability for the domestic S foundry factory. To this end, long-term gains through structural analysis and intensity analysis to ensure continued growth and profitability strategy are devised through management Innovation analysis. And improvement projects was presented to solve main issues of five categories(Inventory, Sales Mix, Cost, Quality Cost, Skill and Work-load) We will expect the office productivity improvement and financial performance improvement and then continually accumulate and review the results.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2007년도 추계학술대회 논문집
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• pp.1864-1870
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• 2007

The inspection periods for the metro EMU maintenances vary variously according to the countries and railway operators. And the inspection systems vary according to the safety, economical, technical aspects, and also the social environments like passengers and maintenance qualities, etc. Also, in economic point of view, maintenance requires the man power, facilities, equipments, purchasing of parts and the loss of not being in revenue service during the maintenance period. Recently, there is a tendency that the inspection periods are extended gradually owing to the increased reliabilities of the equipments and parts of EMUs. Even if it is the EMUs that are already be in service, once the inspection method is innovated, the inspection time can be reduced. The inspection management innovation scheme includes such methods as the complete module to module replacement when trouble shooting a faulty parts before putting the EMU back to revenue service, the replacements of parts in complete set unit for the heavy maintenance, the establishments of exchange periods for the wasting parts, modernization of inspection equipments, introduction of RAMS for the reliability improvement and computerization of EMU maintenance management, etc. I think it is possible to optimize the inspection scopes and periods per parts and equipments by the introduction of RAMS.