• Journal of Korea Society of Industrial Information Systems
• /
• v.9 no.3
• /
• pp.55-63
• /
• 2004

Most of current shooing malls on the internet do not satisfy all customers because they present arrangements of goods and suggestions uniformly and comprehensively according to the thinking of their managers. When classifying into groups according to generations, gender, income, job, hobby, etc. the propensity of purchase is showed differently and the interest and real purchasing power of the customer is different in shopping malls. This paper describes the development of customer oriented intelligent shopping mall system that is added not only statistical analysis dynamical activity of customers but also weight and construct optimal according to group of goods automatically.

• East Asian Economic Review
• /
• v.23 no.4
• /
• pp.381-407
• /
• 2019

The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of evidence exists on the effects of the wave in Africa. This paper examines the effect of the wave in East African countries employing both descriptive and Probit model analyses. The results show that, contrary to conventional beliefs, most Africans surveyed perceive value proximity with Korea through the values conveyed in Korean dramas, movies and music. Confucius values, such as filial piety, family love and respect for the elderly are the most appealing to the East African audience. Importantly, contact with Korean wave contents contributes to the respondents' disposition to form favorable attitude towards Korea. The African consumers of Korea's cultural products are equally likely to purchase other Korean commercial products. These results remotely suggest that Hallyu may be a tool for advancing Korea's soft power towards Africa and could generate positive economic externalities.

• Korean Journal of Human Ecology
• /
• v.16 no.2
• /
• pp.299-313
• /
• 2007

The purposes of this study were to find the actual condition about decoration of avatar systematically, classify each motive, considering the variety of the motive for avatar, and to analyse the important variables that they have an effect on Avatar using motive. The results were as follows; First, in result executing the factor analysis about the features of Avatar using motive, it revealed the factors like 'Pleasure-oriented', 'Other-oriented', 'Superiority-oriented' and "Individual expressive-oriented" motive. Second, the users on the basis of the Avatar using motive were divided into four groups respectively, that is 'Multipurpose purchasing group', 'Superiority group', 'Individual expressive group' and 'Passive-purpose group'. The most numbers of the respondent were belong to 'Multipurpose chasing group (N=179). On the other hands, the least numbers of the respondent were belong to 'Individual expressive group (N=93). Third, it was conducted by the crossing analysis and ANOVA about the consumer's group. And the result showed the significant difference in Avatar adornment experience, consuming expense, possession item's number, gender, age, friend, mass media and self esteem.

• Knowledge Management Research
• /
• v.15 no.4
• /
• pp.147-170
• /
• 2014

This study investigates the main characteristics of Chinese automobile industry based on the technology learning, architecture theory and cluster. As a case study sample, we chose three most representative automobile firms from three main cities in China, FAW from northern part of China, SAIC from middle part of China, and BYD from southern part of China. According to the research findings, FAW has equipped self-production ability in virtue of political support but felled behind in future transportation due to lack of convergence with local cluster. In case of SAIS, similar phenomenon happened in spite of highest purchasing power of shanghai. BYD has achieved great quantum jump through the aggressive investment strategy in electric vehicle even though there are still many technological learning and experience to be cumulated. Overall, this research extends the current literature on key roles (technological learning, architecture, and cluster features) in the automobile industry growth by suggesting their crucial aspects in knowledge management and strategic planning to a newly emerging market, China, and sheds light on the relationship between regional characteristics and automobile growth.

• Journal of the Korean Society of Costume
• /
• v.56 no.5 s.104
• /
• pp.150-162
• /
• 2006

The purposes of this study were to identity the effects of shopping orientation and fashion propensity on imported cosmetics repurchase intention of single women. Self-administered questionnaire was used for data collection from 310 single women aged 25-34. The results were as follows: 1. The factors of shopping orientation of single women were pleasure, ostentation, economy, individuality, convenience of location, and convenience of service. And the factors of fashion propensity were fashion interest and fashion leadership. 2. Single women with higher pleasure pursuit were younger, spent pocket money and purchased imported cosmetics more. Ostentation pursuiters had higher incomes, but economy pursuiters were younger, spent pocket money and purchased imported cosmetics less. Individuality pursuiters were older, and spent more pocket money and posessed imported cosmetics more. Convenience of location pursuiters posessed more imported cosmetics, but convenience of service pursuiters were highly educated. Single women with higher fashion interest were younger, higher income and education level, and posessed imported cosmetics more. And single women with higher fashion leadership were highly educated and purchased imported cosmetics more. 3. Imported cosmetics repurchase intention were effected by pocket money, purchasing power and amount of imported cosmetics, pleasure pursuit, fashion interest positively, but economy pursuit negatively.

• Environmental and Resource Economics Review
• /
• v.15 no.2
• /
• pp.319-353
• /
• 2006

This paper shows how weather derivatives can be used to hedge against the price risk and volume risk of purchasing relatively large amounts of electricity. Our specific approach to designing new contracts for electricity is to focus on the return over a summer season rather than on the daily levels of demand and price. It is shown that correct market signals can be preserved in a contract and the associated financial risk can be offset by weather options. The advantage of combining a forward contract with a weather derivative is that the high prices on hot days or when the temperature is high reflect the underlying high cost of producing power when the load is high and that the combined contract with a weather derivative substantially reduces the volatility of the return.

• The Journal of Information Systems
• /
• v.26 no.4
• /
• pp.355-378
• /
• 2017

Purpose As elderly people are increasing rapidly in the world, consumption of elderly people is also increasing. However, there have been only marketing strategies for elder citizens centered on off-line. Therefore, apply marketing strategies to e-commerce suitable for the elderly in the future through online. This research was conducted to propose some marketing strategies relevant to elder people in the e-commerce context. Design/methodology/approach This study, for the preliminary research, firstly implemented the in-depth interviews based on prior studies, through preliminary research and analysis of previous research and then some research questions were set. With the research questions, we conducted a survey for elderly people and empirically validated the research model, testing given hypotheses. Findings Among the seven hypotheses, three hypotheses were supported by data analysis. Based upon the findings of this study, in order to do this, we have established a marketing strategy that utilizes e-commerce for elderly people who have purchasing power according to the principle of market economy.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.56
• /
• pp.77-100
• /
• 2012

China draws lots of attention from many multinational corporations all over the world as one of the biggest market in the world. Due to the huge territory and explosive population, it is considered that China has endless potentiality. Moreover, since China joined the WTO, China opens its market, developing the policies for opening of its market. Based on the enormous purchasing power, China gets another attention in industry of electronic commerce. With the development and expansion of information technologies, China's electronic commerce has rapidly developed. Since the market of electronic commerce in China is in the developing stage, there is still a big market for electronic commerce and also Chinese government has made much effort in order to develop the industry of electronic commerce. However, in spite of these circumstances, the Chinese electronic commerce industry is far behind the developed countries. There could be many reasons for slow development in industry of electronic commerce and the main purpose of this paper is to discuss these reasons. First of all, the current status of electronic commerce industry in China will be analysed, and then, main problems of electronic commerce industry will be discussed in order to find out the reasons why the industry of electronic commerce cannot develop as much as it is anticipated. It is expected that this paper can contribute to understanding electronic commerce industry in China, and it will be helpful for companies which have a plan to extend their businesses in China.

• Journal of the Korea Safety Management & Science
• /
• v.16 no.3
• /
• pp.327-333
• /
• 2014

Changes in the business environment in which intense and sustained growth and survival must meet a variety of customer needs (Q, C, D) and business side of the enterprise for profit structure reformation is absolutely necessary for innovation activities. So far, management of innovation in method BPR, PI, OVA, 6 Sigma, Strategic Purchasing, PPM, SCM etc. are being introduced. However, they have a limit of partial optimization and improvement-oriented techniques. So this paper studied the TPI(Total Profit Innovation) application in order to derive empirical methodology to maximize profitability for the domestic S foundry factory. To this end, long-term gains through structural analysis and intensity analysis to ensure continued growth and profitability strategy are devised through management Innovation analysis. And improvement projects was presented to solve main issues of five categories(Inventory, Sales Mix, Cost, Quality Cost, Skill and Work-load) We will expect the office productivity improvement and financial performance improvement and then continually accumulate and review the results.

• Proceedings of the KSR Conference
• /
• 2007.11a
• /
• pp.1864-1870
• /
• 2007

The inspection periods for the metro EMU maintenances vary variously according to the countries and railway operators. And the inspection systems vary according to the safety, economical, technical aspects, and also the social environments like passengers and maintenance qualities, etc. Also, in economic point of view, maintenance requires the man power, facilities, equipments, purchasing of parts and the loss of not being in revenue service during the maintenance period. Recently, there is a tendency that the inspection periods are extended gradually owing to the increased reliabilities of the equipments and parts of EMUs. Even if it is the EMUs that are already be in service, once the inspection method is innovated, the inspection time can be reduced. The inspection management innovation scheme includes such methods as the complete module to module replacement when trouble shooting a faulty parts before putting the EMU back to revenue service, the replacements of parts in complete set unit for the heavy maintenance, the establishments of exchange periods for the wasting parts, modernization of inspection equipments, introduction of RAMS for the reliability improvement and computerization of EMU maintenance management, etc. I think it is possible to optimize the inspection scopes and periods per parts and equipments by the introduction of RAMS.