• Journal of the Korean Society of Costume
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• v.28
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• pp.225-237
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• 1996

The product evaluation and purchasing behavior of US brand jeans have been studied. The intrinsic and extrinsic cues are usually adopted to interpret the purchasing decison making processes. Among extrinsic cues price and brand name have been studied exten-sively but country-of-origin has not been examined in Korea. With the liberalization of retail industry foreign brands are aggressively penetrating in Korean pparel market. Since the penetration of imported apparel has increased tremendously lately the consumer attitude toward foreign produced clothing has great importance. The findings of the study were 1) Price was the most important among extrinsic cues ex-cept quality. Brand name was more important than store and country-of-origin. 2) The country image had significant influence to the preference as apparel production country. 3) The evaluation and willingness to buy of the jeans were greatly influenced by the be-havioral charcteristics of consumer variables. 4) The model to predict the willingness to buy of the jeans has been developed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.143-147
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• 2006

Several regulations on converting reusable products are established in many countries, due to the emphasis on environmental issues on manufacturing. Many companies consider reusable and returned items in addition to purchasing new items. In this paper we suggest several algorithms to determine the near optimal quantities of items for converting and new items for purchasing. The reusable items are converted into end items, each facing normally distributed demand in a single period of interest. We develop a mathematical model and a genetic algorithm(GA) to compare the number of convertible units and new items to be purchased. Computational results demonstrate the efficiency of the developed algorithms.

• Knowledge Management Research
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• v.8 no.1
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• pp.29-47
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• 2007

Threat is one special type of communication whereby one conveys opinion, knowledge, or attitude to another with an intention to influence and modify the latter's opinion or behavior. This research aims at identifying the antecedents and the effectiveness of threats applied in the process of purchasing decision-making. The research model integrates constructs derived from the literature of diverse discipline. The framework suggested explains the relative effects of threats, is tested empirically to verify the impacts on the influenced target's opinions and behaviors in buying centers. Data are collected from CAPM's members in Taiwan, and 208 respondents served as targets in the interpersonal relationships. LISREL findings indicate that threats are effective in winning a target's compliance. Additionally, influencing source's characteristics affect the choice of threats more strongly than target characteristics do. The relative ability of dependence on the source to cause manifest influence is even more significant than that of threats. Overall, the results of this study appear consistent with behavioral theories and research.

• The Journal of Information Systems
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• v.15 no.1
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• pp.21-48
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• 2006

Recently the development of information technology and the emergence of electronic commerce have changed the model of purchase behavior in customers. This research aims to enhance the reliability of the result compared to the existing studies in internet shopping mall, and to find out the influence that logistics service quality elements has on customer satisfaction and that customers satisfaction has on the repurchase intention and word of mouth intention. To do so, prior researchs on the logistics service quality, customer satisfaction, repurchase intention and word of mouth intention was widely reviewed and the relationship between logistics service quality elements and customer satisfaction, and between customer satisfaction and repurchase intention and word of mouth intention were empirically tested. A total of 256 responses were received and analyzed from internet shopping mall. The analyses showed partial support for the affirmative effect of logistics service quality, customer satisfaction and post-purchasing behaviors in the internet shopping mall.

• Asia Marketing Journal
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• v.16 no.1
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• pp.13-20
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• 2014

Despite heightened interest in and increased urgency surrounding the adoption of green business initiatives, firms seem to suffer from a limited understanding of the prerequisites and profit potentials of green strategies. Our proposed theoretical model suggests that green purchasing asa unique firmcapability must be built on internal organizational characteristics (i.e., top management commitment to environmental management, inter-functional coordination, and performance evaluation and reward systems), and that it eventually helps a firm obtain positive financial performance. We offer some research propositions about potential causal relationships among key constructs that can be empirically tested in future research. We conclude the current study with implications for both managers and researchers.

• Journal of Korean Society for Quality Management
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• v.16 no.1
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• pp.78-87
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• 1988

The purpose of this study is to develop the algorithm applicable to the integrated production inventory model under quantity discount. To achieve this purpose, the integrated production inventory model which unifies the inventory problem of raw materials and the finished product for a single product manufacturing system is considered. The product is manufactured in batches and the raw materials are obtained from outside suppliers but some of the raw materials are discounted according to the purchasing quantity. The intergrated production inventory problem considered in this study is formulated by the non-linear mixed integer programming model, and the optimal solution is obtained by using the algorithm developed by Goyal. Then, the algorithm developed by this study is applied to the quantity discount problem, and the optimal solution is revised by this results. The quantity discount algorithm of the integrated production inventory model developed by this study gives a systematic procedure to obtain the optimum policy to minimize the total cost in any case. The numerical example involving 20 raw materials and 5 raw materials among them are discounted according to the purchasing quantity is given to verify the mathematical model and the algorithm developed in this study.

• Journal of Korean Institute of Industrial Engineers
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• v.28 no.3
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• pp.274-282
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• 2002

This paper discusses a multi-dimensional analysis for Customer Relationship Management (CRM). For this, We propose a decision-making methodology which employs three analysis models. The first model is a three-dimension positioning map to derive a strategy which achieves the Process Value Line (PVL). The second model is the web-shape analysis model to visibly understand the individual based on the customer CSI (Customer Satisfactory Index) data. The third model which supports the web-shape analysis model, is the relative satisfactory analysis model. It considers a satisfaction level after purchasing against before purchasing. Then we perform overall analysis based on the three analysis models to provide marketing strategies to decision makers.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.488-492
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• 2007

In this study, we investigated how to distinguish customer delivered value to re-purchasing in fierce B2C industry. To identify key managerial variables that could distinctively impact re-purchasing, we first identified customer value proposition as per the customer buying decision process. Next, core value propositions of choice efficiency and competitive price are defined to determine vendor satisfaction during the searching stage and purchasing stage. The trust level is also introduced in the sense of reflecting confirmation to guarantee after purchase security. Then, significant managerial variables to impact on core value propositions are extracted. The resulting structural model illustrated that search convenience and quality assurance affect the choice efficiency, and re-purchase intention is strongly explained by both the vendor satisfaction and trust level. The empirical testing results also support that transaction cost reduction is key determinant of shopping at the Internet shopping mall. Furthermore, trust level should be combined to induce re-purchasing in addition to transaction cost savings.

• Korean Management Science Review
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• v.31 no.1
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• pp.27-40
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• 2014

Tour products have been recognized as a perishable asset. For tour operation companies (TOCs), improving profitability is a core decision problem for their business. Since package tour products, typical products of TOCs, are perishable after the tour was departed, TOCs have been tried to increase their sales before the departure date with various marketing strategies including price discounts. The pricing problem for perishable assets have been studied in Revenue Management for a long time. However, it is hard to find a research on pricing decisions for tour products. In this paper, we focus on a pricing problem for tour products. In particular, we will consider the pricing scheme with customer preference values on purchasing conditions. With conjoint analysis, we can use the part-worth value as a preference value for each level of purchasing conditions. To construct various discount prices, we use an enumeration method and suggest a mathematical optimization model. With experimental analysis for a sample tour package, we will show that our pricing process is very helpful for designing customer-oriented pricing decision.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.173-182
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• 2017

On the tourism purchasing stage, this study is focused on analyzing the relationship among tourism omnichannel selecting factor, satisfaction and purchasing intention considering the moderator effects of tourism experience and perceived risk. Based upon antecedent studies and literature about tourism omnichannel, We presented the study model and hypotheses. For the accurate analysis, we did field survey with 400 respondents. The results are as follows. First, the positive relationship are found between channel selecting factors during purchasing and tourism omnichannel satisfaction. Secondly there is a positive relationship between tourism omni-channel satisfaction and tourism purchasing intention. Thirdly tourism experience is proved as a positive moderating effect between channel selecting factors during purchasing and tourism omni-channel satisfaction. But the moderating effect of perceived risk is negative between them.