• 융합경영연구
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• 제5권4호
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• pp.19-28
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• 2017

This study is aiming to suggest baseline date for the establishment of policy alternative to make healthy consumption life of the elderly through investigating and analyzing actual condition of consumption related with the awareness of health functional food such as purchase behavior and consumer's problems about health functional food. Under the assumption that the vitalization of health functional food market will become an important market in the present and in the future, the fundamental marketing information about elder consumers is more important than any other information that is essential for successful marketing to domestic corporations and senior policy experts. In addition, there was a fundamental significance to provide necessary basic data for health promotion of the elderly by offering information about rights and interests of elder consumers who are members of vulnerable social group or right choice of purchasing or intake. The limitations of this study are as follows. First, the subjects were selected who live in Gangwon-do with the age of 60 and over due to the limitation of sampling, and that might be shown local characteristics. Therefore, the study result could not be generalized on behalf of all elderly in Korea and it is difficult to apply the result to more segmented market. To solve this problem, studies containing sampling by regional groups might be needed.

• 패션비즈니스
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• 제14권6호
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• pp.170-187
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• 2010

This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition

• 한국조리학회지
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• 제23권8호
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• pp.27-39
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• 2017

This study was to examine how consumption value of female consumers affects impulse consumption and purchase satisfaction when they buy bakery goods, present specific determinant factors that affect them, and identify its influencing factors. The survey was conducted with those who have bought bakery goods of female consumers in Seoul and Kyonggi area, using a convenience sampling method. After a total of 400 responses was collected, 366 responses were included for the multiple regression analyses in order to test the hypotheses. To summarize findings from this study, analysis of the first hypothesis showed that "emotional impulse buying," "stimulating impulse buying," "reminder impulse buying," and "situational impulse buying" among impulse buying factors in consumption value factors had positive effects. The second hypothesis analyzed that "emotional impulse buying," "stimulating impulse buying," and "situational impulse buying" gave positive impacts on "purchase satisfaction," while "reminder impulse buying" had no influence. Analysis of the third hypothesis demonstrated that "consumption value" had positive effects on "purchase satisfaction." These findings were significant to examine consumption value that show the consuming pattern of consumers, analyze influencing factors on impulse buying of female consumers, and further present marketing strategies used for advantageous tools with competing stores to bakery owners or marketers.

• 유통과학연구
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• 제17권8호
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• pp.25-34
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• 2019

Purpose - Investigate the association of internal and external factors of consumers and analysing the role of moderating comparative marketing aspects, especially the part of YouTuber and celebgram in influencing purchase decisions. Apart from that, it provides an overview of the pattern of purchase decision making in forming Millennials and Y generation consumer culture Research design, data, and methodology - This study uses a quantitative research approach with descriptive, predictive, and prospective data analysis on 300 eligible Millennials and Y aged 20-35 years who are bachelor-educated. Data collection using online surveys with final statistical analysis using the Partial Least Square (PLS) approach Results - All hypothesis are declared accepted, indirect testing the dominant internal consumer factors have a positive and significant effect on consumers' purchase decisions. Through testing Moderating, aspect marketing comparative is also authoritative able to moderate internal consumer factors towards purchase decision making. Conclusions - Digital technology is changing the paradigm and perceptions of the millennials and Y generations in terms of behaving as a generation of technology connoisseurs who also influence and shape the culture of that generation and the generations to come in the future.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2004년도 추계학술대회 학술발표 논문집 제14권 제2호
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• pp.509-512
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• 2004

• 한국산업정보학회논문지
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• 제23권6호
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• pp.79-94
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• 2018

마케팅 분야에서는 제품품질, 고객만족, 고객추천을 바탕으로 구매행동과의 영향 유무 및 상관관계를 통계적 Regression 방법으로 가설 검증하는 것을 주요한 연구 대상으로 하고 있다. 또한 최근에는 ASCI와 같은 고객만족지수 혹은 라이켈트의 NPS와 같은 고객추천지수를 바탕으로 실제 기업성과와 연관되는 시장 지분에 어떠한 영향을 미치는 지에 대한 통계적 분석 연구도 활발히 이루어지고 있다. 본 연구에서는 실제 고객이 매장을 방문하여, 과거 고객카드에 명품을 구매하던 구매하지 않던 간에 만족/불만족을 표시한 체인 및 고객 추천의향을 검토하여 Hidden Markov Model을 이용한 고객의 최상의 구매패턴을 분석하는 확률적 기법에 대하여 연구하는 것을 목적으로 하고 있다. 이를 바탕으로 고객만족 -> 고객추천의향 -> 고객추천행동->구매 및 재구매 체인에 대응하는 실제 소비자의 구매패턴을 고객만족과 NPS(순추천지수) 및 여러 수리통계적 이론-Hidden Markov Model, Bayesian Inference, Maximum Likelihood Estimation을 이용하여 확률적 추적 메카니즘을 구현하는 것을 목표로 한다. 제시된 목표는 인공지능을 구현하는 이론과 알고리듬을 사용하여 달성되었기에 이론적 추적 메카니즘을 여러 인공지능망 -DNN, CNN, GAN등을 사용하여 기업에서 사용할 수 있는 고객의 구매패턴 앱으로 발전시키는 것을 후속연구에서 기대한다.

• 에너지공학
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• 제8권2호
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• pp.265-271
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• 1999

최근 우리나라는 전력산업의 효율성 향상과 경쟁체제 강화를 위하여 발전시장을 민간에 개방하고, 경쟁입찰에 의해 민전 사업자의 진입을 확대하고 있다. 이러한 민전 사업에 있어서 향후 전력요금의 지불패턴은 매우 중요하다. 현재는 용량요금에는 균등화 지불패턴을 그리고 전력량 요금에는 물가상승률을 반영하고 있다. 본 논문은 일반전기사업자와 발전사업자간의 전력거래시 발생하는 연도별 요금수준을 각종 지불패턴에 따라 산정하는 방법을 제시하고, 그 결과를 비교 분석하였다. 분석 결과, 양사간의 위험도를 분산할 수 있는 부분 하향식 지불패턴이 우리나라 전력시장에서 적용가능성이 크고, 할인율의 요금에 대한 영향이 큰 것으로 나타났다.

• 한국지역사회생활과학회지
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• 제28권4호
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• pp.505-514
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• 2017

Although studies on the development of cool touch fabrics have been conducted widely, the effects of fitted pattern on enhancing the cooling sensation are insufficient. To investigate the effect of cool-touch fabric and fit of women's sports underwear, 3D and 2D patterns of sleeveless top and sports leggings were constructed. The performance of cool touch was tested by the Qmax value and wear test with nine subjects. Objective fit evaluation was observed by 3D virtual clothing using Clo software. Subjects rated wearing sensation such as 'cooling sensation, fit, wear comfort and preferences of purchase' using Likert's scale in the environmental chamber at $25^{\circ}C$, 45 %RH. The Qmax value of the cool touch fabric was higher than that of the PET fabric, which was well reflected in 'cooling sensation', especially in the case of a tight-fitted 3D pattern. The cooling sensation of the cool-touch fabric was not significantly elevated with 3D tight pattern as long as the size of the 2D pattern was similar to that of 3D pattern. However, the purchase preference was highly correlated with 3D fit and wear comfort.

• 한국의상디자인학회지
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• 제25권2호
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• pp.97-110
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• 2023

The purpose of this study is to develop 3D pattern textile design of traditional Jogakbo motifs and fashion products using it. As a research method, first, through literature review, the three-dimensional representation of geometry on a plane with Jogakbo, design cases were examined. Second, through a survey, the purchase perception and design preference of Jogakbo cultural products was analyzed. Third, based on the results of the survey on color and print, the 3D pattern design for each type of Jogakbo is printed, and then textile fashion cultural products were developed. The results of this study are as follows. First, the reason why the public was not attracted to the purchase of cultural products was disatisfaction with practicality, unsuitable preference, price adequacy, aesthetics, and originality. Therefore, it was analyzed that quality, practicality, price, carry-on storage harmony and manageability, as well as aesthetic design were important factors for consumers. Second, the stereoscopic space on the plane expanded the two-dimensional plane space by forming a cube through the division and dissolution of geometry could be visualized using color expression of cubes of different brightness depending on the direction of light. Third, Jogakbo had eight types consisting of four detailed forms and three arrangement methods. The 3D pattern design could be developed through regular disolution and stereoscopic construction using Jogakbo's representative images for each type. In addition, it was found that it was easy to produce Jogakbo fashion products suitable for modern people through 3D pattern digital textile printing applying traditional colors.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2003년도 추계 학술대회 학술발표 논문집
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• pp.23-26
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• 2003

In this paper, a methodolgy for customizing web pages for indivisual users is suggested. It shows an efficient way to personalize web pages by predicting one's site access pattern. In addition, the prediction can reflect one's tendency after actual purchase. By using the APRIORI algorithm, one of the association rule search methods, the associativity among the purchase items can be inferred. This inferrence is based on the log data in a web server and database about purchase. Finally, a web page which contains the relationship, relative links on other web pages, and inferred items can be generated after this process.