• 복식
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• 제25권
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• pp.171-181
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• 1995

The purpose of this study was to evaluate the display as an information source use, and to find out the reaction of adult women to dis-play and perceived risk and influence of it in apparel buying. 511 college students, housewives and work-ing women living in Masan, Jinju and Sam-chunpo were selected as samples for this re-search. The result of this research can be sum-marized as follows : 1. Display was in the second place as infor-mation sources use exercising influence on ap-parel buying. The most important imformation sources use was the apparels of other persons. The other's apparels provide valuable aid as an imformation sources use for housewives, and display are important for college students and working women. 2. The ways of response were different ac-cording to the sample. Working women said that looking at the display gives pleasure to them, and they were attracted to sight of dis-play and housewives usually walk into the dis-play room. The point of interest in display were also different according to the samples. 3. All respondent said they perceived some kinds of risks in display. Howsewives reco-gnized social and psycological risk and working women recognized the economic risk and fashionability loss. 4. In apparel buying, college students showed impulsive purchase, but housewives and working women made comparision with other shopping place before they buy it.

• 한국콘텐츠학회논문지
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• 제10권4호
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• pp.265-273
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• 2010

본 논문은 현대 사회에서 노인들의 소비생활 상담이 증가하고 있고 소비자로서 이들의 기능과 역할이 점차 중요시되고 있는 점에 착안하여, 사회 지원 체계 마련의 1단계로 노인을 위한 소비생활 교육 프로그램 개발을 시도하였다. 그 결과 소비자로서의 노인을 정의내리고, 노인 소비자의 소비생활 실태와 교육 요구도, 노인 소비자를 위한 교육 프로그램 분석을 토대로 노인을 위한 소비생활 교육 프로그램의 구성원리를 제시하였으며, 노인 소비생활 교육 프로그램의 구성과 내용을 소개하였다. 구성 원리는 내용 구성 측면에서 경험의 원리, 생활화 사회화의 원리, 계열성의 원리이며, 실행의 측면에서는 자발성의 원리, 개별화의 원리, 경로의 원리이다. 개발된 프로그램의 주제는 총 4개 영역으로 첫째, 노인 소비자 피해 예방교육 둘째, 올바른 소비자 상거래 방법 셋째, 피해 사례를 통한 상거래 방법 넷째, 소비자의 권리와 책임 및 의무, 구매 의사결정 과정이며, 각 주제 영역은 기획자와 진행자 중심의 주요 내용과 준비 사항으로 구성하였다.

• 한국의류학회지
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• 제16권3호
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• pp.257-269
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• 1992

In the area of fashion business, market segmentation strategy has been paid attention for the purpose of assigning proficiently marketing resources. The use of fashion information in purchase decision process can serve as a base for market segmentation strategies. The purpose of this study was to identify four segmented profiles which are labelled as Print-oriented, Audio-visual oriented, Store intensive, and Pal advice group. Objectives were to determine fashion interest, fashion attitude and apparel selection criteria from each segment. For this study, the questionnaire was adminisered to 261 teachers and data were analyzed by using ANOVA, Regression and Pearson's Correlations. The results were as follows. 1. Print-oriented group had a positive attitude about fashion and they tended to place value on aesthetic and other-oriented criteria in selecting apparel. 2. Audio-visual oriented group had a strongly positive attitude about fashion but they tended to be less active toward buying fashion products and place much more value on other-oriented criteria in selecting apparel. 3. Store intensive group tended to be active toward buying fashion products. They had a positive attitude about fashion and placed value on aesthetic criteria in selecting apparel. 4. Pal advice group had a less positive attitude about fashion and tended to place value on economical and practical criteria in selecting apparel. Based on the profile of the each segment, it was suggested to express lingual or non-lingual symbols and to create concepts for meeting the needs of the segment

• 한국IT서비스학회지
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• 제12권2호
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• pp.231-242
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• 2013

E-commerce market has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. Unlike the traditional markets, WOM (Word-of-Mouth) becomes more important because e-commerce consumers can't experience the real product in the purchase decision-making process. In this regard, identifying the influencing factors to WOM of internet e-commerce site is very important. In this paper, we aim to examine the effects of perceived and individual variables on WOM in the context of internet e-commerce site. In order to analyze the antecedents, we selected perceived and individual factors such as regret tendency scale, prior knowledge and merchandise attractiveness. In addition, we examined the role of gender as dummy and moderating variable. For empirical analysis, we surveyed real users of internet e-commerce site. As a result, all antecedents showed significant influence on WOM except regret tendency scale. Among the variables, the merchandise attractiveness has top standardized coefficient. Gender plays a role as moderating variable when only interacting with regret tendency scale. The results of this research can be useful guidelines for internet e-commerce providers.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.342-366
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• 2023

This study attempts to extend the customer value - customer satisfaction - customer loyalty framework by introducing key constructs of scarcity messages as a major environmental stimulus and the urge to buy impulsively as its response in the context of group-buying social commerce, across countries including Korea and China. More specifically, this study proposes that scarcity messages influence customers' value perception (i.e., utilitarian value and hedonic value) and thereby influencing customer satisfaction and further customer loyalty. Moreover, the study suggests that scarcity messages and utilitarian and hedonic values arouse the urge to buy impulsively. In the Korean sample, the results show that scarcity messages increase both utilitarian and hedonic values as well as the urge to buy impulsively, which in turn leads to customers' satisfaction and further loyalty. Besides, customer satisfaction is determined by utilitarian value, not hedonic value. In the Chinese sample, utilitarian value-related relationships are insignificant. More specifically, scarcity messages only influence hedonic value which increases the urge to buy impulsively. Besides, customer satisfaction is determined by both utilitarian and hedonic values, but not by the urge to buy impulsively.

• 농촌지도와개발
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• 제19권3호
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• pp.699-727
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• 2012

Conditions of farm crop switching are affected by several important external factors such as agricultural products import opening, policy support, and climate change. Farming environment is always changing; barriers to imports are becoming lower and lower because of FTA and others, and climate change affects a boundary line of cultivation. Those situations give farmers motivation to change crops in order to cope with them. In addition, crop switching has been done in response to the local government measures about purchase of local agricultural products according to the local food and the expansion of organic agricultural products in school meal. Even though the favorable environment toward crop switching has been created, there are not many researches or outcomes regarding crop switching. Only few studies focus on the list of decision-making in crop switching, and locally suitable crop selection is not treated. In order to utilize crop switching as a farm management strategy, the proper frame should be studied and practical researches on application possibility also need. Therefore, study on crop switching is in a timely, proactive manner because farms catch the chance of expansion of school meal by changing crops. This paper applies HERO model used for venture foundation process to crop switching process. Success factors of HERO model are comprised of Habitate, Entrepreneurship, Resource, and Opportunity, and these phased application factors are applied to crop switching process. By doing so, each phase success factor of crop switching can be uncovered. Three farm organizations supplying organic agricultural products to schools are studied in Gyeonggi province. As a result, the stabilization stage cannot be achieved because of the habitate conditions and social conditions with low risk bearing of crop switching and current school meal systems are the main problems to block the diversification of risks. In order to succeed in crop switching, constructing the habitate in local districts or in systems of school meal is more effective than supporting each farm.

• 통상정보연구
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• 제18권4호
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• pp.3-29
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• 2016

최근 글로벌 전자상거래 시장규모는 빠른 속도로 성장하고 있다. 글로벌 전자상거래의 한 형태로서 해외직구는 글로벌 시장규모가 2020년에 1조 달러에 육박할 것으로 예상된다. 본 연구는 B2B 해외직구 및 역직구의 결정요인을 도출함으로써 이를 통해 이러한 요인들이 중소기업의 해외직구 역직구의 활성화에 미치는 영향을 파악하여 궁극적으로 중소기업의 수출확대에 대한 정책적 시사점을 제공하고자 하는 것이 연구의 주요한 목적이다. 이를 위해 해외직구의 개념을 정립한 후, 자원기반이론과 산업구조이론을 근거해서 선행연구를 통해 해외직구 역직구 시장에서 우리나라 중소기업이 성과를 내기 위해 필요한 요인들을 도출하였다. 이후, 개념적 연구모형과 연구가설을 설정하고, 설문자료를 다중회귀모델로 실증 분석하였다. 분석결과, 기업정보, 물류배송, 통관절차, 법 제도는 해외직구 역직구에 대해서 긍정적인 영향을 미치고 있음을 확인할 수 있었다. 본 연구는 선행연구가 해외직구의 피해사례와 대응 중심이었던데 반해, 해외직구 시장전체를 조망하였고, 우리나라 중소기업의 입장에서 해외직구 역직구 시장에서 성과를 내기 위한 영향요인을 도출하였다는 점에서 기존연구와 차별성을 갖는다. 또한 본 연구 결과로 해외직구 시장에 참여하는 중소기업과 정책을 입안하는 정부에 대해 전략적인 방향성을 제시하고 있다는 점에서 의의가 있다.

• 유통과학연구
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• 제13권9호
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• pp.81-93
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• 2015

Purpose - "Showrooming" refers to the phenomenon where a shopper visits a store to see and compare products but makes the purchase online at a lower price. Surveys on showrooming activities at home and abroad indicate that a significant number of consumers pursue showrooming activities. The advent of "showroomers," who engage in buying activities, hovering both on and offline, while selectively choosing sales channels to suit their needs, is powerful enough to erode the borders between channels and bring about seismic changes in the distribution industry. However, surprisingly, there has been no in-depth discussion on showrooming. This study seeks to theoretically investigate what impact personal characteristics have on showrooming preferences and attitudes in a multi-channel environment. Specifically, assumptions have been made that price perception, perceived performance risk, and trust in online shopping not only have a direct impact on showrooming attitudes but also indirectly affect it through the means of contact motivation. Research design, data, and methodology - To test the hypotheses, this study conducted a survey of male and female shoppers, ages 20 through 40s, who live in metropolitan areas, and have actively showroomed fashion items in the last six months. A clothing item usually purchased after a careful decision-making process was chosen as the target product of the study. The survey was conducted between October and November 2014, using a professional survey service provider. A total of 200 surveys were collected, of which 198 were used for analysis. Conceptual model Structural Equation Modeling (SEM) and Amos 18.0 were employed for data analysis and model verification. In addition, following the confirmatory factor analysis and measurement model analysis, the theoretical model that corresponds to the research model was analyzed. Results - Analysis results show that price perception, perceived performance risk, and trust in online shopping have a statistically significant and positive (+) impact on showrooming attitudes. In addition, in terms of the indirect influence of price perception and perceived performance risk on showrooming attitudes through means of contact motivation, price perception had a statistically significant and positive impact on means of contact motivation, whereas perceived performance risk did not have a statistically significant impact on it, with the relevant hypothesis rejected. Conclusions - These analysis results imply that the ultimate goal of consumers is to maximize their shopping benefits by selectively and strategically taking advantage of different channels in a complementary manner. This study presents many implications for distributors to encourage a deep understanding of showrooming consumers who have complicated consumption behaviors and to build channel integration strategies. This study has limitations in theoretical and practical implications. Therefore, subsequent studies need to focus on verifying that showrooming activities are based on reasonable and planned decisions by applying the theory of reasoned or planned behavior. In addition, the scope of the study should expand to include web showrooming, where consumers conduct product research online and purchase offline.

• 한국식생활문화학회지
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• 제13권4호
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• pp.275-291
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• 1998

Food irradiation is an emerging technology which offers many advantages such as reduction of microorganisms, extension of shelf-life of foods, reduction in the use of post-harvest chemicals, and destruction of insects and parasites. The commercial utilization of food irradiation, however, has been restricted because of the uncertainty of consumers' responses to it. Because success of food irradiation in the marketplace will depend upon their acceptability by consumers, this study focused on the consumers' perception and acceptance toward food irradiation in order to get basic data for commercial utilization of food irradiation and give information to consumers to help rational consumption behavior. The survey with 411 respondents living in Youngnam area was conducted during the spring of 1997 by the questionnaires. The results and implications from this study are as follows. First, consumers' knowledge about food irradiation is scanty. Two-thirds of respondents in the survey had not heard of irradiated foods and many people confused irradiation with radioactivity. In the willingness to accept food irradiation, one-third of respondents showed a wait-and-see attitude. This result indicated consumers had insufficient information about the irradiation process and nationwide education of food irradiation technology should be undertaken. Second, although the purchase and use of food are very important consumption behaviors, consumer education by mass communication has been rarely done. For the successful commercialization of food irradiation, the information provision by mass communication for the consumers should be made. Third, consumers generally worried about residual pesticide and intended to purchase irradiated foods if radioactivity was not retained in the foods. Therefore, food irradiation could be an alternative method to the use of pesticide Fourth, consumers pointed out that they wanted to extend shelf-life of milk and dairy foods, fish and seafood and to irradiate these foods. Therefore, research for the safety of irradiated foods should be continually conducted. finally, labeling for irradiated foods is needed to provide the information and to further increase public understanding. Especially, the labeling should show the definite reason why irradiation is being used. In conclusion, recently, under the circumstances that the commercial utilization of food irradiation and irradiation for the import and export products have been increased in many countries, many efforts are needed to improve the quality of irradiated foods, and prove the safety of them in Korea. In addition, consumer education for food irradiation should be given to help consumers to make decision for food purchase and use.

• 경영정보학연구
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• 제20권4호
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• pp.59-78
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• 2018

다양한 디바이스 유형과 마케팅 커뮤니케이션의 등장으로 온라인 환경에서 고객들의 탐색 및 구매 행동은 더욱 세분화 되었다. 하지만 기존 연구들은 고객 구매여정에서의 마케팅 채널 효과를 분석하는 과정에서 디바이스 종류에 따라 드러나는 UI(User Interface)와 UX(User Experience) 특성을 반영하지 못하였다. 본 연구는 글로벌 쇼핑몰의 대규모 클릭스트림 데이터를 활용하여 다양한 디바이스를 사용하는 고객들의 유입 채널 효과를 분석하였다. 온라인 쇼핑을 활성화 시키는 디바이스 유형을 구별하고, 디바이스 유형에 따라 방문을 증진시키는 유입 채널 간의 차이를 비교하였다. 고객의 과거 쇼핑 누적 경험과 유입 채널 전환 행태를 통해 방문과 구매액 미치는 직접효과 간접효과를 판별하였다. 그 결과 동일한 고객이더라도 디바이스 선택에 따라 활용하는 마케팅 채널이 달라지는 것을 발견할 수 있었다. 온라인 소매업체는 이러한 결과를 통해 디바이스 유형을 고려하여 멀티 마케팅 채널 환경에서의 고객 의사결정과정을 더욱 잘 이해하고 최적의 전략을 세울 수 있을 것이다. 본 연구는 실제 글로벌 빅 데이터를 분석하여 얻어진 유의미한 결과를 기반으로 경영학적 시사점을 도출하고, 계량 경제 모델을 활용하여 의미 있는 이론적립에 학문적으로 기여한다. 실제 온라인 쇼핑 마케팅 담당자들이 시도할 수 있는 전략적 통찰력을 제시한다는 점에서 실용적으로 활용할 가치가 있다.