• Journal of Biosystems Engineering
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• 제33권2호
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• pp.142-148
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• 2008

The study was focused on setting priority for future core technologies in agricultural mechanization using AHP (Analytic Hierarchy Process). A total of 23 technologies was selected by specialists. Evaluation criteria for the priority setting were decided as 'technology', 'marketability', and 'publicity'. Thirteen specialists in agricultural mechanization answered the questionnaire for AHP. As the results, 'technology' was decided as the most important evaluation criterion. 'feasibility' in 'technology' criterion, 'market growth' in 'marketability' criterion, and 'impact to other industry' in 'publicity' criterion were decided as sub-criteria in each criterion. The most important technology was 'Development of portable safety evaluation system for fresh and convenient agricultural products'.

• Journal of Evidence-Based Herbal Medicine
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• 제2권1호
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• pp.25-31
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• 2009

The origin and description of the Herba Plantaginis was contemporarily analyzed (family names, scientific names, target regions, preparation, etc.) by comparison to enormous literature in addition to the external features written in the existing books on traditional Korean medicine. Also, galenical description were analyzed in connection with external morphology, internal morphology, microscopy and five senses. The official documents and ancient documents of other countries were reviewed. The technical books on herbage, published in the country and other countries, were compared with each other. Also, on-the-spot surveys were made to learn specialists' know-how. The description of the collected drugstuffs were analyzed in connection with external morphology (size, color, etc.), internal morphology and microscopy. The results of this study can be applied to the publicity and education of galenical test agencies; the effective management of foods and drugs; the improvement of public medical service; the publicity of galenical safety.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2006년도 추계학술대회
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• pp.483-494
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• 2006

The purpose of this study is to suggest the framework for innovation policy that the approach to popularization, diffusion, and S&T culture through the science and technology(S&T) fair. The innovation policy has a role which suggests direction to do behavior and concerns to social members. According to, this point of the diffusion of the S&T culture emerges the reasonable and adoptable innovation policy. Korean S&T fair have many problems, for example, a short historical background, lack of the fund and special human resource, so on. In this aspect, this study provides theoretical reviews and several issues for publicity of the innovation policy and S&T popularization and culture through the representative case-Future Tech Korea2006. Also, this study argues that "How to build and improve S&T fair", and "What the figure of S&T is that communicate and approach to people". Finally, the research for the S&T fair gives detailed and realized strategies for improving them.

• 한국지역사회생활과학회지
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• 제26권1호
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• pp.5-18
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• 2015

This descriptive study investigates the need for, satisfaction with, and availability of local healthcare services for elderly individuals. The subjects included 210 individuals aged 65 years over, and data were analyzed using SPSS. The subjects reported the limited availability of local healthcare services but a high level of satisfaction with and a strong need for these services. The subjects used these services mainly for their vaccination and perceived cost-effectiveness as the most important factor motivating their decision to use these services and a lack of publicity as the most important factor discouraging their use. Spouses, jobs, and health conditions showed significant differences in the level of satisfaction and availability, and diseases showed significant differences only in the need. These results suggest that local healthcare centers should provide services that many elderly patients can use through outreach services, connections to local communities, and active publicity instead of expanding service types.

• 대한가정학회지
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• 제41권11호
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• pp.11-20
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• 2003

The purpose of this study is : first, to examine factors of fashion show planning and production and to classify types of fashion show planning and production: second, to compare and analyze the factors through a case analysis to defined their differences. For the purpose, data are collected to compare and analyze from literature as well as the interview with fashion show planning and production companies in Korea. The result shows that all the factors are considered on a practical level except security and publicity among 15 factors presented in literature : the purpose of the show, target spectators, product selection, product prices, type of show, size, location, models, time of show, duration, theme, security, budget, and publicity. Show types are divided into national brands, designer brands, imported brands, and collections. The result of the comparison and analysis of the factors of the planning and production by type shows that factors vary greatly depending on the purpose of the show, target spectators, and form of the show and products. By analyzing the case study on fashion show planning and production on a practical level, the study recognizing the need of specialized development of fashion show planning in Korea's fashion industry, is a basic process of theory systematization for the planning and production in its marketing aspects, and will provide relevant theories in such aspects for those who want to enter into the field.

• 한국주거학회논문집
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• 제20권2호
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• pp.87-99
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• 2009

The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others by creating the unique brand image. The purpose of this study was to investigate consistency of apartment brand image as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, an empirical study using a survey questionnaire for residents living in 4 different brand apartments in Dongtan, Hwasung city was conducted. The collected data were treated with the SPSS Win Program 14.0. The study indicates that residents living in brand apartment generally preferred natural friendly image, high-class image and modern image to the others. And at first apartment brand images were created with image advertising on TV, catalog for sale and model house tour, but residents have most needs for customer service reflected in brand images. The study also has found that brand images in each process including publicity, design and customer service were not intergrated. However brand image intergration had positive effects on residential satisfaction and customer loyalty. The results of the study are expected to become the useful data in developing sustainable apartment brands and building effective marketing strategy of construction companies.

• 한국식생활문화학회지
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• 제19권1호
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• pp.1-11
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• 2004

The specific purposes of this study are that ; 1) to investigate the distinguished selection attributes on performance of Japanese chain restaurant according to general characteristics of the respondent ; 2) to find out relationships between selection attributes on performance for Japanese restaurant and customer's satisfaction Frequency analysis. one-way ANOVA, reliability analysis, factor analysis, multiple regression were used to analyze the data. Total 350 questionnaires were distributed and 312 were replied(89.14%). Selection attributes on performance for Japanese chain restaurant was divided into 7 factors. There are Factor1 'Store Image & Kindness', Factor2 'Sanitation & Taste', Factor3 'Approximation & Children's Menu', Factor4 'Delivery & Business Hours', Factor5 'Food Quantity & Korean Food', Factor6 'Service & Parking' Factor7 'Price & Publicity'. Monthly income, eating-out expense per once and type of companion have significant influences on selection attributes for performance. Customer's total satisfaction is significantly affected by selection attributes on performance. Factor7 'Price & Publicity' has the most significant influence on customer's satisfaction. We expect that the results can be used to provide basic information to plan marketing strategies, and take improved customer's satisfaction for Japanese chain restaurants.

• 기술혁신학회지
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• 제7권1호
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• pp.64-88
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• 2004

This paper aims at investigating which factors play important roles in selecting government's new core IT industries and how competitive they are. We surveyed 6 competitiveness factors and 17 IT industries for the expert group. The logit and probit models were estimated and SWOT analysis was performed. The empirical results show that government put emphasis on marketability, externality and technology, not publicity, when selecting IT new core industry. The skilled human resources turn out to be a threat factor in the government selected IT new core industries such as home-network, third generation semi-conductor. Therefore, training or education system for skilled labors is required to develop and nurture such industries. The contribution to small medium venture industry and publicity are lower in the several industries such as intelligent service robots, post PC, embodied S/W, next generation battery, which are selected by government, not by standardized data based criterion. in such industries, marketabilities, technology, skilled human resources are threats factors to such industries. Therefore every effort for enhancing the marketability and R&D investment and education system for skilled labor are necessary to develop the industries.

• 한국실내디자인학회논문집
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• 제15권3호
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• pp.24-32
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• 2006

Through the increasing of social economies and cultural activities, the Food service industry have been growing up steadily in spite of low economic activity. This is owing to increasing income, participation of women in public affairs and a dual-income family, automobile culture, desire for healthful food, shorten working hours, changing of cultural style. Moreover, the recent importance of Interior finishing materials by means of fire in the Restaurant, legal fractional multiple use business establishment are recognized of publicity. Therefore, This Study aim object at probing into the characteristic of Interior finishing material and then analysing the characteristics of space and material according to the typical distribution. In the Interior planning of Restaurant, firstly it is need to probe the Characteristics of interior finishing material at the basic element. This study is going to apprehend the constitution of space and difference of proportion or a point of sameness in the characteristics of material. Moreover, the recent importance of Interior finishing materials by means of fire in the Restaurant, legal fractional multiple use business establishment are recognized of publicity. Throughout probe and analysing, it can append more efficiency and elasticity in the usage of interior finishing material.

• 방사선산업학회지
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• 제8권3호
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• pp.169-176
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• 2014

For designing the model of the web program, the demand survey for the technology and information has been performed for the students of the related departments, industrialists and researchers. And, the survey, such as advantages and disadvantages, for the current situations has been examined through comparison and analysis by the establishment type and operational process for the present operating web programs having the similar functions in Korea. The contents and web program for the technology and information system have been also developed by the question investigation and the expert opinions. This system for RI-Biomics has been developed by focusing the convenience for the information provision and the information search as the first constructing direction. Information has been collected by the operator in our institute and making contract with Global Trend Briefing of KISTI in Korea. The information collection in the web program has been designed as the direction regularly provided with RSS. Information has been then analyzed by constructing the expert pool provided from the advisory committee for the technology and information, and using them. The publicity for this web program has been performed by webzines and then it is noted that the publicity programs such as some events should be regularly developed when expanded and advanced to a community in future.