• 제목/요약/키워드: public relations

검색결과 1,228건 처리시간 0.026초

현실치료를 적용한 행복선택 프로그램이 간호대학생의 주관적 안녕감과 대인관계능력에 미치는 효과 (Effects of a Happiness Choice Program Based on Reality Therapy on Subjective Well-being and Interpersonal Relations in Nursing Students)

  • 이은숙
    • 한국보건간호학회지
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    • 제29권3호
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    • pp.503-514
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    • 2015
  • Purpose: The purpose of this study was to determine the effects of a happiness choice program based on reality therapy on subjective well-being and interpersonal relations in nursing students. Methods: A nonequivalent control group pre-posttest design was used. The participants were 45 nursing students, 22 in the experimental group, and 23 in the control group. They were from 2 different colleges of nursing located in 2 regions. The happiness choice program based on reality therapy was held 6 times over 6 weeks, taking 120 minutes per session. Nursing students' subjective well-being and interpersonal relations were measured. SPSS 18.0 using the ${\chi}^2$-test, t-test, and paired t-test were used in data analysis. Results: Nursing students in the experimental group showed significantly higher life satisfaction (t=3.81, p<.001), positive emotion (t=2.09, p=.042), and interpersonal relations (t=4.11, p<.001), while significantly lower negative emotion (t=-2.59, p=.013). Conclusion: The findings of this study suggest that a happiness choice program based on reality therapy could be a useful intervention for improving subjective well-being and interpersonal relations of nursing students.

Distant Partners: The Coverage of the Koreas in Poland

  • Marczuk, Karina Paulina;Lee, Hyelim;Gluch, Sylwia
    • Journal of Contemporary Eastern Asia
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    • 제20권1호
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    • pp.44-72
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    • 2021
  • This study analyses North and South Koreas' coverage as framed by the main Polish press titles from 1989 to 2019. The main method applied is a computational textual analysis of press articles based on frequency, correlations and co-occurrences. The purpose is to map the topics of the examined articles in the context of relations between Poland and the two Koreas in various areas, predominantly political and economic relations. Emphasis is placed on the impact the carmaker Daewoo's investment in Poland in the mid-1990s had on bilateral Polish-South Korean relations. First, the authors argue that Korean issues in the Polish press, mainly in the second half of the 1990s, particularly concerned economic affairs. Secondly, they argue that after Poland's accession to the European Union in 2004, the country's interest in the two Koreas decreased, and since that time has remained at a more or less constant level. Finally, the authors discuss the outcome of the research in the context of the main developments in Polish-Korean relations, taking into consideration the results of a Polish public opinion survey presenting the international linkages between national public opinion and foreign policy.

The Public Opinion of Corporate Social Responsibility Activities in South Korea: Examining the Effects of Communal and Exchange Relationships Between Citizens and Corporations

  • Lee, Soobum;Jin, Bumsub
    • Asian Journal for Public Opinion Research
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    • 제4권2호
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    • pp.108-122
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    • 2017
  • This study explores how South Korean citizens evaluate corporate social responsibility (CSR) practices based on communal and exchange relationships. Specifically, it examines whether their evaluations of the two types of relationships are related to their supportive opinions, such as positive attitudes toward corporations and behavioral intentions to purchase products. The findings show that the communal relationship between an energy corporation and its local residents is more related to their supportive opinions than exchange relationship. That is, a communal relationship tends to generate more positive business outcomes than an exchange relationship. This study concludes that corporations should prepare for useful community outreach and CSR programs for their local community. Practitioners need to focus on building communal relationships with community members through their programs.

일개 시지역 공무원 건강진단 유소견자의 의료이용양상과 결정요인 (Health Care Utilization and Its Determinants of Public Officials with Detected Diseases through Periodic Health Examination Program In Health Insurance)

  • 문상연;박재용;감신;한창현
    • 보건행정학회지
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    • 제10권3호
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    • pp.1-18
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    • 2000
  • This study was conducted to find medical care utilization pattern and to examine the affecting factors on medical facilities utilization using Andersen's medical care service behavioral model. Three hundreds and five public officials with detected disease through the health examination in 1998 were surveyed using self-administered questionnaire. And 230 data were available and analyzed. The results of this study were summarized as follows: Among variables of predisposing factors, knowledge for disease, confidence about periodic health examination program in health insurance, and the attitude toward medical utilization in the usual showed significant relations with the medical utilization. Other variables were not related with the medical utilization. Variables of enabling factors did not show significant relations with the medical utilization. Recognition of family members for detected disease had significant relations with the medical utilization. Among variables of need factors, absence caused by detected disease was significantly related with the medical utilization. The number of non-occupational diseases detected, but untreated people were 75(32.6%) of total subjects, mainly because detected diseases seemed insignificant to them. With multiple logistic regression analysis, the significant variables having an effect on the medical facilities utilization were 'knowledge for disease', 'attitude toward medical utilization in the usual', 'recognition of family members for detected disease' and 'experience of absence caused by detected disease'. On considerations of above findings, counselling for detected disease and its treatment, health education for individuals and program for family support promotion are needed for health management of public officials with diseases detected in health examination.

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공공공간의 컨텍스트 표현 특성 연구 - 청계천 거리, 광화문 광장 사례를 중심으로 - (A Study of the Expressional Characteristics of the Context of Public Space - Focused on the Case of the CheongGye-Cheon and the Gwanghwamun Square -)

  • 용은영;이찬
    • 한국실내디자인학회논문집
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    • 제20권6호
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    • pp.88-96
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    • 2011
  • In contemporary urban space, the identify is absent because of the object-oriented plans that ignore the context of urban space, and the ignorance of the regional characteristics and the historicity of places. Due to this reason, urban space lost its unique characteristics and becomes a mismatch with its surroundings. To solve these problems, the ideological trend of post-modernism emerged and new spatial paradigm rose based on the contextual concept to go with this trend. This contextual concept should be considered more importantly in the public space with discontinuous many and unspecified behavioral patterns. The components of space do not exist independently with individual identity. They should be considered based on a holistic view formed by the relations among elements and the establishment of those relations, and through this, correct identity can be established. Thus, this paper aims to analyze the context of spatial components through new contextual views on public spaces and study the expressional characteristics unveiled between these relations.

홍보 효과 증진을 위한 페이스북 팬페이지 분석 시스템 개발 (Development of a Facebook Fan Pages Analysis System to Improve Public Relations Effect)

  • 최민석
    • 디지털융복합연구
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    • 제13권12호
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    • pp.135-142
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    • 2015
  • 소셜 네트워크 서비스의 등장과 급속한 성장은 정보의 생산과 소비로 이어지는 유통 프레임의 변화를 가져왔다. 소비자들은 소셜 네트워크를 통하여 다양한 정보를 빠르게 얻을 수 있게 되었고 기업은 소셜 네트워크를 홍보 채널로 활용하고 있다. 소셜 네트워크를 통한 홍보 활동의 효과를 높이기 위해서는 홍보 활동의 결과를 평가하고 분석하여 홍보 전략을 수립하고 적용하는 과정이 요구된다. 본 논문에서는 낮은 비용으로 소셜 네트워크를 통한 홍보 활동의 결과를 평가하고 분석할 수 있는 시스템 개발 방법을 제안한다. 리눅스 기반 서버에 MySQL 데이터베이스와 PHP를 이용하여 소셜 네트워크상의 대표적인 기업 홍보 채널인 페이스북 팬페이지 데이터를 수집하고 분석하는 시스템을 구축하고 운영하여 제안된 방법의 효율성을 검증하였다.

이용자 인식조사를 기반으로 한 근대문학자료 서비스 활성화 방안 연구 (A Study on the Revitalization of Modern Literature Service Based on User Awareness Survey)

  • 곽승진;노영희;정대근
    • 한국도서관정보학회지
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    • 제49권1호
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    • pp.47-75
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    • 2018
  • 본 연구는 국립중앙도서관에서 제공하고 있는 근대문학서비스의 이용현황 및 만족도를 조사하고, 이를 기반으로 서비스를 활성화 시킬 수 있는 방안을 이용자의 요구를 기반으로 모색해 보고자 하였다. 그 결과, 이용자의 근대문학 서비스에 대한 이용률은 매우 저조한 것으로 나타났고, 이용경험자의 이용만족도는 보통으로 나타났다. 따라서 이용률과 만족도를 높이기 위해서는 첫째, 현재 제공되고 있는 근대문학 서비스에 대한 적극적인 홍보가 요구된다고 할 수 있다. 둘째, 전시 및 관람 정보에 대한 홍보는 근대문학자료 이용자로의 직접적 발로를 제공하고 있으므로 다양한 형태의 전시, 관람 행사의 진행이 필요한 것으로 보였다. 셋째, 응답자들은 도서관 홈페이지, 포털사이트, SNS 등 온라인을 통한 홍보 매체가 효과적인 홍보방법이라고 하였으나, 저학력과 고연령층에서는 오프라인 매체를 통한 홍보방법을 선호하고 있어 홍보매체의 선정에 있어 심도 깊은 논의와 고민이 필요할 것으로 보인다.

국내 병원과 미국 병원의 홈페이지를 통한 언론관계 비교 분석에 관한 연구 (A comparison study on the online media relations reported in homepages of hospitals in Korea and hospitals in USA)

  • 이현선
    • 한국병원경영학회지
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    • 제15권1호
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    • pp.70-92
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    • 2010
  • Now more than ever, many journalists are using hospitals' homepages for articles about hospitals, their mission, research, and events. Therefore hospitals' homepages have to be planned and constructed for journalists. The purpose of this study is to investigate hospitals' online media relations through analysing homepages. For investigating specifically, this study compares hompages of hospitals in Korea and hospitals in USA. This study uses four categories; basic media relations tools, useful information, interactive communication tools, and ease of use for journalists. The result of this study shows that hospitals' homepages in Korea are needed to improve for building with journalists. The hospitals' hompages have to be constructed by a variety of materials; press room, image and graphic archives, multimedia resources, and interactivity or responsiveness. This study suggests that the hospitals' homepages have the potential to achieve the desired public relations objective but are not commonly being used to their full potential in media relations.

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