• Title/Summary/Keyword: public image

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Research on Airport Public Art Design Elements and Preferences Based on Big Data Sentiment Analysis (빅데이터 감성분석에 따른 공항 공공예술 디자인 요소 및 선호도 연구)

  • Zhang, Yun;Zou, ChangYun;Kim, CheeYong
    • Journal of Korea Multimedia Society
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    • v.25 no.10
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    • pp.1499-1511
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    • 2022
  • In the context of globalization, circulation between cities has become more frequent. The airport is no longer just a place for boarding, disembarking, and transportation, but a public place that serves as the communication function of the "aviation city". The intervention of public art in the airport space not only gives users a sense of space experience, but also becomes a unique carrier for city and country image shaping. The purpose of this paper is to study the emotional value brought by airport public art to users, and to investigate the correlation analysis of public art design elements and user preferences based on this premise. The research methods are machine learning method and SPSS 21.0. The user's emotional value is introduced in the big data evaluation, and the preference and inclination of airport users to various elements of public art are analyzed by questionnaire. Through the research conclusion, the preference and main contradiction of users in the airport for the four dimensions of public art design elements are obtained. Opinions and optimization methods to provide reference data and theoretical support for public art design.

A Study on the Visual Experience of Users about Corporate Image and Design Identity from the Perspective of Design Management Strategy - Focus on Design Management Case of KT Communication Service Corporation - (디자인 경영전략 관점에서 디자인 아이덴티티를 통한 기업이미지에 대한 사용자의 시각적 경험 연구 -통신서비스기업 KT의 디자인경영 사례를 중심으로-)

  • Heo, Jin Ju;Ko, Hye Young;Kang, Leehwan
    • Journal of Korea Multimedia Society
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    • v.19 no.5
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    • pp.957-969
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    • 2016
  • The corporate image is one of the key elements improving competitiveness of the business, and is conveyed to the public through a design management strategy and its activities with design identity. Therefore, it is important to enhance the corporate image through systematic design management. Recently, in the field of communication services, as a technical gap between corporations has been narrowed, and the importance of design has been magnified, more and more corporations have adopted the design management. It is, however, not easy to build and convey the corporate image to the public systematically, because not only do the corporations run a communication service, the corporations face various business areas and targets. In this study, we analyzed the relationship between the intended image of the corporate and users' visual experiences based on the surveys on the case of KT, which pioneered design management and has made outstanding design results. According to the result, KT's strategic image concepts have positive effects on users' visual experience in each subarea of its design identity. In conclusion, it is necessary to narrow the gap between users' experiences and images that a corporate intends to convey through continuous research on users' experiences and improvement in a design management system.

A Study on the Corporate Pavilion Planning and Design as Means of Image Communication (기업 이미지 커뮤니케이션과 기업관 계획에 관한 연구)

  • 김양희
    • Archives of design research
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    • v.21
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    • pp.161-170
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    • 1997
  • The study as explained above has been progressed as follows: Through the theoretical required for projecting the corporate's exhibition at exposition, the justifiability of this study was recognized. To approach the pavilion of exhibition the importance of marketing communication at the corporate and its forming process were suggested, and the public information of the corporate as a medium of its marketing communication was under-stood. - With regard to the exhibiting event as its method, general constituents and contents of it were closely looked into, and on the exposition, as a kind of corporate's event and a place for the reciprocally exchangeable communication between the corporate and the public, a general study was done. - The importance of identification of the corporate's image for the corporate to participate in an exposition and its analytic method were refined in the stages of 'basic image' and 'serve image', and the general process in which the corporate is processing the image of its own pusiness since its participation in exposition was suggested in terms a model, dividing it into the stages of inspection & analysis and design.

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A Study on Environment Design of Water-Front using Media Art of Fractal Image (프랙탈 이미지의 미디어아트를 활용한 Water-Front 환경디자인에 관한 연구)

  • Joo, Haejeong;Kim, Jong-il;Kim, Jong-chan;Kim, Cheeyong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.05a
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    • pp.108-111
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    • 2009
  • By a development of high-advanced science technology, the area of image made inter-area's communication more actively. Such the inter-image exchange facilitated a new combination of areas. By such the development and the activation of public design, the area of image has been extended into the area of environmental design as the public meaning. According to this flow, the media art of using a light has been introduced in the environment of water-front in Korea. Hence, it enhanced the region's identity and gave a special impression to tourists. However, the study on the area of image in the Korean environment aldesign is still in sufficient. Accordingly, the constant expression development absolutely required. For develop ingand researching a variety of expression techniques, the utilization of media art is expected to work as the alternative of image expression technique.

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A Study on the Model Attribute Factor and Image Cognitive in the Asian Fashion Industry - Focused on the comparison of 2017 F/W Seoul fashion week and Hong Kong fashion week - (아시아 패션업계의 모델 속성 요인과 이미지 인지에 관한 연구 -2017 F/W 서울패션위크와 홍콩패션위크 비교를 중심으로-)

  • Lee, Shin-Young
    • Fashion & Textile Research Journal
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    • v.21 no.3
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    • pp.288-299
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    • 2019
  • This study examined trends in model perceptions in the Asian fashion industry through a survey on the current status of using models, model attributes, and image recognition for companies and brands participating in the Seoul Fashion Week and Hong Kong Fashion Week. The results of the study are as follows. First, an examination of the races of models used for public relations by clothing and accessory companies indicated that the use of Asian and black models was lower than white models. Second, intimacy, reliability, similarity, and professionalism were derived as attributes for a public relation model. Among these factors, only 'intimacy' showed a difference between the countries. Third, Seoul Fashion Week participants gave the highest marks for the strong individuality of the models used for their brands; however, participants in the Hong Kong Fashion Week most appreciated suitability with products and professional appearance. Fourth, the different trends of model image recognition were shown through various analysis results by country or race, in which Seoul Fashion Week participants highly perceived the global and luxurious image of white models, and were generally highly satisfied with the models. In terms of the Hong Kong Fashion Week, Asian models tended to be perceived as a more casual image, and the participants held contributions to brand recognition as the most significant factor when using Asian models.

Personal Recognition Method using Coupling Image of ECG Signal (심전도 신호의 커플링 이미지를 이용한 개인 인식 방법)

  • Kim, Jin Su;Kim, Sung Huck;Pan, Sung Bum
    • Smart Media Journal
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    • v.8 no.3
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    • pp.62-69
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    • 2019
  • Electrocardiogram (ECG) signals cannot be counterfeited and can easily acquire signals from both wrists. In this paper, we propose a method of generating a coupling image using direction information of ECG signals as well as its usage in a personal recognition method. The proposed coupling image is generated by using forward ECG signal and rotated inverse ECG signal based on R-peak, and the generated coupling image shows a unique pattern and brightness. In addition, R-peak data is increased through the ECG signal calculation of the same beat, and it is thus possible to improve the recognition performance of the individual. The generated coupling image extracts characteristics of pattern and brightness by using the proposed convolutional neural network and reduces data size by using multiple pooling layers to improve network speed. The experiment uses public ECG data of 47 people and conducts comparative experiments using five networks with top 5 performance data among the public and the proposed networks. Experimental results show that the recognition performance of the proposed network is the highest with 99.28%, confirming potential of the personal recognition.

Public Opinion on the Duterte Administration's COVID-19 Period through Editorial Cartoons on Facebook

  • Bantugan, Brian Saludes
    • Asian Journal for Public Opinion Research
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    • v.8 no.4
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    • pp.409-431
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    • 2020
  • This study explores the images and ideas presented by the editorial cartoons that have appeared in the author's Facebook timeline during Duterte's enhanced community quarantine (ECQ). The study analyzed 70 editorial cartoons posted between March 14, 2020, when Duterte declared ECQ in the National Capital Region of the Philippines, and June 22, 2020, a few days before the emergency powers of Duterte expired. This study used (visual-verbal) textual analysis as the research method to surface discourses embedded in the selected editorial cartoons. The editorial cartoons were clustered according to the roles the powerful people play in the images, and the details of each image were compared and contrasted to surface nuances in representation. The 70 editorial cartoons were classified into seven categories: (1) invisible (non-suffering) persons, (2) front liners, (3) privileged homeowners, (4) priority clients, (5) judges, (6) gatekeepers, and (7) dysfunctional public officials. They gravitated towards the tragic realities that call for acts of social justice and equity, and underscore specific contexts that need to be fixed by those in power.

Nurses′ Image Perceived by Academic and Vocational High School Teachers in Korea (고등학교 교사가 지각한 간호사 이미지)

  • 강혜영;고미혜;양진주;김선민
    • Journal of Korean Academy of Nursing
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    • v.33 no.6
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    • pp.792-801
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    • 2003
  • Purpose: The purpose of this study was to identify nurses' image and its related factors to make nurses' image among academic and vocational high school teachers in Korea. Method: Study samples were composed of 470 teachers who were from 12 high schools in G and J city located in southwestern part of Korea. Data were collected from August 26 to October 4, 2002. The internal consistency of the total scale was Cronbach's $\alpha$=.940. Result: In order to make nurses' image, 76.4% of respondents were influenced by the experience of their hospitalization in visiting hospitals. The mean score of nurses' image in general was 3.19$\pm$0.55; in four subcategories, 3.46$\pm$0.60 for professional image, 3.28$\pm$0.69 for traditional image, 2.93$\pm$0.70 for social image, and 2.91$\pm$0.64 for vision of nursing career. The mean score of nurses' image in general was more positive significantly in the 50's age group (F=6.43, p=.002) and in male groups (t=2.92, p=.002). Conclusion: On the basis of these findings, nursing professionals need to improve their working conditions, aspiration in job, and autonomy of nurses in their practice fields, monitor the mass media and other publishing materials continuously, and share the appropriate information on nursing profession to the school teachers and the public.

Image Retrieval Using Histogram Refinement Based on Local Color Difference (지역 색차 기반의 히스토그램 정교화에 의한 영상 검색)

  • Kim, Min-KI
    • Journal of Korea Multimedia Society
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    • v.18 no.12
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    • pp.1453-1461
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    • 2015
  • Since digital images and videos are rapidly increasing in the internet with the spread of mobile computers and smartphones, research on image retrieval has gained tremendous momentum. Color, shape, and texture are major features used in image retrieval. Especially, color information has been widely used in image retrieval, because it is robust in translation, rotation, and a small change of camera view. This paper proposes a new method for histogram refinement based on local color difference. Firstly, the proposed method converts a RGB color image into a HSV color image. Secondly, it reduces the size of color space from 2563 to 32. It classifies pixels in the 32-color image into three groups according to the color difference between a central pixel and its neighbors in a 3x3 local region. Finally, it makes a color difference vector(CDV) representing three refined color histograms, then image retrieval is performed by the CDV matching. The experimental results using public image database show that the proposed method has higher retrieval accuracy than other conventional ones. They also show that the proposed method can be effectively applied to search low resolution images such as thumbnail images.

The Relationship between Hair Style and Clothing Image Preference by Personality Types in College Students (대학생의 성격 유형에 따른 헤어 스타일과 의복 이미지 선호 연구)

  • Kim, Young-Chul;Oh, Ji-Young
    • The Research Journal of the Costume Culture
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    • v.14 no.4
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    • pp.635-646
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    • 2006
  • The purpose of this study was to determine if personality types affect hair style and clothing image. Personality types was applied using Myers-Briggs Type Indicator(MBTI). Subjects were 101 students at Keimyung University in Daegu, Korea. Data analysis was performed using SPSS package, which included ANOVA, t-test and ${\chi}^2-test$. The results were summarized as follows. 1. There was only significant relationship between hair style and personality type. Sensing type preferred hair wave style than intuition type. 2. There were several significant differences between clothing image and personality type. Extroversion preferred avantgarde clothing image more than introversion type. Intuition type preferred exotic and avantgarde clothing image more than sensing type. Feeling type preferred active clothing image more than thinking type. Judging type preferred elegance clothing image more than perceiving type. 3. There was significant relationship between hair style and clothing image preference by personality types in college students. Intuition type preferred exotic and avantgarde clothing image and waveless hair style.

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