• Journal of Public Diplomacy
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• 제2권1호
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• pp.6-27
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• 2022

With globalization and new communication technologies, governments aim to cultivate relationships with their foreign publics. This goal represents the convergence of the public relations and public diplomacy domains. In this regard, this study aims to explore how foreign-born faculty members' attitudes and behaviors toward the U.S. are shaped by their relationships with their universities. Findings confirm a significant link between foreign-born faculty members' perceived relationships with their universities and their attitudes and behavioral intentions toward the U.S. The authors conclude that a positive relationship between universities and foreign faculty members can serve as a soft power resource in U.S. public diplomacy. This study contributes to governments' public diplomacy efforts by analyzing the roles of the foreign-born faculty members as strategic communication channels in cultivating relationships between a host country and their homelands.

• Journal of Radiation Protection and Research
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• 제47권4호
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• pp.226-236
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• 2022

Background: An effective communication strategy for reducing conflicts in South Korea has been designed through the analysis of public perception and communication variables on nuclear power under the conditions of rapidly changing nuclear power policies. Materials and Methods: This study conducted both qualitative research through group discussions based on social psychology and quantitative research through surveys. Results and Discussion: Nuclear power plant (NPP) area residents in favor of nuclear power indicated higher levels of communication, safety perception, and contribution than those against it. NPP area residents trusted the civilian expert groups (18.3%) and local government (17.3%) the most, while metropolitan city residents trusted the Nuclear Safety and Security Commission and the Korea Institute of Nuclear Safety (20.7%) the most. In determining nuclear power policy, both the NPP area residents (18.1%) and metropolitan city residents (17.1%) prioritized safety, health, and the environment. While metropolitan city residents thought that energy security and economic growth (16.4%) were important, NPP area residents thought the current issue of spent fuel rods (14.1%) to be important. Conclusion: It is necessary for the nuclear power industry to have and actively implement communication and conflict resolution strategies based on the patterns obtained in the study results.

• Journal of Public Diplomacy
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• 제1권1호
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• pp.5-35
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• 2021

Where government communication in the early 20^th century fell under the umbrella term, "propaganda," the post-WWII era saw a paradigm fracture into public affairs for domestic audiences, public diplomacy for foreign audiences, and psychological operations for hostile audiences. The continued diffusion of the Internet, however, has blurred such distinctions, mending this fractured paradigm. Based on in-depth interviews, this study typologizes government communication to contextualize how various tactics functions within the 21^st century digital media ecology, through an "Information Intervention" taxonomy. In an age where state-sponsored disinformation and computational propaganda are tantamount threats, this paper elucidates the field's fundamental concepts by articulating who communicates with what audience, in what manner, with what intent, and with what desired outcomes.

• 한국실내디자인학회논문집
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• 제20권3호
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• pp.33-40
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• 2011

The World exposition is considered as a great event to promote the cultural exchanges of their own urbanism and share the technological developments among the various countries across the all over the world. So many countries in the world desired to host and take part in the EXPO, so far only few countries have had the chance to hold the event and show their uniqueness of urban culture, but we might say the past exhibition as those for display and publication of matters of science, technology and trade, now we must say expositions of the 21th century has come under variations on cultural and informational interchange and humanism from the global issue and problem. What makes possible to maximize the effort of reciprocal communication between people and the public can be the EXPO event as a means of the public information of the theme and this kind of event should suggest the public a message of the topic, message, image and even more the EXPO spirits and theme as an international event gives as much considerably spreading effect as its big scale. In that aspect, the pavilion for the exhibition of EXPO and public information should be recognized as a place for smoothly forming the activities of reciprocal communication between the society and the public, with such a aspect this study, as its purpose of improving as well as communication, concerns the process in projecting the space paradigm of pavilion in the EXPO and public message and information as a means of the communication of the global theme.

• 디지털융복합연구
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• 제13권10호
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• pp.327-335
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• 2015

재난통신망은 TETRA(TErrestrial Trunked RAdio)에서 대용량 데이터 통신이 가능한 광대역 이동통신 기술인 Public Safety-LTE(Long Term Evolution) 자가망을 활용하는 방향으로 발전하고 있다. 국내에서는 재난재해 대응기관 간의 일원화된 통신체계 유지를 위해 재난안전통신망 구축사업을 추진하고 있으나, 재난재해 현장에 위치한 피해당사자와의 통신을 고려하지 않고 재난재해 대응기관 간 지휘통제를 중심으로 통신망을 구축하고 있다. 본 연구에서는 국내 재난통신망 구축동향과 해외 선진사례를 해석하여 전 범위 재난통신망 구축을 위한 쟁점을 도출하고 통신주체와 목적에 따라 재난통신 영역을 새롭게 정의하여 재난통신 영역을 통제통신, 대응통신, 현장통신, 당사자통신, 경보통신으로 세분화하였다. 본 연구를 통하여 재정의 된 재난통신 영역의 특성을 분석하고 이에 따른 핵심 품질요건을 재설계하여 영역별 음영지역 없는 전 범위 재난통신 체계 구축방안을 수립하였다.

• 한국언론정보학보
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• 제38권
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• pp.73-118
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• 2007

이 연구의 목적은 위기 상황에서 조직이 내세우는 이미지 회복 전략이 대부분 언론을 통해 전달된다는 점에 착안하여, 언론보도 프레임이 공중의 이미지 회복 전략에 대한 판단에 영향을 주는가를 살펴보는 것이다. 이러한 연구 목적을 달성하기 위해서 신문을 중심으로 한 내용분석과 일반인을 대상으로 한 실험연구를 진행했다. 특히, 이 연구에서는 구체적인 위기 상황을 중심으로 조직의 이미지 회복 전략과 언론보도 프레임의 영향력을 알아보고자 하였으며, 위기 사건 중에서도 산업 전반 및 공중의 삶에 큰 영향을 주는 대표적인 사회 '위기'인 식품관련 사건을 선정하였다. 신문 내용분석 결과, 조직의 이미지 회복 전략은 대부분 일화중심 기사를 통해 공중에게 전달되는 경향을 보이고 있었다. 또한, 조직들이 구사하는 대부분의 이미지 회복 전략은 방어적인 것으로 이는 위기의 유형에 따른 이미지 회복 전략의 차별성을 보여주지 못하는 결과이다. 실험 결과, 조직들의 이미지 회복 전략은 공중이 선호하는 전략과 큰 차이를 보였으며 이러한 공중들의 인식은 프레임 유형에 따라 변화하는 양상을 보였다.

• 한국언론정보학보
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• 제61권
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• pp.134-158
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• 2013

위기 상황에서 다수의 공중들이 소셜미디어를 통해 정보를 공유하고, 이를 활용하여 커뮤니케이션을 하는 경향이 증가하고 있음에도 불구하고, 수용자 측면에서 소셜미디어의 영향력을 실증적으로 규명하고자 하는 연구가 거의 없었다. 따라서 이 연구는 소셜미디어가 조직의 위기관리에서 어떠한 영향력을 발휘할 수 있는지를 알아보는데 그 목적이 있다. 이를 위해 미디어 유형에 따라 조직-공중 관계성과 조직이 위기 상황에서 내세우는 이미지회복전략의 차이가 공중의 위기커뮤니케이션 수용에 미치는 영향을 알아보고자 하였다. 이를 검증하기 위해 신문과 트위터를 중심으로 구체적인 위기상황을 제시한 후 실험을 진행하였다. 삼원변량분석(3-way ANOVA) 결과, 미디어 유형과 이미지회복전략 변인은 공중의 위기인식에서 상호작용 효과가 나타났다. 또한 미디어 유형, 조직-공중 관계성, 이미지회복전략 세 변인은 공중의 위기커뮤니케이션 수용에서 상호작용 효과를 나타냈다. 결과적으로 미디어 유형에 따라 공중의 위기인식과 수용에 차이가 있는 것으로 나타나 조직의 위기관리에서 소셜미디어의 영향력이 검증되었으며 이를 적절히 활용하기 위한 조직의 차별화된 전략의 필요성이 드러났다.

• Journal of Information Processing Systems
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• 제19권3호
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• pp.310-322
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• 2023

Although the network environment is gradually improving, the virtual nature of the network is still the same fact, which has brought a great influence on the supervision of Weibo network public opinion dissemination. In order to reduce this influence, the user information of Weibo network public opinion dissemination is studied by using Python technology. Specifically, the 2019 "Ethiopian air crash" event was taken as the research subject, the relevant data were collected by using Python technology, and the data from March 10, 2019 to June 20, 2019 were constructed by using the implicit Dirichlet distribution topic model and the naive Bayes classifier. The Weibo network public opinion user identity graph model under the "Ethiopian air crash" on June 20 found that the public opinion users of ordinary netizens accounted for the highest proportion and were easily influenced by media public opinion users. This influence is not limited to ordinary netizens. Public opinion users have an influence on other types of public opinion users. That is to say, in the network public opinion space of the "Ethiopian air crash," media public opinion users play an important role in the dissemination of network public opinion information. This research can lay a foundation for the classification and identification of user identity information types under different public opinion life cycles. Future research can start from the supervision of public opinion and the type of user identity to improve the scientific management and control of user information dissemination through Weibo network public opinion.

• 한국치위생학회지
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• 제17권1호
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• pp.123-132
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• 2017

Objectives: The purpose of this study was to investigate the current status and contents of communication courses in dental hygiene programs in South Korea. Methods: Survey on dental communication training courses was done, and 51 schools (62.2%) responded among a total of 82 dental hygiene schools in Korea. The questionnaire was sent via e-mail and additional telephone calls were used to facilitate response. Statistical analysis and frequency analysis were done through SPSS 23.0 for windows program (copyright(c) SPSS Inc., USA). Results: The current establishment rates of dental communication courses in 3-year or 4-year dental hygiene programs were 96.9% and 84.2%, respectively. Such courses were identified as graduation requirement courses in 38.7% of the 3-year hygiene programs and 62.5% of the 4-year dental hygiene programs. When practical training sessions are included within such courses, 70% of such courses included 'discussion and presentation' and 'audio-visual aids' as a part of their contents, while 48.3% of them were utilizing 'role-playing'. Conclusions: As dental communication is one of the most important core competencies of dental hygienists, it should be included as a required course for graduation, and practical training such as 'role-playing' should be implemented in order to enhance communication skills in students.

• 한국독성학회:학술대회논문집
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• 한국독성학회 2005년도 춘계 국제심포지엄 및 학술대회
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• pp.187-187
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• 2005