• 보건행정학회지
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• 제11권1호
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• pp.19-36
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• 2001

Numerous foreign studies document perceived difference of the public toward male and female doctors, but little is known about the way Korean college students view the gender of the doctors. This study investigates whether or not college students evaluate the technical and socio-psychological skills differently depending on the gender of the doctors. This study also tests the association between the gender of respondents and the gender of doctors of their choice for several types of diseases. The 440 college students at one campus were selected using systematic stratified random sampling technique and were interviewed by questionnaire survey. Findings indicate that while the scores of technical skills are in favor of male doctors, the scores of socio-psychological skills are favorable to female doctors. We also find that there Is a statistically significant relationship between the gender of respondents and the gender of doctors of their choice.

• International journal of advanced smart convergence
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• 제4권2호
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• pp.54-60
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• 2015

In modern business organization, the most important strategic factor in maintaining competitive advantage in business is to manage and utilize human resources effectively, which has eventually increased workload and psychological pressure in organizations. And research show that increased workload and psychological pressure has produced various tensions in business organizations, and it appears that those tensions have increased the workplace aggressive behavior among employees. In various types of aggressive behavior, this study focuses on verbal aggression. The study also attempts to find out the relationships among verbal aggression, job involvement, and turnover intention among administrative workers in colleges from May 20 to May 26, 2015. Summary of the research result is as follows. First of all, the study shows that verbal aggression directly increases the employee turnover intention.

• Nuclear Engineering and Technology
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• 제49권5호
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• pp.1090-1094
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• 2017

The determinants of the public's nuclear power acceptance have received considerable attention as decisive factors regarding nuclear power policy. However, the contingency of the relative importance of different determinants has been less explored. Building on the literature of psychological distance between the individual and the object, the present study demonstrates that the relative effects of different types of perceived risks regarding nuclear power generation differ across acceptance targets. Using a sample of Korea, our results show that, regarding national acceptance of nuclear power generation, perceived risk from nuclear power plants exerts a stronger negative effect than that from radioactive waste management; however, the latter exerts a stronger negative effect than the former on local acceptance of a nuclear power plant. This finding provides implications for efficient public communication strategy to raise nuclear power acceptance.

• International Journal of Computer Science & Network Security
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• 제21권12spc호
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• pp.684-688
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• 2021

The article highlights the features of professional activity teacher on the basis of tolerance, the content and types of this phenomenon are stated, the value bases of education of tolerance in students are substantiated, psychological, culturological and communicative aspects of pedagogical tolerance of the teacher are considered. Methodical recommendations on self-training of the teacher, tolerant interaction with subjects of educational process are included.

• 한국경영과학회지
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• 제38권1호
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• pp.103-121
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• 2013

Since American Airlines's mileage program emerged in market, loyalty programs have gained popularity. Many companies have generated many kinds of reward cards in order to induce precious consumers. As a result, reward cards are very important in consumer goods market and become diversified. In spite of its importance, little is known about how these cards influence consumer's perception. The prior research has not focused on reward card types and psychological variables. Accordingly this research intends to investigate psychological variables such as transaction coupling and sunk cost perception. According to the theory of regulatory focus, promotion focus consumers would point to gain-nongain frame work, but prevention focus consumers would point to loss-nonloss frame work. The paper proved the effect of reward card types and regulatory focus on transaction coupling and sunk cost perception. Based on the results from 2(type of card : visible vs invisible) ${\times}$ 2(regulatory focus: promotion vs prevention) between-subjects factorial design experiments, we found that consumer's transaction coupling and sunk cost perception of visible reward card are better recognized than invisible reward card. In addition, the results show that there is a significant interaction effect between the type of reward card and regulatory focus. Specifically promotion focused consumers tend to reveal better perception than prevention focused consumers in use of invisible cards. However, prevention focused consumers tend to show better perception than promotion focused consumers in use of visible cards. These findings will contribute to significant academic development and practically useful help to marketing managers.

• 한국환경과학회지
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• 제17권3호
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• pp.315-323
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• 2008

Based on the result of extraction of common factors executed in order to elucidate the visual attributes of street scenery by types through the rotation of 23 adjective variables by Varimax, the visual attributes expressed after the construction of the facilities using street scenery were anylized to be 4 factors including factor 1 through factor 4. Theexplanation of the 4 factor groups to explain the entire distribution was 65.3% and these factor groups are the psychological attributes felt when using facilities are constructed by securing the street spaces in downtowns and the factors were named as naturalness(factor 1), locality(factor 2), identity(factor 3) and clarity(factor 4) respectively. Based on the result of one-way layout distribution analysis, the preferences for street scenery by types were found out to show considerable differences at 1 % significance level. Based on the result of multiple regression analysis, all of the factors explaining preferences including factor 1 through factor 4 were significant at 1 % significance level. In case other conditions are constant, if the values of the adjective variables related to locality(factor 2) increase by 1 unit, the preferences which are the values of dependent variables will increase by 0.709. The variable with the largest relative contribution among the 4 factor groups was the locality(factor 2) factor group and on the contrary, it was found that the independent variable with least influences was the clarity(factor 4) factor group.

• 한국콘텐츠학회논문지
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• 제14권10호
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• pp.87-100
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• 2014

본 연구의 목적은 시청자들의 방송심의에 대한 인식유형을 도출하고 그 특성을 분석하는 동시에, 시청자들에게 나타나는 인식 반응의 비일관성을 체계적으로 파악하는 것이다. 주요 연구결과는 다음과 같다. 첫째, 설문조사 자료를 이용하여 요인분석과 군집분석 등 통계적 방법으로 방송심의 활동에 대한 시청자들의 인식유형을 구분하여 그 특성을 분석하였다. 시청집단별 인식유형은 '엄격기준 적극심의 선호형' 등 6개 유형으로 분류하였다. 6개 유형 가운데 3개 유형이 적극적인 심의를 선호하는 유형으로 나타나고 있다. 이중 '최저기준 적극심의 선호형' 집단은 심의기준 항목의 중요성을 가장 낮게 평가하면서도, 심의활동은 강화되어야 한다는 논리적으로 모순된 인식과 반응을 보이고 있다. 시사점은 방송심의 활동에 대한 시청자의 인식 유형을 통계적 방법을 활용하여 체계적으로 분류하고, 그 특성을 구체적으로 분석, 향후 심의에 대한 시청자들의 인식과 요구를 보다 과학적으로 파악할 수 있는 기초를 마련한 것이라고 볼 수 있다.

• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.283-293
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• 2018

본 연구는 글로벌 소비자가 신제품 광고를 접할 때 광고와 관련된 여러 차원의 심리적 거리로 인한 상이한 해석수준에 따라 광고 태도나 제품 태도가 달라질 수 있음을 살펴보고자 하였다. 구체적으로 중국 소비자를 대상으로 하여 광고 모델의 국적(한/중)이라는 사회적 거리감, 하위해석수준의 구체적인 메시지나 상위해석수준의 추상적인 광고 메시지 유형, 점진적 신제품 혹은 혁신적 신제품과 같이 제품이 지닌 새로움의 정도에 따른 심리적 거리감에 따라 소비자의 태도가 어떻게 달라지는지 살펴보았다. 또 중국 소비자의 한국에 대한 문화적 거리감에 따라 이러한 효과가 조절되는지 확인하였다. 분석 결과, 예를 들어 한국 모델이 등장한 신제품 광고의 경우 추상적 메시지(vs 구체적 메시지)에서 광고태도 및 제품태도가 더 높게 나타났고, 중국 모델이 등장한 신제품 광고의 경우 구체적 메시지(vs 추상적 메시지)에서 태도가 더 높게 형성되었다. 추가적으로 살펴본 문화적 거리감은 이러한 효과를 조절함을 파악하였다.

• 대한간호학회지
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• 제51권1호
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• pp.15-26
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• 2021

Purpose: This study aimed to distinguish and describe the types of perceptions of do not resuscitate (DNR) proxy decisions among families of elderly patients in a long-term care facility. Methods: This exploratory study applied Q-methodology, which focuses on individual subjectivity. Thirty-four Q-statements were selected from 130 Q-populations formed based on the results of in-depth interviews and literature reviews. The P-samples were 34 families of elderly patients in a long-term care hospital in Busan, Korea. They categorized the Q-statements using a 9-point scale. Using the PC-QUANL program, factor analysis was performed with the P-samples along an axis. Results: The families' perceptions of the DNR proxy decision were categorized into three types. Type I, rational acceptance, valued consensus among family members based on comprehensive support from medical staff. Type II, psychological burden, involved hesitance in making a DNR proxy decision because of negative emotions and psychological conflict. Type III, discreet decisions, valued the patients' right to self-determination and desire for a legitimate proxy decision. Type I included 18 participants, which was the most common type, and types II and III each included eight participants. Conclusion: Families' perceptions of DNR proxy decisions vary, requiring tailored care and intervention. We suggest developing and providing interventions that may psychologically support families.

• Asia pacific journal of information systems
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• 제17권2호
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• pp.49-81
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• 2007

Research in the IS (Information Systems) outsourcing has focused on the importance of legal contracts and partnerships between vendors and clients. Without detailed legal contracts, there is no guarantee that an outsourcing vendor would not indulge in self-serving behavior. In addition, partnerships can supplement legal contracts in managing the relationship between clients and vendors legal contracts by itself cannot deal with all the complexity and ambiguity involved with IS outsourcing relationships. In this paper, we introduce a psychological contract (between client and vendor) as an important variable for IS outsourcing success. A psychological contract refers to individual's mental beliefs about his or her mutual obligations in a contractual relationship (Rousseau, 1995). A psychological contract emerges when one party believes that a promise of future returns has been made, a contribution has been given, and thus, an obligation has been created to provide future benefits (Rousseau, 1989). An employmentpsychological contract, which is a widespread concept in psychology, refers to employer and employee expectations of the employment relationship, i.e. mutual obligations, values, expectations and aspirations that operate over and above the formal contract of employment (Smithson and Lewis, 2003). Similar to the psychological contract between an employer and employee, IS outsourcing involves a contract and a set of mutual obligations between client and vendor (Ho et al., 2003). Given the lack of prior research on psychological contracts in the IS outsourcing context, we extend such studies and give insights through investigating the role of psychological contracts between client and vendor. Psychological contract theory offers highly relevant and sound theoretical lens for studying IS outsourcing management because of its six distinctive principles: (1) it focuses on mutual (rather than one-sided) obligations between contractual parties, (2) it's more comprehensive than the concept of legal contract, (3) it's an individual-level construct, (4) it changes over time, (5) it affects organizational behaviors, and (6) it's susceptible to organizational factors (Koh et al., 2004; Rousseau, 1996; Coyle-Shapiro, 2000). The aim of this paper is to put the concept, psychological contract commitment (PCC), under the spotlight, by finding out its mediating effects between legal contracts/partnerships and IS outsourcing success. Our interest is in the psychological contract commitment (PCC) or commitment to psychological contracts, which is the extent to which a partner consistently and deeply concerns with what the counter-party believes as obligations during the IS project. The basic premise for the hypothesized relationship between PCC and success is that for outsourcing success, client and vendor should continually commit to mutual obligations in which both parties believe, rather than to only explicit obligations. The psychological contract commitment playsa pivotal role in evaluating a counter-party because it reflects what one party really expects from the other. If one party consistently shows high commitment to psychological contracts, the other party would evaluate it positively. This will increase positive reciprocation efforts of the other party, thus leading to successful outsourcing outcomes (McNeeley and Meglino, 1994). We have used matched sample data for this research. We have collected three responses from each set of a client and a vendor firm: a project manager of the client firm, a project member from the vendor firm with whom the project manager cooperated, and an end-user of the client company who actually used the outsourced information systems. Special caution was given to the data collection process to avoid any bias in responses. We first sent three types of questionnaires (A, Band C) to each project manager of the client firm, asking him/her to answer the first type of questionnaires (A).