• Title/Summary/Keyword: psychological types

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Effect of Self-Regulatory Focus on Purchase Intentions of Foreign-owned Perceived Local Brands

  • Xi LIU
    • The Journal of Industrial Distribution & Business
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    • v.14 no.4
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    • pp.1-10
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    • 2023
  • Purpose: This paper aims to investigate how self-regulatory focus (SRF) influences the relationship between perceived brand localness (PBL) and purchase intentions (PI). This research adopted both domestic and foreign-owned brands to examine the moderating effect of self-regulatory orientations and product types respectively to exclude the interference of brand origin. Research design, data, and methodology: This study surveyed Chinese consumers and collected data using social media applications. ANOVA analysis and PROCESS modeling were adopted to complete the empirical analysis. Results: This research demonstrates that brand origin does not inhibit the positive impact of PBL on purchase intentions regardless of whether it originates from mainland China or not. Study 1 proved that the effect of PBL on PI is more convincing among consumers with promotion focus orientations. In study 2, higher purchase intentions were found for hedonic perceived local brands among promotion-focused consumers while significant preferences were found for utilitarian perceived local brands among prevention-focused consumers. Conclusions: This research complements the literature about the potential psychological factors influencing PBL and contributes to marketers in developing effective marketing strategies and appropriate positioning decisions. Overall, this study has important theoretical and managerial contributions to international marketing, particularly in the context of the current recession.

A Study of Chinese Kung Fu Films based on the analysis of uses and Gratifications Theory

  • Huang, Xing;Lee, Jong-Yoon;Liu, Shanshan
    • International Journal of Contents
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    • v.18 no.1
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    • pp.40-55
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    • 2022
  • Kung fu films stand out among many types of films and are sought after by a large number of loyal audiences. In order to explore the mystery, we use the theory of uses and gratifications theory to study kung fu films in order to explore the audience's viewing needs of kung fu films In the existing research, most scholars adopt qualitative research and Chinese culture contained in kung fu movies. Few people use quantitative research, and this area of research is almost blank. Therefore, we conducted a quantitative research on kung fu films based on the methodology of uses and gratifications. The questions revolve around: Can kung fu movies meet audiences' needs? What is the purpose of watching a kung fu movie? After analysis with SPSS, interesting results emerged. In the regression analysis, we found that the psychological need for compensation has a positive impact on Viewing satisfaction, while the social need has a significant negative impact on viewing intention. At the end of the article, we also put forward my own solutions. We also hope to provide better suggestions for the development of Chinese kung fu films through my research, so as to make kung fu films more perfect.

A Study on Unfairness of Customers according to New Management Strategy at Polarization of Retail Business

  • Kim, Jong-Jin
    • The Journal of Economics, Marketing and Management
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    • v.5 no.3
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    • pp.12-20
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    • 2017
  • The study examined effects of psychological change of distribution environment upon commercial areas to investigate consumers' experience and theory and to suggest power of new management strategy for growth of retailers A The study investigated actual conditions of business transaction of hyper market by blind interview. In April, 2016, the author visited 6 manufacturers to do depth interview. The questionnaire between food manufacturers and hyper market investigated the Association of Food Industries in Korea, NH Nonghyup and large manufacturers in July 2012. Questionnaires of 25 companies were used after excluding questionnaire having poor and inadequate answers. The sales commission with large scaled distribution business decreased (0.3 ~ 0.7) to increase additional expenses such as number of salesmen, interior expenses and economic costs (0.7 ~ 40%). (source: Fair Trade Commission). Fair Trade Commission released types and notice of unfair trade of large scaled retail business based on monopoly regulation and fair trade (hereinafter called 'notice of large scaled retail) to prevent large scaled distribution business from doing unfair trade. The notice controled unfair trade at different position between large scaled distribution business and small vendors.

A Gender Comparative Study on South Korean Youth Internet Addiction

  • Hasan Tinmaz;Jin Hwa Lee
    • Asia pacific journal of information systems
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    • v.30 no.3
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    • pp.590-613
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    • 2020
  • As a part of advanced technology society, South Korean youth have been accessing the Internet at a very high pace. The Internet overuse could yield addiction where may be a serious psychological disorder of this century. The literature remarks that gender could make a significant difference on internet addiction. Therefore, this study aims to examine the effect of gender variable on internet addiction for a sample of South Korean university students (n = 815; 312 females and 503 males). The instrument had two sections; the demographics and twenty Internet Addiction survey items based on a five level scale; "Rarely, Occasionally, Frequently, Often and Always". The results showed that general tendency among the participants appeared between "Occasionally" and "Frequently" for internet addiction. In order to test five derived study hypotheses, the researchers conducted comparative statistical tests. The t-tests revealed that gender made statistically significant differences on nineteen items where males were higher than females showing that males significantly spend more time on the Internet than females. Additionally, t-tests results showed that seventeen of the survey items showed statistically significant differences with respect to types of technology dominant environment. The researchers created two dummy variables to combine gender and technology dominant environment variables and gender and school year variables, to have a better understanding the gender effect with one-way ANOVA. The gender difference still exists following its merge to technology dominant environment showing that the gender surpasses IT related environment. When school year combines to gender, males show higher scores for certain items, especially for freshman year.

Interferences Between Work and NonWork In the Context of Smartwork: The Role of Boundary Strength and Autonomy

  • Yong-Young Kim;Sangjo Oh;Heejin Lee;Kyung Jin Cha
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.547-570
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    • 2019
  • With the advances of information technologies, the interest in SmartWork including extended version of telework and flexible work are increasing, and various types of SmartWork attempted to make working time and place flexible with the goal of work and life balance. Despite its emphasis on work and life balance, SmartWork is expected to make the boundaries between work and nonwork blur and role conflicts occur more than before, and thus the goal of work and life balance becomes more distant. A number of SmartWork users are significantly increasing in Korea, but little is known concerning the antecedents and mechanisms to explain psychological work and interferences in the SmartWork environment. In this paper, using boundary theory, we empirically investigate factors affecting the interferences at both work and nonwork domains. The results, based on data collected from SmartWork users in one of the biggest telecommunication companies in Korea where SmartWork is adopted and extensively used, suggest the factors may be affecting differently interferences at the work and nonwork domains.

An Analysis of Child Care and Education Teacher's Current Practices and Difficulties in Supporting Children with Problem Behaviors (국공립 어린이집 재원 유아의 문제행동과 교사의 현재 교수 실태 및 지원요구에 대한 탐색)

  • Lee, Yeon Jeong;Cho, Youn Kyung
    • Korean Journal of Childcare and Education
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    • v.10 no.3
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    • pp.5-29
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    • 2014
  • The purpose of this study was to find out various problem behaviors of children who were not diagnosed with any disability, but instead, engaged in problem behaviors. This study also intended to review the difficulties of children with problem behaviors, their teachers' difficulties and needs, to suggest support for child care and education teachers. This study conducted semi-structured qualitative interviews with eight child care and education teachers. The interviews were transcribed into text and analyzed by contents. The results of this study are as follows. Problem behaviors of children described by teachers were classified into external and internal types. In addition, children with problem behaviors had experienced difficulties in maintaining relationships with their teachers, peers and parents. Many teachers were not successful to provide appropriate support for preschoolers who demonstrated problem behaviors in classrooms or some teachers provided individualized support. Teachers adapted the behavioral and the psychological approaches to problem behaviors of preschoolers. However, teachers reported difficulties with children with problem behavior and brought up the following issues on teaching children with problem behaviors; managing troubled matters happening in the class, difficulty in controlling teacher's emotions on problem behaviors, the lack of time, the integrated child care time without teacher in charge of child, the interruption in activity progress, the lack of a special way to deal with problem behaviors, and difficulty in cooperation with families through parents-teacher counseling sessions. Teachers counseled with parents who had a child with problem behaviors and revealed that parents reacted to problem behaviors in various ways such as embarrassment, acceptance, ignorance, or avoidance. Most teachers received assistance and support for teaching children with problem behaviors, from families, local communities and in-service training. Lastly, teachers with preschoolers with problem behaviors needed the support of experts on managing behavior problems, assistant teaching personnel, education for parents and teachers, respects for teachers, psychological counseling or play therapy from professional service agencies, diagnosis service at child care and education centers which children attended, and support networking with agencies. Teachers also required the family support of medical diagnosis and psychological counseling and financial support from the government.

Differences in Conflict Management Style according to MBTI Indicators of Nursing Students (간호대학생의 MBTI 지표에 따른 갈등해결유형의 차이)

  • Su Jeong Shin
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.479-486
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    • 2023
  • This study is a descriptive research study to determine differences in conflict management types according to MBTI preference indicators among nursing students. Data collection was from August 30 to September 30, 2023. Data analysis was performed using independent t-test, one-way ANOVA, and Scheffe's. As a result of the study, among the MBTI indicators showing significant differences in conflict management types, 'i' had higher avoidance than 'E' in the energy direction (t=-3.776, <0.01). In the case of decision-making function, F had higher concession (t=-3.478, <0.01) and avoidance (t=-3.389, <0.01) than T, and T had higher dominance than F (t=2.070, <0.5). In terms of external life coping style, J had higher cooperation (t=2.756, <0.01) and compromise (t=2.044, <0.5) than P. In MBTI's psychological function types, the NF type had higher concessions than the ST type (F=4.174, <0.05), and the SF type had higher avoidance than the ST type (F=4.202, <0.05). The results of analyzing the differences in conflict management types by combining the MBTI decision-making function type and external life coping style showed that the FJ type was more cooperative than the FP type (F=2.907, <0.05), and the FJ type was more cooperative than the TP type (F =4.662, <0.01), and the FJ type had higher avoidance than the TJ type (F=3.327, <0.05). MBTI's attitude index showed that the EJ type had higher cooperation than the EP type (F=2.817, <0.05), and the IP type had significantly higher avoidance than the EP type (F=4.551, <0.01). This study is significant in confirming differences in conflict management types by combining MBTI decision-making function types (F, T) and external life coping styles (J, P), which have not been studied in Korea to date. In the follow-up study, we propose research on conflict management types by MBTI personality type by reflecting the results of this study and expanding the number of subjects, development of conflict management programs by MBTI indicators and personality types, and analysis of program effectiveness.

Locus of control of surgical-orthodontic patient (수술-교정 치료 환자의 통제 소재)

  • Lee, Shin-Jae;Ahn, Sug-Joon;Baek, Seung-Hak;Kim, Tae-Woo;Chang, Young-Il;Yang, Won-Sik;Suhr, Cheong-Hoon;Nahm, Dong-Seok
    • The korean journal of orthodontics
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    • v.32 no.4 s.93
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    • pp.235-240
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    • 2002
  • Surgical-orthodontic treatment is an increasingly more common dental procedure whose unique psycho-social or psychological feature has not been fairly quantified objectively. Since the treatment of a surgical-orthodontic (or orthodontic) patient is part science and part art, a subjective recognition of a patient about his or her own treatment may be more important than technical success during and after treatment. Therefore, the knowledge of the patient's underlying psychological status could be useful in the prediction of patient's response to surgical-orthodontic (or orthodontic) treatment. The purpose of this study was to investigate and evaluate the psychological difference between conventional orthodontic patient and surgical-orthodontic patient by using locus of control (LOC) examination. Locus of control scale has been proven to be extremely useful in the prediction of a variety of human behaviors. Two types of locus of control data (I-score, Internal locus of control score : I-score, External locus of control score) were obtained for 42 surgical-orthodontic patients and randomly selected 42 conventional orthodontic patients (as a control group) matched for age and gender. No statistically significant difference was observed in the scale of internal and external locus of control between the groups of surgical-orthodontic patients and conventional orthodontic patients. However, in the group of surgical-orthodontic patients, males showed lower E-score (external locus of control score, higher internal locus of control tendency) than females. The results of this study suggested that the psychological background of surgical-orthodontic patients, in contrast with that of cosmetic surgery patients, has a similar disposition with that of orthodontic patients.

Revisiting the cause of unemployment problem in Korea's labor market: The job seeker's interests-based topic analysis (취업준비생 토픽 분석을 통한 취업난 원인의 재탐색)

  • Kim, Jung-Su;Lee, Suk-Jun
    • Management & Information Systems Review
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    • v.35 no.1
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    • pp.85-116
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    • 2016
  • The present study aims to explore the causes of employment difficulty on the basis of job applicant's interest from P-E (person-environment) fit perspective. Our approach relied on a textual analytic method to reveal insights from their situational interests in a job search during the change of labor market. Thus, to investigate the type of major interests and psychological responses, user-generated texts in a social community were collected for analysis between January 1, 2013 through December 31, 2015 by crawling the online-community in regard to job seeking and sharing information and opinions. The results of topic analysis indicated user's primary interests were divided into four types: perception of vocation expectation, employment pre-preparation behaviors, perception of labor market, and job-seeking stress. Specially, job applicants put mainly concerns of monetary reward and a form of employment, rather than their work values or career exploration, thus youth job applicants expressed their psychological responses using contextualized language (e.g., slang, vulgarisms) for projecting their unstable state under uncertainty in response to environmental changes. Additionally, they have perceived activities in the restricted preparation (e.g., certification, English exam) as determinant factors for success in employment and suffered form job-seeking stress. On the basis of these findings, current unemployment matters are totally attributed to the absence of pursing the value of vocation and job in individuals, organizations, and society. Concretely, job seekers are preoccupied with occupational prestige in social aspect and have undecided vocational value. On the other hand, most companies have no perception of the importance of human resources and have overlooked the needs for proper work environment development in respect of stimulating individual motivation. The attempt in this study to reinterpret the effect of environment as for classifying job applicant's interests in reference to linguistic and psychological theories not only helps conduct a more comprehensive meaning for understanding social matters, but guides new directions for future research on job applicant's psychological factors (e.g., attitudes, motivation) using topic analysis.

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Research trend analysis on psychomotricity based on Social Service -A Review of Research In Korea from 2013 to 2017 - (사회서비스를 기반으로 한 심리운동 연구동향 분석 -2013년에서 2017년까지의 국내연구 중심으로-)

  • Ryu, Jin-Ho;Suh, Youn-Tae
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.25-32
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    • 2017
  • This study analyzes diverse research studies on psychomotricity as convergence of psychological and physical exercises and aims to identify challenges and provide solutions for more extensive future research. The study collected 50 papers published in Korea from 2013 to March 2017 through paper search systems and analyzed the distribution of the works by types and research subjects, and types of research design, types of dependent variables and the number of interventions involved. By research design, it was found that most number of papers were based on single-subject research, followed by quantitative research. Motor development appeared the most as a dependent variable, followed by sociality and emotional behavior. Most number of studies involved 21-30 times of interventions. The changes in the research results were analyzed in the order of sociality, motor development, and behavior change. Future psychomotricity studies need to expand study subjects and diversify research methods and variables, with active follow-up studies contributing to social service by providing comprehensive solutions.