• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.181-188
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• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.649-657
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• 2023

With the rise of fintech services, the importance of UX Writing in digital channel is growing. However, there is a lack of research on how different types of UX Writing in fintech services specifically affect user's satisfaction. In order to determine the impact of UX Writing style in fintech services on user's satisfaction, this study used a 2x2 mixed design with using formality in Korean and financial jargon as independent variables to measure trust, conciseness, psychological stability, and completeness. The results showed that higher levels of conciseness, psychological stability, and completeness when not using jargon than using jargon. Using formality in Korean did not show a main effect for any of the dependent variables, but it was occurred that higher levels of conciseness, psychological stability, and completeness with using formality in Korean but not using jargon. The significance of this study is that it empirically verified how using formality and financial jargon in UX Writing of fintech services affects user satisfaction.

• The Korean Journal of Health Service Management
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• v.8 no.2
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• pp.175-185
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• 2014

This study analyzed individual happiness exponent according to local residents' perception degree of Health-Cities. The data, which is accumulated by the survey on relationship between happiness and perception degree of Health-Cities targeting 662 of local residents living in Y-gu in Busan, were analyzed using PASW 18.0. The results are as follows. To begin with, the results of Correlation Analysis on the relation between happiness index and cognition degree of Health-Cites indicate that the higher perception of Health-Cities'facilities, administrations, services, education, health environment and transportation the local residents have, the lower individual happiness index they acquired. The cognition degree of transportation has effects on local society and daily life; the cognition degree of facilities and businesses has impact on financial stability. The cognition degree of administrations has influence on psychological relaxation, services have meaningful effects on psychological stability, work and residence, education have statistically meaningful effects on psychological stability, families and marriage, individual human relationships in respect.

• Journal of the Korean Society of Safety
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• v.31 no.3
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• pp.102-108
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• 2016

As a range of accidents happen frequently in our society due to safety insensitivity, researches on individual psychological characteristics related to safety behavior and on safety education are increasing. However, safety behavior research that targets university students as potential employees remains rare. Therefore, this research investigates individual characteristics and psychological factors that affect safety behaviors of university students. Research participants were 131 university students (80 males, 51 females) from the Gyeonggi-do and Chungnam areas. Psychological characteristics (self-regulation, cognitive failure, conscientiousness, and emotional stability) were included as variables that may predict university students' safety behaviors (habits, compliance, mistakes, and violations). The major findings of the study are as follows. Stepwise regression analysis showed conscientiousness was a major predictor explaining safety habits and safety compliance; Cognitive failure and emotional stability were main predictors explaining safety mistakes, and self-regulation was a major predictor explaining safety violations. These findings suggest that development of proper education programs focusing on individual characteristics would allow systematic improvement of safety behaviors of university students.

• Journal of the Korea Safety Management & Science
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• v.25 no.4
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• pp.105-115
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• 2023

The purpose of this study is to identify psychological anxiety factors related to firefighters' field activities and suggest improvement measures. To investigate the actual status of psychological anxiety factors, a survey was conducted on approximately 3,500 current firefighters, and the responses of 505 people who participated in the survey were analyzed. As a research method, frequency analysis and cross-analysis were conducted according to the general characteristics of the participants to determine the actual level of psychological anxiety in each work field and the results were analyzed. As a result of the analysis, it was statistically confirmed that firefighters feel a lot of psychological burden due to legal and institutional inadequacies during dispatch, return, or field activities, and frequent friction with civil servants is also a major cause of psychological anxiety. Therefore, based on the results of this study, it is proposed to establish a permanent legal support team in each city and province, designate and operate a hospital dedicated to psychological treatment, and establish a special provision for traffic accidents during the return of fire trucks so that firefighters can concentrate on their duties without psychological anxiety. do.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.665-676
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• 2013

The present study analyzed the KOCCA's Game Immersion data to explore the relationship between psychological traits and game immersion. Psychological traits were classified into four categories; emotional stability, self-esteem, willpower, and happiness. These were put into the multiple regression analysis as the dependent variables with age, sex (dummy), economic status of the homes, variety of leisure activities, friend and family relationship, and time to play games. Four types of immersion (psychological unstability, bad relationship, interrupted daily lives, and failure to control game time and desire) were put into the multiple regression analysis as the independent variables. The multiple regression analysis indicated that the dependent variables predicted the game immersion. Among the psychological traits emotional stability was the strongest factor (negative) that influences the game immersion. Next powerful indicator (negative) among the psychological traits was self-esteem. Based on the findings, measures to alleviate the problems of game immersion and ideas for further research were suggested.

• Journal of Family Resource Management and Policy Review
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• v.10 no.4
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• pp.87-107
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• 2006

A study of 117 Korean immigrant women who had husband and(or) children in Hawaii found the relation between social networks and psychological well-being. Social networks composed supporters, support structure, and support contents. Psychological well-being examined family life satisfaction, family life stability, and women's psychological health. Results showed as followed. First, the choice of immigration place among Korean immigrant women and her family based on other family members and friends lived in there. Second, her supporters were family and relatives, Korean friends, foreign friends, religions, belonged organizations and groups, public agencies in Hawaii, and mass-media. The best supporters of them was family and relatives and they mostly provided mental health to Korean immigrant women. Family, Korean friends, foreign friends, and religions tended to support emotional assistance. Third, the level of psychological well-being was higher. Her level of psychological health was higher than the others. Fourth, the best predictors of psychological well-being were child existence, occupation, and immigration duration. Fifth, psychological well-being significantly distinguished different relations of supporters from support structure of social network. The number and support duration with foreign friends supporter and the support duration and the level of perceived useful support content highly related with psychological well-being.

• International Journal of Advanced Culture Technology
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• v.9 no.2
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• pp.118-122
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• 2021

Recently we have a lot of Youtube contents and their influence. ASMR content is in vogue through YouTube recently But Just a few Studies have announced Youtube content's effect. The purpose of this paper is to examine whether ASMR helps improve mental stability and learning skills of teenagers who enjoy using it. To this end, a sample comparison of teenagers showed that the sample group that played ASMR had an advantage in psychological stability and learning effects over the comparison group that did not. As a result, half of the respondents felt positive differences in learning and psychological stability. Therefore, rather than unilaterally banning the use of ASMR content at school or at home, it is educationally effective to create an atmosphere where teenagers are understood and joined together. So We suggest that positive use of ASMR would be proposed as alternatives rather than unilateral measures such as banning ASMR content to teenagers.

• Fashion & Textile Research Journal
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• v.18 no.6
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• pp.858-868
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• 2016

This study aims to examine the formative characteristics of seniors' fashion in overseas social media, and look into the psychological characteristics of seniors by analyzing the emotions and the characteristics of psychological mechanism in seniors' fashion. The study methods include statistical analysis and content analysis for literary study and data analysis. For data analysis, statistical and content analyses were conducted to analyze 992 data collected from Advanced style, Facebook, and Instagram for 4 years from 2013 to 2016. In formative features shown at overseas social media, circle and square silhouette, achromatic color and warm color, showy tone color, soft material, horizontal details, plain and natural patterns, cap and sunglasses production, and sophisticated elegance styles appeared high. The emotional characteristics in senior's fashion had a silhouette that expressed stability, color that expressed passion, love, happiness, joy, hope and comfort. Materials were expressed by the emotions of dependence and attachment, details were expressed by stable, maternal, calm, comfortable and harmonious emotions. Patterns were expressed by the images of beauty, love, fruit and psychological stability. Accessories were expressed by young and characterful images. Style expressed the emotions of trust, pride, longing, intoxication and ecstasy. The characteristics of psychological mechanism used such shapes and patterns as flower, heart and lips to symbolize the emotions of love, humor, and fun. Young and trendy fashion were expressed in compensation for aging. Kitsch and kidult style was expressed by regression. Elegance fashion was expressed by the sublimation of pride, trust and intoxication.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.67-81
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• 2004

This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.