• 농촌지도와개발
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• 제19권3호
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• pp.527-550
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• 2012

This study is aimed to compare individualism and collectivism propensity of married immigrant women in a Korean rural area. By result of comparison on nationality, the level of collectivism was higher than it of individualism in every country, but the level of collectivism among the countries was no significant difference. The level of individualism among the countries was difference significantly, and the level of individualism of Chinese is most high but it of Japanese is most low. By logistic regression analysis the probability to be involved in the group that level of individualism is high was heightened as respondent have no religion or their's satisfaction on rural life increase. The level of horizontal propensity was higher than it of vertical propensity both individualism and collectivism. But the result of comparison on nationality, difference between horizontal and vertical propensity was no significant. Besides of these results, practical implications were discussed.

• 한국주거학회논문집
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• 제8권3호
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• pp.91-98
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• 1997

This study explores the patterns of housing-related attitudes and the kind of needs for shared community spaces among small-sized apartment housing dwellers. The major findings are as follows. The majority of the dwellers are in a strong need of common spaces. especially for children's activities. social gathering and physical exercises. Housing consciousness can be grouped into 4 categories the propensity to making up common society. the propensity to pursuing the quality of neighborhood. the propensity to orienting natural environment. and the propensity to participating in community. Families with children in primary school are more likely to get involved in the community and the common society than those with children in high school or those in the stage of launching a family. The propensity to making up common society and pursing the quality of neighborhood have stronger impact on needs for shared community space. This study reveals that the sense of community orientation is the most powerful predictor variable for shared community space needs.

• 한국의류산업학회지
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• 제9권6호
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• pp.626-636
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

• 한국조사연구학회지:조사연구
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• 제10권3호
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• pp.21-36
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• 2009

본 연구에서는 선거여론조사에서 좀더 많은 젊은 유권자를 접촉하기 위해서 인터넷조사의 적용 가능성을 제시하고자 한다. 2007년 대선여론조사에서 수집한 인구통계학 변수와 공변량 변수를 이용하여 성향점수모형을 추정하였다. 인터넷조사에서 투표성향을 전화조사의 것과 같이 보정하기 위해서 추정한 성향점수모형을 사용하였다. 실제로 인터넷조사 데이터에 성향점수 가중치를 적용함으로써 전화조사의 추정치에 근접하게 됨을 보였다. 성향가중모형을 인터넷조사의 데이터에 적용하여 인터넷조사데이터만으로 전화조사와 유사한 추정치를 얻을 수 있음을 예시함으로써 선거여론조사에서 전화조사의 대안적인 조사방법으로 인터넷조사의 활용가능성을 실제 조사데이터로 입증하였다는 데 그 의의가 있다.

• 한국병원경영학회지
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• 제2권1호
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• pp.137-161
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• 1997

This study purports to investigate the determinants of propensity to stay among nursing staff working at Korean hospitals. The independent variables contains three groups of determinants: environmental variables(job opportunity, spouse support, and parent support), psychological variables(met expectations, work involvement, positive affectivity, and negative affectivity), and structural variables(job autonomy, work unit control. routinization, supervisor support, coworker support, role ambiguity, role conflict, workload, resource inadequacy, distributive justice, promotional chances. job security, job hazards, and pay). The sample used in this study consisted of 329 nurses and 175 nurse aides from two university hospitals in Seoul and its surburbs. Data were collected with self-administered questionnaires and analyzed using path analysis. The results of this study indicate that: (1) the following variables, listed in order of size, have significant positive effects on propensity to stay among hospital nursing staff: job satisfaction, met expectations, supervisor support, job security, and positive affectivity, (2) the following variables, listed in order of size, have significant negative total effects on propensity to stay among hospital nursing staff: job opportunity, negative affectivity, and rutinization, (3) the model explains 44.2 percent of the variance in propensity to stay among nursing staff working at two university hospitals, and (4) managerial support for improving the job autonomy, distributive justice, and promotional opportunity for nurse aides are needed.

• 한국연소학회지
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• 제22권4호
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• pp.27-34
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• 2017

Various approaches have been proposed to predict the ash deposition (slagging and fouling) propensity of coal, which is essential in maintaining high efficiency and preventing corrosion/damage of a coal-fired boiler. The common method is to establish an index of the ash deposition propensity based on elementary coal composition and advanced characterization of ash properties, which is readily applicable to design, operation and maintenance of coal-fired boilers. Although many indexes have been developed for this purpose, their validity is still not satisfactory in actual applications to particular coal types or operating conditions. This paper reviews the status of predictive approaches for the ash deposition propensity, and assesses the performance of existing indexes by comparing the results for selected coals. This work will contribute to the development of a comprehensive and practical method for prediction of the ash deposition propensity.

• 유통과학연구
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• 제14권11호
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• pp.129-138
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• 2016

Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

• 한국생활과학회지
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• 제16권2호
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• pp.367-380
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• 2007

This study investigates the perception of price and the propensity to conspicuous consumption in the purchase of clothing among college students and the relation between the perception of price and the propensity to conspicuous consumption. The data for this study were collected from 1,015 Korean college students. In order to analyze the data, statistical methods such as frequency, percentage, mean, standard deviation, factor analysis, ANOVA, scheffe-test, Pearson's correlation, and Cronbach's a were used with the SPSS statistical package program. The major study findings were as follows. 1. The perception of clothing price among college students was classified into five factors: high price-oriented, discount-oriented, high quality-price rate-oriented, low price-oriented, and effectiveness-oriented. 2. The propensity to conspicuous consumption of clothing among college students was classified into four factors: brand name conspicuousness, conspicuous pursuit of vogue, symbol of their social position, and imported goods conspicuousness. 3. High price-oriented and discount-oriented were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. High quality-price rate-oriented and low price-oriented were different significantly according to sex, father's educational level, monthly income, monthly allowance amount. Effectiveness-oriented was different significantly according to sex, age. 4. Brand name conspicuousness, conspicuous pursuit of vogue and imported goods conspicuousness were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. Symbol of their social position was different significantly according to sex, age, father's educational level, monthly income. 5. High price-oriented, discount-oriented and high quality-price rate-oriented have the highly positive correlation with four factor of propensity to conspicuous consumption of clothing. Low price-oriented has the negative correlation with four factor of propensity to conspicuous consumption of clothing. Effectiveness-oriented has the lowly positive correlation with four factor of propensity to conspicuous consumption of clothing.

• 복식문화연구
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• 제13권5호
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• pp.819-832
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• 2005

The purpose of the study was to examine female college students' credit card usage characteristics and to investigate differences in buying propensity of clothing including impulse buying, consciousness, and conspicuous consumption among their buyer groups according to credit card use and personal characteristics. The questionnaires were administered to female college students in Seoul. The total of 588 questionnaires were collected and statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), and Duncan's test. Female college students' arrear as well as credit card use have been increasing, and they tend to purchase low price clothing item using credit card. Buying propensity was classified into three factors. There were differences in buying propensity of clothing including impulse buying, fashion consciousness, and conspicuous consumption among buyer groups according to the credit card use and personal characteristics. Students who have credit card and arrear experience, are heavy credit user, and purchase more clothing showed high impulse buying propensity. Students who purchase more clothing monthly with credit card were more fashion-conscious. Students who have credit card, are heavy credit user, and purchase more clothing showed high conspicuous consumption propensity. Implications and future research directions were discussed.

• 한국컴퓨터정보학회논문지
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• 제16권8호
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• pp.177-188
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• 2011

본 연구는 청소년의 스트레스와 충동성이 외톨이 성향을 매개로 학업성취감과 사회적 유능감과의 관계에서 학교유형의 조절효과를 탐색하여 청소년의 지원을 위한 실증적 기초자료를 제공하기 위해 수행되었다. 이를 위해 G광역시 지역 고등학교에 재학 중인 청소년을 대상으로 자기기입식 설문조사를 실시하여 자료를 수집하였다. 연구결과 청소년의 스트레스와 충동성이 외톨이 성향에 부분적으로 중요한 영향력이 있는 것으로 파악되었으며, 외톨이 성향은 학업성취감과 사회적 유능감에 유의미한 영향력이 있는 것으로 분석되었다. 또한 청소년의 스트레스와 충동성이 외톨이 성향에 학교유형이 부분적으로 조절변수로서의 역할을 하는 것으로 나타났다. 그리고 외톨이 성향은 학업성취감과 사회적 유능감에 학교유형에 따라 영향력이 있는 것으로 파악되었다. 따라서 청소년의 외톨이 성향의 감소와 학업성취감과 사회적 유능감의 다양한 향상 프로그램 제공의 방식 및 사회적 인식개선 차원의 개선방안이 제시되었다.