• 제목/요약/키워드: promotion menu

검색결과 96건 처리시간 0.024초

외식기업 SNS 사용 특성에 따른 지각된 사용 용이성, 서비스가치 및 온라인 구전의도의 차이 분석 (Analysis of Differences in the Perceived Ease of Use, Service Value and Online Mouth-to-mouth Intention according to the Catering Companies Use SNS Features)

  • 오왕규;임현철
    • 한국식품영양학회지
    • /
    • 제28권3호
    • /
    • pp.358-368
    • /
    • 2015
  • The study is focused on analyzing the SNS using characteristics of the people surveyed, as for the SNS acceptance channel of the food service corporations, accounted voluntarily for 71%. The SNS food service information regarding information of menu, location of store, price, coupon, taste evaluation, event, promotion, reservation and store atmosphere was researched. The most preferred information sharing for SNS food service were researched and found Facebook, blog and others in increasing order. The most preferred media to obtain SNS food service information were smart phone, desktop computer and others. The result of verifying differences in the perceived ease of use were also evaluated according to the food service corporation of SNS using characteristics of the people and was found: the longer period of SNS use, longer was access time: more number of visiting times, higher perceived ease of use. As for the difference in the perceived service value: longer the period of SNS use, more preferred was the blog: the more number of visiting times, the higher perceived service value. As for the difference in the online mouth-to-mouth intention: longer the period of SNS use, longer was access time: the more number of visiting times, the higher online mouth-to-mouth intention. Therefore, these research results provide useful implications in the working-level aspects such as providing basic data and the academic approach of the study, when the food service corporations establish marketing strategies through SNS.

비만도에 따른 대학생의 혼자 식사 및 함께하는 식사 시의 식행동 비교 (Comparison of Eating Behavior between Commensality and Solo-eating of University Students by BMI)

  • 이영미;조우균;오유진
    • 대한지역사회영양학회지
    • /
    • 제17권3호
    • /
    • pp.280-289
    • /
    • 2012
  • The objective of this research was to explore the influences of 'having a meal with someone' on individuals' eating pattern. Eating is not a simple matter of energy intake but also serves to anchor daily routines being cultivated by people and society. This study was conducted using a cross-sectional eating behavior survey of university students (N = 893, 380 men, 513 women) aged 20 to 24 years. Results were analyzed and presented as frequencies, means and ${\chi}^2$-test with SPSS 14.0. Differences in dietary habits by commensality and solo-eating were observed; Students who ate alone, spent 15 min for a meal and ate convenience food items when they didn't feel hungry. Compared to students who ate alone, those who ate together with someone spent 30 min for a meal and ate more amount of food. Eighty percent of respondents ate more various menus in commensality than solo-eating. They felt lonely when they ate alone and preferred to eat together. In conclusion, university students start to decide and select their own meals by themselves after junior and high school food services which are fixed with regard to menu and the amount. Dietary habits of Koreans rapidly changed concomitant with social changes over the past half century. Governments and health experts recognize that unbalanced meals cause lifestyle-related diseases, in particular obesity. Our research findings will contribute to more comprehensive efficient nutrition education programs in order to prevent obesity and other lifestyle-related diseases in early stages of adulthood.

모바일 관광 애플리케이션 사용자의 지속적 사용의도에 미치는 영향 : 방한 중국관광을 중심으로 (A Study on the User's Sustainable Intention of Mobile Tourism : Focused on Chinese Tourists Visiting Korea)

  • 상관금용;박욱열;이종호
    • 산경연구논집
    • /
    • 제9권5호
    • /
    • pp.47-62
    • /
    • 2018
  • Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

조선왕조 궁중음식(宮中飮食) 중 음청류(飮淸類)의 문헌적 고찰 (A Literature Review of on the Eumchungru in the Royal Palace of Joseon Dynasty)

  • 오순덕
    • 문화기술의 융합
    • /
    • 제3권2호
    • /
    • pp.1-13
    • /
    • 2017
  • 조선왕조 궁중의궤 16책에 수록되어 있는 궁중음식 중 음청류(飮淸類)에 대하여 문헌 고찰하였다. 궁중음식 가운데 음청류의 종류로는 화채(花菜), 수정과(水正果), 이숙(梨熟), 수면(水麵), 상설고(霜雪膏), 가련수정과(假蓮水正果), 화면(花麵), 청면(淸麵), 세면(細麵), 생이숙(生梨熟), 오색수단(五色水團), 수단(水團), 맥수단(麥水團), 복분자고(覆盆子膏), 밀수(蜜水)가 소개되었다. 음청류 가운데 화채(花菜)가 26.4%로 가장 높았고, 수정과(水正果) 20.7%, 이숙(梨熟) 17%, 수면(水麵) 상설고(霜雪膏) 각각 5.6%, 가련수정과(假蓮水正果) 화면(花麵) 청면(淸麵) 각각 3.8%, 세면(細麵) 생이숙(生梨熟) 오색수단(五色水團) 수단(水團) 맥수단(麥水團) 복분자고(覆盆子膏) 밀수(蜜水) 각각 1.9%로 나타났다. 본 연구를 통해 음청류에 대한 새로운 조명과 메뉴개발을 위한 기초자료로 활용되기를 바란다.

조선왕조 궁중음식(宮中飮食) 중 수정과류(水正果類)의 문헌적 고찰 (A Literature Review of on the Sujeonggwa in the Royal Palace of Joseon Dynasty)

  • 오순덕
    • 문화기술의 융합
    • /
    • 제1권4호
    • /
    • pp.1-11
    • /
    • 2015
  • 조선시대 의궤 15책에 수록되어 있는 궁중음식 중 수정과류(水正果類)에 대하여 문헌 고찰하였다. 수정과류의 종류에는 수정과(水正果), 건시수정과, 생리수정과(生梨水正果), 왜감자수정과(倭柑子水正果), 가련수정과(假蓮水正果), 유자수정과(柚子水正果), 잡과수정과(雜果水正果), 두충수정과(杜沖水正果), 육월도수정과(六月桃水正果), 복분자수정과(覆盆子水正果), 앵도수정과(櫻桃水正果), 산사수정과(山査水正果)가 소개되었다. 수정과류 가운데 건시수정과 20%, 생리수정과 15%, 수정과 10%, 왜감자수정과 10%, 가련수정과10%, 그 외 수정과는 각각 5%로 나타났다. 본 연구를 통해 수정과에 대한 새로운 조명과 메뉴개발을 위한 기초자료로 활용되기를 바란다.

포커스 그룹 인터뷰를 이용한 젊은 성인 여성의 식생활 실태 및 관련 요인 - 사회인지론에 근거하여 - (Perception on Optimal Diet, Diet Problems and Factors Related to Optimal Diet Among Young Adult Women Using Focus Group Interviews - Based on Social Cognitive Theory -)

  • 김혜진;이아름;김경원
    • 대한지역사회영양학회지
    • /
    • 제21권4호
    • /
    • pp.332-343
    • /
    • 2016
  • Objectives: Study purpose was to investigate perception on diet, diet problems and related factors among young adult women using focus group interviews (FGI) based on the Social Cognitive Theory (SCT). Methods: Eight groups of FGI were conducted with 47 female undergraduate or graduate students. Guide for FGI included questions regarding perception on optimal diet, diet problems and cognitive, behavioral, and environmental factors of SCT. FGI were video, audio-taped, transcribed and analyzed by themes and sub-themes. Results: Subjects showed irregular eating habits (skipping breakfast, irregular meal time) and selection of unhealthy foods as the main diet problems. Regarding cognitive factors related to optimal diet, subjects mentioned positive outcome expectations (e.g., health promotion, skin health, improvement in eating habits, etc.) and negative outcome expectations (e.g., annoying, hungry, expensive, taste). Factors that promoted optimal diet were mainly received from information from mobile or internet and access to menu or recipes. Factors that prevented optimal diet included influence from friends, lack of time and cooking skills. Behavioral factors for optimal diet included behavioral capability regarding snacks, healthy eating and smart food selection. Subjects mentioned mass media (mobile, internet, TV) as the influential physical environment, and significant others (parents, friends, grandparents) as the influential social environment in optimal diet. For education topics, subjects wanted to learn about healthy meals, basic nutrition, disease and nutrition, and weight control. They wanted to learn those aspects by using mobile or internet, lectures (cooking classes), campaign and events. Conclusions: Study results might be used for planning education regarding optimal diet for young adult women. Education programs need to focus on increasing positive outcome expectations (e.g., health) and behavioral capability for healthy eating and food selection, reducing negative outcome expectations (e.g., cost, taste) and barriers, making supportive environments for optimal diet, and incorporating topics and methods found in this study.

스웨덴의 영유아 영양권장량 및 유아교육기관을 위한 급식지침 (Recommended Dietary Allowances for Young Children and Food Guideline for Preschool Children in Sweden)

  • 박은숙;이영환;이진숙
    • 대한지역사회영양학회지
    • /
    • 제9권6호
    • /
    • pp.742-752
    • /
    • 2004
  • The purpose of this study is to offer information related to recommended dietary allowances for young children and food guidelines for preschool children in Sweden. Sweden, located in Europe, is the most developed country for young child care system. Swedish nutrition policy background, Swedish recommended dietary allowances for young children, and food guidelines of early childhood education center in Sweden were used. The number of Swedish child care centers increased from 70,000 in 1970 to 700,000 in 2000. The Swedish Institute of Public Health promoted children's indoor and outdoor activity. The aim of the Swedish public health contains children's safety, good food habits, and eating food safely. Swedish Food Administration made recommended dietary allowance and food guidelines for children care centers. The aim of food guidelines was to increase energy, calcium, iron, and dietary fiber intake. Swedish RDA contains minimum and maximum intake as well as mean intake for macro and micro nutrients. The fat intake ratio of energy is increased for younger children. For preschool children, the food guideline is determined by dietary allowances for breakfast, lunch, and snack respectively. Food guideline contains meal time schedule, menu for each meal using food model, amount of food for age group, and recommended dietary allowance for each meal. It is recommended for Korean early childhood education center: 1) Korean RDA for young children should be made range of intake, minimum and maximum intake. 2) Food guideline should be make for Korean child care center. 3) Korean child care centers should offer an afternoon snack twice for children who return home late. 4) Nutrition education program for preschool teachers should be developed for children's good eating habits and health promotion.

중국 유료 지식 플랫폼의 발전현황과 사례분석 : 즈후(知乎)를 중심으로 (A Study on the Paid Knowledge Platform in China : Focused on Zhihu)

  • 림빈;임영환;심근정;이요셉
    • 문화기술의 융합
    • /
    • 제7권4호
    • /
    • pp.623-628
    • /
    • 2021
  • 양질의 지식에 대한 끊임없는 수요와 유료 콘텐츠에 대한 긍정적인 인식의 변화로 인하여 유료 지식 플랫폼 시장은 빠르게 성장하고 있다. 그 중에서도 중국의 유료 지식 플랫폼의 성장은 압도적이다. 다양한 유료지식 플랫폼들이 몇 년에 걸쳐서 중국에서 등장하였고 그 중에서도 즈후는 가장 큰 점유율을 차지하고 있다. 중국의 유료 지식 플랫폼에 대한 연구는 다소 있었으나 즈후를 중심으로 진행한 연구는 상대적으로 부족하여 즈후에 대한 연구를 진행하게 되었다. 본 논문에서는 중국 유료 지식 플랫폼의 발전현황을 살펴보고 즈후 앱의 메뉴구성을 기반으로 사용자에게 제공되는 기능들을 분석하였고 즈후의 비즈니스 모델을 탐색하였다. 또한 즈후의 특징 요소들을 분석하였다. 본 논문이 유료 지식 플랫폼 연구에 있어서 참고 자료가 될 수 있기를 기대한다.

빅데이터를 활용한 편의점 간편식에 대한 의미 분석 (A study on the User Experience at Unmanned Checkout Counter Using Big Data Analysis)

  • 김애숙;류기환;정주희;김희영
    • 문화기술의 융합
    • /
    • 제8권4호
    • /
    • pp.375-380
    • /
    • 2022
  • 본 연구는 빅데이터를 활용하여 편의점 간편식에 대한 소비자들의 인식과 의미를 알아보기 위한 목적이 있다. 이 연구를 위하여 네이버(NAVER)와 다음(Daum)에서 뉴스, 지식인, 블로그, 카페, 지식인(팁), 웹 문서를 대상으로 분석하였고 자료 검색을 위한 키워드로는 '편의점 간편식'을 사용하였다. 자료 분석 기간은 2019년 1월1일부터 2021년 12월 31일까지 3년으로 선정하였다. 자료수집 및 분석을 위해서는 텍스톰(TEXTOM)을 사용하여 빈도 및 매트릭스 데이터를 추출하였고 UCINET 6 프로그램의 NetDraw 기능을 이용해 네트워크 분석과 시각화 분석을 실시하였다. 그 결과 편의점 간편식을 소비자들의 선택속성에 따라 건강성, 다양성, 간편성, 경제성으로 군집화 하였다. 직접 조리한 음식에 뒤떨어지지 않고 한 끼 식사로 그 종류가 다양하며, 적절한 가격, 할인 쿠폰, 이벤트 등 편의점 간편식에 대한 소비자들의 의미와 선택속성을 바탕으로 간편성과 편의성을 추구하는 변화된 생활방식에 맞는 새로운 간편식 메뉴 개발에 기초 자료가 되기를 기대한다.

국립세종도서관 정책정보포털 국정과제 서비스 개발을 위한 이용자 및 전문가 인식 연구 (A Study on the Perception of Users and Experts for the Development of National Policy Information Portal Service)

  • 노영희;심효정;장인호
    • 한국도서관정보학회지
    • /
    • 제53권4호
    • /
    • pp.101-121
    • /
    • 2022
  • 본 연구는 국립세종도서관의 현재 서비스인 정책정보포털(POINT)에서 향후 제공할 신정부의 120대 국정과제서비스의 확장 및 개발을 위해 수행되었다. 이를 위해 정부부처 공무원 및 정책 연구원 등을 대상으로 국정과제 희망정보자료와 서비스 요구사항, 제공을 필요로 하는 정보, 역점사항 등에 대한 설문조사와 심층면담을 진행하였다. 설문조사와 심층면담 분석결과를 통해 향후 정책정보포털(POINT)의 국정과제 서비스 지원 시 고려해야 할 방향 등을 제시했다. 분석결과 현 정책정보포털 서비스 이용이 저조한 것으로 나타났으며 정보접근의 개선, 통합검색, 정보제공 자료의 확대등이 더욱 필요한 것으로 조사되었다. 국정과제 서비스 제공 활성화를 위한 방향으로 다양한 정보를 종합적으로 제공하는 원스톱 서비스 구현, 과제별 연관자료의 체계적 정보 제공, 해외 동향 관련 자료, 핵심서비스 제공, 재가공자료 제공, 홍보 활성화, 다양한 정부부처 및 연구기관과의 협력 강화를 통한 자료 연계, 편리한 자료제공 방식, 일반시민들도 쉽게 접근할 수 있는 정보제공 및 메뉴 구성 등이 필요함을 제안하였다.