• Journal of the Korean Society of Costume
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• v.67 no.2
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• pp.131-146
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• 2017

The aim of this study is to investigate the operating characteristics of fashion start-up companies and the characteristics of their founders. For this purpose, this study surveyed fashion start-up companies via online survey in May 2015, and analyzed the data from one hundred companies. The results are as follows. First, for the characteristics of the founders, female founders constituted 65.0% and male founders 35.0%. At the time of establishment, founders aged 26-35 constituted 77.0%. Founders with less than five years of work experience made up about 80%. 82.1% of the founders participated in domestic and foreign exhibitions/fairs. 41.0% of the founders were awarded fashion contest and competition awards, and 33.3% of the founders were supported by rising designer support projects. Second, for the operating characteristics of the start-up companies, clothing at 78.0% was the most popular entrepreneurial item, and the majority targeted the age 20-30 group. 78.0% of the companies had less than 40 production styles per season, and all the enterprises had less than 5 employees. 59.0% of the companies had export experience. Exports to China, Hong Kong, and Japan accounted for 67.4% of all exports. Major distribution channels were mainly select shops(offline select shops 79.8%, online select shops 62.8%). The main methods of promotion were fashion media articles/interviews, product sponsorship, and SNS. The most preferred distribution channel was becoming a part of online/offline select shops(92.6%). Viral marketing(84.4%), star marketing and costume sponsorship(66.7%) were the most preferred method of promotion. The most preferred way to enter foreign markets was to participate in domestic and foreign exhibitions/fairs/trade shows. This study provides basic data necessary for future founders preparing to launch fashion start-up companies. It also aids fashion start-up companies in developing more advanced business operation strategies.

• Journal of Korea Port Economic Association
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• v.39 no.3
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• pp.141-153
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• 2023

Recently, conflict management has emerged as a major issue. Among them, public conflicts that occur in the process of promotion public policies can have negative social effects, so it is very important to manage conflicts effectively. Therefore, this study aimed to examine the characteristics of public conflicts related to ports in order to lay the foundation for the smooth promotion of public policies related to ports. The significance of this study is that it collected and categorized conflict cases in the port sector through various channels to examine the characteristics of port-related conflicts more closely. The results of this study are summarized as follows. First, this study categorized port-related public conflicts by considering the characteristics of actors, life cycles, and issues, which confirmed that conflicts over ports have various issues. Second, we found that many port-related public conflicts have been resolved in a highly coercive manner. Third, it is necessary to explore non-coercive approaches to induce conflict resolution. Fourth, it is necessary to establish a dual system of proactive and reactive measures to manage port-related public conflicts.

• The Journal of Information Technology
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• v.8 no.4
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• pp.65-74
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• 2005

The central purpose of this paper is to examine impulsive buying from home shopping channels and to investigate some stimulating factors of marketing on the customers' impulsive buying. on TV. Survey questionnaires were given to 303 customers who have purchased products through TV home shopping more than once. We report the following findings. First, we find that product stimuli factors exert an effect on impulsive buying of fashion goods, but not of specialty goods. Second, of the two promotion stimuli factors a bonus pack and an extended payment period-the latter is shown to have a great effect. Third, in the case of price stimuli factors, concrete stimuli such as a discount range have a greater influence than abstract stimuli such as a reliable pricing. Finally, in the area of situational stimuli factors, speeches of show hosts have a bigger impact than buying situations such as limit selling. We believe that the current research provides a significant result, theoretically and practically, with respect to customers' behavior in TV home shopping. The methodological limitation involving samples and sampling method and the regional limitation make it difficult to generalize the findings. It should be worthy classifying and managing marketing stimuli. More practical research is in order.

• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.84-97
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• 2014

This research aimed to explore strategies to develop the cashmere industry in Mongolia. Questionnaire consisted of questions regarding the necessity of development in different sectors in the cashmere industry, and areas of necessary competition for the development of Mongolian cashmere industry. In addition, characteristics of respondents and their companies were questioned. Surveys were distributed to people working in cashmere manufacturing companies in Ulaanbaator, Mongolia between July 25th, 2012 to September 3rd, 2012, and a total of 79 questionnaires were included in the final analysis using descriptive analysis, t-test, one-way ANOVA, and Duncan test. Results showed that respondents perceived design as the sector that needed the most improvement, and product related strategies such as product quality, product differentiation, and design were more important than distribution or promotion related strategies. The perceptions on the development strategies differed according to company size and their target markets (domestic vs. export). Overall, respondents working in smaller companies showed greater concern for most sectors, and also felt technology, product quality and design were more important than those in working in larger companies. Companies that targeted the domestic market showed greater concern for herding and scouring sector than companies that exported, while the latter evaluated government policy, network, distribution/export channels more importantly than the former in developing the Mongolian cashmere industry.

• Journal of Agricultural Extension & Community Development
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• v.26 no.4
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• pp.205-219
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• 2019

It is more important than ever to have talent with innovative capacities for sustainable agriculture and rural areas, but adolescents's interest in and understanding of agriculture and rural areas is very low. Therefore, this study analyzed the experiences of participants in the Agriculture Career Exploration Activities Program. and suggests strategies to improve and revitalize agricultural education based on these findings. First, Institutions and facilities that run agricultural education programs need opportunities for self-checks. Second, it is necessary to develop various contents and its distribution channels to enable the experience related to it in daily life. Third, it is important to provide experience in the middle school curriculum, which requires the use of a system such as the Free Semester System. Fourth, education and promotion to parents and teachers is also important, as it has a direct impact on youth's perception of it.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.123-129
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• 2017

The purpose of this study is to utilize emotional movement and developmental process in literary therapy. So, I tried to reveal the process of the emotional channel that works in the human body when we deal with literary works. As a result, the emotions confirmed that the emotional codes in the human body were pulled from each other and gathered to the positions of amino acids when the shears were spoken. However, it was judged emotionally to act as a catalyst for the synthesis of amino acids. Of course, this is a humanistic and convergent argument, not a medical proof. However, if these studies continue, it will contribute to making people think more healthily.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.4
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• pp.319-340
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• 2013

The purposes of this study are to understand the current status of using and adoption of social network services for public libraries in Korea and to propose how to activate social network services for the libraries in the future. For this study, the usage of the social network services by 166 public libraries was investigated. In addition, surveys to 40 library representatives from the libraries were conducted and 198 public library users answered users' survey questionnaires. As methods to activate social network services in pubic libraries, providing education and training for librarians, hiring librarians for the service, and monitoring and educating the library users for participating with diversifying promotion channels for the service were suggested.

• Korean Journal of Organic Agriculture
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• v.12 no.3
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• pp.317-331
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• 2004

Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.91-107
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• 2006

This thesis aims to consider theories of job information on foodstylist, conduct a survey among culinary arts science high school students who are in the most critical period of decision-making for the future career, and analyse the survey results on foodstylist by using SPSS10.0. The analysis shows that culinary high school students mainly get their job information on foodstylist through mass media. Thus, it can be deduced that use of mass media and the Internet can be the most effective to promote the awareness level of foodstylist. Culinary high schoolers' parents were positive about female students' being foodstylists, and those going to college showed more interest than job seekers about being foodstylists. In addition, the result of Bonferroni post-hoc test according to parents' monthly income showed that those with higher monthly income were positive about their children's being foodstylists. However, given that culinary high schoolers' overall satisfaction is low, provision of the information through a variety of information channels is necessary. It is expected that promotion of the information provision will serve a turning point in awareness.

• Asia pacific journal of information systems
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• v.25 no.2
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• pp.337-355
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• 2015

The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers' attitude to persuade them to choose to buy the advertisers' products instead of the competitors'. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of information for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.