• Title/Summary/Keyword: promotion channels

Search Result 122, Processing Time 0.021 seconds

An investigation into the Online Sales Channels of Small Business Fashion Retailers on Portal Shopping and Fashion Shopping Malls (소상공인 패션판매업자의 온라인 판매채널 연구: 포털쇼핑몰과 패션쇼핑몰(종합물/전문몰)을 중심으로)

  • Son, Mi Young
    • Human Ecology Research
    • /
    • v.59 no.4
    • /
    • pp.449-463
    • /
    • 2021
  • The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, 'price competitiveness' is important, especially in portal shopping and low-cost brands; 'product assortment' is important but not essential in all platforms; and 'differentiation' is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

Performance Analysis of UWA Communication System by Diversity in UWA Channel (수중 음향 다중 경로 채널에서 수중 음향 통신 시스템 성능 분석)

  • Lee, Hojun;Kang, Jiwoong;Ahn, Jongmin;Chung, Jaehak
    • The Journal of the Convergence on Culture Technology
    • /
    • v.3 no.4
    • /
    • pp.191-198
    • /
    • 2017
  • In this paper, we compare the transmission performance of Code Division Multiple Access (CDMA) and Orthogonal Frequency Division Multiplexing (OFDM) under long duration multipath channel environments. This paper generates underwater channels through Bellhop based on the underwater environmental data of the west sea. BER performance of CDMA and OFDM are analyzed through various underwater channels based on the channels. Computer simulations result show that CDMA has better performance than OFDM when multipath delay time of underwater channel is shorter than spreading factor (SF). However, OFDM has better BER performance than CDMA as multi-path delay time increases.

Cyber Insurance and Distribution Channels

  • Kwak, Young-Arm;Cho, Young-Sang
    • Journal of Distribution Science
    • /
    • v.16 no.5
    • /
    • pp.61-70
    • /
    • 2018
  • Purpose - These days, an individual user, private entity, hears everyday news of hacking and personal information leakage in the era of a most-connected society. This study investigates cyber attack, cyber insurance and distribution channels for insurance goods in South Korea by analyzing various cases of cyber attacks in domestic and overseas case. Research design, data and methodology - This study adopted various study cases instead of the one large case for deep quality analysis, and focused on various cases of domestic and overseas cyber attacks with insurance. Result - As a result of analyzing the cases that were hacked, types of massive losses and damages arising out of internet blackout due to cyber risks are paralyzation of public and private website and portal, electronic administrative system, public infrastructure, and consequently a normal operation of nation is impossible. These losses and damages however can be coverable under cyber insurance. Conclusions - This paper suggests insurance carriers, as suppliers, should provide multiple channels to sell to the customer and should expand the strategy of advertisement and promotion in order for them to change their mind and compare the price and value of the information of individual users and private entity in view of cost savings.

HPA MMIC to W/G Antenna Transition Loss Analysis and Development Results of W-band Transmitter Module

  • Kim, Wansik;Jung, Juyong;Lee, Juyoung;Kim, Jongpil
    • International Journal of Advanced Culture Technology
    • /
    • v.7 no.4
    • /
    • pp.236-241
    • /
    • 2019
  • This paper will read about a multichannel frequency-modulated continuous wave (FMCW) radar sensor with switching transmit (TX) antennas is developed at W-band. To achieve a high angular resolution, a uniform linear array consisting of 5 switching-TX and 12 receive (RX) antennas is employed with the digital beamforming technique. The overall radar front-end module comprises a W-band transceiver and TX/RX antennas. A multichannel transceiver module consists of 5 up-conversion and 12 down-conversion channels, where one of the TX channels is sequentially switched ON. For developing transmitter, we developed an HPA (high power amplified) MMIC chip for W-band radar system and fabricated a transmitter module using this chip. In order to develop the W-band transmitter, we analyzed the important antenna transition structure from HPA MMIC line to W/G (Waveguide)antenna via M/S(microstrip) and fabricated it with 5 transmission channels. As a result, the output power of the transmitter was within 1 dB of the error range after analysis and measurement under normal temperature and environmental conditions.

A Study on the Development of Youtube Channel Recommendation Platform Based on Crowd Sourcing (크라우드 소싱 기반의 유튜브 채널 추천 플랫폼 개발 연구)

  • Lin, Bin;Lim, Young-Hwan;Sim, Jun-Zung;Lee, Yosep
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.3
    • /
    • pp.523-528
    • /
    • 2021
  • Current YouTube recommends similar contents to users based on the contents they actually consumed. Due to the feature of these algorithms, users are well recommended for contents in similar fields, but it is difficult to be recommended contents in fields that have never been consumed. There is a limit to being widely recommended for videos. I want to solve this problem by utilizing crowd sourcing. I propose a platform that can be recommended for various channels, through direct participation of the public people using youtube. Users can be recommended a variety of channels, communicate with people in the channel discussion room, and at the same time generate revenue by recommending channels. I hope that this platform can be used in various crowd sourcing-based recommendation platforms.

An MHP-based Method for Reserving Program via its Promotion Program (디지털 멀티미디어 방송 데이터 서비스 표준인 MHP 기반의 예고 프로그램을 통한 방송 프로그램 예약 시스템)

  • Ko, Kwang-Il
    • Journal of Digital Contents Society
    • /
    • v.8 no.3
    • /
    • pp.347-353
    • /
    • 2007
  • As the number of channels and programs are increasing dramatically, a viewer seriously needs to book a program at the very time of watching its promotion program by "only one time" pressing remote controller's button. The program reserving system requiring to search a program via EPG is usually hard to operate and some researches that allow a viewer to book a program via its promotion program require additional heavy facilities such as image processing or ultra-frequency recognizing systems. In this paper, a new program reservation system is introduced. the system allows a viewer to book a program via its promotion program. The system is conformable to MHP (which is the data service standard most widely adopted in the world) so that the broadcasting stations need no additional equipments to implement it as long as they follow the MHP standard.

  • PDF

Heat Transfer and Pressure Drop Characteristics of Triangular Ducts with One Side Rib-Roughened (한 측에서만 거칠기가 설치된 삼각덕트의 마찰계수와 열전달)

  • 안수환;이영석
    • Journal of Advanced Marine Engineering and Technology
    • /
    • v.24 no.2
    • /
    • pp.17-23
    • /
    • 2000
  • Experimental investigations were conducted to study the forced convection of fully-developed turbulent flow in horizontal equilateral duct fabricated with the same length and equivalent diameter, but different surface roughness pitch ratio(P/e) of 4, 8 and 16 on the one side wall only. The experiments were performed with the hydraulic diameter based Reynolds number ranged from 70,000 to 10,000. The entire bottom wall of the duct was heated uniformly and the other surfaces were thermally insulated. To understand the mechanisms of the heat transfer enhancement, measurements of the heat transfer were done to investigate the contributive factor of heat transfer promotion, namely, the fin effect. And the results were compared with those of previous investigations for similarly configured channels, at which they were roughened by regularly spaced transverse ribs in the rectangular and circular channels.

  • PDF

Heat Transfer and Pressure Drop Characteristics of Triangular Ducts with One Side Rib-Roughened (한 측에서만 거칠기가 설치된 삼각덕트의 열전달과 압력강하 특성)

  • Ahn, S.W.;Lee, Y.S.;Lee, B.C.
    • Proceedings of the KSME Conference
    • /
    • 2000.04b
    • /
    • pp.65-70
    • /
    • 2000
  • Experimental investigations were conducted to study the forced convection of fully-developed turbulent f)on· in horizontal equilateral duct fabricated with the same length and equivalent diameter, but different surface roughness Pitch ratio(P/e) of 4, 8 and 16 on the one side wall only The experiments were performed with the hydraulic diameter based Reynolds number ranged from 70.000 to 10,000 The entire bottom wall of the duct was heated uniformly and the other surfaces were thermally insulated. To understand the mechanisms of the heat transfer enhancement. measurements of the heat transfer were done to investigate the contributive factor of heat transfer promotion. namely the fin effect. And the results were compared with those of Previous investigations for similarly configured channels, at which they were roughened by regularly spaced transverse ribs in the rectangular and circular channels.

  • PDF

Impact of Rician Fading on BER Performance on Intelligent Reflecting Surface NOMA Towards 6G Systems

  • Chung, Kyuhyuk
    • International Journal of Advanced Culture Technology
    • /
    • v.10 no.3
    • /
    • pp.307-312
    • /
    • 2022
  • The commercialization of the fifth generation (5G) mobile systems has quested enabling technologies, such as intelligent reflecting surface (IRS) transmissions, towards the sixth generation (6G) networks. In this paper, we present a bit-error rate (BER) performance analysis on IRS transmissions in 5G non-orthogonal multiple access (NOMA) networks. First, we derive a closed-form expression for the BER of IRS-NOMA transmissions under Rician fading channels. Then, by Monte Carlo simulations, we validate the proposed approximate BER expression, and show numerically that the derived BER expression is in good agreement with Monte Carlo simulations. Furthermore, we also analyze the BER performance of IRS-NOMA networks under Rician fading channels with different numbers of reflecting elements, and demonstrate that the performances improve monotonically as the number of reflecting devices increases.

The Differential Factors Influencing Online & Mobile Shopping Behavior

  • Lee, Hee-Jung
    • Journal of Distribution Science
    • /
    • v.15 no.9
    • /
    • pp.27-36
    • /
    • 2017
  • Purpose - In this study, the author investigates which shopping motivations affect regulatory focus differently. This study also determines the effect of shopping motivation on regulatory focus when consumers use different shopping channels. Additionally, the author tries to investigate how information quality affects regulatory focus. Similarly, this study also examines the effect of the shopping channel on the relationship between information quality and regulatory focus. Research design, data, and methodology - With 635 surveyed questionnaires, this study was conducted by SPSS and AMOS 22.0 version. SEM was used to verity hypotheses and model. Results - According to this research, hedonic shopping motivation affects promotion focus positively and prevention focus negatively. Furthermore, when consumers use a mobile channel rather than an online one, hedonic shopping motivation affects prevention focus more negatively. However, depending on the shopping channel, there are no significant differences in the case of the relationship between hedonic motivation and promotion focus. The author also examines how information quality affects regulatory focus. In particular, when consumers use a mobile channel rather than an online one, information quality affects promotion and prevention focus more positively. Conclusions - Through this study, the author suggests that shopping motivation and information quality could influence consumers' regulatory focus, shopping attitude, and intention.